NICOLE M.

DESCHLER
230 Mill Avenue
Union Grove, Wisconsin 53182
262 / 930-2129
ndeae5a4@westpost.net
www.linkedin.com/pub/nicole-deschler/4/683/1ab
Marketing Plan Development * Brand Marketing & Visibility * Program
Execution
Highly motivated marketing and communications professional with over fifteen yea
rs of domestic and international experience. Extensive expertise in MarComm an
d vertical market development responsibilities. Excel at seeing the big picture
to connect sales and marketing through digital media requirements.
Core Competencies:
* Marketing Research
* Advertising Creative
* Media Relations * PR Management
* Events
* CRM/Owner Loyalty * Web content/CMS
* Customer Surveys
* Sales/Incentive Planning
EXPERIENCE:
G4S Technology 2003 - present
Tewkesbury, UK / Burlington, MA
Director, Marketing Business Development (Internal promotion) 2008 - present
Spearhead the development and implementation of marketing strategies through cha
nnels, including direct to end users and through dealer relationships.
Areas of responsibility include:
* Web content - manage through two content management systems
* Maintaining division content on G4S Secure Solutions internal digital marketin
g portal (myg4sconnections.com)
* Writing of collateral and case studies followed by graphic layout
* Public relations functions
* Vertical market research and marketing plan development
* Event coordination
* Maintaining image library
* Developed internal training program for center operators resulting in differen
tiator in the marketplace.
Dealer Program Manager 2003 - 2008
* Vertical market development - research and design marketing materials to be ut
ilized by field integrators/dealers targeting those verticals.
* Customer Loyalty Programs - maintain and manage customer loyalty program. As
the year progresses, make program enhancements according to program demands and
customer requirements. Program increased customer satisfaction by 20%.
* Voice of the Customer (VOC) Surveys - creation, distribution, tracking and rep
orting of surveys to channel, end-users and consultants. Results prompted inter
nal changes that resulted in improved customer satisfaction and technical servic
es processes.
* Dealer Council - work with the sales team in establishing new council members
that can eventually replace a portion of the existing membership for future 2006
events. The council is used to help gauge and refine the dealer program and ot
her customer service activities within organization.
* Successful management of the Event/Marketing Coordinator and Graphic Designer
positions. Assist team members within that role to grow and perform at their be
st ability.

GE Security
Headquartered in Austin, TX 2000 - 2003
Channel Marketing Manager (Internal promotion) 2002 - 2003
* Supports the GE Security Integrator Program, with primary responsibility for t
he Joint Marketing Funds (co-op) program, tracking program member recruitment /
authorization and general operation support.
* Work with Director of Channel Marketing and members of the GE Security sales t
eams to fully develop and implement a co-op marketing program in accordance with
the Integrator Program framework.
* Act as the primary interface to GE Security for all co-op and joint marketing
activities for integrator program members. Work closely with integrator program
members and the sales team to track results of, and maximize mutual benefits fr
om all co-op marketing activities.
* Respond in a timely manner to all requests and questions regarding use of co-o
p funds. Work in conjunction with integrators and marketing communications team
s to approve integrator program marketing.

Marketing Coordinator 2000 - 2002

* Manage all domestic trade shows attended and assist with international events.
* Manage industry and company events such as dealer council meetings and product
rollouts.
* Coordinate dealer co-op program.

Textron - Jacobsen 1998 - 2000

Racine, Wisconsin
Marketing Communications and Promotions Coordinator
* Manage communications program - Managed dealer support manual and promotional
materials (Ad slicks, literature, photography, line art, promotional items, poin
t of purchase kits and logos.)
* Implement and maintain dealer / distributor co-op claims, funds and budget. A
pprove claims based on guidelines put in effect with sales managers.
* Co-produce video needs. Provide back up on digital editing system, assist wit
h shoots, transfer video process to CD-ROM, implement and maintain video fulfill
ment, maintain budget, expedite new videos through system.
* Manage promotional programs, including Daytona sponsorship.
* Worked with fulfillment centers to create an online ordering system. Coordina
te literature / promotional item fulfillment through local distribution center.
Manage in-house print shop.

Flex-fab
1990 - 1998
Racine, Wisconsin
Marketing and Advertising Coordinator 1995 - 1998
EDUCATION:
Bachelor of Science, Business Management
University of Wisconsin Parkside
GE Security Six Sigma Green Belt
Attending training for community 4H Leader