ROGER N.

GOOD
(full home address upon request)
Cohasset, Massachusetts 02025
Phone:(upon request) rngood10@gmail.com
SUMMARY:
Results driven B-to-B Sales Professional with experience building long term rel
ationships in the media, advertising and finance businesses. Diverse areas of e
xpertise include print ad sales, digital media, social networking and solution b
ased marketing utilizing multi-platform program strategies. Coordinated sales, m
arketing, promotion and sponsorships in media companies. Consumer and business p
ublishing experience with: Fast Company, Rolling Stone, etc. and major ad agenc
ies. Proven history of sales success in the consumer banking industry helping la
unch new mortgage units in the Boston market.
PROFESSIONAL EXPERIENCE
RN GOOD MEDIA SALES CONSULTING, Boston, MA 2007- Present
aNew ad sales strategy project for Boston publisheras sports and enthusiast titl
es.
aNational advertiser sales development project for Boston area metro magazine.
aDigital on-line ad sales for specialty magazine.
aB-to-B Social media projects.
QUAD/GRAPHICS, Boston, MA 2009 New England Sales Manag
er
aSold a new corporate print sales initiative targeting SIPas (Special Interest
Publications) in New England and exceeded Quad Graphics growth objec
tives.
aProactively strategized and sold new digital edition aflip booka technology to
business magazine publishers.

CITIBANK , Boston, MA 2006-2007

Lending Consultant
aAssisted launch of Boston CitiMortgage retail offices.
GUARDHILL FINANCIAL CORP., NY and Boston 2004 - 2006
Loan Officer
aImplemented corporate mortgage programs for NY based companies.
FAST COMPANY MAGAZINE, New York, NY 1998a"2004
Senior Sales Manager
aAssisted launch of Fast Company magazine which initiated an entirely new busin
ess magazine category, editorial paradigm and revenue opportunity.
a#1 in sales volume for premiere issue and increased revenue by 50% within one y
ear.
aDesigned the development of marketing driven, multi-platform programs which fue
led Fast Companyas revenue growth and generated strong long-term partner
ships

US NEWS & WORLD REPORT, New York, NY 1991a"1998

Director of Agency Sales Relations
Sales team member that moved US NEWS from third place to Number 1 in the newsma
gazine category overcoming TIME and NEWSWEEK in advertising page volume in 1992-
93 for the first time ever.
aDevised marketing protocol geared to meet advertiser demand for solution based
opportunities within other Zuckerman properties: Atlantic Monthly and The NY Dai
ly News.
aManaged automotive, financial services, beverage alcohol, apparel and travel ad
categories for magazine and doubled sales volume in a96 vs. a95.

ADDITIONAL RELEVANT SALES EXPERIENCE:

-MENaS LIFE MAGAZINE, New York, NY
VP Sales Development Manager
-TV GUIDE MAGAZINE, New York, NY
New York Advertising Manager
-ROLLING STONE MAGAZINE, New York, NY
Account Executive
AGENCY EXPERIENCE:
SAATCHI&SAATCHI ADVERTISING, New York, NY : Account Manager
HILL, HOLLIDAY ADVERTISING, Boston, MA: Account Manager
.
EDUCATION:
BS - Syracuse University a" Newhouse School of Public Communications