Project On Colors mobile

MEASUREMENT OF BRAND AWARENESS AND BRAND PERCEPTION OF MOBILE PHONES WITH SPECIAL REFERENCE TO COLORS PHONES

STRATEGIC MANAGEMENT VIKAS KUMAR SHUKLA PGDM- MARKETING(09-11)

SUBMITTED TO MRS. TRIPTI GUPTA

Colors mobiles

INTRODUCTION
Company Profile
Basic Information
Company Name: Business Type: Product/Service (We Sell): Brands: Number of Employees: Colors Teletech Pvt. Ltd. Trading Company, Distributor/Wholesaler, Association, Other mobile phones , accessories of all brand mobile phone ,Innovative Accessories ,distributor of Nokia mobile Colors 501 - 1000 People

Trade & Market

Main Markets: Main Customers:

Eastern Asia Stockiest , Distributor, Trading Co. Corporate, Retail Chain, online shopping portal,

Total Annual Sales US$50 Million - US$100 Million Volume: Export Percentage: 81% - 90% Total Annual US$10 Million - US$50 Million Purchase Volume:

Factory Information

Management Certification: Contract Manufacturing:

ISO 9001:2000 OEM Service Offered

Colors TeleTech Pvt. Ltd a newly launched organization under the stimulus of Lucky Group, which comprises of numerous industries, trading and wholesale outlets of various products on sole agency dealership as a motto to commit and

bring the notion of brand building to a whole new platform. Fueled by its directors' uncompromising vision to provide quality services, the group today has the ability to shoot brands and companies into the top spectrum of their respective markets.

COLORS Teletech Pvt. Ltd. Profile :

A latest addition to the organizational umbrella of Lucky Group, Colors TeleTech Pvt. Ltd. is established to cater to the rapidly growing Telecommunication and IT sector in India by developing and marketing communication devices. The firm operates through a number of distributor and retailer base across the country. The strong supply chain network of the company has enabled Colors TeleTech Pvt. Ltd to venture into GSM and CDMA mobile handset market with launch of COLORS Brand in the country. Colors TeleTech Pvt. Ltd. enjoys strong business association with exclusive list of supplier for the development of mobile handsets and accessories for India market. Colors-Mobile Colors TeleTech Pvt. Ltd. is also looking forward in working with CDMA and GSM telecom operators in India to explore potential business opportunities and provide the operators with inputs to bolster the industry and keep pace with the international technology.

Company's vision is to offer quality product and service for telecom and IT sector and to be the premier mobile handset player (both GSM & CDMA) in the country. We are committed in providing technologically advanced and contemporary handsets to our customers with a dedicated interest in after sales service.

PRODUCTS

From research to presentation, everything about your business, now on the go. For the highly mobile professionals, the Colors Q Series keeps you in sync with the office without losing touch with the rest of the world. Offering true efficiency, flexibility and control, this mobile is made for those who are passionate about balancing business with pleasure. Whether it's business or social, colors Q1 helps you keep in touch with life with Dual SIM Feature. Form Facter Bar qwerty Dual Sim Band GSM 900/1800 MHz Sound Recorder Video Player (MP4/3GP) Messaging Java Phonebook Memory 500 Expandable memory Micro SD Upto 4GB

Weight 101gm Dimension 116.8*57.4*11.7mm Camera 2Mega Pixel

Games

Battery Type 1500mAH Talk time Upto 8 Hours Standby time Upto 220 Hours Wide screen, Voice changer, MSN Messenger GPRS / WAP / MMS

