Marcella M.

Wilkinson
201 Dangina Drive, Landenberg, PA 19350
302.690.8123 - mwb25338@westpost.net - http://www.linkedin.com/in/marcellawilkin
son

Summary
Accomplished business executive with an impressive record of achievement in desi
gning strategies, analyses, methods, processes across multiple business lines an
d operations to improve financial performance
Results oriented professional and proven leader with the ability to work well wi
th diverse, cross-functional teams in the fulfillment of corporate productivity,
quality, and bottom-line objectives
15+ years hands on management experience in all facets of business, with notable
contributions in sales, marketing, business development and operations. Able to
build organizations and capture emerging business opportunities. Major strength
in design and implementation of solutions to support business processes. Recogn
ized for ability to mentor and motivate.
Reputation of proven performance in healthcare sales and administration. Offers
a solid, verifiable career track of instituting initiatives that have successful
ly propelled operational growth. Outstanding ability to identify opportunities,
develop focus and provide strategic business solutions. Exceptional communicator
with strong negotiation, problem resolution and client needs assessment aptitud
e.
Specialties
Business Development
Relationship Management
Optimizing Customer Experience
Communications with Impact
Brand Recognition
Budget Planning /Optimization
Team Building, Motivation & Leadership
Cost Reduction & Revenue Gain
Special Project Management
Policy & Procedure Formulation
Operational Streamlining
Regulatory Compliance
Change Management
Contract Negotiation
Experience
Operations, Business Development & Finance at J Christian Studio
February 2009 - Present (1 year 7 months)
Creation, identification and capturing opportunities in the market to grow sales
and margins. Developing business plans for diverse operations and utilizing th
em to communicate the path forward and executing these plans. Responsible for de
velopment of this start-up operation which includes all financial aspects of the
business including accounts payable, accounts receivable, budgeting, capital eq
uipment purchases and year-end financial statements.
Accomplishments:
- August 2010 Signature Magazine "A" List
- Increased revenue 30%
- 2010 Better Business Bureau Torch Award for Market Place Ethics
- 2009 Best Salon, News Journal Reader's Choice -Placed 2nd
- B-monthly Article "New Castle County Women's Journal"
- Organized or facilitated community events raising $65k for worthwhile charitie
s
Marcella Wilkinson Page 2
Corporate Director, Central Administration at Genesis HealthCare
January 2000 - February 2009 (9 years 2 months)
Promoted through a series of increasingly responsible positions including Region
al Director of Managed Care Contracting, Director of Managed Care Operations (Bi
lling/Collections, Contracts Administration, and Negotiation). Charged with elev
ating organizational efficiency and reducing risk by discovering opportunities t
o centralize redundant business systems or crafting novel processes to maximize
revenue, manage risk and maintain regulatory compliance.
Developed and launched critical contract management systems with alert features
and compliance metrics, producing visibility and accessibility to financial cove
nants, 95% compliance with standards, provisions.
* Reduced claim denials by $1.5m year one
* 85% reduction administrative costs, Reduction FTE, 90% paperless,
* Developed, implemented "21 points contract negotiation"
* 30% increase per diems year one, introduction COI, standing increase minimum 3
%, Established metrics enhancing profitability forecasting/management,
* Conceived and Instituted Central Medical Staff Management Plan
o 5,000 members, 13 States, widely diverse medical staff
o Eradicated practitioners out of compliance without litigation
o Contained cost of corporate professional liability premium($2 m savings)
o Program acknowledged by State Regulatory Agencies and Joint Commission
* Conceptualized and Initiated Center Information Management System 230 Skilled
Nursing Facilities, 13 states
* Increased agility, ability to quickly respond to change
* Example NPI compliant 6 months in advance of deadline
Director, Provider Relations at Independence Blue Cross - AmeriHealth
November 1994 - December 1999 (5 years 2 months)
Responsible for management of the following departments: Provider Network Develo
pment, Reimbursement and Administration (all provider types), Credentialing, Cla
ims Research & Recoupment, Member Identification Card, Pharmacy Benefits Managem
ent, Provider Communications, NCQA Accreditation
* Renegotiated radiology capitation agreements with direct reduction medical los
s ratio of 5%
* Lead three recontracting/rate reduction initiatives with 100% network retentio
n
* Implemented claims research/recovery team resulting recoupment $1 million lost
revenue
* Served NCQA accreditation counsel - achieved 3 year accreditation
* Tripled provider network in Delaware and contiguous Maryland
Education
Elmira Business Institute
Medical Office Administration
Widener University
Business Administration
Academy of Healthcare Management - Professional Certification
Marcella Wilkinson Page 3
Honors and Awards
Signature Magazine "A" List, 2010 Delaware Better Business Bureau Torch Award f
or Market Place Ethics, Reader's Choice Finalist 2009, Honored with the prestigi
ous "Post Acute Solution Award" - Genesis Healthcare's Managed Care Division's H
ighest Form of Public Recognition
Interests
Community Service & Philanthropy
References
"It is my pleasure to recommend Marcy. I worked closely with her for many years
and found her to be extremely competent and enjoyable to work with. She is brigh
t, innovative, organized and dependable. Among her many accomplishments, she dev
eloped an electronic document management system for critical company contracts t
hat will be in use for many years to come."
- Tom DiVittorio, SVP, Chief Financial Officer, Genesis HealthCare Corporation,
worked with Marcella at Genesis HealthCare
"Marcie is adept at taking challenging problems and creating streamlined, effici
ent solutions. Marcie excels at not only solving problems but creating structure
where previously there was none while establishing processes that were easily s
ustainable thereby creating long term value. Furthermore, her ability to motivat
e a team under a unified approach and establish a terrific culture is a testamen
t to her leadership skills."
- Jim McKeon, EVP and CFO, Genesis HealthCare Corp, managed Marcella at Genesis
HealthCare
"Marcy approaches her work with energy and enthusiasm. She is able to take on a
new process, untangle the bits and pieces of the workflow, and create a high fun
ctioning team. She is results oriented and drives to improve productivity standa
rds and timely response. The metrics she establishes to monitor and manage the w
ork are reliable and actionable at every step in the process. Marcy created new
value-added processes which allowed us to reduce liability and increase our stan
dard of care."
- Jeanne Phillips, Chief Human Resources Officer, Genesis HealthCare, managed Ma
rcella at Genesis HealthCare
"I would provide my strongest recommendation to Marcy.She was always very dilige
nt and thorough in everything that she did and the quality of the work was first
rate. Marcy was willing to take on new assignments and was able to deliver resu
lts in a timely manner. I would be happy to discuss any questions in detail, dan
.hirschfeld@genesishcc.com."
- Dan Hirschfeld, President, Genesis Rehabilitation Services, managed Marcella i
ndirectly at Genesis HealthCare
"Marcella is a strategic thinker, able to disseminate complex issues expediently
. In addition, she is quick to generate solutions to address those issues. Ultim
ately, Marcella delivers process that is effective and efficient to appropriatel
y bring complex issues to resolution in support of company initiatives. A positi
ve experience when working with her is a given."
- Ellen Cullen, Director, Clinical Audit (Internal Audit), Genesis HealthCare, w
orked with Marcella at Genesis HealthCare