1Malaysia

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1Malaysia official logo

1Malaysia is an on-going political programme designed by Malaysian Prime Minister

Najib Tun Razak on September 16, 2008, calling for the cabinet, government agencies,
and civil servants to more strongly emphasize ethnic harmony, national unity, and
efficient governance. It is common to find billboard advertisements along major
Malaysian highways and roads by Malaysian companies displaying the 1Malaysia logo.

Contents
[hide]

• 1 Logo and slogan

• 2 Ideology
• 3 Public policy
• 4 Website and social media
• 5 Promotional activities
• 6 1Malaysia clinics
• 7 1Malaysia Foundation
• 8 Response to 1Malaysia
o 8.1 Interpretation
o 8.2 Perkasa
o 8.3 One Israel
• 9 See also
 • 10 References

• 11 External links

[edit] Logo and slogan

An official logo and slogan has been introduced along with the launch of 1Malaysia
concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag
and the word Malaysia. The first slogan is 'Rakyat Didahulukan, Pencapaian Diutamakan'
or 'People First, Performance Now'. The second slogan is 'Menjana Transformasi' or
'Generating Transformation'.

[edit] Ideology
1Malaysia mainly stresses national unity and ethnic tolerance. The 2010 values of
1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence,
acceptance, loyalty, education, humility, integrity, and meritocracy.[1]

[edit] Public policy

Improving government efficiency is an important aspect of 1Malaysia. The use of Key
Performance Indicators (KPIs), metrics and targets more typically used in private
business, and National Key Result Areas (NKRAs) is thus naturally an important part of
the 1Malaysia effort.Najib says, "The government is committed to carrying out a
transformation programme as its main agenda based on approaches and philosophy of
1Malaysia -- people first, performance now."[2]

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun
Razak introduced a series of KPIs in order to measure and improve the efficiency and
quality of government services as well as realizing the 1Malaysia concept. Najib said that
KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied
with our service, whether we have solved their problems.” [3]

Najib's announcement of the KPI effort was generally well-received. Deputy Prime
Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which
the people could measure the performance of Najib and the government. He said the KPIs
would provide motivation for every minister to perform well.[4]

The KPIs provide a mechanism for the evaluation of ministries and other government
agencies including performance reviews carried out every six months. Each ministry has
been required to establish specific KPIs including that focus on policy outcomes over the
traditional emphasis on inputs typically found in government performance assessments
and planning. KPIs include detailed job descriptions and goals for ministers, deputy
ministers, and some other senior government officials.[3]
Najib has identified six major policy areas in which KPIs will play an especially
important role in improving the effectiveness of the Malaysian government. These are
known as National Key Result Areas (NKRAs). The NKRAs include crime prevention,
reducing government corruption, increased access to quality education, improvements in
the standard of living for low income groups, upgrades to rural infrastructure, and
improvements in public transportation.[5]

Najib also introduced a new cabinet position to support the Unity and Performance
Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia
Airlines, was appointed Minister Without a Portfolio and CEO of Performance
Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in training
over 500 government officers to implement the KPI system. As CEO of Pemandu Idris
will support the work of Koh, who is the minister in charge of National Unity and
Performance Management.[6]

[edit] Website and social media

1Malaysia.com.my has been created in order to facilitate the 1Malaysia campaign by
providing a platform for public dialogue that Prime Minister Razak claims will promote
Malaysian unity, religious and ethnic tolerance, as well as a deeper appreciation of
Malaysia’s cultural diversity. 1Malaysia is also making extensive use of social media
tools such as Facebook and Twitter.[7][8]

[edit] Promotional activities

The 1Malaysia concept is being promoted through a wide range of activities.

Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara
(BTN) to use its courses and seminars to educate present and future civil servants,
politicians, and community leaders about 1Malaysia and promote national unity. Deputy
Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the
1Malaysia concept and its eight values, namely high performance culture, accuracy,
knowledge, innovation, integrity, strong will, loyalty and wisdom.” [9]

Radio Television Malaysia (RTM) and private television channels have incorporated
ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and
actors from different ethnicities is one of the methods uses to promote national unity.[10]

[edit] 1Malaysia clinics

Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide
basic medical services for illnesses and injuries such as fever, cough, colds, wounds and
cuts, diabetes, and hypertension. Malaysia citizens are charged RM1 for treatment and
medication. Non-citizens are charged RM15.[11]
[edit] 1Malaysia Foundation
The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and
develop the idea of 1Malaysia. Y1M works to coordinate and supplement government
and private-sector activities related to 1Malaysia. Chairman of the Y1M Board of
Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and strengthen the
commitment from all Malaysians towards national unity through various activities to
increase public awareness and community development."[12]