Bluetooth

Conference Call

Music Player (MP3/AMR/MIDI/WAV) Stereo FM Radio Speaker phone

Speed Dial

Privacy Lock

From research to presentation, everything about your business, now on the go. For the highly mobile professionals, the Colors Q Series keeps you in sync with the office without losing touch with the rest of the world. Offering true efficiency, flexibility and control, this mobile is made for those who are passionate about balancing business with pleasure. Whether it's business or social, colors Q1 helps you keep in touch with life with Dual SIM Feature. Form Facter Bar Qwerty Dual sim Gsm / CDMA Band GSM900/1800 MHz Dimension 13.5*62*113(mm) Display 2.0"176*220pixel,65K TFT Camera 1.3 Mega Pixel Music Player (MP3/AMR/MIDI/WAV) Stereo FM Radio Sound Recorder Video Player (MP4/3GP) Messaging Phonebook Memory 250 Expandable memory Micro SD Upto 1GB Battery Type 1000mAH

Games

Talk time Upto 4 Hours*

Bluetooth

Standby time Upto 150 Hours* Wide screen Java Speaker phone

Conference Call Speed Dial GPRS / WAP / MMS

From research to presentation, everything about your business, now on the go. For the highly mobile professionals, the Colors Q Series keeps you in sync with the office without losing touch with the rest of the world. Offering true efficiency, flexibility and control, this mobile is made for those who are passionate about balancing business with pleasure. Whether it's business or social, colors Q1 helps you keep in touch with life with Dual SIM Feature. Form Facter Bar Qwerty Dual Sim Band GSM900/1800 MHz Camera 2MP Speaker phone Sound Recorder Video Player (MP4/3GP) Messaging Bluetooth Conference Call Speed Dial GPRS / WAP / MMS

Music Player (MP3/AMR/MIDI/WAV) Stereo FM Radio

Games

Wide screen, Voice changer, MSN Messenger

From research to presentation, everything about your business, now on the go. For the highly mobile professionals, the Colors Q Series keeps you in sync with the office without losing touch with the rest of the world. Offering true efficiency, flexibility and control, this mobile is made for those who are passionate about balancing business with pleasure. Whether it's business or social, colors Q1 helps you keep in touch with life with Dual SIM Feature.

Dual Sim card

Dual standby

Frequency: 850/900/1800/1900MHz

3.2 inch full touch QVGA Screen

Front & back camera 0.3 MEGA Pixel Front , back Support Bluetooth function Support T-Flash Card, up to 8GB

camera 1.3M

Support Audio MP3 / Media MP4 Battery Type: 1200 mah

Support Wifi IEEE 802.11b/g Support multi-language

Dimension: 112mm56.2mm13.9mm

Accessories: Two battery, one charger, one USB cable, One earphone, one user manual, one color box, Two Screen Guard, one extra stylus, one cover, one screen cleaner,

From research to presentation, everything about your business, now on the go.

For the highly mobile professionals, the Colors Q Series keeps you in sync with the office without losing touch witht the rest of the world. Offering true efficiency, flexibility and control, this mobile is made for those who are passionate about balancing business with pleasure. Whether it's business or social, colors Q1 helps you keep in touch with life with Dual SIM Feature. CDMA + GSM Dual Mode Dual Standby 64 Polyphonic Ringtones Wap 2.0 Dimension 95.4x53x14mm CDMA 800MHz + GSM 900/1800MHz Full Touch MP3/MP4 Player 2.4-inch QVGA FM / Recording

Bluetooth Alarm clock/calendar/games Weight: about 100g (including battery)

Camera 1.3M pixels

Multi-Language Battery: 1250 mAh Liion

Go beyond entertainment with the new series of Multimedia Phones. Enjoy a non-stop supply of entertainment, songs, Videos, FM, High Resolution Camera, and many more Exciting features; so that your world of entertainment is right there in your pockets. Form Facter Bar Dual Sim Band GSM 900/1800 MHz Weight 65gm Dimension 107.8*48.5*10.8(mm) Display 2.0" 176*220pixel, 65K TFT Camera 2 MP Music Player (MP3/AMR/MIDI/WAV) Speaker phone Sound Recorder Video Player (MP4/3GP) Messaging Games Phonebook Memory500 Expandable memory Micro SD Upto 2GB Battery Type 750mAH Talk time Upto 4 Hours* Standby time Upto 180 Hours* Metal Body GPRS / WAP / MMS Stereo FM Radio

