STACIE HOOTKIN

495 Hawks Ridge Road, Brookfield, Wisconsin 53045

262.879.9987
339.221.3385
Stacie.Hootkin@Hologic.com

SALES MANAGEMENT
FOCUS OF INTEREST: MEDICAL DEVICE / SURGICAL EQUIPMENT

QUALIFICATIONS SUMMARY
Dynamic, innovative, and extremely motivated sales executive, with extensive exp
erience in medical/surgical sales industries, leadership and management of diver
se employees, customer service, travel, hospitality, and complemented with a kee
n desire to create tailored solutions that impact customersâ⠬⠢ bottom-line.
- Demonstrates in-depth understanding of sales and marketing techniques, s
trategies for building strong client base, and systems to facilitate consistent
follow-up and foster customer satisfaction.
- Genuine team player who is committed to managing projects flawlessly whi
le contributing to business development and revenue-producing activities.
- Possesses keen business acumen as well as excellent communication and in
terpersonal skills.
- Easily interfaces with business clients, staff, vendors, and other sales
professionals.
- Exemplifies strong public relations and leadership abilities.

AREAS OF EXPERTISE
- Strategic Sales and Business Planning
- Team Building and Leadership
- Market Penetration Strategies
- Territory Expansion and Maintenance
- Accounts Management
- Client Needs Assessment
- Consultative Selling Approach
- Negotiation and Goal Targeting
- New Business Prospecting
- Repeat Business Development
- Client Relationship Building
- B2B and B2C Sales

CAREER OVERVIEW
- Managed Hologicâ⠬⠢s sales representatives throughout the upper Midwest-Northeast
uch as Iowa, North and South Dakota, Illinois, Wisconsin, Minnesota, Upper Misso
uri, and Northern Indiana.
- Acquired leadership positions, overseeing numerous programs for Hologic.
- Assumed full responsibility in hiring, developing, terminating, and recr
uiting sales representatives as well as provided office and surgical training on
OBGYN procedures through the use of devices.
- Effectively led and coached representatives, key accounts, distributors,
and their sales representative while negotiating and collaborating with nationa
l accounts to implement contract programs.
- Oversaw territory for three business units; sold products to enterostoma
l therapists (ETs) and wound care specialists while working with distributors.
- Proactively marketed and sold medical devices to urologists, hospitals,
and long-term care facilities.
- Instructed and trained urologists, hospital staff, and long-term care st
aff on the use and application of medical device / equipment.
- Held responsible for selling capital and disposable equipment to plastic
and reconstructive surgeons, hospitals, surgery centers, and clinics.
- Rendered in-service training to nurses, doctors, and medical support sta
ff efficiently.
- Competently managed and secured the loyalty of a territory that was firs
t in the company, generating 80% of the business through cold calls.

SELECTED ACCOMPLISHMENTS
HOLOGIC, INC. (FORMERLY CYTYC CORPORATION), MARLBOROUGH, MA
Surgical District Sales Manager 2005-Present
- Received consistent achievements: ranked #5 out of 16 for sales growth i
n 2010; won the Fiscal Year Circle of Excellence in 2009; ranked #1 in sales and
sales growth in 2009 and 2008; ranked #2 in the country for sales growth 2007;
attained recognition as #1 district in the company for launching SureSound in 20
07; was 1 of the 3 out of 23 managers to reach the 3rd and 4th quarter quota in
all 3 business units in 2007, including Adeza, a new business unit acquired in t
he 2nd quarter of 2007; and ranked #4 in sales growth 2006.
- Successfully completed 2009 fiscal year with 104%, 2008 with 99%, 2007 w
ith 101%, 2006 with 101% / 92%, and 2005 with 105% of plan.
Surgical Territory Manager 2004-2005
- Managed to attain #1 rank in the capital equipment / controller sales gr
owth nationally.
- Initially hired as territory manager and was promoted to district sales
manager for exemplary performance.
- Won all four hospitals across Green Bay from competitor within the first
4 months in the territory along with the entire Aurora Healthcare accounts in W
isconsin to NovaSure.
- Built and maintained partnership business plan for company initiatives,
which was incorporated nationwide.
- Increased territory device sales by 65% within the first year.
- Demonstrated excellent performance and was chosen to serve on the Treatm
ent Pathway Committee and as the leader for conference communications.
- Championed contest as the first territory manager in training class to s
ell a controller at list price.

HOLLISTER, INCORPORATED, LIBERTYVILLE, IL

Area Business Manager 2001-2004
Medical Sales Representative 1999-2000
- Ranked #1 and was eligible for Presidentâ⠬⠢s Club in 2004; drove territory growt
f $916,729 and ranked #2 in the country in 2003; gained membership of 100% club
in 2002; won the President Club and received recognition as a top sales performe
r from 100% Club in 2001; ranked #1 and triumphed the Adapt Sales Contest; ranke
d #2 on M9 sales contest; ranked #5 in the country out of 82 representatives for
a focus product of the year in 2001; was chosen for the Field Management Traini
ng Program to be facilitated for future management for Hollister.
- Persuaded five hospitals that utilized competitor products to switch to
Hollister product line within the first 8 months of tenure.

DIAGNOSTIC ULTRASOUND, REDMOND, VA

Medical Sales Representative 1999
- Earned recognition as 1of the 8 new sales achievers invited by the CEO t
o participate in a study to set goals for future hiring and received an invitati
on to attend the sales achievement meeting and dinner hosted by the CEO.

EARLIER CAREER
LYSONIX, INC., CARPINTERIA, CA
Surgical Sales Representative (Three States)
Technical / Sales Representative (Nine States)
THE WELLS GROUP, TUCSON, AZ
Medical Sales Account Executive / Product Manager

EDUCATION
Bachelor of Science in Psychology with Emphasis in Pre-Medicine
WAYNE STATE UNIVERSITY, DETROIT, MI
- Graduated cum laude with cumulative GPA of 3.6
- Named on Golden Key National Honors
- Directed Study Program in Psychology
- Member of Association of Pre-Med Students

PROFESSIONAL TRAINING
FIELD MANAGEMENT TRAINING PROGRAM HOLLISTER
- Foundations in Leadership (2004)
- Situational Sales Negotiation Workshop (2001)
- Advanced Professional Sales Course (1998)

TECHNICAL SKILLS
Microsoft Office Suite (PowerPoint, Excel, and Outlook) and WordPerfect