LYNN LOK-PAYNE

6147 Aldea Drive El Dorado Hills, CA 95762 lld449ac@westpost.net

916-941-9588
Executive Management Professional with 10+ years of sales management, marketing,
lead generation, negotiating, and executive leadership skills.
MARKET CREATION OPERATIONS/SALES MANAGEMENT MASTER PLANNER
SUMMARY OF QUALIFICATIONS
20 years of successful sales experience working in the gourmet food, gift and r
etail industries.
Developed and expertly managed partner and relationship building with managemen
t, customers, employees and sales brokers.
10 years experience in multi-channel wholesale and consumer packaged goods indu
stry producing positive results.
Solid experience in all phases of management; sales, marketing, product line cr
eation, national distribution, inventory, pricing and contract negotiations.
Exceptional problem solver, driven to succeed with strong interpersonal and neg
otiation skills.
Superb mentor, inspirational leader that inspires employees and sales brokers t
o maintain peak performance and productivity levels while simultaneously maintai
ning high morale within the company.
Assumes both authoritative and democratic leadership; able to turn vision into
reality.
Boundless energy, capable of adopting a number of roles simultaneously.
A natural entrepreneur, inquisitive and adaptable; embrace change readily.
Excellent communication, presentation and organizational skills.
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CAREER ACHIEVEMENTS
EXECUTIVE/SALES MANAGEMENT
Established, manufactured and marketed a gourmet food company into a premier na
tional food company within 3 years.
Governed a range of functions; sales and marketing, pricing, budgeting, sales f
orecasting, inventory and sales analysis, product development and operations man
agement.
Responsible for financial results while expanding the bottom line.
Cultivated and negotiated co-marketing agreements with celebrity chef Bobby Fla
y and Food & Wine Magazine.
SALES/MARKETING
Launched new companies and products in a challenging retail environment.
Created unique packaging on product categories that were first to the market.
Negotiated and closed sales on private label contracts with wineries, grocery s
tore chains, national specialty and department stores.
Motivated and provided primary sales support for multiple brokers networks thro
ughout the United States.
Yearly double digit sales growth every year for the first 9 years.

LYNN LOK-PAYNE dlmpayne@comcast.net-916-941-9588 Page 2

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PRODUCT POSITIONING/ PRODUCT MERCHANDISING/DISPLAYS
Designed and oversaw custom bottles, labels, packaging, displays, website, cata
logs and point of purchase marketing materials.
Involved in all aspects of trade shows; including budgeting, product placement,
sales and set-up.
TEAM BUILDING/LEADERSHIP
Provided superior leadership, direction, motivation and guidance for a team of
100+ employees and independent brokers; mentored several staff members to win pr
omotions and achieve company goals.
Administered successful conflict resolution with business partners, employees,
customers, independent brokers, co-packers and suppliers.
 Always looking for a win-win solution.
Managed, inspired and trained employees and independent brokers to maintain pea
k performance that was essential to building a strong marketing and consumer pac
kaged goods company.
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PROFESSIONAL EXPERIENCE
Consultant, Project Manager, Event Chair
Holy Trinity Parish, St. Francis High School, GHS
and Marble Valley Regional Center for the Arts September 2003-Present
El Dorado Hills, CA
President
Private Reserve, Inc. June 1993-July 2003
El Dorado Hills, CA
CEO
Resources International Sales, Inc. June 1991-September 1995
Folsom, CA
Regional Account Executive
California Club
Russ Berrie October 1985-September 1991
Northern California
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EDUCATION AND TRAINING
BACHELOR OF SCIENCE, MARKETING
University of California, Sacramento
SPECIALIZED TRAINING/PROFESSIONAL DEVELOPMENT
The Phoenix Seminar by Brian Tracy