Tpad SIP trunking 'provides the connectivity' for IP telephony solutions Leading communications solutions company Tpad has

recently announced a new addit ion to its roster of services to include SIP Trunking. This is one of the newest telecommunications technology allowing companies to improve their communication infrastructure while drastically reducing operating costs and hardware investme nts. This move is intended to vigorously compete with other business telephony compan ies such as BT, Avaya, Samsung and Microsoft Lync by giving any company the chan ce to benefit from the SIP trunking revolution. "Previously, our clients had to use traditional technology which used costly PST N, BRIs and PRIs circuits, and we are just about to radically change that," says Marketing Manager Steven Johns. "Although traditional phone systems with SIP ar e efficient, thanks to VoIP and IP PBX, companies had to spend on physical cable s and analogue circuits," he adds. With SIP trunks, Tpad offers a technology tha t integrates data and voice over a dedicated internet access circuit. With this system, phone calls made are routed to the IP backbone using VoIP. These trunks are used along with a PBX telephone system in place of traditional PRIs (Primary Rate Interface) and fixed line circuits in PSTN (Public Switched Telephone Netw ork). According to Tpad, companies with existing IP PBX telephone systems are bound to take most advantage with this telephony solution. As Tpad Sales Director Simon Jones puts it, "The main advantage of SIP trunks is that it can utilize your exi sting data connection and facilities to improve your communication lines, allowi ng our clients to save more on monthly call costs. It also makes efficient use o f the Internet services hired through their respective providers." SIP trunking is also reported to be fully-scalable to accommodate high traffic a nd bigger number of users. Tpad CEO Tahir Mohsan suggests growing companies to a dapt SIP trunking because of this reason: "SIP trunking can be used with as few or as many users as necessary, ensuring maximum productivity and profitability." Tpad also promises full integration of this technology without disrupting regu lar business processes. "Deployment and provisioning of SIP Trunking / SIP Gatew ays is immediate. No longer do companies need to wait days for circuits to be in stalled," Mohsan adds. Furthermore, Tpad is confident with growth in their SIP trunk and SIP Gateway se rvices within the year. "Companies will continue to seek to improve their commun ication, and they will find that this communications technology offers one of th e most inexpensive solutions that perfectly meet their needs," says Tpad Group M arketing Director John Free. Quoting Steven Johns, "It is just a matter of time when all companies will start using SIP / VoIP trunking for their future communication needs. I highly encour age customer-centred businesses to embrace this technology; imagine ROI of 6 mon ths or less, this is really something special from Tpad. About Tpad: (http://www.tpadbusiness.co.uk) Tpad is a world-wide leading provider of managed VoIP services trusted by hundre ds of customers not only in the UK but worldwide. Their new SIP services include custom predictive SIP Diallers, SIP trunks, IAX2 trunks, VoIP media Gateways, C all Reporting Suites and Mobile Call Recording offer not only efficient communic ations solutions, but security, reliability and high quality of service that mee ts every need of business enterprises and their users. For more information on t heir SIP Trunking and SIP Gateway services, please visit http://www.tpadbusiness .co.uk or call them at +44 (0)845 122 1746