Bluetooth Conference Call Speed Dial

Go beyond entertainment with the new series of Multimedia Phones. Enjoy a non-stop supply of entertainment, songs, Videos, FM, High Resolution Camera, and many more Exciting features; so that your world of entertainment is right there in your pockets. Form Facter Bar Dual sim Band GSM900/1800 MHz Weight 143gm Dimension 114*47.3*17mm Music Player (MP3/AMR/MIDI/WAV) Stereo FM Radio Speaker phone Sound Recorder Video Player (MP4/3GP) Bluetooth Conference Call Speed Dial GPRS / WAP / MMS Phonebook Memory 250

Display 2.6",240*320pixel,65K TFT Camera 1.3MP Standby time Upto 720 Hours*

Messaging

Expandable memory Micro SD Upto 2 GB Battery Type 2000mAH Talk time Upto 10 Hours*

Games

Metal body

Go beyond entertainment with the new series of Multimedia Phones. Enjoy a non-stop supply of entertainment, songs, Videos, FM, High Resolution Camera, and many more Exciting features; so that your world of entertainment is right there in your pockets. Form Facter Bar Stereo FM Radio Phonebook Memory 500

Dual sim (GSM+GSM/GSM+CDMA) Band GSM900/1800 MHz Weight 92gm Dimension 103.2*44.1*15.5mm Camera Music Player (MP3/AMR/MIDI/WAV) GPRS / WAP / MMS

Speaker phone

Internal memory 2040K Expandable memory Micro SD Upto 2GB Battery Type 900mAH Talk time Upto 5 Hours* Standby time Upto 250 Hours* Sporty look & crystal keypad

Sound Recorder Messaging Games

Bluetooth

Conference Call Speed Dial

Go beyond entertainment with the new series of Multimedia Phones. Enjoy a non-stop supply of entertainment, songs, Videos, FM, High Resolution Camera, and many more Exciting features; so that your world of entertainment is right there in your pockets. Dimension: 114*60*15.5mm Frequency: 900/1800MHz or 850/1900MHz Support Audio MP3 / Media MP4, Yamaha Music IC talking time:5 h; standby time:200 h Support multi-language

Dual sim card

2.4" QVGA touch screen

Camera:1.3M

Support GPRS/WAP

Support FM & Bluetooth function Support T-Flash Card, upto 4GB

Battery Type:1000mAh

Its Dual Dhamal with Dual SIM Colors mobile phones. Now keep your work related calls and personal calls separate at the touch of a button. Colors Smart series comes with two separate SIM card slots, giving you the convenience of two different phones in one handset. Now pick and choose between economic calling plans and more than one service carriers so that you keep your work and pleasure away from each other but still easily accessible. Frequency: 900/1800MHz or 850/1900MHz
y y y y y

Dual Sim card

Dual standby

1.80" QVGA 128160 pixels Screen

0.3Mega pixel camera

MP3 Player/Video player SMS / MMS Talking Time: 240Minutes Weight: 98g

FM
y

Support torch light Battery Type: 850mAh (universal battery) Support memory card 2 GB

Phonebook: 200 Standby Time:180 hours Dimension: 106.844.514.9MM

Accessories: battery, charger, earphone, user manual, gift box

Its Dual Dhamal with Dual SIM Colors mobile phones. Now keep your work related calls and personal calls separate at the touch of a button. Colors Smart series comes with two separate SIM card slots, giving you the convenience of two different phones in one handset. Now pick and choose between economic calling plans and more than one service carriers so that you keep your work and pleasure away from each other but still easily accessible. Form Facter Bar Dual Sim Band GSM900/1800 MHz Weight 104gm Stereo FM Radio Speaker phone Sound Recorder Privacy Lock GPRS / WAP / MMS Phonebook Memory 250 Expandable memory Micro SD Upto 4GB

Video Player (MP4/3GP)

