ROBERT B.

KELLER
11803 Moorcreek Drive, Houston, Texas 77070
281.251.1857
281.460.1393
rkeller3333@sbcglobal.net

~PRESIDENT / CEO~
Operational Leadership, Support Business Development, Product Growth and Innovat
ion
Highly talented and accomplished senior executive equipped with consistent succe
ss and broad-based experience in marketing, sales, accounting, finance, and busi
ness development. Excel in creating effective strategies and plans to multi-mill
ion dollar and Fortune 500 corporations to deliver significant profits and excee
d targeted goals. Well-versed in building and maintaining strategic alliance wit
hin major accounts and prospective clients by addressing their diverse needs and
presenting innovative solutions. Hands-on manager, adept at training and develo
ping sales teams to foster team unity toward higher achievement and seize opport
unities. Proven effectiveness to multitask in fast-paced and quota-driven enviro
nment with dedication to superior service.

CORE STRENGTHS
- Territory and Key Account Management
- Outstanding Customer Service and Relations
- Sales Action Plans Development
- Competitive Market Research and Analysis
- Marketing Campaigns and Promotions
- Presentation and Negotiation Closing Skills
- Extensive Product Knowledge and Introduction
- Leadership, Training, and Team Building
- Product Positioning and Corporate Branding
- Problem Resolution and Decision Making
- Business Turnaround and Restructuring
- Consistent Positive P&L Management
- Systems Enhancement and Implementation
- Strong Accounting and Financial Principles

EMPLOYMENT HISTORY

PRESIDENT / CEO ~ EYE SHIELD TECHNOLOGY, HOUSTON, TX 2007–PRESENT

Direct and coordinate daily operational business aspects focused on sales, marke
ting, and strategic business development. Evaluate financial statements, sales r
eports, and other performance data to measure goal achievement as well as to det
ermine areas needing cost reduction and improvement. Build and cultivate long-te
rm quality relationships with customers to provide total satisfaction as well as
to generate sales and new business opportunities.
Notable Achievements:
- Salvaged the company from bankruptcy and pivotal in elevating corporate
profitability each year
- Drastically increased net by 220% against prior year and continuously st
rive despite the recession
- Played a vital role in redesigning the product line to elevate corporate
visibility
- Diversified market base and grew up margins by sourcing new vendors dome
stically and internationally
- Optimized process efficiency by continuously improving the corporate com
puters and network including accounting practices
- Exemplified outstanding contract negotiation skills with existing or new
customers and vendors
- Received the “Top Corporate Individual Award†(President / CEO) at three differe
nt Fortune 500 companies

ACCOUNT SALES REPRESENTATIVE ~ AT&T, HOUSTON, TX 2003–2007

Performed sales forecasting and strategic planning to ensure the sale and profit
ability of products and services, while analyzing business developments and moni
toring market trends. Instrumental in customizing customer marketing programs to
drive incremental sales for AT&T and client.
Notable Achievements:
- Commended as two-time candidate and awarded the “CEO’s Pinnacle of Excellence Aw
ardâ€
- Skyrocketed sales revenue by more than 40% for two consecutive years
- Highly praised as among the top 5 % of company new business development

VICE PRESIDENT OF IMAGING ~ DIGITEC OFFICE SOLUTIONS, HOUSTON, TX 2002

Provided customers with total office solutions from digital printing systems to
scanning, document management, and color solutions. Instrumental in aggressively
developing new business as well as maintaining and preserving existing customer
base.
Notable Achievements:
- Created the document management group database with Fortune 1,000 Housto
n Business Journal companies
- Served as a significant contributor in the creation of telemarketing pro
gram
- Innovated the marketing development incentive referral programs with org
anizations including The Daily Reporter

VICE PRESIDENT OF MARKETING AND BUSINESS DEVELOPMENT ~ GLOBALCOMM TECHNOLOGY, HO

USTON, TX 2001–2002
Primarily held responsible for creating and developing market for microwave comm
unication applications. Regularly interacted with clients to provide prompt resp
onses to inquiries concerning products and services as well as to address and re
solve complaints under time constraints. Solidified profitable business relation
ships with high profile organizations, including Nextel and AT&T Wireless
Notable Achievements:
- Augmented profit margins with newly negotiated price points through key
vendor relationships
- Drove all strategic initiatives to land Fortune 500 accounts, including
Waste Management, Continental Airlines, Cooper Cameron, and National Oilwell
- Earned 138% increase in networking solutions

