rc5e2218@westpost.

net REGINALD CAMPBELL

P 480.221.4904
________________________________________________________________________________

CAREER SUMMARY
Dynamic sales management and marketing executive with years of success and incre
asingly responsible positions in sales, corporate sales training, and account ma
nagement. Strategic thinker adept at analyzing market opportunities and developi
ng/implementing plans to generate new business. Record of efficiently directing
sales organizations and maintaining alignment with budget, P&L, revenue and cus
tomer satisfaction targets. Diligent team leader and trainer with proven ability
to cultivate C-level relationships with major accounts, ability to motivate and
direct sales teams, and able to leverage a unique blend of managerial, closing,
presentation and business expertise to achieve results.
EXPERIENCE
Deli Corporate Account Manager and Sales Trainer
Cagles, Inc. Atlanta, GA 1998-2010
Managed accounts such as Safeway and its subsidiaries (Von's,Tom Thumb, Randall'
s, Carr's/Alaska), Bi-Lo, Piggly Wiggly Albertsons, HEB, Meijer, King Soopers, a
nd others whose annual revenue exceeded $100 million per year. Uncovered and sec
ured opportunities with existing customers and was responsible for developing ne
w accounts. Improved sales via the creation of innovative sales programs. Define
d plans and new strategies to bolster the success of sales. Advised sales force
on various product issues including trends in the market, outlook of supply, pro
duct availability and cost.
* Responsible for training field personnel in proper food management and merchan
dising techniques.
* Increased sales revenue an average of 7-10% per year.
* Penetrated markets to launch products using a mix of media and community outre
ach strategies.
* Designed and implemented "Dinner Solution" programs which increased sales by o
ver 10%.
* Created and implemented policies and procedures to standardize store level pra
ctices for over 1600 stores nationwide.
* Worked with C-Level Managers, buyers, district managers, category managers, st
ore managers, department managers and staff to design, implement and train perso
nnel on sales strategies.
* Conducted consumer panels for taste testing and quality control of products.
* Ensured competitive pricing and quality in partnership with brokers and vendor
s.
* Fostered cross-functional collaboration among operations, purchasing, QA, logi
stics, product management, customer service, and graphic services to maximize th
e success of projects.
Regional Deli/ Food Service Sales Manager
Cagles, Inc. Atlanta, GA 1995-2010
Managed all West coast Region customer accounts within 8 states with average ann
ual sales revenue of $50 million. Created training video for HEB, designed produ
ct packaging. Achieved successful sales results through relationship selling and
addressing customer needs.
* Acted as product specialist to train employees how to properly handle, prepare
, and merchandise product at store openings. Initiated, developed, and implemen
ted training programs and seminars for customers and brokers. Assisted account
buyers and directors in conducting presentations and food shows to introduce new
products.
* Traveled to customer stores & corporate offices and evaluated operational issu
es to ensure compliance in quality control and business procedures. Provided wr
itten recommendations to all levels of corporate management on resolving product
inquiries and issues.
* Built excellent working relations with customers by providing guidance on prod
uct preparations, cost savings solutions and process improvements.
* Advised sales force on various product issues including trends in market, outl
ook of supply, specific product availability and cost. Worked with product devel
opment to introduce new products and meet customer needs.
* Provided demand planning and sales forecasting analysis to insure long-term gr
owth and product availability. Created targeted marketing strategies and promoti
ons in an effort to increase sales revenue.
Corporate Trainer/ Territory Sales Manager
Cagles, Inc. Atlanta, GA 1989-1990
Managed Cagles' sales territory of satellite divisions in the sale and training
of products for deli departments.
* Facilitated the creation of training and marketing material, including coordin
ating photo shoots for POP displays.
* Responsible for the procurement and product design of cooking oils for produci
ng product. Worked with vendors to ensure product quality and pricing.
* Increased sales revenue by an average of 10-12% per year.
* Built relationships with customers by providing guidance on product preparatio
ns, cost saving solutions and process improvements.
*
Deli Field Training Coach/ Merchandiser
Safeway Grocery Company, Seattle, WA 1989-1992
Responsible for managing a 20 store district for new store openings, compliance,
product quality, remodels, implementing programs and objectives, recruiting, tr
aining store personnel in service and operational performance.
* Participated in performance appraisals of Deli Department managers in the dist
rict, identified potential employee successors; and assisted in the training and
development of new personnel.
* Assisted Deli Merchandising Director in developing implementing programs and p
olices designed to increase department sales and profits and achieve projected f
inancial results.
* Managed and directed a deli team of 25 employees, recruited and trained new pe
rsonnel on deli procedures, performed administrative duties such as scheduling,
writing performance reviews, counseling team members, and providing corrective a
ctions.
* Provided guidance and leadership in deli operations including ordering product
s, shrink reduction, scale operations and maintenance, customer service, and man
age inventory levels, expenses and productivity. Initiated and implemented deli
department programs and initiatives.
* Achieved annual sales and gross profit objectives. Analyzed deli financial dat
a regarding department performance to create action plans for improvement.

EDUCATION
Mid-Management, Tyler Community College, Tyler, Texas 1985-1988
Bachelor of Science in Business Management Almeda University, Boise, Idaho 2009
CERTIFICATES
Zig Ziglar Front Line Leadership Courses (Managing People, Problem Solving)

REFERENCES
Available upon request