SERGIO BARBA

5889 Southbridge Way * Dublin, California 94568

(925) 922-4224 Email: serch81@hotmail.com

MANUFACTURING MANAGEMENT PROFESSIONAL

Plant Manager, General Manager, Director of
Operations
Dynamic, accomplished Plant Management professional
offering a 14 year track record of achievement and
demonstrated success driving sales and market share
growth in international markets. Proven bilingual
general manager who provides critical leadership to
the corporation and executive team. Adept at
starting up new operations, driving revenue growth
and improving entire team performance. Demonstrated
ability to integrate multicultural forces into new
environments, learn and teach new concepts, easily
adapt to change and manage multiple simultaneous
tasks. Effective team builder and leader who
understands the necessity to develop and train an
effective sales staff. Language fluency includes
English and Spanish.
CORE COMPETENCIES
* Strategic Market Positioning
* Training and Mentoring
* Client Retention
* Strategic Planning
* Budgeting & Forecasting
* Customer Relationships
* Solution Selling Strategies
* Team Building
* Organizational Development

SELECTED ACHIEVEMENTS
* Cultivated and fostered relationships with
customers.
* Orchestrated the start-up of operations in a
foreign country, from site selection to equipment
acquisition to staff selection.
* Achieved 20% market share within 2 years of
entering new market.
* Integrated and molded multicultural staff and
methodologies into a highly cohesive, productive team
of professionals.
* Bridged cultural gaps to formulate sales and
marketing plans to boost revenue and name
recognition.
* Revamped corporate operations and sales plans in
distressed markets.
* Gained expert knowledge of Federal, State and Local
laws and regulations for multiple countries.
PROFESSIONAL SUMMARY
Executed the start-up of concrete operations in a
foreign market. Developed and ensured adherence to
annual operating budgets. Forecast local growth
objectives. Oversaw sales management operations of a
multi-million dollar ready-mix company. Oversaw all
sales and business development functions for a set
geographic territory. Charged with oversight of
production, procurement, quality control,
maintenance, sales and accounting departments.
Responsible for developing and implementing all sales
and marketing programs. Cultivated relationships
with large key accounts as well as small independent
businesses. Negotiated contracts with market leading
construction firms. Created relationships with
suppliers. Coached and mentored sales
representatives in strategic sales techniques.
Recruited, hired, trained and motivated staff.
Maintained appropriate inventory levels for projected
sales volume. Kept staff abreast of all new sales
initiatives. Fostered a team environment and built a
sense of ownership amongst employees. Identified and
managed customer service levels at key accounts to
aid in client retention. Analyzed P & L statements
and internal dashboards to increase profitability.
Calculated average selling prices based on client
volume. Oversaw quality and quantity of raw
materials to ensure product meets established
standards. Managed key indicators for assigned
territories.
EMPLOYMENT HISTORY
CEMEX, Monterrey, Mexico * 1997-Present
World's largest building materials supplier and third
largest producer of cement, ready-mix concrete and
aggregates.
Country Concrete Manager - Guatemala City, Guatemala
(2006-2010)
Commercial Development Manager - Guadalajara,
Jalisco, Mexico (2005-2006)
Concrete Plant Manager - Morelia, Michoacan, Mexico
(2000-2005)
Concrete Plant Manager - Puerto Vallarta, Jalisco,
Mexico (1999-2000)
Concrete Plant Manager - Tepatitlan, Jalisco, Mexico
(1997-1999)

EDUCATION
Bachelor of Arts -Architecture
Universidad Autonoma De Guadalajara, Guadalajara,
Jalisco, Mexico
Enterprise Management Certificate - El Instituto
Panamericano de Alta Direccion de Empresa (IPADE
Business School)
Manager Training - Tecnologico de Monterrey (ITESM)