Académique Documents
Professionnel Documents
Culture Documents
Submitted to the JICM, Bhopal in partial fulfillment of the requirements for the degree
Submitted By
KUMAR RAVI RANJAN MCM- 2009021 JICM- Bhopal Email: ravi.jicm@gmail.com
PAGE OF CONTENT
I have to launch a USB PRESNTER in Mumbai market of kores India limited. This report gives an insight into the USB PRESENTER in Mumbai Market. It analyzes the current scenario of USB PRESENTER. It discusses the players in the industry and profiles of the top players. It provides input for strategic business planning and insight on competitive positioning identifies business Opportunities and challenges analyze market growth and future trends. Although I have tried my best level to prepare this report. Every effort has been made to offer the most authenticate position with accuracy.
ACKNOWLEDGMENT First of all I am thankful to Mr. A.K Garg Vice President (Marketing & Sales), Mumbai, Kores (India) Ltd. providing me opportunity to work with Kores India Ltd. I would like to thank MR. M.J. Lawrence Senior Product
Manager, Marketing and Sales, Mumbai. For helping me trough out project work and giving me right guidance to approach the project work with a value added to it. This would not have been possible without the generous co-operation and guidance in shaping my personality & career by Ms Anita (Kores employee) who was my guideline. I am really thankful to all workers for the knowledge and the experience they enriched me with.
OBJECTIVE Study the market potential of a new product launched by Kores India Ltd product USB PRESENTER in Mumbai market
COMPANY BACKGROUND Originally an Austrian company, kores was established in Vienna in 1892 by Mr. W.KORESKA. Its Indian operations started in 1932. The late Mr. K.L.Thirani acquired Kores (India) Ltd. In the year 1956. Since Then, kores has been riding waves of opportunity. our ability to spot an opportunity and translate it into marketable products has seen us emerge from our core competency in office products to become a sprawling group with interests in varied industries . DIVERSIFYING to meet consumer needs across industries and geographical market, our involvement today spans a wide spectrum of industries. They range from stationery, art materials, banking and office automation products, to textiles, specialty chemicals, foundries, real estate, consumer electronics, SATISFYING customer demands worldwide our Endeavour has always been to achieve total quality services by encouraging and motivating our employees. EMERGING as an Indian enterprise with global vision has been us transform over the years into a truly international organization. Kores today has a vast network of branch office all over the country, supported by a team of expert professionals and thousand of dedicated dealers. We also have a fully equipped R&D laboratory, supported by computer personnel, helping us constantly innovate and come up with new idea for product development. Kores has Eleven Different Division 1. OFFICE PRODUCTS DIVISION- the kores brand name has enjoyed unchallenged consumer loyalty in india for over seven decades. Kores always believes in getting closer to customer to customers in understanding their diverse needs and communicating with them regularly. Through products which provide solution to everyday office need, and willing to go the extra mile to complement the needs of customer. The office products division continues to offer a range of office supplies.
2. RETAIL DIVISION- The Retail Division operates through branches spread all over the country, selling its products to retail outlets through distributors and retailers. Presently, the kores range includes writing instruments like ball point pens, with brands such as kores script, Winner, sneha, siyona, executive comfi-grip, etc Gel pen brands include scholar Gel,trans Gel, Active gel, Executive gel, school gel, etc. A range of high quality, premium bonded lead pencils like samrat, Regal, Tiger, Navrang and Prince
3. ART MATERIALS DIVISION- Art materials is a fast upcoming division, formed originally to concentrate on a traditional range of art materials such as wax crayons, plastic crayons, sketch pens, pencil colours etc. Later the division diversified into educative and innovative products for all age of children. The division is a Disney licencee for the art material range of products with a wide range of product of different Disney characters for Indian market. 4. PERIPHERALS SUPPLIES & STORAGE DIVISION- The peripherals, supplies & storage division is a fast growing business in kores. Started in 1998, this division is a national distributor for Hewlett Packard printers and consumables. The division is also marketing synergistic products like storage media, printers, hardware peripherals
5. INTERNATIONAL DIVISION- IN 1987, Kores focused its foray into the exporting activity for its office and school products under Ambassador and kool toolz brands respectively. The exports also made inroads into American, Europen markets, including major US retail chain store and OEM brands. The division bagged Best Exporter Award & Certificate of Excellence (1998-99,1999-2000,2002-03),
6. BUSINESS AND COMPUTER SYSTEMS DIVISION- Automation is the key to success in today s challenging, fast moving, techno savvy world, where speed and efficiency mark the difference between success and failure. Kores entered the OFFICE AUTOMATION industry way back in 1971 with the introduction of manually operated photocopiers, slowly graduated to manufacturing automatic plain paper copiers and thereafter added more advanced product like digital duplicators, ticket vending machine, kiosks and so on. The division has an advantage of a nationwide network of branches, which helps to provide quality service at competitive pricesall over india. 7. CONSUMER ELECTRONICS DIVISION- Perceiving the demand for home theatre and multimedia presentation product, the division took a foray into this market through a joint venture with a Korean R&D enterprise. To cater to the varying need of consumer, it customized product, to which meet various demands of conferences /educational/institutions/community center for DTH internet delivery through broadband/ dial-up/v-sat.
