Aaron K. Arnold 60 Kunker Ave.

aa11381f8@westpost.net Latham, NY 12110

mobile 518-368-7286
Profile
Dynamic sales and marketing professional who has partnered with major accounts a
nd driven incremental sales, profits, and market share. Strengths include fact-
based consultative selling approach leveraging consumer insights, communication
of strategic vision and tactics, and team building.
Education
MBA, Union Graduate College
Schenectady, NY- 2009
Accredited by AACSB- The Association to Advance Collegiate Schools of Business.
Introduction to core business disciplines aimed at providing the logical reasoni
ng, communication, computer, and people skills necessary for strategic and ethic
al decision- making in todays global markets.
BA, Politics, Ithaca College
Ithaca, NY-2006
Professional Experience
Sales and Marketing Analyst
Hero/ Beech-Nut Nutrition Corporation Amsterdam, NY
May, 2009-
Collaborate with V.P. of Marketing, Director of Trade Marketing and Sr. Director
s to develop and drive overall trade strategies consistent with Brand objectives
.
Create national volume and trade spending targets, objectives and forecasts also
leading the development of customer specific trade plans and programs for groce
ry, mass and drug channels. Target Accounts : Wal-Mart, Publix, Kroger, Safewa
y, Supervalu, Food Lion, Price Chopper, Wegmans, Hannaford.
Lead sales communication, line reviews, planning and execution, including annual
sales plan development, communication frameworks, sales tools and sales meeting
s.
Provide active management and analysis of the national trade budget to achieve s
ales objectives while maximizing trade ROI.
Direct sales managers in the development of Trade Marketing tactics including di
stribution, shelving, merchandising and pricing platforms that align with the cu
stomers Go-To-Market strategies.
Identified price and margin opportunities and optimized planogram SKU mix.
Partnered with Kroger to create and place over 1,000 off shelf display vehicles
in the Columbus, Cincinnati, and Indianapolis market areas. Display featured an
assortment of SKUs approved by the Ohio WIC program. Innovative display deligh
ted customer and ensured pallet display compliance.
Helped conceive and execute a Beech-Nut toddler vehicle for national distributio
n.
Work productively with other cross functional teams to ensure that their actions
are effective in helping to achieve customer marketing objectives.
Manage analytical reporting to marketing and field sales customers: national reg
ional and customer specific strategies, sales presentations and sales training a
nd support.
Created account specific scorecards, analyzed POS/ syndicated data and promotion
s to capture incremental sales volume.
Managed the electronic publication and maintenance of all Brand items through th
e Global Data Synchronization Network, as well as the ongoing transition from le
gacy 1Synch system to Data Synch Direct.
Manage the development and execution of creative ad content appearing in retail
trade publications
Ongoing project work includes partnering with regional sales teams to identify p
reviously unidentified wholesaler free business opportunities, supporting Beech-
Nuts partnership with state WIC agencies, and managing the development and execu
tion of creative ad content appearing in retail trade publications.
HR Generalist
Hero/ Beech-Nut Nutrition Corporation- Latham, NY June, 2008-May, 2
009
Developed strategic direction and recruitment strategies for positions in Engine
ering, Marketing, Finance, Operations, QA and R&D, Purchasing, Technical, Mainte
nance, and Production Supervisors at all levels
Provided full cycle recruitment services for manufacturing and corporate head qu
arters sites
Developed partnerships with hiring managers at all levels of operation
Developed and managed vendor relationships
Employed direct sourcing techniques to identify talent across all organizational
functions and levels
Office Support Staff-School of Education
Union Graduate College- Schenectady, NY September, 2007-June, 2008
Tasks include the record keeping of student grades and assignments and assisting
professors and deans with organizational tasks. Prepared spreadsheets and desig
ned exhibits for upcoming re-accreditation of M.A.T. program. Occupied position
while attending graduate school full time.
Legal Assistant
Girvin & Ferlazzo, PC- Albany, NY January-September, 2007
Tasks included legal research, legal writing, and preparation of exhibits. Liais
on between clients and representing attorneys. Displayed an ability to handle hi
ghly sensitive documents of personal information. Facilitated collections work o
n over three hundred case files for creditor clients.
Internship
Spitzer 2006- Albany, NY September- Nov, 2006
Appointed coordinator of Albany area volunteer events.
Skills:
SAP (Intermediate) 1-2 years
IRI (Intermediate) 1-2years
Microsoft Office (Advanced)
Project Management
Other:
Activities
Member of Albany Ski and Snowboard Club
National Adult Baseball Association- Summers, 2003-2007
Interests
History and sports (competitive and as spectator)