David Hunt

Currently studying Product Design at Ravensbourne

College of Design and Communication, London

www.davidhuntdesign.com
 Zebra Pen Competition 2011
“To design a family of pens that reflects your own culture”
Beach Huts
In the UK, the seaside has a lot of history and heritage attached to it. An important part
of the British seaside scene are colourful beach huts in a row, at the top of any beach.
The owner of each hut is free to choose the colour they would like to paint it. This
is often seen as an expression of that person. I wanted to carry this over, and
into my design.

For my final design the clip is removable and replaceable across

the whole family of pens. With many different clips to choose
from, the user is free to choose any set of colours. The
colours that the user chooses would be seen as
reflection of them.

I wanted this to be the focus of the pens.

The white body of the pen creates a
backdrop to highlight the colours on
the clip.

David Hunt / Arbez Pens / Zebra Pen Competition

Beach Huts

The shape and size of

the clip is universal - they
can be changed over throughout
the series of pens.

When the user wears the pen in their pocket using the
clip, the colours could be seen as a badge. Again reflecting on
that person and their personal values (favourite colours, football team
colours, national flag, religion, or charities).

There is a lot of potential here to exploit secondary branding; partnerships could be formed
with companies or groups. For example, a partnership with Team GB in the run up to and during the
London Olympics, using a colour combination of red, white and blue people could show their support for
the British team. This could be transferred to many other circumstances.

David Hunt / Arbez Pens / Zebra Pen Competition

 Marks & Spencer: Flower Packaging
“To make the flowers look fuller with consideration for sustainable packaging”
 Existing packaging example As shown in the example of existing packaging
(left) you can see the need to improve the
packaging of flowers. Currently the only purpose
of the packaging is to protect the flowers
throughout the supply chain:

• Basic plain wrap

• Plant Food is not integrated
• No provision for water
• Requires another poly bag in transport
• Requires buckets at the point of sale
• Customer requires a secondary poly carrier
bag

My design added a pattern to the cellophane to

give the perception of a ‘fuller bunch’ and also to
frame the flowers for display.
The solution answered the needs listed above
whilst still reducing the material used. I wanted
to add functionality to the packaging; this would
intern benefit M&S through a more streamlined
process at distribution and post of sale level but
also the customer, through convenience.

Food
Liquid Food

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Food

Liq
id
Liqu

David Hunt
 1 2 3

One of the main advantages the current packaging was the ease of production - just one piece of tape applied by hand
to keep the flowers secure within the ‘collar’ of cellophane. There is consideration for this in my design. There would still
only be one single piece of tape to secure the flowers in their packaging and still the ease of just placing them inside the
packaging in a similar way.

The tape creates ‘belt’ enhancing the framing effect for the flower heads and also containing its own water reservoir at the
base of the product. This results in enhanced product life; convenience for the customer and the possibility of a streamlined,
distribution network and point of sale display as from both environments buckets containing water can be removed. Single piece of tape Integrated water pocket

Material Used
Difference: 34,270mm^2
Current net: 171,000mm^2
This was run as a ‘live’ brief, meaning that throughout the project 20.04% Material Saving
we had presentations with Marks and Spencers Design executives. My net: 136,730mm^2
I was chosen to be shortlisted and therefore had to my final al
e
sc
design once more at their offices in Paddington, London. 10
1:
1:10
sca
le
I received very positive and encouraging feedback from M&S
throughout the project. I took confidence from this and look to
build on this experience.
Current Net

David Hunt
 Waterproof Product
“To create a Training Aid for swimmers to improve their training efficiency through
advanced post sessional analysis using a computer program. The unit has to be
adaptable for open water and swimming pool water environments.”
Ideas & Development
Thanks!
Drop me a note at d.hunt@rave.ac.uk always happy chat!