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Converso
139 Munsell Road
1451 Delaware Road
North Blenheim New York,
Mohegan Lake New York
12131
10547
914-450-8054 * mcdd98e0@westpost.net
SALES MANAGEMENT: Regional * District
Driven, versatile, and diversified sales and marketing professional with extensi
ve progressive experience enhancing the market share and profitability of major
organizations through creative promotions, strategic negotiations, and innovativ
e sales initiatives. Accomplished manager with a proclivity for consumer product
s and a proficiency in vending, convenience store, and Retail sales. Areas of ex
pertise:
PROFESSIONAL EXPERIENCE
Financial/Operational Enhancements:
* Consistently increased sales 10%-20% through solid education and training of s
ales team.
* Unveiled 30+ new beverage brands including Dasani, Full Throttle, and Vault.
* Repeatedly led team to 1st place in distributions by accounts sold based on ne
w product introduction.
* Stimulated increased in merchandising staff productivity through efficient rec
ruiting, hiring, and training of all department personnel.
* Attained 60% sales increase, best in New York division, resulting from Shop-Ri
te can - can sale.
* Quickly promoted from Account Manager to Merchandiser Productivity Manager and
finally to District Sales Manager.
WAL-MART - SAM'S CLUB, Bentonville, Arkansas
1995-1999
SIC Development Manager
Administered membership for 236 wholesale clubs. Orchestrated sales and marketin
g for standard industry code (SIC) vending and convenience stores. Devised indus
try-wide marketing programs to include convenience store and vending operators,
improving market share. Functioned as liaison
between businesses and buyers. Oversaw $1.5B in sales related programs. Establis
hed training programs for club associates and instituted communication via Wal-M
art TV and local seminars.
Financial/Operational Enhancements:
* Drove 1.5% annual sales increase and garnered 500+ new convenience store and v
end operator members.
* Designed Vend$mart program to promote and pre-plan national vending seminars.
Recognized by 2 major trade publications for marketing programs and presentation
s.
* Conducted featured state-of-the-industry presentation at national seminar in A
tlanta, Georgia.
Career Note: Prior experience as Senior Account Manager for Frito-Lay - Plano, T
exas
* Secured $100K of incremental sales of Tostitos Tortilla chips to E-Z Mart in A
marillo, Texas, by negotiating a deal at $0.20 more than generic brand on immedi
ate consumption program. Additionally, established all POS used in creating awar
eness within store.
* Superintended 700 Subway stores in Texas and served as liaison between field s
ales and National Accounts.
* Augmented distribution of new products and foodservice/vending volume by pilot
ing all marketing programs at the field level and designing sales driven promoti
ons.
* Worked out of the home office, via a Key account role calling on all Subway sa
ndwich stores in Texas.
* Conducted testing to show less breakage and 100% utilization of Tostitos versu
s generic brand.
* Earned Frito-Lay award for going above the call of duty, through distributor d
evelopment and while working closely with our DSD sales te
EDUCATION
Bachelor of Science in Education
Minor in Sociology
Lamar University, Beaumont, Texas
Professional Development
Dale Carnegie - 1993
References upon request:
MICHAEL J. CONVERSO
1451 Delaware Road - Mohegan Lake , New York 10547
139 Munsell Road - North Blenheim New York 12131
914-450-8054 (cell)
914-526-8283 (office)
914-526-3159 (fax)
Michael J. Converso