Whitney Todd Yancey

514 Netherwood Road Home: 610-734-3427

Upper Darby, PA 19082 Cell: 610-457-0416
PROFESSIONAL PROFILE:
Strategic Sales & Sales Management Executive with eighteen (18) years experience
developing Corporate
Sales Marketing programs to target new business in both Business-to-Business, an
d Business-to-Consumer
Markets. Track record securing major Fortune 500 contracts, increasing sales thr
ough the introduction of new products and features that result in higher average
profit margins. Strengths include:
* Developing, executing and monitoring sales/marketing programs for a diverse g
roup of industries and products
including consumer products, corporate services, and the food industry
* Skilled in turning low producing territories into profitable markets by using
strategic sales and marketing
programs; ability to design programs tailored to targeted audience
* Out of the box thinker creating promotional programs, including sponsorships,
special events, and piggyback
marketing plans
* Motivational sales leader with a history of directing sales teams to achieve
targeted company goals with
enthusiasm and determination
* 10 years targeting outside sales programs for corporate America and represent
ing Fortune 500 firms
including KRAFT FOODS USA
* 5 years developing inside sales programs for Corporate and consumer new busin
ess
* Entrepreneurial spirit which is demonstrated in developing innovative marketi
ng programs
ACCOMPLISHMENTS
* Spearheaded sales and marketing campaign for the mid-Atlantic territory as DI
STRICT SALES MANAGER for
American Furniture. Penetrated new corporate markets by developing sales campai
gns which increased sales
by 10-20% during my tenure.
* Designed strategic outside sales team of 10 representatives who cultivated ke
y accounts, created programs
to increase the average sales price for new business and existing clients.
* Directed Regional Account Management program for FUNacho, national nacho prod
ucts firm. Targeted and
acquired sales with NASCAR Race Cars.
* Gained strong sales training techniques during career with Kraft USA.
PROFESSIONAL WORK HISTORY:
RE/MAX Main Line Real Estate, Philadelphia, Pa
REALTOR 3/06 to Present
Represent buyers and sellers in purchasing or selling new and existing residenti
al and commercial real estate in Center City and surrounding Philadelphia area.
American Furniture Rental (AFR) ? 720 Hylton Road, Pennsauken, NJ
DISTRICT SALES MANAGER 4/02 to 4/05
Developed and collaborated the Strategic Sales/Marketing program with the execut
ive management team. Directly responsible for overseeing all sales/marketing rev
enue for the Mid-Atlantic Region. Created and implemented outside sales force ta
rgeting business-to-business sales. Recruited a powerful sales team of l0; respo
nsible for company regional business development. Served as motivational sales l
eader by preparing seminars and training programs; created a team of effective n
egotiators and closers. Reviewed daily, weekly and monthly sales efforts to ensu
re the achievement of target sales goals.
ACCOMPLISHMENTS:
* Promoted twice during career.
* Exceeded sales quota for 3rd and 4th Q 2002 by 20%; Achieved overall sales qu
ota revenue for 2003 by 12%.
* Reached overall sales quota revenue for 1st, 2nd and 3rd Qtr of 2004 by an av
erage of 10%.
CORT Business Services - 20th & JFK Boulevard, 2 Commerce Square, Philadelphia,
PA
CORPORATE ACCOUNT EXECUTIVE 9/00 to 3/02
Managed outside sales and marketing for CORT Furniture Rental in Philadelphia. E
stablished a teleprospecting and cold calling program to Corporations, Universit
ies, Rental Properties, Corporate Relocation for employees. Coordinated and part
icipated in area Trade Shows developing leads and referrals while presenting com
pany products.
ACCOMPLISHMENTS
* Achieved sales unit goals for 4Q 2001 by 15% and increased overall revenue by
20%.
* Exceeded sales unit goals for 1Q, 2Q and 3Q 2001 by 20 %; increased overall r
evenue sales by 30%.
* Exceeded quarterly unit goals by 10%; increased overall revenue sales for 4Q
2000 by 20%.
Whitney-Moe Deli ? E & B Enterprises, Inc. - 2454 N. Gettysburg Avenue, Dayton,
OH
VICE PRESIDENT OF SALES, MARKETING AND OPERATIONS 7/95 to 6/00; 8/93 to 7/95
Full Profit & Lose, Sales and Operations responsibility for two separate busines
s corporations specializing in a full service delicatessen concept. Designed ent
ire Operations from product line to marketing strategies. Hired, trained, manage
d and conducted weekly sales meetings to keep personnel focused and proactive as
team players. Introduced new products through in-house promotions and event pla
nning. Directed, hired, trained and managed all personnel to remain focused and
proactive in order to increase store sales and profit margins.
ACCOMPLISHMENTS
* Increased total sales after first year by an average of 45% per year.
* Ranked #1 Delicatessen in customer service and sales for 1998 and 1999.
* Increased store profit margins by 30% within the first 12 months; increased t
otal store sales by 70%.
* Raised store profit margins by 30% within the first 12 months%.
FUNacho of Cincinnati, Inc. - 4884 Duff Drive, Cincinnati, OH
REGIONAL SALES MANAGER 12/95 to 4/97
Developed marketing and sales campaign by distributing FUNacho (Nacho programs)
through cross functional sales teams including teleprospecting and direct cold c
alling. Targeted a diverse group of business relationships including NASCAR Race
Tracks (Daytona 500), Amusement Parks, Zoos, Universities, School Districts, Re
tail Establishments and Distributors throughout the Mid-Atlantic and Southern Re
gion. Coordinated and participated in local and national Trade shows for busines
s leads and referrals.
ACCOMPLISHMENTS
* Ranked in the top 5% in sales for 1996 and 1997.
* Exceeded monthly quota by 70%. Increased total profits in territory by a mini
mum of 100%.
Kraft USA/Kraft General Foods - 6650 Snowville Road, Brecksville, OH
SENIOR ACCOUNT EXECUTIVE 8/92 to 8/93
Sold and promoted new and existing Kraft emblem products to Corporate Store Buye
rs and Managers in the Cleveland and Akron, Ohio areas. Interacted with Departme
nt Managers to inform them of upcoming sales and promotions for approval for in-
store merchandising displays.
ACCOMPLISHMENTS
* Exceeded 100% of quarterly quota. Ranked #1 new hire for sales in 1993.
BUSINESS EDUCATION:
Licensed Real Estate Agent ? State of Pennsylvania
B.S. degree in Business Administration with a concentration in Marketing
Cheyney University - Cheyney, Pennsylvania, May 1992 Graduate
United States Naval Reserve Veteran 1984-1992