Confidential Resume of

LARRY C. McCALL
1228 Arch St. #4A * Philadelphia, PA * 19107
215-665-0519 (home) 859.866.0053 (cell)
lmd84e44@westpost.net
Steering Competitive Advantage
FINANCE / MARKETING / INFORMATION MANAGEMENT
Proven ability to analyze financial and marketing strategy. Expertise evaluating
today's business conditions to customize and integrate state-of-the-art strateg
ies, systems and decision support models. Skilled at communicating complex infor
mation and collaborating with diverse stakeholders.

* Chartered Financial Analyst (CFA) Candidate, Passed Level 2

* MBA, Finance Concentration
* Proficiency: Microsoft Excel * Access * Word * PowerPoint * Microsoft Project
Hyperion Enterprise * Forecast Pro * Crystal Ball (Monte Carlo) * IMS NGPS * S
AP/APO

CAREER TRACK

SHIRE PHARMACEUTICALS Chesterbrook, PA

Sr. Manager, FORECASTING AND BUSINESS ANALYSIS - Gastroenterology 2006 - Present
Manager, FORECASTING AND BUSINESS ANALYSIS - CNS 2002 - 2006
FINANCIAL/BUSINESS ANALYSIS and FORECASTING
* Evaluated product NPVs based on assumptions of generic impact leading to strat
egic decisions
* Provided product revenue scenarios for products producing revenue of over $600
MM to measure short and long-term risks using monte carlo simulation that contri
buted to business unit decisions
for budget setting, pricing, forecast assumptions and program spending
* Identified product/program key forecast assumptions drivers and their impact o
n performance
* Determined very accurate product revenue forecasts, less than 3% from actual e
ach period
STRATEGIC PLANNING
* Conducted various analyses to support decisions regarding product life cycle m
anagement
* Determined peak share estimates for additional indications using analogues and
industry data
* Developed methods and systems for managing the forecasting process for all pro
ducts in the CNS, GI and other business units, including business development su
pport and competitive impacts
COMMUNICATION
* Presented product and portfolio performance and business insights regularly to
the entire business unit team, including sources of business, trends, and measu
rement of risks to budget/forecast
* Delivered portfolio long range plan forecasts to key business unit stakeholder
s with evidence-based analysis and assumptions development rationale contributin
g to decisions on future programs
* Led Sales & Operations Planning process by providing key information to financ
e, marketing and supply chain colleagues; adjusted units forecasts to minimize c
osts of excess inventory

TIME PROFITS, LLC (Owner) Raleigh, NC

Independent Financial / Strategic Marketing Consulting 1998 - 2002
FINANCIAL/BUSINESS ANALYSIS and FORECASTING
* Created financial analysis models to support business development decisions; a
nalyzed pharmaceutical data to enhance and increase the accuracy of the forecast
ing and budgeting process for Biovail Pharmaceuticals

STRATEGIC PLANNING
* Assessed possible licensing opportunities to support the business development
function for Bertek Pharmaceuticals
* Organized, examined and analyzed statistical data to forecast future marketing
trends at Bell &
Howell Mail Messaging Technologies
MARKETING RESEARCH and ANALYSIS
* Managed $100,000 customer satisfaction and competitive benchmarking study for
Bell & Howell;
analyzed competitors and future competition trends, performed segmentation anal
ysis on customer revenue; developed integrated product and services pricing mode
l for the sales force; created model to calculate field personnel bonuses; desig
ned models for budgeting, forecasting, and financial data management
GLAXO WELLCOME (Contractor)
RTP / Durham, NC
SR MARKETING RESEARCH ANALYST - New Products and Licensing
1997 - 1998
* Developed, organized, analyzed and reported primary and secondary research to
support potential new product development in BPH, Obesity, Diabetes, Hyperlipide
mia, Urinary Incontinence, Male Erectile Dysfunction, Osteoporosis, Poly-cystic
Ovarian Syndrome; contributed to decision to continue with BPH product developme
nt, eventually becoming Avodart in the BPH market.
* Supported business development and portfolio management efforts with timely ph
armaceutical market analyses and forecasts.
MENTIS CORPORATION
Durham, NC
MARKETING RESEARCH MANAGER
1994 - 1997
* Managed various research projects and produced reports on banking, data manage
ment and technology totaling $400,000+; designed surveys; created forecasts; del
ivered presentations.
SR MUNICIPAL ANALYST/ADVISOR, Southwestern Capital Markets, San Antonio, TX 19
91 - 1994
SR MUNICIPAL FINANCING ANALYST, Miller & Schroeder, Solana Beach, CA 1984 - 19
90
STAFF ACCOUNTANT, KPMG Peat Marwick, San Diego, CA 1983-1984
PUBLIC FINANCE and ACCOUNTING
* Structured over $600MM municipal bond financings for local government clients
including city and county governments, housing agencies, redevelopment agencies
, assessment districts, and school districts
* Developed and maintained computer systems and financial modeling capabilities
to enhance company performance
* Identified bond refunding opportunities and presented millions of dollars of s
avings to clients
* Reviewed bond offering documents with bond attorneys and provided input

LEARNING CREDENTIALS
CHARTERED FINANCIAL ANALYST CANDIDATE, 2008 - Present
MASTER OF BUSINESS ADMINISTRATION, 1994
University of Texas - San Antonio, Texas Concentration: Finance
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
University of North Carolina - Chapel Hill - Chapel Hill, North Carolina Conce
ntration: Accounting