SCOTT D.

COOK
9761 S.W. 119th Street
Miami, Florida 33176
Email: scf23f3e@westpost.net
Cellular: 786-493-3869

PROFILE
Talented Sales Professional and consistent "Top "Producer" with over thirty year
s of successful experience in Business Development in challenging and highly com
petitive markets.

EXPERIENCE
Sales: Assessing customer needs, preferences and financial parameters ... planni
ng effective sales presentations to highlight advantages of a product or service
... developing and preparing sales proposals ... maintaining current knowledge
of components, features and sales points of complex technology products ... cul
tivating excellent customer relations and ensuring highest standards of customer
service, resulting in outstanding loyalty and repeat/referral sales ... overco
ming sales resistance and maintaining a high closing rate ... understanding chan
ging strategies of various business segments and defining sales opportunities ..
. designing new product launch and brand recognition strategies ... taking measu
res to continuously improve customer satisfaction ...

EMPLOYMENT HISTORY

1978 - 2010
AA MotorSports of Miami Inc., Miami, Florida
SALES MANAGER / GENERAL MANAGER (88-10)
Managed all aspects of business operations with emphasis on sales, marketing and
customer service for successful motorsports dealership selling major units, par
ts and apparel, and providing service for wide range of recreational powercraft
produced by most major international manufacturers including Yamaha, Polaris and
Kymco. Negotiated directly with vendors, coordinated advertising, merchandising
and marketing strategies, and developed inventory forecasts. Built and maintain
ed solid, loyal, long-term customer base and led dealership to become an industr
y leader and icon in the community.
Diversified by introducing ATVs and Personal Watercraft to Florida market and in
creased gross by nearly 15%, growing annual sales to a total of over $3.5 millio
n.
First Yamaha, Polaris and Kymco Dealer in Florida; Ranked in Top 5 Yamaha Dealer
s nationwide (out of thousands) for 25+ years; Ranked in Top 200 Polaris Dealers
nationwide (out of nearly 1,500) from 95-10; Ranked in Top 10 Kymco Dealers nat
ionwide (out of nearly 600) from 02-10.
Started as a Driver/Helper in 1978 and worked through all aspects of the busines
s including Parts, Service and Sales until taking over the business in 1988.

EDUCATION
Studies Toward Degree in Business Management/Marketing
Miami-Dade College, Miami, Florida
Professional Training: Extensive Sales, Customer Service and Product Knowledge T
raining (Polaris Industries, Yamaha USA, Kymco USA and others); Numerous Annual
Powersports/Motorsports Industry Trade Shows, Seminars and Workshops ...

LANGUAGES
Oral and Written Fluency in English; Working Knowledge of Spanish