[edit] Response to 1Malaysia

[edit] Interpretation

A year after the concept's introduction, Mahathir Mohammad reportedly said he "still
doesn't understand (masih tidak faham)" the concept. [13] Almost two years later, the
public similarly, based on an opinion poll in July 2010, were wary of the concept. In
particular, the non-Malays surveyed, according to The Malaysian Insider, "were almost
split on the Najib administration's national unity agenda with 46 per cent of the
respondents believing that the 1 Malaysia concept is only a political agenda to win the
non-Malay votes," and "only 39 per cent of the non-Malays believed that the concept
introduced by Najib after he took over the government was a sincere effort to unite all
races in Malaysia". [14]

[edit] Perkasa

Prime Minister Najib's efforts to liberalise government policies and create a more open
policy towards all races with 1Malaysia led Malay rights group Perkasa to seek further
clarification on the policy, as they feared that his 1 Malaysia would undermine Malay or
Bumiputera rights in favour of minorities in Malaysia.[15]

[edit] One Israel

On 30 March 2010, Opposition Leader, Anwar Ibrahim has alleged in the Dewan Rakyat
the 1Malaysia was mirrored after “One Israel” concept and designed by Mindteams Sdn
Bhd, a branch in Malaysia of Apco Worldwide, an international public relations company
engaged by the Malaysian government. Anwar then produced documents in parliament
showing that APCO previously had also created the One Israel concept in 1999 for then
Israeli's Prime Minister Ehud Barak.[16][17] Currently the Malaysian government does not
have any diplomatic relations with Israel due to its solidarity with a majority of Arab
countries in the Middle East. The Barisan Nasional government has claimed Anwar's
statements as false. BN lawmakers have tabled a motion to censure Anwar for misleading
the Parliament over his 1Malaysia-One Israel allegations which was passed by the
Parliament on 22 April 2010.[18]
[edit] See also
• Bangsa Malaysia
• Ketuanan Melayu
• Malaysian Malaysia

[edit] References
1. ^ 1Malaysia Ideology
2. ^ All the facts on NKRA, 1Malaysia out this week, Lydia Gomez and Ili Liyana
Mokhtar, NST, 14 December 2009
3. ^ a b Press Release, Prime Minster's Office
4. ^ Najib Sets The Pace For Transformation In Administration, by Sophia Ahmad,
Bernama, December 11th, 2009
5. ^ KPIs to measure PS performance, PSnews
6. ^ Najib makes Idris Jala minister to run KPIs unit, The Malaysian Insider
7. ^ 1Malaysia Twitter
8. ^ Najib Tun Razak Facebook
9. ^ PM Wants BTN To Intensify 1Malaysia Concept In Its Modules, Bernama, 15
December 2009
10. ^ 1Malaysia Concept In Local Drama Series, Bernama, 14 December 2009
11. ^ Only 1RM treatment charge for common illnesses, The Star, 8 January 2010
12. ^ 1Malaysia Foundation To Realise 1Malaysia Concept, Bernama, 14 July 2009
13. ^ [1] Mingguan Malaysia. August 2, 2009
14. ^ Poll Shows Divided Malays The Malaysian Insider. July 9, 2010
15. ^ "Perkasa tells Najib to explain his 1 Malaysia or face rejection". Malaysian Insider.
http://www.themalaysianinsider.com/malaysia/article/perkasa-tells-najib-to-explain-his-
1-malaysia-or-face-rejection/. Retrieved 2010-09-25.
16. ^ Parliament: Anwar claims Apco was in M’sia before 1Malaysia concept was
announced, The Star, 30 March 2010
17. ^ http://www.malaysiakini.com/news/127864 Anwar produces documents on Apco-
Israel-1M'sia link Malaysiakini, 30 March 2010
18. ^ Malaysia parliament votes to censure Anwar, Reuters, 22 Apr 2010

[edit] External links

• 1Malaysia Website
• 1Malaysia Facebook
• 1Malaysia Twitter
• 1Malaysia Email
• Photos of 1Malaysia and its citizens.

Retrieved from "http://en.wikipedia.org/wiki/1Malaysia"

Categories: Malaysian political slogans | Malaysian society

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