Screen Dimension 111.5*48.6*15.5mm Display 2.0", 176*220pixel, 65k TFT Camera Music Player (MP3/AMR/MIDI/WAV) Speed Dial

Messaging

Battery Type 2000mAH Talk time Upto 10 Hours* Standby time Upto 720 Hours* Steel Finish Panel

Games

Bluetooth

Conference Call

Bring home a unique Colors 786 Series, Quran enabled phones that recites verses from the holy Quran. With full text & audio synchronized display of othmanic script, the recitals are performed by well known Saoud Al-Shuraim and Sheikh Abdul Rahman Al Sudais. The 786 series is indeed an interesting and innovative addition to the world of mobile phones.

Form Facter Bar

Stereo FM Radio

Phonebook Memory 500 Expandable memory Micro SD Upto 4GB Battery Type 1000mAh

Dual Sim Band GSM 900/1800 MHz Dimension 107*46*16(mm) Display 2.2",240*320pixel, (Touch Panel) Camera 1.3MP Music Player (MP3/AMR/MIDI/WAV) Speed Dial

Speaker phone

Sound Recorder Video Player (MP4/3GP)

Talk time Upto 4 Hours*

Messaging

Standby time Upto 150 Hours* Touch screen GPRS / WAP / MMS

Games Bluetooth Conference Call

Bring home a unique Colors 786 Series, Quran enabled phones that recites verses form the holy Quran. With full text & audio synchronized display of othmanic script, the recitals are performed by well known Saoud Al-Shuraim and Sheikh Abdul Rahman Al Sudais. The 786 series is indeed an interesting and innovative addition to the world of mobile phones. Form Facter Bar Dual Sim Band GSM 900/1800 MHz Dimension 108*47*13(mm) Display 2.2", 320*240pixel, TFT Camera 1.3MP Music Player (MP3/AMR/MIDI/WAV) Conference Call Stereo FM Radio Speaker phone Sound Recorder Video Player (MP4/3GP) Messaging Games Bluetooth Speed Dial GPRS / WAP / MMS Phonebook Memory 500 Expandable memory Micro SD Upto 2GB Battery Type 1500mAH Talk time Upto 5 Hours* Standby time Upto 180Hours*

History of Cellular Telephony in India

Cellular Telephony

The technology that gives a person the power to communicate anytime, anywhere has spawned an entire industry in mobile telecommunications. Mobile telephones have become an integral part of the growth, success and efficiency of any business / economy.

The most prevalent wireless standard in the world today, is GSM. The GSM Association (Global System for Mobile Communications) was instituted in 1987 to promote and expedite the adoption, development and deployment and evolution of the GSM standard for digital wireless communications.

The GSM Association was formed as a result of a European Community agreement on the need to adopt common standards suitable for cross border European mobile communications. Starting off primarily as a European standard, the Group Special Mobile as it was then called, soon came to represent the Global System for Mobile Communications as it achieved the status of a world-wide standards. GSM is today, the worlds leading digital standard accounting for 68.5% of the global digital wireless market.

The Indian Government when considering the introduction of cellular services into the country, made a landmark decision to introduce the GSM standard, leapfrogging obsolescent technologies / standards.

Although cellular licenses were made technology neutral in September 2005, all the private operators are presently offering only GSM based mobile services. The new licensees for the 4th cellular licenses that were awarded in July 2001 too, have opted for GSM technology to offer their mobile services.

Cellular Industry in India

The Government of India recognizes that the provision of a world-class telecommunications infrastructure and information is the key to rapid economic and social development of the country. It is critical not only for the development of the Information Technology industry, but also has widespread ramifications on the entire economy of the country. It is also anticipated that going forward, a major part of the GDP of the country would be contributed by this sector. Accordingly, it is of vital importance to the country that there be a comprehensive and forward looking telecommunications policy which creates an enabling framework for development of this industry.

SCOPE OF THE STUDY

The scope of the research is based on the telecom industry and it throws light on the brand awareness and brand perception of mobile phones with respect to Colors.

