CHAPTER-1

INTRODUCTION:

EXECUTIVE SUMMARY Sujala pipes Pvt.Ltd. is commissioned with the objectives of catering the agricultural needs of the region. A dynamic entrepreneur sri S.P.Y Reddy who is basically a mechanical engineer started a unit AT Nandyal THAT MANUFACTURES BLACK PIPES in 1997. Later the company started manufacturing of PVC pipes, which terminated manufacturing of black pipes. This resulted in information of a pvt. Ltd., company called Sujala pipes Pvt.Ltd. The market for Sujala pipes is in four states Andhrapradesh, Tamilnadu, Karnataka and Maharashtra. The main competitors are sudhakar pipes and local brands

BOARD OF DIRECTORS S.P.Y. REDDY Sri. S.P.Y. REDDY locally well known industrialist with the base at Nandyal, Kurnool District who has been successful entrepreneur and management. Is technically qualified person with B.E. (Mechanical) from R.E.C. (Warangal) and with work experience at BAARC (Bombay). He has daringly ventured and established industries in and around Nandyal from 70s. As years went of he has established most successfully the following Nandi Group of companies.

Nandi Milk Maha Nandi Mineral Waters Nandi Infosys Nandi online services Monarch Pipes Ltd Integrated thermos plastics Ltd Nandi P.V.C. Projects.

PROMOTER: Sri. S. Sreedhar Reddy, A computer engineer and a student of IIM, Ahmadabad has been entrusted the management of Monarch Pipes Ltd. Hampapuram and great assistance and a young upcoming engineer and industrialist.

BRANCHES: PONDICHERY SALEM BELLARY MADURAI SANGLI VELLORE GOVA

INDUSTRY PROFILE PIPE TECHNOLOGY TERMS AND CONCEPTS Pipe, hollow structure, usually cylindrical for conducting materials. It is used primarily to convey liquids, gases, or solid suspended in a liquid for e.g. slurry and also used for electric wires. The earliest pipes were probably made of bamboo, used by the Chinese to carry water 5000 B.C. The Egyptians made the first metal pipe of copper c. 3000 BC until the cast iron became relatively cheap in 18th cent. Most pipes were made of bored stone or wood, clay, lead and occasionally, copper or bronze. Modern materials include cast iron. Wrought iron, steel, copper, brass, lead, concrete, wood, glass and plastic. Bending strips of steel into the form of a tube and welding the longitudinal seam either by electric resistance, by fusion welding or by heating the tube and pressing the edges together makes welded steel pipe. Seamless pipe is made from a solid length of metal pierced lengthwise by a mandrel with a rounded nose.

Steel pipe introduced in the early 20th century is widely used for conducting substances at extremely high pressures and temperatures. Cast iron pipes, which came into common use in the 1840s, resists corrosion better than steel pipes and are therefore frequently, used under ground. Clay and concrete pipes usually carry sewage, and concrete pipes are also used to carry irrigation water at 5

low pressures, for moderate pressures the concrete is reinforced with steel or mixed with asbestos. Seamless copper and brass pipes are used for plumbing and boilers because of its softness and resistance to corrosion. Lead is used for flexible corrections and for plumbing that doesnt carry drinking water. The chemical and food industries are used glass pipes. During World War II manufacturers developed plastic pipes to replace metals that were in short supply. Today PVC pipe is widely used to carry wastewater as well as certain corrosive liquids.

A pipe line carries water, gas, petroleum and many other fluids long distance in lying an oil pipeline. 40ft (12-m) sections of seamless steel pipe are electrically welded together while held over a trench. Before being lowered into place the pipe is coated with a Pumping section located 50 to 75 ml protective paint and wrapped with a substance composed of treated asbestos felt and fiber glass. as ( 80-120Km). A part boosts the dwindling pressure back up as much

1500lb perinch. The piping must be kept clean either by applying a negative electric charge to the pipe or by regular use of a pig or scribbling ball, inserted at one end and carried along by the current. An oil pipe line 6 inches (15 cm) to 24 Inches (60cm) in diameter will move it contents at about 3 to 6 ml (5-10) per hr.

Water has moved since ancient times in pipe lines called aqueducts. The first natural gas and petroleum pipe line in US. Were builds during the 19th Cent. Toay in most part of the world pipelines are as extremely important means of transporting divers fluids. The Trans-Arabian pipeline, which carried oil from the Persian Gulf to the Mediterranean, is over 1000ml (600 km) long. There is more than 180000 ml (288000) Km of pipelines in the United States alone.