8. FOUNDRY DIVISION- Kores foundry division was added to the group in 1978. Starting with a single centrifugal casting unit, the foundry division today has an installed capacity to produce per annum 18,000 tons of Ductile iron and cast iron casting. PLANT 1. Pefco Foundry is an iso certified and accredited by Bureau veritas quality international. PLANT 2. Chakan Foundry also has ISO certification accredited by TUV. 9. TEXTILE DIVISION- Textile division began its operations during the year 1980 at Wankaner near Rajkot, (Gujarat).know as shri Amarsinhji Mills , converted from into a spinning & weaving unit.
10.SPECIALITY CHEMICALS DIVISION- The division was established in 1981 and is an acknowledged leader in the area of bulk pharmaceuticals, intermediates and other item and has both national and internationals customer to its credit.
11.REAL ESTATE DIVISION- With the changing market scenario, kores decided to make a conscious attempt to diversify from product to service
Work methology The research had been conducted in Mumbai in the month 6th December 2010 to 6th January2010.The researcher contacted all the computer related marketed in Mumbai What I learned Project: Sales & Marketing Study the market potential of Mumbai for a new product (USB Presenter) by KORES Collection of primary data through questionnaires. Demonstration of the product to the prospects. How to convenience of shopkeepers Patience is most important thing
DATA COLLECTION : Existing primary data that was collected by someone else or for a purpose other than the current one There are two types of data required for this project: - Primary Data Secondary Primary Data : The primary data has been collected by survey method using the questionnaire. The question 10 questions for computer market in Mumbai& some collage, well thought as well as directly related to the topic. The question of questionnaire is closed ended. This is the most economical, efficient & effective way of collecting primary data. It yields a wide range of information on various characters like attitude, opinion, motive & behaviors.
Secondary Data Before going through the time and expense of collecting primary data, one should check for secondary data that previously may have been collected for other purpose but that can be used in the immediate study. Secondary data may be internal to the firm, such as sales invoices and warranty cards, or may be external to the firm such as published data or commercially available data. The government census is a valuable source of secondary data.
