A Great Time To Be Our Partner

Grow your business with NetApp

Welcome
Business Model Based on Partner Success
This is a great time to become a NetApp partner. We lead the industry with outstanding technologies and solutions that deliver customer value. Demand for our cost-efficient storage systems and innovative data management capabilities has never been greater. If you are a reseller, service provider, system integrator, or vertical solution integrator looking for breakthrough solutions that can help overcome your customers problems, consider joining our team.

Innovative Storage Solutions

I can say that a shift has occurred in the enterprise storage space with a decided tilt towards NetApp. NetApp is the ONLY storage solutions vendor that is uniquely positioned to deliver this new type of shared storage infrastructure at the enterprise level. Jerome Wendt, DCIG, July 2010 > view blog When you partner with NetApp, you can earn high margins and increase revenue opportunities. To help you get to revenue faster, our partner enablement programs include everything from

Industry-Leading Partner Program

market development funds to sales, solutions, and services training. Our partners are central to our growth strategy and success. Not only do we invest in our partners business, we dont compete with you. We make sure that all our sales, services, and support teams are aligned for our mutual success. Take your business further, faster by partnering with NetApp.

A fundamental component of NetApps growth strategy is our ability to develop differentiated pathways to market. As part of this strategy, NetApp is committed to investing in all of our partners to help them expand their business opportunities and maximize their revenue.
Julie Parrish Vice President, Global Partner Sales

Why Partner with NetApp?

BeSt In cLaSS technoLogIeS and SoLutIonS Deliver proven solutions that earn you high margins and grow your business Gain a competitive advantage by partnering with a leader in the rapidly growing midsize enterprise or large enterprise markets Go to market with a strong, secure multi-tenancy solution for customers transitioning to cloud-based architectures acceLerate BuSIneSS reSuLtS wIth an award-wInnIng Market Leader Match your business model and customer needs with flexible sales, service, and support delivery options Acquire new customers and increase your value to existing ones with NetApp sales and marketing programs Discover new opportunities, expand into new markets, and grow revenues gaIn exPertISe through dynaMIc enaBLeMent PrograMS Gain the product knowledge you need to successfully sell, service, and support NetApp solutions Shorten sales cycles using our high-impact marketing and sales tools Accelerate adoption of solutions and product skills through NetApp University education programs exPerIence a SucceSSfuL PartnerShIP We dont compete with our partnersnot even for professional and support services revenue We work hard to make it easier to do business with us We value our partners and they are central to our corporate growth strategy

netapps way of supporting partners is really unique in the industry. a range of best practices and tools as well as the personal relationship with sales and engineering help us to better serve our customers needs and grow our business. netapps unified storage offering is highly compelling for customers. we found it a perfect fit for our competence in end-to-end virtualization solutions and data center transformation.
Jolanda geringer Head of Technology Bechtle Bern (Switzerland), A NetApp APSP and Star partner

Partner for Your Success

Leveraging netapp solutions strengthen, expand, and optimize our solutions offerings, said Jack Bornhoft, netapp Brand Manager for champion Solutions group. champion is successfully leveraging the tools, solutions and technology netapp provides to deliver real business benefits to our customers. Blended with champions depth and breadth of virtualization expertise, netapp and champion bring new and dynamic storage virtualization solutions to our customers.
Jack Bornhoft NetApp Brand Manager, Champion Solutions Group

Achieving your business goals can be challenging in todays uncertain business climate. Customers budgets are shrinking, projects are smaller, and theres more competition than ever. Your success depends on more than product margins aloneit depends on opportunity size and sales velocity. We understand how market dynamics are changing the way customers purchase technology. We can help you address these changes to meet your business goals with new levels of market penetration, sales, and profitability. to help you accelerate the time it takes to realize a positive roI, we offer our GetSuccessfulTM Partner Enablement Program. Our tools and resources can help you position and sell NetApp solutions to develop a successful and profitable NetApp business. to help you create value-add solutions, we give you access to our technical expertise and internal development tools. Leverage our product knowledge to build solutions and deliver professional services that can strengthen your value to customers. to help you expand your market reach, we offer Campaign Expressour marketing automation tool. Using our program templates, you can market your solutions, reach new customers, and capture leads more efficiently than ever before. We make it easy for you to create an entire customized solution. to help you close deals quickly, we share our configuration and development tools along with our ROI calculators and our library of customer references and case studies. to help you increase profits, we offer healthy margins. As your team gains competency in delivering support and professional services, your financial incentives and rewards increase. to help you offer your customers world-class support, we give you access to our awardwinning NetApp Support Site. Depending on your partnership level, you may also have direct access to NetApp Global Support teams. to keep you informed as a key member of our team, we give you access to the latest information and tools via our Field Portalyour one stop shop for everything you need to be successful as a NetApp partner.

