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ALTON WILSON

955 Evergreen Avenue ~ Bronx, NY 10473


awfb1df2@westpost.net ~ (718) 861-2384 h ~ (646) 651-5448 c

Dear Recruiters/Hiring Managers:


As an accomplished pharmaceutical sales professional, with an outstanding record
of delivering successful marketing initiatives, educational programs, and reven
ue growth, I look forward to the opportunity of bringing similar results to [Ins
ert Company Name]. Once you review the enclosed resume, I am confident you will
find my sales skills and professional experience to be an excellent match for th
e [Insert Job Title] opening.
With an award-winning career history and demonstrated leadership, sales, marketi
ng, relationship building, and territory management skills I have the expertise
and drive to quickly become a top performer in your organization. Possessing ext
ensive experience in the behavioral healthcare industry and thorough knowledge o
f managed care and self pay markets, I am a dedicated producer who consistently
meets and exceeds objectives. Furthermore, I am committed to developing speaker
and educational programs to promote product success and ensure alignment with sa
les and business objectives.
Some of my key accomplishments include:
~ High-performance track record of successfully turning around underperforming s
ales teams and undeveloped territories to surpass targeted goals and produce sig
nificant gains in revenues and profits.
~ Won "Here-to-Help Champion Award" for leading zone in patient enrollment for f
irst 10,000 patients enlisted into support program.
~ Earned "Guiding Principle Award" for outstanding sales performance, leadership
, and input for enhancing company culture in April 2010.
~ Awarded "Minds Team Certificate of Appreciation" for superior performance and
lasting contribution to marketing and sales team field thought leaders.
At this time in my career, I am eager to take on a new challenge and would welco
me the opportunity to meet with you to explore how the application of my drive,
strengths, and expertise can help create positive, profitable results for [Inser
t Company Name]. I look forward to speaking with you soon. Meanwhile, thank you
for your consideration.
Sincere regards,
Alton Wilson

======
RESUME
======

ALTON WILSON
955 Evergreen Avenue ~ Bronx, NY 10473
awfb1df2@westpost.net ~ (718) 861-2384 h ~ (646) 651-5448 c
PHARMACEUTICAL / MEDICAL DEVICE SALES
=====================================
Business Development / Market Expansion & Growth / Industry Contacts / Product L
aunch / Formulary Acceptance / Educational Programs
Credentialed pharmaceutical sales leader with a ten-year record of top performan
ce in territory development and market share expansion for leading healthcare co
mpanies. Expertise in market analysis, relationship building, problem solving, a
nd coordination of speaker programs. Possess outstanding industry contacts, as w
ell as in-depth knowledge in behavioral healthcare industry and managed care and
self pay markets for overachievement of targeted goals. Effectively utilize per
suasive communication talents to quickly establish rapport and instill client lo
yalty. Collaborative leader dedicated to mentoring team members. Proficient with
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Sales Force Accounta
bility.
Sales and Management Strengths
==============================
** Strategic Market Planning & Execution
** Product Promotion & Management
** Market Analysis & Strategies
** Client Relationship Development
** Speaker & Educational Programs
** Territory & Account Development
** Value Based & Consultative Sales
** Contract Development / Negotiations
** Product Use, Education & Training
** Team Mentoring & Training

KEYWORD SUMMARY
===============
Pharmaceutical Sales, Medical Sales, Medical Device Sales, Influential Selling,
Business Development, Strategic Marketing, Market Research, Growth Driver, Produ
ct Marketing, Strategic Selling, Territory Development, Territory Organization,
Territory Expansion, Sales Tactics, Sales Techniques, Revenue Growth, Strategic
Relationships, Revenue Targets, Territory Administration, New Account Developme
nt, Sales Professional, Sales Representative, Sales Leader, Closing Skills, Netw
orking, Prospecting, Customer Service, Customer Satisfaction, Sales Campaigns, C
linical Presentations, Knowledge Leaders, Educational Programs, Speaker Programs
, Performance Metrics, Customer Service, Professional Demeanor, Customer Educati
on, Market Intelligence, Competitor Activity, Lead Generation, Professional Comm
unications