Secondary data has the advantage of saving time and reducing data gathering cost. The disadvantages are that the data may not fit the problem perfectly and that the accuracy may be more difficult to verify for secondary data than for primary data. For collecting secondary data I have gone to the dealer of escort and ask about tractor questionnaires. I also visited other dealer of other brands to know their point of view. I also visited different website of the company for collecting about different brands of tractor. y Through online, various official website of the companies. Journals and magazines
I have covered 133 computer shop and most of shop interested of usb presenter I am attaching all the file
PURC1022 V9 V102 V606 V850 V3-15K V-139 V-138 V-882 V810 V128 ELCELP05 KEYSPAN USB 250670534874A V-820
Chines Chines Chines Chines Chines Chines Chines Chines Chines Chines Chines US Keyspan new brand Chines
china china china china china china china china china china china US US UK china
Not available Not available Not available Not available Not available Not available Not available Not available Not available Not available Not available $58/$30.23 GBP3.99 Not available
R-200meters/RF/wireless mouse similar similar similar similar similar similar similar similar similar similar $35 RF/R-50feet R-7to15 meters/RF/M/K not available
Shankkeshwar Informatique
Shop No-10, Ganesh Bgavan Bldg. Ground Floor, Lamington Road, Grant Road(E), Mumbai400007
993
2 3 4 5 6
Prompt Computers Krazy Computer Valley Libra Infotech Shree Semiconductors Plug N Play
323, Abid House, Ground Floor, Shop No- 10, Lamington Road, Grant Road(E)Mumbai-7 357, Shopno 11, Ganeshbhavanbldg., Ground Floor, Lamington Road, Mumbai-400007 Shop No1, 317-A, Pahelvi Bldg., Opp Lamington Road Police Station, Grantroad(E), Mumbai-7 Shop No-9,325,Aabid House, Opp Lamington Police Station. Mumbai- 400007 56,333, Rajesh Building, Opp.Lamington Road Police Station, Shop No- 2, Ground Flr. Pahelvi Bldg., Lamington Road, Opp. Police Station, Grant Road(E), Mumbai-400007 309,Ground Floor, Irani Bldg, Opppolice Station, Lamington Road, Grant Road, Mumbai-7 Lamington , Grant Road, Mumbai-7 Lamington , Grant Road, Mumbai-7 382, Swastik House,Dr Db Marg, Lamington Road, Mumbai-7 Shopno-63,Ground Floor,Lamington Road, Mumbai-7 Shop No-1a, 46/48, Walkar House, 385, Lamington Road, Mumbai-400004 Shop No-4, Hanuman Terrace, Tara Temple Lane, Lamington Road, 384, Dongree Bldg., Opp New India Co-Op. Lamington Road, Mumbai-7 366, Ahmed Mansion, Chunam Lane Near Lamington Road Police Station, Mumbai-7 Shop No-3, Laxmi Bldg, 394, D.B.Marg, Lamington Road, Opp. Naaz Cinema,Mumbai400004. Hanuman Terrace, Ground Floor, Shop No.1, 373,Lamington Road, Mumbai-400007. 339/49, Rajesh Building, Gr.Floor, Opp. Lamington Road Police Station, Dr .D.B Marg, Mumbai-7 Lamington , Grant Road, Mumbai-7
Bharat Jain (Owner) Rakesh Kumar (Owner) Ravi Bhatra (Owner) Peyush Gor (Owner) Anil Kumar (Owner)
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Shivam Sales
Deepak (Owner)
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E-Global DJ computer Sun & Signs Leopard It Soluation Kuber System Alpha Electronic Mccann Info Solution Computer Gallery Pc Guide
Dhanraj (Owner) Izhar (Owner) Rakesh Kumar (Owner) Kunal Mehta (Owner) Gopal Singh (Owner) Parshi Bhai (Owner) Amit Jain (Owner) Ketan Kumar (Owner) N/A Shailesh G Jain (Owner) Lalit (Owner)
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Modern Technology
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Computer Selection
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Raj Enterprisees
