ELLA A.

VILLEGAS
2 Balmoral Drive, Chestnut Ridge, NY 10977 *H 845-215-5431 * C 845-596-9285 * e
v10bda2a@westpost.net
ACCOUNTING / FINANCIAL ANALYSIS PROFESSIONAL
Skilled and knowledgeable in accrual accounting for advertising, conferences, on
line media, marketing, research, and publications. Performed monthly and annual
accounting close. Competently managed revenues and expenses for multiple departm
ents using effective forecasting and budgeting tools. Conducted numerous analyt
ical reviews on financial data. Led a team managing accounts receivable, accoun
ts payable, cash, purchase order, and payroll processes.
AREAS OF EXPERTISE
* General Ledger Accrual Accounting
* Monthly and Annual Accounting Close
* Journal Entries and Adjustments
* Trial Balance and Account Variance Analysis
* Payroll and Concur Expenses Reconciliation
* P&L Accounts Review and Analysis
* Financial Management Reporting
* Annual Budgeting and Re-forecasting * Cash Management
* Billing and Accounts Receivable Processing Management
* Credit and Collections Management
* Accounts Payable Processing and Payroll Management
* Advertising Sales, Conference Sponsorship Sales and Online Media Revenue Forec
asting
* Advertising Sales order processing, data analysis and reporting
* Sales Commission Plans, Calculations and Payouts

PROFESSIONAL EXPERIENCE
BONNIER CORPORATION, New York, NY
2008-2010
Large consumer-publishing group with nearly 50 special-interest magazines and re
lated multimedia projects and events. Acquired Working Mother Media, Inc. in 200
8.
Accounting Manager
* Assisted the NY Controller in performing all general ledger accounting and fin
ance responsibilities for Working Mother Media, Inc, one of the divisions of the
company.
* Performed monthly and annual accounting close.
* Accurately entered journal entries and adjustments.
* Gathered and identified invoices supporting monthly accruals.
* Reviewed and reconciled all general ledger accounts including payroll and time
and expenses in Concur system.
* Generated and reviewed P&L and other financial management reports with support
ing variance analyses and explanations.
* Assisted the Controller in developing and analyzing the division's annual budg
ets and re-forecasting.
* Closely monitored each of the department's actual performance against budget t
hrough effective constant communication and meetings with the managers and other
people involved.
* Recommended strategies to minimize expenses.
* Assured that all invoices are verified and approved prior to submission to cor
porate accounts payable for processing.
* Directed staff handling magazine and conferences billings and revenue forecast
ing for accuracy and completion of data.
* Provided sales ad hoc reports using Oracle Discoverer system for sales and man
agement presentations and proposals.
* Calculated actual and accrued sales commissions and bonuses for both advertisi
ng and conference sales staff.
* Served as a liaison to outside publishing reporting agencies like the Publishe
rs Information Bureau (PIB) and Media Industry Newsletter (MIN).

WORKING MOTHER MEDIA, INC. New York, NY

2001-2008
Acquired McDonald Communications; Publisher of Working Mother magazine, producer
of Diversity and Work Life Conferences and events, and owns the following membe
rship organizations, Diversity Best Practices, and the National Association for
Female Executives.
Operations Accounting Manager
* Continued to manage Accounts Receivable, Accounts Payable, Payroll, and Cash D
epartments to streamline operations and optimize productivity, supervising a sta
ff of two.
* Helped maintain the liquidity of the company during challenging economic situa
tion.
* Updated daily cash schedule and monthly cash flow forecasts.
* Advised management with daily statuses of sales, expenses and payables for eff
ective tracking of business.
* Maintained day sales outstanding ratio to a minimum.
* Dealt with outside vendors to achieve agreeable payment terms to support cash
flow.
* Assisted the Controller in acquiring workable bank financing.
* Assisted in the month end closing processes and general ledger journal entries
and accruals.
* Generated and provided sales and financial management reports monthly and as n
eeded.
* Devised a new billing and forecasting system to effectively monitor sales.
* Worked closely with the Magazine Publisher on sales forecasting, commission pl
ans, and insertion order processing and reporting and the sales staff with their
client sales presentations and proposals.
* Attended Credit Management outside meetings with other credit professionals in
the industry.
MCDONALD COMMUNICATIONS, INC., New York, NY
1996-2001
Publisher of Working Mother and Working Woman Magazines
Accounts Receivable and Accounts Payable Manager
* Assumed responsibility to manage both Accounts Receivable and Accounts Payable
operations.
* Developed processes for better tracking and collecting outstanding Accounts Re
ceivable balances.
* Approved and verified client's credit terms and provided support to any billin
g inquiries.
* Solved potential Accounts Receivable risks with proactive communication.
* Managed timely and accurate processing of invoices and effective schedule of p
ayments.
* Generated and provided monthly Accounts Receivable and Accounts Payable Aging
reports and analysis for management planning and actions.
EDUCATION
Bachelor of Science in Statistics - University of the East- Manila, Philippines
Masters in Business Administration- 36 credits- De La Salle University- Manila,
Philippines
TECHNICAL PROFICIENCIES
Microsoft Word, Excel, Access
Microsoft Access AdBase Billing system
Account Mate Accounting system
JD Edwards Accounting System
Microsoft Dynamics SL (Formerly Solomon) Accounting system
Oracle Business Intelligence Discoverer for ad hoc query, reporting and analysis