PROFESSIONAL EXPERIENCE
=======================
RECKITT BENCKISER PHARMACEUTICALS - Richmond, VA 6/2006 to 11/2010
Opened emerging markets, captured new business, and expanded existing accounts f
or global FT 500 company and world-leading manufacturer of pharmaceuticals, with
over $6B in annual revenues.
Clinical Pharmaceutical Liaison II - Bronx / Manhattan Territory (5/2010 to 11/2
010)
Clinical Pharmaceutical Liaison - Bronx / Manhattan Territory (6/2006 to 4/2010)
Doubled sales revenue within first year and regularly overachieved quarterly sal
es targets throughout four-year tenure; fast-tracked into management and leaders
hip training. Performed in-depth analysis on multiple sales reports to target se
lect healthcare facilities and specialists. Leveraged strong relationship manage
ment skills in promoting Suboxone and Subutex therapy for opioid dependence. Cal
led on and consulted with primary care and family practice physicians, psychiatr
ists, counselors, pharmacists, and hospital administrators to successfully influ
ence prescribing habits and establish formulary status. Mentored three colleague
s in effective sales techniques to support peak productivity. Adhered to budget
and introduced sales activity report templates.
~ Acknowledged as #1 district producer, leader in new product launch, and winner
of regional and zone contests with multiple sales performance awards.
~ Tenaciously built sales from $200,000 to $1M over four years to move territory
from last to first place through effective consultative and value-based selling
techniques.
~ Increased brand loyalty by planning and hosting numerous educational events, i
ncluding dinner roundtables and lunchtime lectures; compiled list of national sp
eakers used throughout Northeast Zone.
~ Turned around underperforming team of 24 sales representatives and delivered 6
0% increase in sales over six-month period in 2009 by spearheading team-based ma
rketing and sales strategy that targeted regional physicians with deployment of
concentrated speaker teleconferences.
~ Enabled physicians to prescribe special Schedule III narcotic by encouraging a
nd assisting them in acquiring certification.
~ Employed as Contract Clinical Liaison for Publicis Selling Solutions from 6/20
06 to 6/2007.
CHALLENGES TREATMENT CENTER Fort Lauderdale, FL
10/2005 to 4/2006
Rapidly turned around underperforming regional sales organization for multi-loca
tion treatment facility serving adults and adolescents with addiction and mental
health conditions and specializing in relapse prevention.
Director of Marketing - Northeast Region
Envisioned and directed regional marketing plan to successfully attain targeted
marketing and revenue goals. Gathered and researched marketing data and collabor
ated with senior leadership to develop strategic direction. Led field sales forc
e composed of four sales professionals and six intake center personnel in genera
ting leads and establishing referral base. Coordinated annual tradeshow agendas
and distribution of promotional items.
~ Delivered 100% gross-profit increase over six months by reorganizing and reene
rgizing staff.
~ Enabled growth by aggressively identifying and penetrating previously unexplor
ed market opportunities.
HAZELDEN FOUNDATION - Center City, MN 9/1997 to 2/2005
Effectively leveraged company resources to market and sell educational products
and rehabilitative services for not-for-profit organization providing valuable a
lcohol and drug addiction research and treatment services.
National Outreach Manager, Northeast Region - Recovery Service Division (2/2001
to 2/2005)
Devised and executed territory marketing and sales strategies to consistently ex
ceed sales goals month-over-month and earn top 10 percentile sales team ranking.
Built strong referral network and drove sales by calling on and cultivating hig
hly productive relationships with healthcare providers during office visits and
attendance at conferences. Recruited and developed speakers and organized educat
ional workshops.
~ Boosted gross margin by 32.5% to maintain highest direct-sales profit out of e
ight other managers.
Intake Supervisor, New York, NY (9/1997 to 2/2001)
Oversaw day-to-day admissions operations and supervision of intake staff to ensu
re proper patient placement throughout the continuum of care. Supported senior l
eadership in deploying marketing initiatives, including strategic market researc
h, planning, communications, branding, systems utilization, and community outrea
ch.
** Additional experience as Substance Abuse Counselor with Bronx Lebanon Hospita
l and Promesa, Inc. **

EDUCATION AND CREDENTIALS


=========================
Master of Social Work (MSW), 2002 ~ NEW YORK UNIVERSITY, New York, NY
Bachelor of Arts in Sociology with a minor in Psychology, 1999 ~ HUNTER COLLEGE
- New York, NY
Certifications
==============
Certified Pharmaceutical Sales Representative (#567242009) - NAPRx, 2009
Certified Alcohol and Substance Abuse Counselor - NYS OASAS, 2008
Professional Affiliations
=========================
National Association of Pharmaceutical Sales Representatives (NAPRx), Member (20
09 to Present)
National Association of Social Workers (NASW), Member (2002 to Present)

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