CHAPTER-2

COMPANY PROFILE ORIGIN: Rayalaseema is economically backward area in Andhra Pradesh, was rarefied region for industries. A dynamic entrepreneur Sri. S.P.Y. Reddy who is basically mechanical engineer started a unit at Nandyal, which manufactures black pipes in 1977. The determination and hard work of Sri. S.P.Y. Reddy helped him to overcome the problems faced by the company in the initial years, and with financial assistance from local commercial banks. The company could overcome the problems of the merger and is running smoothly. Later the company started manufacturing of PVC Pipes, which terminated the manufacturing of black pipes. Sri. S.P.Y. Reddy as the managing director. The only major competitors to the company are sudhakar pipes, maharaja pipes. The only backdrop to it is the competition from local brands. As the majority of customers belong to farmers, they consider than quality. The company has to make aware of the companys quality standards to them. SIZES: various sizes ranging from to 10 are offered to customers. Even pipes with different gauges and sizes are manufactured to suit specified conditions. PACKING: Packing plays less important role into the products like For the PVC pipes because the hallow space inside can be utilized. This resulted in the formation of a Pvt. Ltd. Company called SUJALA PIPES PVT LTD: with

10

purpose

of

cubic

space

utilization

in

trucks

while

transport,

organization is adopting the technique like pipes in pipes. PAYMENT PERIOD: For monarch brand the company adopts zero credit policy and goods are not delivered unless cash remittances are made. monarch and sagar brands credit is entitled up to a week. difference between these brands is due to brand image For The

COVERAGE: At present Andhra Pradesh, parts of southern states of Karnataka, Tamilnadu and Kerala are ambit of Sujala Pipes Pvt. Ltd. The company extended their sales in the below regions as shown below. 1979 Nandyal region (polyphone pipes) 1984-85 - Rayalaseema Region (PVC Pipes) 1985-86 - Telangana Region 1986-871991-94 Karnataka and Andhra Pradesh Kerala 1988 91 Tamilnadu and Karnataka

TRANSPORTATION: The transportation department of sujala pipes Pvt. Ltd is very admirable. This unique strength of the organization enables the dealers to reduce inventory levels to the minimum. Thus dealers are also supplemented with dealers to reduce inventory levels to the minimum. Thus dealers are also supplemented with the benefit of the lower tied-up capital in the form of inventory 11

GENERAL INFORMATION ABOUT THE COMPANY The company is equipped with sophisticated laboratory to carry all tests to ascertain out going quality level of the pipes. A Nandi pipe has got I.S.I. Trademark, which speaks for itself for the quality of the pipes. Numbers of statistical quality control techniques are applied to sustain the quality level of the product. Managers at the company are dynamic and are well educated Supervisory staff or intermediate managerial staff are able in talking their area are not highly educated. Most of the employees are skilled is uniqueness of workers in sujala pips Pvt. Ltd. indulgence in trade union activities. As the company is located in industrial estate of Nandyal, it is facilitated with good communication networks, which includes telex, fax machine and internet. electronic data processing. The companys major strength is considered to be transportation vehicles, a unique cash outflow justifies itself by providing good reputation of the company through improved customer service. Company has also got the support of There is non-

FINANCIAL DEPARTMENT: Through initially the company approached the external sources for financial aid, now the financial status of the company is very sound and is being run only with self-finance excepting for loans taken for hypothecation of machinery and stock from SBI Nandyal.

12

The company follows cash and carry policy for Nandi brand. The product is not delivered until the cash is paid and financial department with the help of marketing department looks after these transactions.

MARKETING DEPARTMENT: Marketing manager who reports to executive director, an assistant marketing manager who reports and 20 salesmen headed by 30 sales representatives who are headed by assistant marketing manager heads the marketing department. advertising particulars of Sujala Pipes Pvt. Marketing mix and Ltd. Shows the

departments effective management of the marketing department in the organization. PERSONAL DEPARTMENT: The personal department consists the details of the executives and workers of the organization. The organization is formed with Sri. S.P.Y Reddy as the Managing Director and Executive Director who reports Managing Director. Two marketing managers, financial manager, public relations officer and quality control officer who all reports to executive director. Other than executives there are thousand works in the organization. Panel consisting of managing director, executive director and managers of concerned departments makes the recruitment and selections of persons. Apart form the attractive salaries company provides health card facilities.