Significance of the study:

Significance to the industry-

My research will help the telecom industry to know the current scenario of customers with respect to brand awareness and brand perception of mobile phones, with respect to Colors.

Significance for the researcher-

 Wide exposure to the telecom industry.  Studying about the brand awareness and brand perception of Colors mobile phones through the respondents.

INDUSTRY PROFILE

In the early 1990s, the Indian government adopted a new economic policy aimed at improving Indias competitiveness in the global markets and the rapid growth of exports. Key to achieving these goals was a world-class telecom infrastructure.

y In India, the telecom service areas are divided into four metros (New Delhi, Mumbai, Chennai and Kolkata) and 20 circles, which roughly correspond to the states in India. The circles are further classified under A, B and C, with the A circle being the most attractive and C being the least attractive. The regulatory body at that time the Department of Telecommunications (DOT) allocated two cellular licenses for each metro and circle. Thirty-four licenses for GSM900 cellular services were auctioned to 22 firms in 1995. The first cellular service was provided by, Modi Telstra in Kolkata in August 1995. For the auction, it was stipulated that no firm can win in more than one metro, three circles or both. The circles of Jammu and Kashmir and

Andaman and Nicobar had no bidders, while West Bengal and Assam had only one bidder each. y In 1996, the Telecom regulatory Authority of India (TRAI) bill was introduced in the Lok Sabha, and the president officially announced the TRAI ordinance on 25 January 2003. The government decided to set up TRAI to separate regulatory functions from policy formulation, licensing and telecom operations. Prior to the creation of TRAI, these functions were the sole responsibility of the DOT. y High licenses fees and excessive bids for the cellular licenses put tremendous financial burden on the operators, diverting funds away from network development and enhancements. As a result, by 2005 many operators failed to pay their licenses fees and were in danger of having their licenses withdrawn. In March 2005, a new telecom policy was put in place (New Telecom Policy 2005). Under this new policy, the old fixed-licensing regime was to be replaced by a revenue-sharing scheme whereby between 8-12 percent of cellular revenue were to be paid to the government.

OBJECTIVES OF THE STUDY

The Primary Objective was to study the brand awareness and brand perception of customers towards various mobile brands with special reference to Colors.

The Secondary Objectives of this study were to identify: y Factors that influence decision-making in purchasing a mobile phone. y Major features, which a customer looks for in a mobile before making a purchase. y Brand awareness of Colors mobile phones in the market. y Factors, which help in increasing the sale of mobile phones.

y Various Sources from which mobiles are purchased. y Perception of the customers toward Colors phones.

RESEARCH METHODOLOGY
Title Justification - This title is justified as it tells about the customer
awareness and perception towards Colors mobile phones as compared to other brands.

SAMPLING METHODOLOGY:
Sampling Size 50 respondents Sampling Area Delhi and N.C.R.
Sampling Technique Random Sampling Technique

SOURCE OF INFORMATION:
people).

Customers (Student, working and old

RESEARCH DESIGN:

 Visited the customers across Delhi and NCR & gathered information required as per the questionnaire.  The research design is probability research design and is descriptive research.

DATA COLLECTION:
y Primary data has been used by me in the form of Questionnaire, Observation and personal interview, which are the basic methods of collecting primary data, which suffices all research objectives. y Secondary data sources like catalogue of the company, product range book of the company & various internet sites such as colors.com & google.com have been used.

DATA ANALYSIS AND INTERPRETATION

My analysis is based primarily on the information collected from 50 people (customers like: students working and old people) that I obtained during the research mainly confined to Delhi and N.C.R.

Analysis based on questionnaires:

1) Are you using a mobile phone?

50 45 40 35 30 25 20 15 10 5 0

Using Not Using

Interpretation:It was found out that all the 50 respondents were using mobile phones. Concrete Terms:Out of 50 respondents all 50 are using a mobile.

2) Which company handset are you using?