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S.P. Infosys Perts Laps Comps Infoline System Meen Tack Electronic Complete It Solution Challenger Computers Om Sai Electronics Techno Craft(India) Mahavir Electronics Modera Electronics Cyber Sites India Premdeep Computer Monark Infotech Terabyte Info System Sardar Sujan Computer Laps Comps Microzone
Lamington , Grant Road, Mumbai-7 Yamuna Building, Ground Floor, Tara Temple Lane, Lamington Road, Mumbai-400007 Shopno-1a, Walkers House, Tribhuvan Road , Lamington Grant Road 16,Klm Center, Tara Temple Lane, Lamington Road, Mumbai-7 2, Ganga Bldg, Ground Floor, , Topiwala Lane, Off. Lamington Road, Mumbai-7 Shop No. G8,Rajdeep Bldg., Tara Temple Lane,Lamington Road Yamuna Building, Ground Floor, Tara Temple Lane, Lamington Road, Mumbai-400007 326,Kk Bldg, Lamington Road, Mumbai-7 314, Lamington Road, Near Police Station, Mumbai-7 316,Dhun Bldg. Near Lamington Road. Grant Road, Mumbai-7 4, Ahmed Mansion, 366, Lamington Road, Chunam Lane, Mumbai 9/D, Jalim Singh Bldg, Chunam Lane, Lamington Road, Mumbai 290,Lamigton Road, Katayan Mansion, Mumbai7 A5/6,Dhun Building, Lamington Road,Grant Road 358,Chunam Lane Ground Floor, Lamington Grant Road, Mumbai-7 8d, Jalimsing Building, Chumanlane, Lamington Grant Road, Mumbai-7 Shop No-1a, Walker House , Ground Floor 42, Tribhuvan Road, Mumbai-400004 Kartar Mansion-2, Shop No 7,35 Tribhuvan Road, Off Lamington Road, Mumbai-400004 Shop No 4, Shashi Krupa Bldg., Ground Floor, Pawwala Street, Opp. Police Station, Near Dreamland Cinema,Mumbai-400004 4, New Hanuman Building, 16 Shamrao Vithal Marg, Off Lamington Road, Mumbai-7
Jayesh Patel (Owner) Mehul Doshi (Owner) Devesh Vardhan (Owner) Ankur Zaveri (Owner) Himanshu Chitalia (Owner) Rajesh (Owner) N/A N/A Bhavin Shah (Owner) Rajesh Jain (Owner) N/A Dibir Singh (Owner) Prem(Owner) N/A N/A N/A Devesh Vardhan (Owner) Hemal Doshi (Owner) Ganpatsingh Rathour (Owner) Ashok M Mehta (Owner)
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Mahadev Computers
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Maxcom Electronics
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Neelkanth Computers
Shop No-4, Mangaldas House,393 D. B Marg, Naaz Compund, Lamington Road, Mumbai400004 Kamat Building, Tara Temple Lane, Lamington Road, Mumbai-7 Lamington , Grant Road, Mumbai-7 Shop No-3. Kalpana Bldg, Lamington Road, Opp Police Station, Mumbai-7 Ganesh Bhavan, Lamington Road Police Station, D.B Marg, Mumbai-7 Shop No-2, 312, Dhun Building. Mezannine Floor, Opp Empire Hotel ,Grant Road, Mumbai-7 335, Dr Bhadkamkar Marg, Opp Lamington Road, Mumbai-7 Dr Bhadkamkar Marg Opp Police Station, Lamingtion Road, Mumbai 208, Rajdeep Bldg, Tara Temple Lane,Lamington Road, 9 Hanuman Terrace, Tara Temple Lane, Lamingtion Road Abba Apartment, Shop No. 17, Near Sabri Masjid Off. Sv Road, Jogeshwari(West), Mumbai-400102 Shop No-2,Abdullah Compund, Opp. Sangam Motor Training School, Jogeshwari(W) Mumbai102 Ram Baug Opp.Neko Office Mahakali Caves Road, Andheri(W),Mumbai Shop No-2 Maharaja Apt. Opp. Telephone Exchange. Sv Road Malad (W) Sv Road, Opp City Center, Jogeshwari(W), Mumbai Shop No 13. Jogeshwari (W).Mumbai-400102 366, Ahmed Mansion D B Road, Jogeshwari(W) Shop No. B-157, Sector-17,Vashi Plaza, Vashi, Navi Mumbai-400705 Shop No-151,B-Wing, Vashi Plza, Sec-17, Vashi, Navi Mumbi-400703 B-150, Vashi Plaza, Sector-17,Navi Mumbai400703
Shailesh (Owner)
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Pravin Jain (Owner) Bharat (Owner) Raju (Owner) N/A Chaman Dewasi (Owner) N/A N/A N/A N/A
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Viratra Computers
981
