Do you have a Strategic Plan?

Is it focused on your unique market position

(or unique selling proposition)?
Or is it primarily focused on financials
and operations issues?

Strategic Marketing Plans identify your unique position through

the discovery and analysis of your geographic market areas, key
target customer or member segments, your primary
competitors, and your own strengths and weaknesses.
 Develop Develop
Review Conduct Conduct Complete
Strategies and
Goals and External Internal SWOT
and Implement
Plans Analysis Analysis Assessment
Objectives Action Plan
We’ve reviewed dozens of strategic
planning books, systems, and web sites.
While all useful, educational, and
insightful, some were not practical, easy
to use, or affordable.
So, in order to fulfill our mission of
bringing our clients creative, thorough
marketing strategies, we developed
Fuchsia Shortcuts.
These interactive worksheets are
part of our Strategic Planning Series
and are designed to help you focus
on one quick element at a time,
keeping you from becoming
overwhelmed by research and data,
and to stay honed in on what
matters most – those things that
make a difference to your business,
from the inside or out.
The E-Scan is part of the External
Analysis and identifies key areas
outside of organizational control but
which can impact goal-attainment
and the effectiveness of operational
and marketing strategies.

Fuchsia Shortcuts’ Environmental

Scan is a four-page worksheet
designed to facilitate listing potential
issues and trends by categories such
as Legal, Economic, Demographic,
and Cultural, then selecting the most
important.
The Market Analysis, the second
phase of the External Analysis,
identifies your geographic market
boundaries and key target segments
within them through a review of
defining data points.

The Fuchsia Shortcuts Market Analysis

Worksheet includes a template to
work through each of your market’s
identifying characteristics such as
Demographic, Social, and Economic.

The worksheet aids in identifying and

prioritizing potential target customer
segments for each market and
profiling each high-priority segment.
The final phase of the External
Analysis, the Competitive Analysis,
identifies and profiles your primary
competitors in order to position
effectively against them.

The Fuchsia Shortcuts Competitive

Analysis Worksheet facilitates
brainstorming a list of all possible
competitors by market, segment, and
product, including traditional
competitors, niche players, and new
entrants.

The template provides for profiling

each high-priority competitor by
topic, including Markets, Products,
and Strategies.
The Internal Analysis identifies key
areas within organizational control
that can impact goal-attainment and
the effectiveness of operational and
marketing strategies.

The Fuchsia Shortcuts Internal

Analysis Worksheet facilitates a
three-page inventory of key internal
resources and capabilities by
category, including Offerings,
Marketing, and Human Resources.
The SWOT Assessment reviews all of
the internal and external analyses to
discover strengths, weaknesses,
opportunities, and threats.

STRENGTHS are internal factors to be

capitalized upon.

WEAKNESSES are internal factors that

need to be resolved.

OPPORTUNITIES are external factors

to be exploited.

THREATS are external factors to be

avoided or mitigated.
The Strategies & Objectives are where
the rubber meets the road. All of the
research and analysis has led up to
this.

Based on the SWOT assessment,

strategies and objectives formulate
your unique position in the market
place. Ideally, they take advantage of
your strengths and opportunities and
mitigate weaknesses and threats.

Strategies and objectives provide a

unified platform from which to build
action plans that work towards a
common goal.
 We offer several Strategic Marketing Planning
programs designed to meet your planning needs
and fit your culture. All are expedited so that
you can get started on implementation quickly.
FOR YOU program
WITH YOU program
INTEGRATED program
do-it-yourself REVIEW
Action Planning is a separate but critical program; contact us for information.
 © program

Fuchsia completes the strategic marketing

planning process on your behalf.

STEP 1 STEP 2 STEP 3

• The process • Fuchsia • The SMP is
begins with a conducts the provided to
one-hour research and you for
interview to completes review,
formulate the analyses, distribution,
the basis of assessment, action
the research. and planning,
strategies. and imple-
mentation.
 Fuchsia’s research and analyses includes:
Completion of the four-page A three-page inventory of key
Environmental Scan Worksheet resources and capabilities and
including the possible impact of up their potential impact on goal
to five critical issues to be attainment.
addressed.

Profiles for up to three geographic Discovery and itemization of

areas and the identification of three strengths, weaknesses,
target segments each, and profiles opportunities, and threats.
of up to five key overall target
segments.
Strategies and objectives based
Identification of all primary on the research and analyses.
competitors plus profiles and
analysis of up to five of the most
important.
 © program

Fuchsia facilitates a session with your team in order to

complete the strategic planning process.
Half-Day Session Full-Day Session
3.5 hours 7 hours
Half-Day Sessions are ideal for small Full-Day is recommended for organizations
organizations with a single location. with more than one location or market.

• Overview/Goals/Plans 15 min. • Overview/Goals/Plans 30 min.

• Environmental Scan 15 min. • Environmental Scan 30 min.
• Market Analysis 20 min. • Market Analysis 40 min.
• Competitive Analysis 20 min. • Competitive Analysis 40 min.
• Internal Analysis 20 min. • Internal Analysis 40 min.
• SWOT Assessment 60 min. • SWOT Assessment 90 min.
• Strategies & Objectives 60 min. • Strategies & Objectives 2.5 hrs.
 © program

This program is a combination of FOR YOU and WITH YOU.

• Fuchsia conducts • Fuchsia • Fuchsia facilitates

brief interviews independently a half-day
with your key completes the planning session
stakeholders Environmental with your team to
about goals, Scan and Market, review the
plans, and critical Competitive, and analyses and
issues. Internal Analyses. complete the
SWOT assessment
and strategy
development.
 do-it-yourself

Complete the Strategic Marketing Planning Worksheets

yourself and Fuchsia reviews them.

Download all of the interactive Fuchsia

Shortcuts worksheets from our web site
(they’re free) and complete them yourself.

Develop your strategies and objectives

based on the analyses.

Fuchsia provides an independent review

and written assessment of your results.
$2100

$900 plus travel expenses

$1575 plus travel expenses

$2250 plus travel expenses

$450

Contact us for a custom quote.

 Traci Tucker
President
Traci@FuchsiaFocus.com
813.244.7823

www.FuchsiaFocus.com Info@FuchsiaFocus.com