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Debbie Foley

Executive Summary
Senior level manager with 24 years of managerial experience. Strong strategic-pl
anning and inspirational leadership skills. Experienced portfolio manager with e
xcellent client and project management capabilities. Action-oriented with strong
ability to communicate effectively with technology, executive, and business aud
iences.

Core Qualifications
* Strong ability to execute based on strategic objectives
* Solid experience managing cross-functional teams
* Big-picture focus on company goals
* Staff development
* Proven market growth and revenue producer
* Strategic Planning
* Team leadership
* Multimillion-dollar P&L
* Event Management and Promotion Service quality improvement
* Passionate about team skill development 20 years client account managem
ent experience
* Proficient in online database management systems
* Experienced in Thriva database management system, Adobe Indesign, Excel 2
010, Word 2010 and Microsoft Outlook 2010

Professional Experience
Administrator, 03/2005 - Current
WinShape Foundation - Rome, GA
Defined strategy and business plan for migrations of account database from Acces
s to an Online account management and application process. Expanding account re
lationships from 3000 accounts to over 27,000.
Directed strategic initiatives to achieve stronger camper and staff return ratio
s resulting in a 25% increase over 3 years.
Increased profits by developing, initiating, and management of the automation of
fee collections/payment reminders and follow up mechanisms for past due account
s increasing overall income by 12%.
Trained/coached and mentored staff to ensure smooth adoption of new online appli
cation process and reporting system.
Hired and trained seasonal staff members as registration and sales support advoc
ates for our client base.
Regional Private Banking Line of Business Manager SVP, 06/2003 - 02/2004
SunTrust Banks - Baltimore, MD
Developed and implemented strategies to launch Private Banking initiative for Su
nTrust Bank, Maryland Region.
Interviewed and Hired highly qualified, professional and motivated team members.
Trained, coached and mentored staff to ensure smooth adoption of new program.
Partnered successfully with commercial lending, retail banking and trust/investm
ent departments to produce referrals, account migrations and cross divisional te
am business development calls which resulted in being recognized as number one i
n our company for business partnership goals and incentives.
Proactively managed staff performance, using corrective action when needed.
Initiated and strengthened sales disciplines by leading by example, inspecting w
hat was expected, recognition of top performance through leaderboards and incent
ive compensation.
Directed and monitored the sales activities to achieve sales, service and retent
ion goals:
Loans - results $7,968,705 - goal $7,885,845 - % to goal 101.05% Deposits - resu
lts $23,354,555 - goal $21,055,844 - % to goal 110.92%
Client calls - results 60 - goal 12 - % to goal 232%
New Clients - results 18 - goal 15 - % to goal 120%
Retail Line of Business Manager, NW Georgia Region SVP, 11/1998 - 05/2003
SunTrust Bank - Rome, GA
Oversight for Branch Network, Private Banking and Business Banking Lines of Busi
nesses.
Managed team of 16 professionals with responsibility for 100 employees.
Surpassed growth objectives in loans, deposits and fee income. Exceeded plan mea
surements on average by 10% in deposits, 18% in loans and 22% in fee income 2000
, 2001 & 2002.
Initiated detailed action plan that allowed region to align more directly with c
orporate mission and objectives.
Trained, coached and mentored team members that were determined capable of trans
itioning to new business model then replaced or moved remaining employees then r
eplacing them with candidates better qualified to exceed expectations.
Instituted region's first incentive performance plan which motivated staff and r
esulted in an 18% increase in sales.
Spearheaded cross-functional initiative to achieve stronger cross sale opportuni
ties per client relationship. Increase product penetration from 1.2 per client t
o 2.8 in three years.
Worked directly with other departments to streamline work process, staff allocat
ions and pricing adjustments that resulted in a reduction of expenses (5.3%) and
increased revenue (9.4%).
Guided strategic planning initiatives to expand network in to up and coming mark
ets supporting growth and expansion goals.
Marketing/Sales Management Director VP, 04/1996 - 10/1998
SunTrust Bank - Tallahassee, FL
Directed public relation strategies, advertising opportunities and new product l
aunches with a regional budget of $1.2mm.
Developed department's first incentive performance plan which motivated staff an
d resulted in a 17.2% increase in sales.
Spearheaded sales tracking mechanisms that enabled Line of Business Managers to
monitor activities of employees for coaching opportunities.
Initiated program that standardized employee training and led to increase in cus
tomer satisfaction by 15.8%. Supervised Sales Manager and Training Director resp
onsibilities.
Successfully developed and directed sales campaigns and promotions to coincide w
ith company objectives, placing first in the "Corporate" annual credit card sale
s campaign in 1997 & 1998.
Branch Manager AVP, 03/1993 - 02/1996
SunTrust Bank - Tallahassee, FL
Established new customer relationships through prospecting, cross selling, and r
eferrals.
Managed growth of assigned portfolio of customers to include identification of f
urther sales opportunities, credit reviews and customer profiling to suit future
needs.
Supervised employees to include performance appraisals, career and sales develop
ment, planning and supervision of operational procedures.
Recruited new commercial business within market area by cold calling potential c
lients and utilizing existing clients as referral sources.
Branch Lending and Operations Officer, Central FL Region, 02/1990 - 05/1993
SunTrust Bank - Winter Haven, FL
Responsible for day to day operations of large branch
Succeeded in an aggressive business development program, exceeding goals by 9%
Assessed and counseled customers on various opportunities using a high level of
product knowledge and
sound judgment growing number of clients from 123 to 210 in two years.
Prepared and submitted compliance reports to meet federal and corporate requirem
ents on a monthly, quarterly and annual basis.
Assistant Branch Manager, Head Teller and Teller, 03/1981 - 05/1985
SunTrust Bank - Ocala, FL
Responsible for day to day operations of the branch. Participated Manager in yea
rly planning and budget process.
Provided customer service to clients. Assessed needs and cross-sold additional p
roducts and services when appropriate.
Prepare compliance reports to meet federal and corporate requirements on a month
ly, quarterly and annual basis.
Supervised employees to include performance appraisals, career and sales develop
ment plans. Coordinated work flow of high transaction branch.
Paying and receiving teller responsibilities. Balanced cash and other various GL
accounts.
Education
Central Florida Community College - Ocala, FL, USA Associate Degree in Business
Administration
Professional Development:
Retail Management Academy
Cohen Brown sales training
Consumer and Commercial credit training
Series 6, 63 and 26 licensing and continuing education classes
Compliance and GL management strategies seminar
Strategic marketing and sales training

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