netapp ranked #1 enterprise array in 2010 by Storage Magazine. #1 in initial product quality and #1 in product features.
rich castagna March, 2010 > view article

See the June 2010 issue of crn for our full list of the 2010 Storage Superstars!
Joseph f. kovar CRN, June 21, 2010 > view article

Partner Ecosystem
The NetApp Partner Program includes all of the selling partners in our partner ecosystem. This ecosystem enables collaboration among our partners so they can grow their businesses by offering comprehensive, best-in-class solutions that address their customers challenges and meets their needs. Distributors Resellers Service Providers System Integrators Vertical Solution Integrators as cloud computing presents many exciting opportunities for our business, the netapp Partner Program was awarded a five-Star rating in the enterprise/Large companies category in everything channels 16th annual 2010 Partner Program guide (PPg).
rick whiting CRN, March 31, 2010 > view article

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partners like netapp become even

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more relevant to our partner ecosystem. this synergistic partnership has enabled datacraft to provide innovative and differentiated service and solution offerings, accelerating business growth in both the traditional and cloud storage space.
andy cocks Director of Solution Development Group and Alliances, Datacraft Asia, A NetApp Regional SI Partner

resellers

distributors

customers

Service Providers

Vertical Solution Integrators

System Integrators

Figure 1) NetApp Partner Program Ecosystem

Partner Ecosystem
as a specialized Var focused on cloud computing, we have found that our success depends on our ability to adapt to our customers ever-changing It environments, said chris aliberti, senior vice president, national Sales, Insight Integrated Systems. our partnership with netapp enables us to leverage our mutual understanding of the technology, integration, and service needs of todays customers. our relationship with service providers like rackspace will help us dramatically accelerate and improve our ability to deliver netapp-based solutions in this growing market.
chris aliberti Senior Vice President, National Sales, Insight Integrated Systems

dIStrIButorS NetApp works with distributors to bring key resources to our selling partners. We also work through them to provide marketing tools, training, and financial support to our reseller community. Distributors also help us by identifying and recruiting reseller partners. reSeLLerS The NetApp Partner Program for Resellers is designed to help you grow your business and maximize profitability selling your offerings based on NetApp products and services. With NetApp products and services in your portfolio, you can deliver innovative storage and data management solutions that satisfy even your most demanding customers. To accommodate your companys goals, we offer four levels of participation. Based on your commitment to NetApp, you can earn greater rewards, benefits, and support from us. For more information, see the NetApp Partner Program for Resellers brochure. > view brochure

Star we chose netapp, first in Italy, because we understood that its technology and solutions are unique to help customers businesses run more efficiently and to get to market faster. our partnership, after more than a decade, is the perfect recipe made of synergetic solutions, services and last but not least enthusiastic people.
andrea navalesi CEO, Sinergy

Star partners receive a comprehensive set of benefits for meeting the highest investment requirements and commitment to NetApp. Platinum partners meet more stringent requirements than Gold partners and receive additional benefits. Gold is an entry level into our partner program. With a greater investment than Silver partners, Gold partners may sell NetApps full product line. Silver is an entry level into our partner program. Silver partners sell a limited range of NetApp products mainly to mid-size businesses.

Platinum

gold

Silver

Figure 2) Reseller partners participate at one of four levels. For more information, see the NetApp Partner Program for Resellers brochure.