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Pentacom
Amin (Owner)
992
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Atif Alam (Owner) Krishan Parmar (Owner) Mukesh Mehta (Owner) Jain (Owner) Sanjay (Owner) N/A Kanti (Owner) Shankar (Owner) N/A
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Modern Electric Ortho Computer Jain Computer Grace Plaza Pc Solution G.J Enterprise& Computer Nextech Computer Plus
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Maru Gallery Gujrals Infotech Nmssc Hariom Computer Computer Plaza Sunrise Computer R.J. Computer& Stationary Jain Computers Savi Computron Pvt. Ltd Rsp Computer Consumables Computech Systems
B-151, Vashi Plaza, Sector-17,Navi Mumbai400703 B-149, Vashi Plaza, Sec-17,Navi Mumbai-400705 B-144,Ground Floor,Vashi Plaza,Sec-17, Navi Mumbai-400703 Shop No-161, B-Wing, Ground Floor, Vashi Plaza, Navi Mumbai, Sec17, Shop No137, C-Wing, Ground Floor, Vashi Plaza, Sector-17,Vashi,Navi Mumbai-400705 Shop No 103, C-Wing, Ground Floor, Vashi Plaza, Vashi Navi Mumbai-400705 Shop No-104, C-Wing, Ground Floor. Vashi Plaza,Sec17,Vashi, Navi Mumbai-400705, Welfare Chambers, Sec-17,Vashi, Navi Mumbai400703 Shop No-12a, Welfare Chambers, Sector17,Vashi, Navi Mumbai-400705 Shop No 30/53, Welfare Chambers, Sector17,Vashi, Navi Mumbai- 400705 B-147,Vashi Plaza, Ground Floor, Sec-17,Vashi, Navi Mumbai-400705 Shopno-40/41, Plot No.73,Welfare Chamber,Sector-17,Opp St.Lawrence School, Vashi, Navi Mumbai-400703 Radha Apartment, Teli Gali Andheri(W) Welfare Chambers, Sec-17,Vashi, Navi Mumbai400703 40, Sunil Shopping Center, Andheri(W), Mumbai58 41, Sunil Shopping Center, Jp Road, Andheri(W), Mumbai-58 Shop No-36, Sunil Shopping Center, Opp. Navrang Cinema, Jp Road, Andheri(W), Mumbai58 Shop No-37, Sunil Shopping Center, Opp. Navrang Cinem, J.P Rod,Ndheri(W),Mumbai-58 Shop No-35, Sunil Shopping Center, Jp Road, Opp Navrang Cinema, Andheri(W), Mumbai-58 Shop No--7, Sunil Shopping Center,Jp Road, Andheri(W), Mumbai 39a,Sunil Shopping Center, Opp Navrang Cinema, J.P Road, Andheri(W),Mumbai
N/A Amardeep (Owner) Nilesh(Owner) Dhiraj (Owner) Rajesh (Owner) Mahendra (Owner) N/A Kamal Mehta (Owner) Vivek Chavan (Owner) N/A Deepak (Owner) Naresh Patel (Owner) N/A Deepak (Owner) Navin (Owner) N/A
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Jaguar Cars
Junaid (Owner) Hushan Shah (Owner) Piyush Kothari (Owner) Shania (Owner) Hemant (Owner)
982
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976
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Shop No-8, Sunil Shopping Center, Opp. Navrang Cinema, Andheri(W), Mumbai-58 12d,Patel Chambers, Shop No 10, S.A. Brelvi Road ,Near Fire Brigade. Fort. Mumbai-400001 2a, Banaji Street, Opp. Blitz Office, Fort, Mumbai400001 Shop No-7, Sunshine Heights, P.L. Kale Guruji Marg, Opp. Jain Mandir, Dadar(W), Mumbai 400028 17, Patel House, 17, Cawasji Patel Street, Near Meher House, Fort, Mumbai-400001 17-D, Bahubali Bldg; Cawasji Patel Street, Fort, Mumbai- 400001 14, Pitha Street, Shop No.2, Wagh-Bakriwala Bldg, Fort Mumbai-400001 48/54, Janambhoomi Marg, 22 Cawasji Patel Street Fort, Mumbai-400001
Navin (Owner) Keyur Gada (Owner) Lalji Patel (Owner) Rohit Computers (Owner) Shamji (Owner) Arvind Gada (Owner) Dinesh D Patel (Owner) Ganesh Patel (Owner)
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Rohit Computers
959
86 87 88 89 90 91 92 93 94 95 96 97 98
Sony Enterprises Mayur Computers Balaji Computers Jalaram Computers Paris Collection Rolex Stationary Laxmi Computers Computer Plaza Novelty Stationary Deepak Stationary Mart Computer Plaza Gls Computer Shrijics Computer & Solutions Om Electronic
