OUTLINE OF THE BUSINESS PLANNING

I. Pendahuluan 1.1. Latarbelakang, 1.2. Permasalahan, dan 1.3. Tujuan penelitian. II. Objek Penelitian (Perusahaan yang diteliti) 2.1. Objek yang diteliti (sejarah perusahaan, produk / jasa, dll) 2.2. Metode Penelitian 2.2.1. Disain Penelitian: Case study 2.2.2. Teknik Pengumpulan Data (observasi, interview, kuesioner)

III. Pembahasan
A. ENVIRONMENTAL SCANNING [SWOT ANALYSIS] A.1. Internal Environment [SW Analysis] A.1.1. Current Situation A.1.1.1. Past Corporate Performance (Financial) A.1.1.2. Strategic Posture: - Current Mission - Current Objectives - Current Strategies - Current Policies A.1.2. Corporate Governance A.1.2.1. Board of Directors A.1.2.2. Top Management A.1.3. Corporate Resources [IFAS Table] A.1.3.1. Marketing

A.1.3.2. Finance A.1.3.3. Research and Development A.1.3.4. Operations and Logistics A.1.3.5. Human Resources A.1.3.6. Information System A.1.3.7. Other organizational function A.1.4. Corporate Resources [Value Chain Analysis] A.2. External Environment [OT Analysis] A.2.1. Remote Environment [EFAS Table] A.2.1.1. Politic A.2.1.2. Economy A.2.1.3. Social & Culture A.2.1.4. Technology A.2.1.5. Ecology A.2.1.6. Legal A.2.2. Task Environment A.2.2.1. Consumer / Market Analysis A.2.2.2. Industry Analysis (Porter 5 Forces Model) A.2.2.3. Supply Chain Analysis A.2.2.4. Key Success Factor Analysis (Industry Matrix) A.3. Analysis of Strategic Factors [SFAS Table] A.3.1. Key Internal and External Strategic Factors (SWOT) A.3.2. Review of Mission and Objective

A.3.3. SWOT Analysis End Recommendations Begins B. STRATEGY FORMULATION B.1. Mapping of the Implemented Strategy B.1.1. Corporate Strategy B.1.1.1 Growth / Expansion Strategy B.1.1.2. Delay / Stability Strategy B.1.1.3. Retrenchment Strategy B.1.2. Business Strategy B.1.2. 1 Competitive Strategy (Porter) B.1.4.1. Timing tactics B.1.4.1. Market location tactics B.1.2.2 Cooperative Strategy

B.1.3. Functional Strategy B.1.3.1. Marketing Strategy B.1.3.2. Finance Strategy B.1.3.3. Operation Strategy B.1.3.4. Human Resource Strategy B.1.3.5. Other Functional Strategy

B.2. Mapping of the IFAS & EFAS Score B.2.1. GE Matrix B.2.2. BCG Matrix

B.3. TOWS Matrix B.4. Strategic Alternativespro and contra B.5. Recommended Strategy B.6. Ranking of Recommended Strategy C. STRATEGY IMPLEMENTATION C.1. Organization for implanting the project C.1.1. Organisation Chart C.1.2. Job description C.1.3. Chain of Command (R-A-A-D) C.1.4. Decision Making Authority (Centralized / decentralized) C.1.5. Team work culture C.1.6. Types of cross functional team C.2. Staffing C.3. Leading C.4. Scheduling of the program to be implemented (optional) D. STRATEGY CONTROL & EVALUATION D.1. Performance Evaluation D.1.1. Quantitative Measurement D.1.1.1. Financial Ratio Analysis D.1.1.1.1. Liquidity (3 types of ratio) D.1.1.1.2. Leverage (3 types of ratio) D.1.1.1.3. Activity / Efficiency (5 types of ratio)

D.1.1.1.4. Profitability (4 types of ratio) D.1.1.1.5. Valuation (2 types of ratio) D.1.1.2. Other Financial Measurement D.1.2. Qualitative Measurement D.1.2.1. Customer Satisfaction Survey D.1.2.2. Employee Satisfaction Survey D.1.2.3. Other surveys/ studies

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