Académique Documents
Professionnel Documents
Culture Documents
Meridian Communications
Lexington, Kentucky
Senior Account Supervisor
June 1996 to September 1997
Senior account person on the agency's largest client:
* Valvoline Instant Oil Change (VIOC)
-Spearheaded the marketing of all franchise locations in the Eastern US and Puer
to Rico
-Developed strategic marketing plans based on the growth plans of VIOC and indiv
idual franchisees
-Coordinated promotions with the Valvoline Racing/Sports Marketing Department
-Increased average revenue for franchisees by 21.1%
-Increased average car counts per day for franchisees by 7.6%
* VIOC's Franchise Sales & Development Department
-Handled the business-to-business marketing of the department
-Geared advertising towards creating a higher level of qualified franchise lead
Education
The University of North Carolina
Chapel Hill, North Carolina
Bachelor of Arts - English Literature
Graduated 1990
* Member of the varsity football team
* Lettered senior year
* Self financed 40% of college education
* Member of Lambda Chi Alpha fraternity
References
Available upon request