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jwf7bcc0@westpost.net
Creative Director - Web Development
Exceptionally skilled in superior, innovative web development and creative direc
tion that builds brands, increases market share and drives revenue
Accomplished, award-winning creative director with more than 15 years of web dev
elopment and rich media marketing product development experience. Possess a uniq
ue blend of expertise that combines extensive experience in product management w
ith leading-edge creative development drawing on background in entertainment, so
cial networking and product development. Highly creative with a pioneer spirit;
able to envision strategic web-based products and services that resonate with ta
rget markets. Well regarded for innate talent in training, mentoring and managin
g creative teams, programming teams and marketing staff, including offshore prog
ramming and design teams, throughout product cycles.
Offshore Development
Business Development
Client Relations
Market Analysis
Branding
Project Management
Creative Direction
Social Networks
Film & Video Production
Product Marketing
Web Design
Internet Marketing
Software Development
Strategic Planning
Team Leadership
Professional Experience:
Confidential, San Francisco, CA May 2007-Prese
nt
An entertainment and social network company providing nationwide casting calls f
or movies, TV shows, reality TV, modeling, music and dance.
Director of Web Development | Creative Director
As Director of Product Development, lead a team of offshore programmers and web
designers in developing a membership website, a casting directors website and af
filiate marketing sites. Also responsible for building company's new casting dep
artment as Casting Department Director.
* Currently spearheading the development of an entertainment game for a FaceBook
application, similar to FarmVille. Role includes defining all the game's creati
ve aspects, game strategy and game play, as well as all design direction and con
ceiving all levels and interactions, features, and functions.
* Completely re-envisioned and re-developed the company website by improving bra
nd identity, adding new member features and simplifying the user experience; new
site resulted in increasing membership sales by 200%.
* Created an online educational program which included a series of video acting
lessons and interviews with entertainment professionals and a motivational speak
er; resulted in increasing membership retention by 300%.
* Wrote, produced and directed video acting lessons, video interviews, and produ
ct and service introduction videos.
* Developed extensive web marketing strategy that increased member reactivation
sales by 30%.
* Manage, train and mentor offshore casting department