what matters.

TM

exhibits
Sample Welcome Speech for Employee Briefing

Welcome, and thank you for joining me in launching this year’s (COMPANY)
United Way campaign.

Supporting our local communities through the United Way is a meaningful part of
our company. Last year, we raised ($) in our United Way campaign company-wide.
I’m sure many of you came here today expecting me to say a few words about the
importance of continuing the tradition of helping others, both as a corporation and
as individual employees. In fact, I will do just that.

First, I’d like to take just a moment to answer a simple question: Why do we conduct
a United Way campaign? Traditionally, United Way has provided the opportunity
for companies to run one fundraising drive that will help the entire community by
addressing a wide range of critical, local issues. The clear benefit is that one single
donation does so much for so many people in need–all at a low cost. That’s still true
today. But the United Way does more than simply channel your dollars to the agencies
and programs providing these much-needed services. They research the problems and
find the most effective partners with solutions.

As a businessperson, I know that the health of the communities where we work and
where we live has a direct impact on the health of our company and its people. I also
know that the United Way is in a unique position to energize the community–bringing
together health and social service agencies, government, business, schools and other
leaders–to help solve the most pressing problems through coordinated efforts and
innovative initiatives.

That’s why I ask you to join me once again in caring for the people of our community
by supporting United Way. It’s not across the globe, not across the country. It’s right
here. In our state, our towns, our community. So, please join us by investing in a
caring community.

Thank you.

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters. TM

exhibits
Sample Campaign Team Recruitment Letter

Date:

To: Prospective United Way Campaign Team Member

From: Campaign Chair
Re: United Way Campaign

As a United Way Campaign Team Member representing (insert your Department/

Site Name here), I am writing to you today in order to gain your assistance with our
company’s Employee Campaigning effort.

As a Campaigner, you play a pivotal role not only in helping our organization reach
its financial goals, but also as an individual who actively seeks to educate our fellow
employees about the wonderful health and human service programs that the United
Way supports.

In order to carry out this responsibility, it will be important that you attend a
Campaign Team Meeting on (insert date and time) at (insert location). During this key
session, you will receive the training and printed materials necessary to assist you in
your campaigning efforts. When undertaking a Campaign of this nature, individual
follow-up is a must. If necessary, please recruit additional volunteers within your
department to assist you in this effort.

Please contact me to confirm your attendance at the Campaign Team meeting at your
earliest convenience. With your dedication and enthusiasm, I am confident that
(company name) can achieve its philanthropic commitment to the United Way and the
communities in which we live.

Thank you for your support. Please don’t hesitate to contact me if you have any
questions.

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters. TM

exhibits
Sample Solicitation Letter to All Employees

Date

Dear

As we begin our United Way campaign, I would like to take a moment to encourage
your support. My motivations are both personal and professional. I take comfort in
knowing that United Way touches so many people throughout our region–our families,
friends and co-workers, as well as our customers and their families.

I also know that with United Way in my portfolio, my investment continuously

multiplies, and the results could not be better. Through its Community Fund, the
United Way of Western Connecticut supports local programs. That’s not surprising
when you consider the comprehensive range of health and social services addressed
by United Way. We all care about issues like homelessness, childcare, strengthening
families, and increasing independence for our elderly neighbors. A United Way
investment is a great way to be part of the solution.

Last year, we raised ($) in our United Way campaign, company-wide. United Way
puts those dollars to work–efficiently and effectively–investing in our communities.
United Way volunteers assist in every aspect, which allows United Way to keep
operating costs low.

I am proud of our accomplishments and the impact we have made. Our support taps
into the passions and strengths of our communities, creating an environment where
people come together every day to make our region a better place for all of us to live.
I hope you will join me, to help us build a better, stronger and more caring community
by contributing to United Way.

Thank you.
CEO

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters. TM

exhibits
Campaign Chair Sample Solicitation Letter to All Employees

Date

Dear Colleague:

“YOUR CAMPAIGN THEME.” That’s the theme of this year’s (COMPANY NAME) United
Way Community Campaign. When you give to the United Way, your single gift reaches
countless people in your community–maybe even family, friends, co-workers and
customers.

The United Way Community Campaign provides (COMPANY NAME) employees a chance
to help provide critical services to diverse sectors of our community. Through the United
Way Community Fund, your contribution supports the vital work of local health and human
service programs. And, United Way keeps costs low – ninety cents of every dollar pledged
goes directly to people in need. When you invest through the United Way, you are making
a wise investment – one that is both effective and efficient.

