Donnie Claudino 343 Oakland Avenue, London ON N5W 4J7

519.694.5255 | donnieclaudino@gmail.com

Marketing and design superhero seeks homebase—to be maximized.

Work Experience Top Skills

Canadian Centre for Financial Literacy | Toronto, ON | Sept. 2010 – May 2011 Marketing creatively
Community Management and Brand Consultant Communicating stories
Building relationships
nMarketing research: community interviews, online survey, internal and online scans
nOnline community growth planning utilizing e-learning and social media tools Managing projects
nEvent and visual brand consulting, design of advertisements and various collateral
Expertise
Sacred Rides Adventures | Toronto, ON | September 2009 – September 2010
Marketing Manager Graphic design
nWrote various marketing copy for website, promo collateral, and email campaigns Marketing research
nAssisted in managing Facebook fanpage and company sponsored MTB riding club Evolving brands
nCo-created Mountain Bike University program and promoted to potential student riders Accounts management
nManaged partnership expansion with Lululemon, Devinci bikes, and GoPro camera Copywriting & editing
nIdentified opportunities to engage with new markets (women and gay MTB riders) Social media management
nCoined tagline, “adventures that move you,” and developed staff training materials Website management
Events management
TechSoup Canada | Toronto, ON | October 2008 – July 2009
Marketing Manager
nEdited and wrote bi-monthly tech. enews and blog posts, and recruited other bloggers
Leadership
nDeveloped and co-hosted tech. product knowledge webinars for Canadian orgs. Founder, Co-leader - “Cause 2 Market,”
nDeveloped outreach calls strategy to connect with organizations across Canada Toronto | 2009 - present
nUpdated online catalogue and developed print catalogue of donated tech. products
nPromoted and produced monthly tech. learning events, “Toronto Net Tuesday” Mentor, ‘big brother,’
Youth Assisting Youth,
Toronto | 2009 - present
United Planet | Boston, MA | February, 2007 – March, 2008
Communications Director Director, Nonprofit Marketing Group,
American Marketing Assoc.,
nManaged communications function of small intl. volunteer-abroad org., including:
Boston | 2005 - 2007
nemail and online promotions, media relations, advertising and design
nManaged and wrote org. website content and volunteer travel website listings Communications Advisor,
nOrganized and improved visual brand elements and created org. brand style guide American Express, National Arts
nAttended volunteer fair events in the U.S. and Canada to recruit new volunteers Mkt. Project, Boston | 2005 - 2006
nExpanded organization into new markets such as elderly and professional volunteers

Appalachian Mountain Club | Boston, MA | April ’06 – February, ‘07 “Donnie is a gifted communicator
Marketing Coordinator “who has an incredible ability to
“engage a diverse group...”
nCo-managed destinations section of organization website (www.outdoors.org)
nMaintained online store inventory, wrote copy, and developed sales campaigns “Ashley Allison,
nDesigned monthly advertisements for org. member’s magazine (75,000+ distribution) “Exec. Dir., Waco Foundation, Texas
nCoordinated print production process for destination and programming materials
nEstablished new relationship with distribution vendor for Appalachia Journal
nPlanned and produced seasonal destination photo shoots in mountain region of NH
“Donnie has an “Donnie is a wound up “Donnie is courageous and smart
“exceptional talent for “ball of energy, a serial positive “enough to ask others for
“marketing and messaging.” “thinker and a great get-it-done-er.” “their opinion...”
“Steve Halling, “Myles Bristowe, “Neel Joshi,
“Sr. Brand Manger for IBM-Lotus, Boston “President, American Mkt. Assoc., Boston “Organizer, TED Talks - Toronto

Work Experience (continued) Presentations

PureVisual Design, Cambridge, MA / October, 1999 – April, 2006 “Creating an Automatic Marketing
“Culture,” Maytree Foundation
Accounts Director and Art Director “Toronto | Fall 2009
nPlanned and co-founded nonprofit-focused web design and graphic design firm
nWorked closely with clients to plan, architect, design, develop and test websites “Online Storytelling,”
“Net Change Week, MaRS Centre,
nAssisted clients to establish prioritized design goals and develop content and collateral “Toronto | Spring 2009
nManaged staff of up to 5 designers and developers, ensuring projects delivered on time
nEstablished grant for direct service nonprofits to apply for pro-bono design services “Marketing for Nonprofits,”
“Endeavor Consulting Network
InventMedia Design, Brockton, MA / May, 2001 – November, 2001 “Toronto | Summer 2008
Design Manager
“Nonprofit Marketer’s Toolbox,”
nWorked with account managers and clients to design project goals and schedules “American Marketing Association
nDeveloped various website and print design concepts for review and execution “Boston | 2005 - 2006
nPresented and defended design concepts to account managers and clients
“Planning for a Better Website,”
nAssisted in developing various internal promotional print and web collateral “Executive Service Corporation
nManaged relationships and projects with print and web development vendors “Boston | Fall 2004

Smash Advertising, Boston, MA / August, 1999 – April, 2001

Jr. Art Director – online team Personal Interests
nWorked with a team of art directors and writers to create campaign concepts Languages and culture
nDeveloped digital mock-ups of web sitelets and banner ads for review and execution Learning and mentoring
nAssisted in managing a team of 5 web designers and production artists Art and music
nPresented design concepts for review to account executives and client managers
Health and balance
nAssisted in planning various photo shoots and managing a digital/slide image library
Relationships and friendship
Brown Publishing Network, Waltham, MA / September, 1998 – June, 1999 Philanthropy
Design Editor
nWorked with a team of copy and design editors on K-12 reading series for Scholastic Education
nDesigned informational graphics, tables, and charts to enhance content readability
M.A., Marketing
nSpecked photo shoots for learning enhancement photography and illustrations Lesley University,
nReviewed editorial revision rounds for design consistency and marked for corrections Cambridge, Massachusetts
May 2008

B.A., Graphic Design

University of South Carolina,
Columbia, South Carolina
May 1998

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