VICE PRESIDENT OF MARKETING AND BUSINESS DEVELOPMENT ~ LATENT IMAGE TECHNOLOGY,

LTD, JERUSALEM, ISRAEL 1998–2001
Masterfully led all corporate initiatives to cultivate strategic alliances, incl
uding Applied Holographics, Micoh, Polaroid, and 3M. Conceptualized and implemen
ted a short-range and long-range business plan toward fulfillment of corporate g
oals. Provided superior customer service to high profile corporations, including
Microsoft, Intel, Disney, Warner Brothers, Paramount Studios, MGM, Universal St
udios, Fox, Sony, Blockbuster Video, and Tag Heuer.
Notable Achievements:
- Innovated and applied effective marketing strategy that incorporated spe
cific industry segmentation
- Launched an international start-up technology company, including raw mat
erials, prototype design, and products
- Expanded market share in highly competitive markets through sound sales
acumen

PRIOR WORK EXPERIENCE

VICE PRESIDENT OF MARKETING ~ WINTERLAND PRODUCTIONS, SAN FRANCISCO, CA
1997–1998
- Presided over marketing functions for up to 5,000 accounts, including To
mmy Hilfiger, DKNY, Levi's, The Disney Store, Universal Studios, and Hard Rock C
afé
- Grew up multi-million dollar retail division sales volume in excess of 3
2%
- Augmented annual account volume by 100% during the first six weeks
DIRECTOR OF MARKETING ~ INSTITUTE FOR PROFESSIONAL DEVELOPMENT (APOLLO GROUP, IN
C.), PHOENIX, AZ 1995–1996
- Significantly increased enrollment by 37% within a year, thus generating
$13M revenue through effective management of human resources functions
- Incurred 60% expense reduction through the implementation of effective c
ost-saving measures for personnel
- Cut-down advertising budget by over 20% through direct mail programs
MARKETING SALES MANAGER ~ DR. PEPPER COMPANY, DALLAS, TX 1990–1995
- Recipient of “President / CEO Awardâ€
- Diversified market by 82% producing over $200M revenue by introducing st
rategic initiatives
- Recognized for reducing $30M budget by 38% while increasing sales by 9%
- Grew production by 300% due to new packaging
TECHNICAL SALES SPECIALIST ~ VANIER GRAPHICS CORPORATION, HOUSTON, TX 1989–1990
- Successfully marketed and promoted more than 16 products annually
- Amplified $1M annual area sales by 39% with the first year
REGIONAL SALES ASSISTANT / ACCOUNT MANAGER ~ GENERAL MILLS, HOUSTON, TX
1985–1989
- Honored by the “President / CEO Awardâ€
- Greatly surpassed previous year sales by 146% through the implementation
of strategic initiatives
- Obtained the national recognition for merchandising management including
program implementation

EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION, Emphasis in Marketing & Finance ~ Texas A&M
University, College Station, TX
LICENSURE & TRAINING
Series 6 and Series 63/Group 1, Point of Purchase Advertising Institute, Microso
ft Office, QuickBooks, various CRM softwares, Outward Bound, The Seven Habits of
Highly Effective People-Stephen Covey, Management by Objectives, Selling By Obj
ectives, Controlling Controller Communication, Persuasive Selling, Train the Tra
iner

PROFESSIONAL AFFILIATIONS
Member, American Marketing Association ~ Member, Promotion Marketing Association
Member, National Association of Pharmaceutical Sales Representatives

MAJOR ACHIEVEMENTS
Who's Who in the World ~ Who's Who in America ~ Who’s Who in Finance and Industry
Who's Who in the South and Southwest ~ Who's Who Among High School Students
Dictionary of International Biography ~ Outstanding Intellectuals of the 21st Ce
ntury