Martha Fry

720-285-9826
mf103fd32@westpost.net
CAREER SUMMARY
Award winning International Trade Show / Event Planning
Professional with an extensive background in the successful
planning and seamless execution of exceptional trade shows,
meetings, and events. Expert in managing facilities, schedules,
travel, and accommodations. Successful track record of creating
venues and planning agendas. Proven ability to balance
priorities, meet tight deadlines, and produce superior quality
and results. Excels at budget managements skills. Known for
thriving in dynamic, high pressure environments. Possesses strong
relationship management and superior communication skills.
Specific expertise in the following:
* Events / Trade Show Management
* Project Management
* Marketing / Promotions
* Relationship Management
* Creative Thinking
* Budget Management
* Excellent Communication Skills
* Organized / Detailed Oriented
* Multi-tasking
* Customer Service
* Team Player
* MS Word, Lotus Notes
PROFESSIONAL EXPERIENCE
Western Union, Englewood & Greenwood Village, CO
2000 - Present
A financial services and communication company providing money
transfer, quick collect and bill payment services
internationally; $5 billion annually.
Manager, Trade Shows and Events / Payments
2002 - Present
Design and execute event planning, site visits, budgets and on
site management / execution
for sales meetings, incentive trips, and client events ranging
from 25 to 600 participants both domestic and internationally.
* Seamlessly orchestrated and managed the execution of 32 to 60
shows per year.
* Effectively manages and partners with exhibit houses, resulting
in reduced trade show services expense by 35%, while increasing
effectiveness by 15%.
* Plan and conduct hospitality events at trade shows to support
sales objectives.
* Create buzz with promotional talent for trade shows and events.
Found creative ways to attract individuals to tradeshows and
delivered messages in unique formats.
* Ensure accurate account management of $500,000 budget.
* Coordinated hospitality events, show car program at agent
locations, and worked on marketing promotions during Western
Union's sponsorship in the Infiniti Pro Series from 2003 - 2005.
* Spearheaded the employee recognition and sales incentive trip
programs.
* Foster strong vendor relationships (ACA, SourceMedia,
Chartwell, Inc., Utilities Payments, and Condit Exhibits).
* Created an internal trade show newsletter that provides best
practices, industry trends, helpful hints and other trade show
information, which ultimately increased trade show awareness
and experiences.
* Implemented tracking demographics of trade shows and client /
prospect revenue represented. Provided ROI for senior level
management.
Executive Assistant, HR Department
2000 - 2002
Supported HR Director and Managers with a wide variety of tasks
and projects for First Data Corporation / Western Union.
* Managed employee recognition program .
* Received Leader of the Pack recognition for creating an
internal mentoring program, matching senior level management
with employees.
Account Management, OCMO Services
2000
Provided First Data Corporation, Greenwood Village, CO with
reduction of IPS liability by reconciling remits to sales.
* Identified discrepancies to posting exceptions and stop
payments.
Coldwell Banker, Evergreen, CO
2000
Real estate firm.
Receptionist
General Statement of Responsibilities.
* Provided administrative support to 12 agents, coordinating
property showings.
* Developed and maintained successful confidential client
relations.
Chicago Title Company
1998 - 2000
Title company.
Receptionist
Liaison among lenders, realtors, and customers.
EDUCATION
Currently enrolled in Master of Science Program (MS) in
Organizational Leadership
Regis University, Greenwood, Village, CO
Bachelor of Science (BS) in Marketing
Regis University, Greenwood Village, CO
Secretarial Administration Certificate Program
Western Michigan University, Kalamazoo, MI
WESTERN UNION AWARDS
Leader of the Pack - Spearheaded Mentoring Program
Quarterly Accelerator Award - Managing an Incentive Trip,
Teamwork, Collaboration, Partnerships