50% 40%
Nokia

30% 20% 10% 0% 1st Qtr

Samsung Micromaxx Sony Ericsson Colors

Interpretation:The above chart shows the percentage of various handsets used by the respondents.

Concrete Terms:Out of 50 respondents 23 respondents are using Nokia while 10 are using Samsung, 8 are using Sony Ericsson, 5 are using Micromax and 4 are using Colors.

3)

Are you satisfied with your handset?

45 40 35 30 25 20 15 10 5 0 1st Qtr
Satisfied Not Satisfied

Interpretation:The chart shows maximum number of respondents who were satisfied with their handsets.

Concrete Terms:Out of 50 respondents 42 respondents are satisfied with the handsets they are using while 8 are not satisfied with their handsets.

4) Are you aware of the brand COLORS?

30 25 20 15 10 5 0
Aware Not Aware

Interpretation:The above chart shows the percentage of respondents who were aware of the brand COLORS.

Concrete Terms:Out of 50 respondents 28 are aware of brand Colors

5) Where do you generally purchase your handsets from?

35 30 25 20 15 10 5 0 1st Qtr
Dealers Grey Market Others

Interpretation:The above chart shows the source of purchase of handset of the respondents.

Concrete Terms:Out of 50 respondents 32 respondents purchases their handset from the dealers, 10 respondents purchases their handsets from grey market while the rest 8 respondents purchases their handset from the other sources available.

6) What according to you is the most important additional feature that should be present in a mobile phone?

20 18 16 14 12 10 8 6 4 2 0 1st Qtr

Bluetooth Camera Mp3 MMS Other Features

Interpretation:The above chart shows the various additional features which customers take into account while purchasing handset.

Concrete Terms:Out of 50 respondents 20 gives preference to Bluetooth as an additional feature while purchasing handset, 12 respondents gives preference to camera, 8 gives preference to mp3, 6 gives preference to mms while rest 4 respondents prefer to have some other additional features apart from these.

7) How important is after sales service in the mobile industry?

35 30 25 20 15 10 5 0 1st Qtr
V r I I rt t rt t

Av r g

Interpretation:The above chart shows the after sales service is considered to be of prime importance to the respondents.

Concrete Terms:Out of 50 respondents 34 considers after sales services very important while 13 respondents considers it a little less than very important and the rest 3 respondents gives it an average position.

8) Do you think Colors mobile phones are value for money?

30 25 20 15 10 5 0 1st Qtr
Yes No

Interpretation:The above chart shows the maximum respondents consider Colors mobile phones value for their money.

Concrete Terms:Out of 50 respondents 30 considers Colors mobile phones value for their money rest 20 respondents contradict on this.

9) Which group of people buys Colors?

60% 50% 40% 30% 20% 10% 0% 1st Qtr

Labor Student Working Others

Interpretation:The above chart shows that which group of people buy Colors phone.

Concrete Terms:Out of 50 respondents 27 labors, 10 students, 6 working(job or middle class people), 7 others preferred to buy Colors mobile phones.

10) Do you think in the coming years Colors will establish itself in the market?

40 35 30 25 20 15 10 5 0 1st Qtr
Yes No

Interpretation:The above chart shows the maximum respondents consider Colors mobile will establish it name in the market.

Concrete Terms:Out of 50 respondents 37 considers Colors mobile will establish itself in market in the coming time and rest 13 respondents contradict on this.