Last year, our generous employees donated more than ($) to United Way. Our corporate
contribution brought our company-wide gift to more than ($). We were able to show that
as individuals, and as a company, we understand the importance of building a better,
stronger, and more caring community.

Year after year, (COMPANY NAME) employees have further demonstrated our leadership
role in helping support and sustain our communities through our Day of Caring.

More information on this year’s United Way Community Campaign is enclosed, along with
your enrollment form. The decision on whether or not to give is a personal one. However,
it is important to be aware that your single gift has the power to impact the lives of many.
Together we can build a brighter tomorrow, by investing in United Way.

Thank you for your consideration.

Sincerely,
CEO

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters. TM

exhibits
Sample Solicitation Letter to Current Leadership Givers

Date

Dear

Just one year ago you invested in our community with a kind donation through the
United Way Community Campaign at (COMPANY NAME). That contribution qualified
you for membership in the Leadership Giving Association, United Way’s means of
honoring individuals like you, who are dedicated to improving the quality of life in our
communities with gifts of $1,000 or more.

I am writing to you now to thank you for your past generosity and to ask you to
consider renewing your membership in the Leadership Giving Association. If you
are in a position to increase your level of giving this year, please know that your
investment will go a long way to help those less fortunate. Either way, your decision
to participate will make a difference in individual lives while enhancing the quality
of life for all in our community. Your support will set an example for your peers and
colleagues, inspiring them to increase their level of community investment.

By being a part of the United Way Leadership Giving Association, you will represent
(COMPANY NAME) well, joining the ranks of some of the most caring individuals in
this region.

Thank you for your consideration.

Sincerely,
CEO (or other company leader)

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters. TM

exhibits
Sample Solicitation Letter to Prospective Leadership Givers

Date

Dear

On the eve of the United Way Community Campaign at (COMPANY NAME), I am asking
you to consider joining the Leadership Giving Association with a gift of $1,000 or
more. Membership is one way that you can demonstrate your personal commitment
to helping our community thrive.

As a long-time supporter of the United Way, I have seen first hand the effectiveness of
this organization and its proven ability to help the community as a whole by providing
leadership in getting at the root causes of community needs. It serves as a vehicle for
each of us to personally make a difference in the lives of many people—children, the
elderly, the poor, those down on their luck working to turn their lives around.

Membership in the United Way Leadership Giving Association demonstrates your

generosity to those in need and sends a clear message to the community-at-large.
It underscores this organization’s firm commitment to helping people, and provides
another example of why we are such good company to do business with.

Thank you for considering my request to join me as a member of the United Way
Leadership Giving Association.

Sincerely,
CEO (or other company leader)

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters. TM

exhibits
Thank You Note

NOTE: These letters are
applicable to both the
Alexis de Tocqueville
Society and Leadership
Giving Association
members with slight
modifications.
Date
Dear
Thank you! Your (renewed) membership in the United Way
Leadership Giving Association shows just how much you care.
When combined with the generosity of our colleagues, it is clear that
(COMPANY NAME) is one that cares about the health and well being
of the communities in which our families, friends, co-workers, and
customers live and work.

Please accept my appreciation for helping build our reputation as a

good corporate citizen.

Thank you,
CEO (or other company leader)

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org
 what matters.
matters.
TM
TM

campaign resources
Printed Materials Campaign Supplies Request Form
and Supplies

United Way staff and Please work with your local staff person to request the proper
volunteers will deliver printed suppplies for a successful campaign and return this form to
campaign materials and United Way of Western Connecticut.
other supporting campaign
supplies. If you need
additional items, just ask.
Company: _____________________________________________________
Available materials include:
• Campaign Brochures Employee Campaign Coordinator: __________________________________
• Campaign Posters
• Posters Phone:_______________________ e-mail___________________________
• Thank-You Postcards
Date Supplies Needed: ___________________________________________
• Annual Reports
• Report Envelopes
• Local Campaign Video Quantities Campaign Supplies
• New Hire Pocket Folder
(contains campaign United Way Brochures
brochure and pledge form,
Campaign Video
if requested)
Employee Pledge Cards
Speaker’s Bureau
Speakers include United Way NFL Schedules
staff and volunteer leaders,
Born Learning KidBasics
partner agency staff and,
occasionally, clients who
have received services from
You can find additional information about United Way, including
United Way Agency.
profiles of local individuals and families helped by United Way
programs, and additional resources at www.uwwesternct.org

United Way
of Western Connecticut
85 West Street Danbury, CT 06810
Telephone: 203/792.5330
Fax: 203/790.5182
www.uwwesternct.org