Partner Ecosystem
SerVIce ProVIderS Through the NetApp Partner Program for Service Providers, you can take advantage of NetApps technologies and expertise to get your differentiated IT services to market quickly. Our industry-leading efficiencies help you maximize margins by keeping initial costs low and driving costs even lower over time. Boost your marketing efforts by leveraging our joint goto-market programs and marketing tools. You can count on our talented employees and our partner ecosystem to support you each step along the way to your success. with netapps help, terremark has been able to provide customers with leading-edge Infrastructure-as-aService solutions for their businesscritical applications. the combination of innovative technology like Secure Multi-tenancy (SMt), flexclone and SnapMirror add to our ability to provide un-paralleled flexibility and functionality to our customer base. we believe netapps technologically sophisticated products Platinum
Platinum is the highest level of partnership for service providers.

are an important catalyst for the continued growth of our business.

Stacy hayes VP, Strategic Alliances, Terremark Worldwide, Inc.

gold

Gold is the entry level of partnership for service providers.

By leveraging netapps proven, tested

Figure 3) Service providers can become Gold or Platinum partners.

and pre-configured base infrastructure, we are better able to provide netapps customers and reseller community with a comprehensive, industry-leading cloud Services offering. said robert fuller, vice president of worldwide channel Sales, rackspace, a netapp Service Provider Partner. this collaborative sales model is truly unique, and strengthens our relationship not only with netapp but also with netapp Vars, allowing us to work together to secure new cloud customers and help our joint customers make a smooth and successful transition to the cloud.
robert fuller VP, Worldwide Channel Sales, Rackspace Hosting, Inc

SySteM IntegratorS Through the NetApp Partner Program for System Integrators, you can take advantage of NetApps technologies and expertise to get your differentiated end-to-end solutions to market quickly. Our industry-leading efficiencies give you a competitive advantage by keeping your customers costs low while accelerating your time to market to deliver your service lines. Our strategy is to support your service delivery with joint innovative solutions that incorporate NetApp technologies coupled with our strong NetApp Technology partner alliances. This has always been at the foundation of our relationship with system integrators. You can count on our talented employees and our partner ecosystem to support you each step along the way to your success. VertIcaL SoLutIon IntegratorS The NetApp Partner Program for Vertical Solution Integrators provides significant benefits to businesses that build NetApp storage into their unique solutions for particular industries. Our program focuses on businesses operating in these industries: Communications Energy Healthcare Telco

Differentiate your Business with NetApp Specializations and Certifications

You can differentiate your business by providing additional value to your customers with NetApp specializations and professional and support services certifications. Boost your knowledge and skills to increase margins, achieve new levels of profitability, and build the customer loyalty that keeps customers coming back. take your BuSIneSS to a new LeVeL We provide training, accreditation, visibility, and sales opportunities to help you set your business apart from other solution providers. The knowledge and skills you gain as a result of NetApp specialization, accreditation, or certification can help you take your business to a new levelpositioning you above the competition. BuILd a truSted adVISor reLatIonShIP At NetApp we dont compete with our services partners. Instead, we help you develop your own high-margin services. We help you save time planning, designing, deploying, and documenting your service solutions. Additionally, NetApp support services certification provides an opportunity for you to increase revenue through delivery of your own brand of remote and field support services. Our Global Support Services centers provide you with 24 x 7 support. As a NetApp Professional and Support Certified partner, we have seamless access to service delivery tools, templates, and methodologies. These resources enable us to improve our field delivery effectiveness and productivity which, in turn, increase margins and customer satisfaction, said Joel Pederson, Senior Engineering Director at Datalink. We believe that this program helps us to provide the highest level of professional and support services to our customers. aBout netaPP NetApp creates innovative storage and data management solutions that help you accelerate business breakthroughs and achieve outstanding cost efficiency. Discover our passion for helping companies around the world go further, faster at www.netapp.com. JoIn our Partner ecoSySteM We thank each and every one of our partners for our success! If you would like to join us in partnership, contact us. > view link
Figure 4) Accelerate your business with NetApp specializations, professional services, and support services. Storage Implementation Solution Services Shared Storage Infrastructure SuPPort SerVIceS Remote Support Field Support Database Management ProfeSSIonaL SerVIceS SPecIaLIZatIon Virtualization Backup and Recovery Messaging Collaboration

www.netapp.com

2010 NetApp, Inc. All rights reserved. Specifications subject to change without notice. NetApp and the NetApp logo are registered trademarks and NetApp and Snapshot are trademarks of NetApp, Inc. in the U.S. and other countries. Microsoft is a registered trademark of Microsoft Corporation. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. DS-3073-0810