HOW INTERNAL AND EXTERNAL FACTORS AFFECTING THE STRATEGIES EXTERNAL ENVIRONMENT

DEMOGRAPHIC FACTORS:

Age Education Population Distribution Population Density

ECONOMIC FACTORS:

Income and Income per Capita Inflation Consumer Behavior Income Distribution Payment Mode Employment Opportunities

PHYSICAL FACTOR:

Region City Size Infrastructure

TECHNOLOGICAL FACTORS:

Research and Development

POLITICAL AND LEGAL FACTORS:

Political Stability Mixed Economy Laws Formulation Social Responsibility

SOCIAL AND CULTURAL FACTORS:

Psychographic Religious Social Status Media

INTERNAL ENVIRONMENT

CUSTOMERS SUPPLIER COMPETITOR DISTRIBUTOR

SEGMENTATION

TARGET MARKET Demographic Factor:

Age from 18-75 Years Social Class Upper, Upper Middle., Middle

Gender Male and Female

Geographic Factor:

Country India City Ghaziabad

Population about 50 million

MARKETING MIX STRATEGIES

1: PRODUCT
 Colors mobile is the most popular brand in the international market and is consumed by youngester and adults alike.  Consumers enjoys colors mobile in more than 30 countries worldwide.  Colors mobile International products are sold through a global network of more than 100 franchised and distributors.

OFFERED PRODUCTS:
 Q1

 Q5 ego

QUALITY
Colors mobile has a unique and easily to operate and the colors mobile is available in various colours like green, red,pink,black,white etc with latest technology (3G)

2: PRICE
 Price should be set according to the product demand of public.  Price should be that which gives the company maximum revenue.  Price should not be too low or too high than the price competitor is charging from their customers otherwise nobody will buy their product.  Price must be keeping the view of their target market.

PRICING STRATEGIES:
      Competition based pricing approach Promotional Pricing Policy Market Penetration Pricing Policy Discounts Quality Discount:

3 - PLACE
There are various channels through which colors mobile distributes its output.

DISTRIBUTION CHANNELS:

 We will also use push strategy for our product by using various promotional tactics and through media. Distribution will be divided in zonal basis, which will be 5 in number.  We will directly approach retailer by providing credit facility and bonus in form of incentives.  We will also provide trade allowances to our distributors and retailer to further intensify usage of push strategy.

4: PROMOTION

FOLLOWING ARE THE STRATEGIES:

COMPARATIVE PARITY METHOD:

Colors mobile ads are telecasted with the competition in Nokia,Samsung,Sony,Motorola and Micromax which is its direct

MEDIA
They will do this by working with local advertising agencies in India to develop ad campaigns and media strategies (television, radio, print publications, billboards, etc.) appropriate to their locations and budgets.

5: PHYSICAL EVIDENCE
Colors mobile makes sure consumers quickly and clearly recognize a product brand comes down to one thing packaging

6: PROCESS
If any problem occur in Colors mobile in that cases they provides fast services to the consumer

SWOT ANALYSIS

Low Cost of Products

Big organisaton

With Recent Technologies

STRENGTH

Distributor channel

Looks and Color

Still not stablished in the market

Lack of R and D centers

WEAKNESS

Products are not avilable in the market

Awareness of the product

Growth rate is high in telecom sector

OPPORTUNITIES

Globlization

Optimal pricing startegy can give it good space in the market

Rivalry among competing firm Threat of new enterants New Features and Models

THREATS

QUESTIONNAIRE
Name of the Respondent : ______________________________

Address : ________________________ ________________________ ________________________

Phone No. :

Age: __ yrs. Gender : Male Female

Education Level :

Matric

+2

Graduation

Post-Graduation

1.) How much do you care about your choice between different brands of mobile phones? Care Somewhat care

Dont care

2.) Name the most popular mobiles phone brand that comes to your mind? ________________________

3.) Do you think that colors mobile has a monopoly in the telecommunication market ?

Yes

No

4.) Which brand do the following celebrity endorse: y Akshay kumar _________ y Aamir khan _________ _________ y Ranbir Kapoor y Genelia dsouza __________ y Sania Mirza ______ 5.) Rate the companies on the basis of their product range on scale of 1to 10 . b. Samsung _ a. Nokia c. Motorola

6.) Which brand of mobile phones do you prefer the most, rank the answers on the basis of your preferences?

a. Nokia c. Motorola

b. Samsung

8.) Which brand delivers their brand promise the most ?

Nokia Motorola

Samsung