Antonia Baca

Tel: (714)948-0351 ab1023ba0@westpost.net

PROFESSIONAL EXPERIENCE:
Bodega Latina Corporation, Commerce, California March 2009 - August 2009
Beverage Buyer
* Planned weekly ad selections
* Negotiated programs and advertising strategies with top selling items in the b
everage category
* Organized store schematics for new store grand openings
* Researched new item possibilities to ensure the best possible item selections
Smart and Final, Commerce, California June 2008 - March 2009
Category Manager
* Complete management of beverage selection and negotiations for entire retail c
hain
* Managed direct store delivery vendors through close involvement with distribut
ors
* Created ad selections and promotional pricing to drive sales in the beverage
category
* Managed and maintained existing vendor relationships as well as developed new
ones
Costco Wholesale, Garden Grove, California
L A Regional Purchasing Manager December 1986- June 2008 (entire Costco history)
* Conducted multi million dollar negotiations with vendors representing National
brand items
* Directed and managed staff of 8 - 10 employees whose responsibilities include
closely monitoring product sales and inventory averaging over $16M weekly sales
* Developed programs focused on introducing unique ethnic items resulting in inc
remental sales of over $40K a season
* Created Power Point presentations for GMM and Assistant GMM meetings on focus
plans, year to date numbers and new item selections
Area Manager
* Conducted staff interviews to select and screen candidates for hourly positio
ns
* Oversaw the everyday functions of over 30 employees including, cashiers, marke
ting staff and merchandisers
* Completed 30, 90 day and annual reviews for employees
* Developed safety programs and committees to achieve lower accident frequencies
and ultimately lower the workman's compensation rate
Marketing Representative
* Developed and implemented marketing strategies such as cold calling and canvas
sing programs to achieve aggressive member sign up and renewal goals
* Assisted in organizing Costco Classic Miracle Network golf tournament raising
donations and sponsorships
* Lead staff in new warehouse openings by projecting merchandise, scheduling eve
nts, planning inventory for buildings opening with 700K opening day planned sale
s
* Participated in local Chamber of Commerce events to increase community awaren
ess and to capture marketing opportunities at local events
EDUCATION:
California Polytechnic University, Pomona, June 1994
Bachelor of Science, Management and Human Resources
Marinellos Spa Acedemy, Los Angeles, Oct 2010
Licensed Esthetician