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Sunmill Compound Entrance, Sunmill Lane Lower Bhupendra (Owner) Parel(W), Mumbai-400013 34/100, Cawasji Patel Street, Fort Mumbai400001 Shop No. 8, Windsor Chambers, Cawasji Patel Street, Fort Mumbai-400001 58, Janmabhoomi Marg, Fort Mumbai-400001 2-A Banaji Strret, Cawasji Patel Street, Fort, Mumbai-400001 30-C, Cawasji Patel Street, Fort, Mumbai-400001 58, Janmabhoomi Marg, Fort Mumbai-400001 189,Dholkawala Chawl, Shop No-3, Bhavani Shankar Road, Dadar(W) Vrajbhoomi, Carter Road No. 1, Near Dattapada Subway, Borivli(East), Mumbai-400066 Shop No-8, Heena Regency Bldg., Opp. Parmar Hospital, Main Carter Road, Borivali(East), Mumbai-400066 Shop No-24, Gokul Shopping Center, Borivali(West), K. D. Gada (Owner) N/A Hasmukh Bhai (Owner) Valji Patel Navin (Owner) Hasmukh Bhai (Owner) Arun Dafal (Owner) Mr. Jayant (Owner)
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N/A
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Leela Computers
Piyush (Owner)
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Shop No - 4, Abhilasha Appt., Opp. Laxmi Gas Agency, Carter Road No-1, Borivali(E), Mumbai400066 Shop No- 15, Gokul Shopping Center S.V Road, Borivali(W), Mumbai-400092 Gokul Shopping Center, 3rd Floor, S.V Road, Borivali(W), Mumbai-400092 Shop No-11,Jeevan Jyoti, Kasturba Cross Road 1, Borivali(E), Mumbai-400066 Shop No-158, B-Wing, Vashi Plaza, Sec-17, Vashi, Navi Mumbai-400703 11, Agboatwala Bldg., Topiwala Lane, Lamington Road, Grant Road(E), Mumbai-7 Cawasji Patel Street, Fort, Mumbai-400001 Fort Road, Mumbai-400001 Gokhale Road, Dadar(W), Mumbai-28 Fort Road, Mumbai-400001 Sita smruti, D26 Naya Nagar Lodha Complex, Naya Nagar Mira Road Shop No-4, Abhilasha, Evershine Nagar, Malad(w) A/6, Siddhigiri Chambers, Opp. Indraprastha Sv Road Borivili (w) 18, Kamla Bhuvan, OPP Fire Bridge, SV Road Kandivil Andheri(East) 15-b, Vertex Vikas, Near Railway Station, sir m.v. Road Andheri(E) pavwala Street, Opp. Police Station, Near Dreamland Cinema,Mumbai-400004
Tushar Jani (Owner) Nitin Sawant (Owner) Sadashiv(Agency Manager) N/A Kalpesh (Owner) Lalit Jain (Owner) Kirti (Owner) Hari Bhai (Owner) Kethan Matre (Owner) Patel Aadil(Owner) Sanjay (Owner) Hitesh(Owner) Nitin Mehta(Owner) Sujit(Owner) Anpuam(Owner) Ganpatsingh (Owner)
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Beetek Computers Icici Prudential Life Insurance Company Limited Sancom Computers Riddhi Siddhi Computer Riddhi Siddhi Computer Darshan Computer Computer Inn Suraben Infitech Yash Enterprise A Plus Computer Compunet Technologies Modera computers Array Infotech Computer Guide Anupam Studio Computer Mahadev Computers
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Dalwai Goregaon English Shool St. Pius College Gokuldam Secondary School
Goregaon Checknaka, Aarey Road, Goregaon(E), Mumbai - 400063 Goregaon(E), Mumbai Goregaon(E), Mumbai
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Anjali, Principal
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Lakshdam Playmate PreSchool G.H.H.H.S and Junior College Shri. R.G. Bajaria English Medium Primary and Seconday School Sheth Shri Bhajanlal English Medium K.G. Classes St. Xaviers High School
Goregaon(E), Mumbai
40
124
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Reception Ms. Mariette Fernandez, Principal Dhumil Javeri Neelamma Varghese, Principal,
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Borivali (E), Mumbai Matru Prabha Road No. 7, Daulat Nagar, Borivali (E), Mumbai- 66 Malad(W), Mumbai
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Aadeshwar Academy
983
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