ROY A.

DEGROOT
768 Corona Drive ~ Oceanside, CA 92057
Home (760) 758-9930 ~ Cell (760) 208-9997 ~ rdd037d6@westpost.net

QUALIFICATIONS PROFILE
Highly accomplished and seasoned District Manager & Merchandising Manager with t
he ability to handle management responsibilities within multimillion-dollar corp
orations. Pioneering the start-up and launch of 5 new programs. Decisive leader
with proven success in maximizing sales, increasing customer retention, and iden
tifying growth opportunities. Skilled in performing within dynamically changing
environments requiring focused decision-making. Adept in streamlining business p
rocesses, implementing cost control measures, and enhancing efficiency.
AREAS OF EXPERTISE
District Management
Sales Management
Operations Management
Budget Management
Business Analytics Innovative Leadership
Strategic Planning
Revenue Growth
Business Development
Financial Reporting Perishables Merchandising
Staff Supervision
P&L Management
Marketing
Process Improvement
CAREER HIGHLIGHTS
Pioneered the creation and roll out of multiple startup programs including Peri
shable Program, Space Management Program, Business Development Program, and Item
Rationalization Program in Northern California.
Provided leadership and direction as the Store Manager of multiple locations an
d nominated for Store of the Year 4 times.
Won in excess of 40 sales and merchandising display contests as a Store Manager
and District Manager.
Worked on a special project in January 2010 concerning the updating of the comp
anys Standard Operations Procedures, which included writing several policies and
procedures for Merchandising and Space Management.
PROFESSIONAL BACKGROUND
SMART AND FINAL (1980 2010)
Perishables Merchandising Manager/Store Closure & Relocation Manager (2009 2010
)
Managed all aspects of perishables merchandising functions, which included crea
ting floor plans, implementing staff training, and handling schematic developmen
t.
Spearheaded the development of accurate and reliable reports that aided in busi
ness decision-making processes.
Supervised and mentored the team in daily job tasks.
Directed operational matters within 5 SmartCo stores in Denver, CO, which inclu
ded frozen foods, dairy, deli, meats, yogurts, cheese, and bakery.
Supervised the closure of existing Smart and Final stores relocating to new loc
ations.
District Manager (1999 2009)
Provided leadership and direction to multi-unit districts in 3 different areas,
which included 15 stores in Northern California, 15 stores in San Diego, and 14
stores in Inland Empire.
Maintained accountability for P&L management, sales, budgeting, merchandising,
and inventory management.
Maximized revenue potential and drove expansion efforts.
 Trained and developed the staff in performing at optimal levels.
Ensured compliance with policies and procedures.
Introduced process improvements in the stores that enhanced profitability and p
roductivity.

Perishables District Manager (1999)

Spearheaded the implementation of perishables into the stores, which included p
roduce, bakery, and fresh meat.
Executed staff training and professional development initiatives.
Set up merchandising displays to optimize sales.
Coordinated staff schedules and maintained coverage for all sections.
Business Development Manager (1998 1999)
Established the external sales program that consisted of 12 sales representativ
es catered to the new Plus division, which was rolled out to 15 stores from Sant
a Barbara to San Diego.
Supervised the representatives in managing cold calling activities.
Project Manager Item Rationalization (1999)
Championed the integration of core products at the retail level into United Gro
cers Foodservice concept.
Additional tenure within the company includes Store Director; Space Management M
anager; Merchandising Project Manager; & Full Time Associate and Assistant Manag
er
EDUCATION & CREDENTIALS
Bachelor of Science in Business Management
University of Phoenix
Food Industry Management
University of Southern California
Associate of Arts, Business Management
Cerritos College