MARK C.

RAGO
4243 Karensue a San Diego, California 92122
(858) 945-3695 a mr1003abc@westpost.net
Sales Management
Results-oriented leader, skilled sales professional and excellent team builder w
ith 17 years of experience and an outstanding track record of developing success
ful teams, managing all facets of sales organizations and driving quantum growth
. Utilize extensive experience to cultivate relationships and build market share
. Recognize and develop top talent to enhance sales, management and customer ser
vice resources. Interact with personnel at all levels to support company goals.
Areas of expertise include:
Sales Force Leadership a GSA Contract Experience a Team Building a Customer Rel
ationship Management
Strategic Planning a Change Management a Business Plan Development a Distributor
Management
B2B & B2C Sales a Coaching & Motivation a Multiple Retail Channels a Direct Sal
es
a Multiple Tier Sales a Mass Merchant Accounts a Profit & Loss Accountability

PROFESSIONAL EXPERIENCE
VENTEK INTERNATIONAL a 2008-2010
Leading manufacture of automatic payment system; approximately $5M in annual rev
enues.
Director of Sales and Marketing San Diego, California - 2008-2010 Direct overall
sales and marketing activities for Ventek with $5M in annual sales. Manage and
develop 2-step distribution, direct bid team for municipalities, developed 2009
& 2010 marketing plans. Analyze sales operations and implemented organizational
changes for fiscal 2009 & 2010. Developed new business with national programs fo
r parking operators. Reported directly to CEO/OWNER.
Key Accomplishments
a Increased YTD sales by 5%.
a Improved distribution margin by 3% over PYTD.
a Developed 2009/2010 price structure
a Spearheading new web site design.
a Developing long-term business plan to reach $10M in sales by 2011.
a Developed and Implemented GSA contract with the U.S Government.
a Awarded 200K in GSA contracts for Fiscal Year 2010
THE SCOTTS MIRACLE-GRO COMPANY a 1999-2008
Worldas leading lawn and garden Products Company; approximately $3B in annual re
venues.
National Sales Director, Smith & Hawken Novato, California a" 2005-2008 Direct o
verall national sales activities for Trade business unit with $12M in annual sal
es. Lead sales and customer service teams. Analyze operations and implement orga
nizational changes as necessary. Develop strategic business activities, includin
g marketing and business plans, sales channels and wholesale and trade relations
hips. Reported directly to SVP/ GM. Mentor employees and develop staff leadershi
p capabilities.
Key Accomplishments:
a Increased annual division sales by $3M for fiscal year 2007
a Implemented Target and Smith & Hawken business agreement for year 1.
a Managed SAP and Smith & Hawken integration with implementation for Target.
a Spearheaded initiative to relocate personnel to achieve better customer serv
ice experience.
a Developed long-term strategic plan to increase B2B sales to $30M.

MARK C. RAGO a Page 2 a mr1003abc@westpost.net

District Sales Manager (San Diego, California a" 1999-2005) Coordinated field sa
les and business development activities. Implemented more effective sales approa
ch and enhanced sales reporting capabilities. Directed a team of 8 direct report
s and 16 merchandisers. Managed key client relationships, including serving as r
egional sales lead for regional Home Depot and Lowes stores.
Key Accomplishments:
a Increased annual sales by $3M via relationships developed with major retaile
rs.
a Achieved record annual sales of $25M in region.
a Managed key client relationships, including serving as the Scotts regional s
ales lead for Home Depot District Manager calls as well as Lows RSC calls.
H.D. HUDSON MANUFACTURING COMPANY, San Diego, California a 1998-1999
Privately held international manufacturer of home, lawn and garden spraying equi
pment.
Western Regional Sales Manager: Oversaw activities of 15 sales representatives c
overing a 20-state region with approximately $4M in annual sales. Developed sale
s plans and produced weekly and monthly sales forecasts. Managed regional buyer
relationships and coordinated creation of private label lines.
Key Accomplishments:
a Grew item listings by 6% and expanded sales by 5% annually.
a Improved operating margins by 3% annually.
a Facilitated lucrative contract for production of private label sprayer for A
ce buying group.
MONSANTO NUTRITION & CONSUMER PRODUCTS, San Diego, California a 1995-1998
Leading global provider of technology-based solutions and agricultural products
that improve farm productivity and food quality. Annual revenues of more than $7
B.
Area Sales Manager: Promoted Roundup and Ortho product sales in area Home Depot
stores. Built store displays and conducted training for store associates to incr
ease product knowledge. Managed merchandisers, budgets and multi-state distribut
ion plans. Developed and maintained key customer relationships. Executed yearly
sales plans. Implemented product solution template for field sales team.
Key Accomplishments:
a Drove consecutive sales increases of 35% and 15%.
a Successfully implemented sales plan with regional buyers that increased reve
nue by 7%.
a Increased 1,000 case orders by 100%.
YOUNGaS MARKET COMPANY, San Diego, California a 1992-1995
California-based distributor of fine wines and spirits.
Sales Representative: Sold wine and spirit products to regional markets. Built a
nd maintained relationships with area grocers. Constructed effective product dis
plays and coordinated cross-merchandising opportunities.
Key Accomplishments:
a Achieved sales representative of the month designation 6 times.
MARK C. RAGO a Page 3 a mr1003abc@westpost.net

EDUCATION AND PROFESSIONAL TRAINING

Master of Business Administration in E-Commerce
University of San Diego, San Diego, California
Bacheloras Degree
San Diego State University, San Diego, California
PDI: Leadership Training a PDI: Consultative Selling
PDI: Personal Skill Set Assessment a PDI: Interviewing Techniques
PDI: 360 Degree Feedback a Maritz Training: Consultative Selling

AWARDS
District Manager of the Year
Team work Award
Champions Team Lead (3 times)
Sales Representative of the Year
Sales Representative of the Month (6 times)