Susana Rendn McHugh

sm104bf4c@westpost.net
(239) 353-5173
PROFESSIONAL SUMMARY
With over 30 years of experience as a national marketing consultant to Fortune 5
00 firms, Broadway producers and the Federal Government.
Ms. McHugh offers proven successes in creating and implementation of advertising
, promotional events, public relation, sales and marketing campaigns.
The professional strengths that Susana brings include a strategic marketing comm
unications orientation and understanding the challenges clients face in todayas
competitive environment in developing strategic sales and marketing programs.
In her recent position Susana was the President of AD Rendn where she managed th
e development and execution of all client activity. The advertising, promotion,
public relation, sales and marketing programs developed for her clients have re
ceived many creative and promotional awards including, the Public Relations Soci
ety of America, PROTOS Award, Magazine Award, Belding Cup Award (4), and TIME Ma
gazine for Outstanding Public Service Advertising. Some industry awards include
; the Excellence and Distinction Award from Se Habla Espanol, and the Most Respo
nsive Hispanic owned Agency by the NAHP.
The United States Hispanic Chamber of Commerce recognized Susana as the Hispanic
Business-Woman of the Year in 1996. Susana keeps busy as a founder and former
publisher of the aComplete Hispanic Media Directory.
EXPERIENCE
President
ADRendn November 1984- 201
0
Profit and loss responsibility for AD Rendon, managed over 17 professionals and
administrative staff. Provided leadership in new business development and acqui
sition for over thirty seven clients.
Provided oversight on all client projects and strategic campaign development to
include devising communication strategies for promotional and partnership develo
pment programs.
Managed and supervised strategy, creative, sales and research analysis and imple
mentation of advertising and marketing efforts.
Identify and facilitate discussions and decisions regarding issues effecting the
clientas goals, challenges, and objectives.
Provided leadership in preparing, managing, and monitoring budgets, anticipating
the cost of media placement and production.
Recruited and managed personnel and provided motivation, support and leadership
opportunities to staff
Participated in marketing presentations and speeches at corporate industry confe
rences and community events to promote the companyas marketing services.
Ms. McHugh has supervised and analyzed hundreds of advertising projects encompas
sing research, creative, media, account planning, pre- and post analysis. Some
of the technical areas of Ms. McHughas experience include: Recruitment and Reten
tion, Education, Healthcare, Finance, High Tech, Consumer Packaged Goods, Automo
tive, Telecommunications, Mass Media, Retail, Fast Food and Beverages. Her expe
rience includes highly successful brand and mass marketing advertising campaigns
for her clients, which have included, JP Morgan Chase, Price Waterhouse, IBM, T
he Disney Company, Tricon Global, Hyundai Motor America, Nissan Motor Corp., Car
las Jr., Pacific Bell, Quaker Oats, Kraft Foods Inc., Best Foods, Food 4 Less, T
he Los Angeles Times, Santa Ana Unified School District, Federal Express, US Arm
y, US Air Force, FDIC, US Census and the U.S. Treasury Department (partial clien
t list).
National Association of Theatrical Press Agentas and Managers Union (ATPAM)
Broadway Press Agent
June 1979a"October 1983
Responsible for advance media placement and publicity for Broadway shows to incl
ude:
aA Chorus Linea
aMy Fair Ladya
aCamelota
aBarnuma
aAnniea
Camera person/Technical Director
KOKH TV
1979
Ran studio camera for live weekly programs
Followed program log and aired all station programs
SKILLS/EDUCATION
Programs: Quick Books, Power Point, Excel Microsoft Office, WindowsXP
Languages: Fluent in Spanish
Education: FCC First Phone License, Engineering Science Trade Technical School