Catherine L.

Sutton
Telephone (205-447-1041) 3559 Harrier Road cs8561de@westpost.net
Trussville, AL 35173
Sales & Business Development
Sales executive with 10-year successful career track for execution and delivery
on gaining market share, increasing profitability, and decreasing cost within th
e Healthcare Industry. Exceptional communicator with strong problem solving skil
ls, focused customer service skills, and exceptional negotiation skills.

-Competitive Sales Assessments -Budget Management -Sales P

resentations
-Account Development& Retention -Managed Care/Vendor Relations -CEU Semi
nars
-Sales Training/ Supervision -Workers Compensation -Territory Manageme
nt
Excel, Word, Outlook, PowerPoint, Sales force, Internet Explorer, GE RIS
Professional Experience
Diagnostic Health Corporation (Previously HealthSouth Diagnostic)
Regional Sales Director (AL, TN, GA, LA) 2008- Present
Currently manage a $15,145,000 (net sales) territory which has seen a 4.6% grow
th YTD. Responsible for maintaining budget as well as decreasing expenses. Under
standing of P&L statements, accruals, and forecasting tools, as well as contribu
tion margins in discussions of positive cash flow.
Oversee daily activities of 10 sales representatives, devise strategic growth i
nitiatives, and formulate goals based on facility budget to exceed targets for t
erritory. Currently have a combined 18.6% same store growth in territory. Respon
sibilities also include contracting opportunities within all markets for managed
care and workers compensation.
Strong leadership skills and communication with upper management, and operation
s team to meet and exceed assigned budgets. April 2010 had the highest reportabl
e financial gains since sale of the division in 2007 in spite of the economy and
healthcare reform.

Diagnostic Health Corporation (Previously HealthSouth Diagnostic)

Account Executive (DHC) 2006- 2008
Account Executive (Healthsouth) 2005- 2006
Developed Strategic call plans to capitalize on immediate growth opportunities
which resulted in top sales and market share gains within the Birmingham and Tus
caloosa markets. 22% same store growth for 8 outpatient facilities within the fi
rst year. #1 Performing representative in Alabama for 12 consecutive months in t
wo territories. Published in Hot Shots top performing representative publication
.
Completed 20 + calls a day to Internal Medicine, Orthopedic, Neurology, Neurosu
rgery, and other specialized physicians to capture prescriptions for MRI, CT, X-
Ray, Nuclear Medicine, and Ultrasound scans. Sales approach included Pacs softwa
re education and installation, contracting, and education on modalities for pati
ents. Solidified contracts with several corporations to increase managed care an
d workers compensation volumes.
-continued-

Ciba Vision/ Novartis Pharmaceutical, Birmingham, Al.

Medical Sales Representative 2002-2005
Strong negotiation and closing skills to sell inventories of contact lenses, so
lutions, and medical eye drops to Ophthalmologists, Optometrists, and National A
ccounts. Focus on consulting, and solution sales to show cost benefit to referr
ing doctors, district managers, and buying groups. Worked through distributors,
and direct sales from operations center in Georgia. Worked with financial manag
ers within medical offices for payment options, and buyouts of competitors inven
tories.
Professional Selling Skills Model, STAR, and extensive four month training to i
nclude role playing, objections, and closing. Completed training 2 and AE 2 sal
es class for promotion. Completed two product launches and execution of new pro
ducts.
Current Ranking #33 of 400 Representatives, and top 10% in sales growth in terr
itory.

Allied Diagnostic Imaging, Norcross, Ga

Medical Sales Representative 1999-2002
Responsible for the Northeastern United States marketing efforts in support of
Diagnostic Imaging accounts from Washington D.C., to Maine. Made cold calls to
secure appointments with Purchasing, Radiology Administration, and GPO purchasin
g organizations. Worked as sales support for territorial distribution network as
well as direct sales to hospitals through Premier hospital rebates. Tested and
provided demonstrations of film, developer, fixer, and processors for Radiology
Departments.
Maintained and exceeded budget expectations. Account Manager for over 100 netw
orks throughout 9 states. Ended Fiscal Year at 115% by contracting with four in
dependent accounts and one national account during first year. Recipient of comp
anys sales promotion award, and company trip.

Internship: University of South Alabama Cardiac/Pulmonary Rehabilitation

Intern 1996-1999

Education
Bachelor of Science, University of South Alabama, 1999
Gamma Sigma Alpha Honor Society
* 1500 Hour Certified Internship Athletic Trainer
* 500 Hour Certified Internship Cardio/Pulmonary Rehabilitation
Professional Affiliations:
Jr. League, National Womens Charity Organization
Emergency Medical Technician
Chi Omega Fraternity Alumni Association