Holly M.

Senykoff
99 Woods Rd.
Medford, MA 02155
hsd34160@westpost.net
Cell: (781) 866-9743

SUMMARY
Results driven professional skilled in all areas of marketing
communications. Highly motivated with experience in written
communications, collateral material development, copywriting,
print production, public relations, product marketing, website
content development, trade show/event planning, and brand
identity. Strong experience in developing and maintaining
agency and vendor relations. Proven ability to research, plan,
organize and communicate in order to meet goals. Knowledge of
payment processing/banking, aviation, telecommunications and
travel industries. **Part-time desired / 20-25 hrs per week.**

EXPERIENCE
MONERIS SOLUTIONS, INC.(Formerly Harris Bank Merchant Services)
12/02 - 4/09
Schaumburg, IL / Medford, MA
Marketing Communications Manager
(10/04 - 4/09)
-Marketing, Public Relations & Communications-

* Managed external agency with design and production of

collateral materials, including creation, placement, and
distribution of brochures, direct mail pieces, advertisements,
displays & applications
* Managed external public relations agency on all public
relations initiatives, including writing and dissemination
of press releases, key messaging and media interviews
* Served as communications lead on corporate projects and
worked with all departments to achieve project goals
* Composed and distributed both external communications
(letters, emails, faxes) to more than 25,000 customers,
and internal communications to 1000+ employees
* Wrote editorial copy for corporate newsletters, statement
inserts, brochures, websites and advertisements
* Managed corporate website and Intranet, including updates,
design, copy and graphics changes
-Product Marketing-
* Defined, created, developed and executed comprehensive product
marketing and communications plans
* Created marketing tools (including demos) to educate sales
reps and partners on new products/service offerings
* Co-managed 11-minute video shoot (script production, talent
direction & editing) for eTraining product brochure

Marketing Communications Specialist

(12/02 - 10/04)
* Wrote marketing copy for brochures, flyers, external corporate
communications and websites
* Worked with creative agencies on collateral development and
design; collaborated with PR firm on PR initatives
* Coordinated ten annual industry trade shows, including design
and creation of trade show booths,organization of booth space,
and distribution of marketing materials and giveaways
* Arranged executive banking forums and training seminars,
including coordinating invitations, agenda & speakers
* Coordinated and composed corporate communications, statement
messages and statement inserts
* Managed creation and distribution of giveaways as well as
collateral material inventory

JET AVIATION INTERNATIONAL, INC. (Aviation firm with 60

worldwide locations)
3/01 - 10/02
West Palm Beach, FL
Marketing and Public Relations Coordinator / North &
South America
-Marketing & Public Relations
* Wrote, edited and supervised production of worldwide
collateral materials, including 40-page biannual magazine,
six-color special reports, six-color newsletters,
corporate brochures, product leaflets & postcards
* Wrote and edited articles for worldwide employee magazine,
Internal Outlook, consisting of 20 articles
* AP style writer of press releases (new employee, contract
announcements, calendar listings, photo ops)
* Distributed press releases to worldwide media,
followed-up with media, tracked media hits
* Supervised assistant and intern on daily public
relations and marketing projects
* Updated corporate website, including text and visual
changes
-Event Planning & Advertising-
* Coordinated six annual industry trade shows, including
1,100-vendor worldwide aviation trade show
* Arranged 700-person annual Ferrari, yacht and aircraft
special event, including coordinating sponsors
* Facilitated photo shoots, including hiring models,
arranging props, directing photographer and choosing photos
* Copywriter and editor for corporate advertisements;
managed creation and distribution of promotional items

TELEPLACE, INC. (Managed services and Internet

infrastructure provider)
4/00 - 1/01
Boca Raton, FL
Public Relations Coordinator
* Prepared press releases, arranged media interviews and
produced weekly PR schedule
* Created brand marketing, such as taglines and slogans,
for each service provided
* Developed collateral materials, customer presentations
and trade show booth
* Coordinated trade shows and the distribution of collateral
materials
* Wrote, edited and managed copy for corporate website
on a daily basis

MASSACHUSETTS OFFICE OF TRAVEL AND TOURISM (MOTT)

9/97 - 7/98
Boston, MA
International Marketing Assistant
* Liason between MOTT and its international public relations
agencies (Asia/Europe/the Americas)
* Wrote and distributed press releases to international public
relations agencies
* Created and implemented statewide tours for foreign
press and film crews
* Organized special events for the state's tourism industry

GLOBAL WORK EXPERIENCE

Japan Exchange and Teaching (JET) Program
7/98 - 11/99
Fukuoka, Japan
English Language Teacher
* Taught high-level high school English classes by appointment
of the Ministry of Foreign Affairs
* Speech writer and American presenter at multicultural
special events
* Traveled through nine Southeast Asian nations

EDUCATION
Master of Arts - Integrated Marketing Communication
1997
Emerson College
Boston, MA
Bachelor of Arts - Communication
1996
Florida Atlantic University
Boca Raton, FL
Monash University (Semester Abroad)
Melbourne, Australia

SKILLS
Microsoft Windows, MS Office (Outlook, Word, Excel, Access,
PowerPoint), MS Publisher, ACT!, Adobe Photoshop, Adobe Acrobat