Matthew E.

Stoops
17904 Caldwell Track Dr.
Cornelius, NC 28031
(980) 253-8421
msfd2516@westpost.net
www.linkedin.com/pub/matthew-stoops/27/324/393

SUMMARY OF QUALIFICATIONS
Creative sales and marketing professional with fifteen years experience in retai
l and commercial
industries. Broad range of commercial skills including comprehensive product lau
nches, sales territory planning and distribution management. Proven ability to u
tilize analytical skills to establish successful strategic sales plans that resu
lt in increased market share and profitability. Exceptional interpersonal skills
and a no-fear approach to developing sales targets and working targets to a suc
cessful close.
Areas of Expertise include:
Sales Management: strategic planning, forecasting, proven closing skills
Account Development: needs assessment, partnership development
Sales Force Development: sales training, product training, sales rep management
Marketing: product launches, marketing plans, retail and commercial experience

PROFESSIONAL EXPERIENCE
Norandex Building Products, Huntersville, NC 2009 - Present
Regional Sales Leader
Sales management and training of a $58M sales territory encompassing 15 branches
and 26 sales representatives.
* Developed and implemented an annual strategic planning process that allowed ea
ch branch to define its strategic goals and tactical actions for success.
* Created an evaluation system for baselining the skill set of each salesperson,
while also providing a means for measurement of future progress.
* Established short / long term goals with low performing branches which include
d a process for driving sales growth.
GE Advanced Materials, Huntersville, NC 2002 - 2009
Southeastern Regional Sales Manager
Accountable for all aspects of $2.6M sales territory, including management of fo
ur independent sales representatives and over 70 distribution locations encompas
sing six states.
* Consistently produced double-digit margin growth, including six quarters of 20
%+ margin growth in the last three years.
* Developed sales targets resulting in a minimum of one $100K close per year.
* Produced sufficient sales growth to justify the addition of a territory sales
manager.

Coastal Construction Products, Inc., Jacksonville, FL 2000 - 2002

Sales Development Specialist
Responsible for sales force development and growth plan for $1M product line acr
oss a multi-branch construction distribution business.
* Developed in-house CRM database for tracking leads across multiple sales locat
ions.
* Provided field-level product and sales training to branches including joint sa
les calls.
* Produced direct-mail brochures for customers to use in promoting their busines
ses.
Lighthouse Products, New Smyrna Beach, FL 1997 - 2000
Marketing Manager
Managed national product launch for new architectural product line from product
development and testing to commercial market introduction.
* Delivered new product line on time and on budget.
* Conceived and produced all collateral sales and marketing materials including
sell sheets, packaging and technical bulletins.
* Trained sales force, distributors and applicators through hands-on product dem
onstrations and joint sales calls.
Harris Specialty Chemicals, Inc., Jacksonville, FL 1994 - 1997
Sales & Marketing Manager
Managed development and execution of sales and marketing plans for launch of $5M
retail product line.
* Created successful re-brand of product line that averaged 25% sales growth.
* Managed over twenty independent sales reps and thirty consumer retailers.
* Directed PR agency in development of promotional campaign consisting of televi
sion, radio and print advertising that achieved a 50% volume increase in targete
d markets.
* Received the President's Award recognizing top talent (one of 20 employees wor
ldwide to be recognized).

EDUCATION
Prerequisite MBA Studies, 1996
University of Northern Florida, Jacksonville, FL
BS in Communications / Sociology, 1992
James Madison University, Harrisonburg, VA