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E-mail: shubhra.k1987@gmail.com | Tel: +91 99 7181 1481 | Address: DDA Flats, Kalkaji, New Delhi-110019
CAREER OBJECTIVE:
To work in a challenging environment where I can use my skills & efforts to explore & adapt myself in different fields, and realize my potential and contribute to the development of organization with impressive performance
KEY COMPETENCIES:
Account management Customer acquisition New Business development Relationship development
EDUCATION:
2010: Post Graduate Diploma in Advertising & Public Relations, National Institute of Advertising,Noida 2009: B.A. (Advertising, Sales Promotion & Sales Management), Patna University, Patna
PROFESSIONAL EXPERIENCE Relio Quick India Pvt Ltd, New Delhi (India) (Aug 10 Till Date)
Management Trainee (MT): Client servicing and Business Development Key Responsibilities: Identifying & networking with prospective clients; Build & deepen relationships with portfolio of clients and provide professional customer service focusing on satisfaction of clients Internally co-ordinate with other departments of organisation Develop new sales ideas and techniques. Achievements: Successfully managed event Mall-o-mania under Gurgaon Shopping Festival (GSF), 2010. Supervised mall activity for Honda at DLF Prominent Mall, Delhi, 2011.
June-July 2008
Project Title: Measuring the AD effectiveness campaign Jashn Mana Le of Coca Cola Project Brief: To gauge the success of the Jashn Mana Le campaign using specific indicators of advertising effectiveness such as advertising recall, brand awareness, brand image etc. The study also evaluates influence of campaign on consumer attitude and sales.
May-Aug 2007
Project Brief: The project involves study consumer attitudes and behaviour in reference to specific brands and product categories. The focus was also on the impact of TVC & other promotional campaigns