13

PURCHASING DEPARTMENT: The perplexing situation i.e. conformed by the manufacturers of the PVC pipes is scarcity of resin. Though the govt. of India has taken various steps to improve supply conditions of PVC resign, the Indian manufacturers could meet only 50 percent of demand and remaining 50 percent is met from imports. The major petrochemical companies are: Sri Ram Vinyl Ltd. Chem-plast Ltd. Reliance petrochemical Ltd., National organic chemical industries Ltd., Indian petrochemical industries Ltd. The main raw materials are HDPE granules, PP granules. The

Process: manufacturing for pipes consists of mixing various resigns along with coloring materials in a mixture and the prepared material is fed to the extruder. In the extruder, the material is heated to the required The hot pipe politicizing temperature (190deg. Centigrade to 230 deg. Centigrade) the extruded through the die hard to form the pipe. shape. coming out of the extruder is cooled in a water bath to retain the final The pipe coming out of the extruder is guided through the water bath suitable transaction system. The temperature of the water is maintained by circulating through the cooling toward and with the help of a chilling plant. The required length of the pipe is cut with a planetary saw. The cut lengths are titled by titling units and get Later they corrected in the pipe rack attached to the tilting frames. its own processing technology.

are stocked separately. The company has entered into a technical has

14

ANANTHA PVC PIPES PVT LTD: Monarch Pipe Ltd was incorporated in the year 1986. The factory is situated at NH-7, Hampapuram village, Rapthadu mandal and Anantapur district. It was taken over by andi grop co, and it is one of the sister company among Nandigroups. Its annual production capacity is 160000 Mts. And it is one of the leading manufacturers of PVC Pipes in south India. The company is quipped with technical collaboration from Batten sold under brand names of KOHINOOR and KRISHNA. Anantha PVC Pipes with their good quality, trouble free services, durability and commercial use or a better choice than mild steel, galvanized steel, cast iron and plastic pipes. The company is managed by a term of professionals under the guidance of a young, experienced and well-qualified dynamic managing director Mr. S. SREEDHAR REDDY. APPLICATIONS OF UPVC PIPES: Agriculture and irrigation schemes. Rural & Urban water supplies scheme. Tube well casing. Gas and Oil supply lines. Industrial effluent disposal. Sewerage and drainage scheme. Air-condition ducting. Building installation field of west Germany. It has made possible few other small ventures. Pipes are

15

16

CHAPTER-3
DESIGN OF THE STUDY

17

DESIGN OF THE STUDY STATEMENT OF THE PROBLEM:To study whether employees satisfied with prevalent

performance appraisal system in Anantha PVC pipes.

Introduction of Marketing
Executive Summary

This report studies the distribution network of anantha pvc pipes. It also identifies the reasons for the selection of the particular distribution Channel of Star Granites and compares the its distribution channel with that of its competitors. Further it also tries to identify the channel conflicts in anantha pvc pipes Distribution Channel and suggests an unconventional Channel to solve the problems in the existing channel. All the three companies Export their products apart from the domestic

18

Sale but due to non-availability of data, this report does not cover the Exports area.

MARKETING

Marketing is defined as a Societal process where the Individual or groups obtain their needs and wants through creating, Offering and exchanging product and services for value in others. Marketing activity of business and other organization as reached its present status having evolved together two stages successfully each of which highlighted particular aspects of Marketing not the total concepts.

The first stage popularly, know as the product concept directed marketing around the product given little or no importance to consumer the second stage or the selling concept focused on the selling and promote activity that were believed a direct relationship to the company sales and profit treating as sellers market.

19

The third and the relatively new concept that for the first time gave important to the customers needs and wants is defined as A customer organization backed by integrated Marketing aimed at generating customers satisfaction which is the key to satisfaction organization goals.

Back ground of the study

Marketing is the key area that responsible for not only assessing the present and future demand of the product but also for creating a foreseeable market situation for them. Marketing effects are daily life. It is the mains by which standard of living is developed and delivered to people. Marketing programs starts from the product idea and does not end until market segmentation beginning and end of marketing management is marketing research. As a business grows larger and the management becomes more remote from the market place, marketing as a managerial tool solves problems in the field of Marketing. It is a valuable tool in decision making based on the scientific investigation and analysis of marketing problem.

20

MARKETING MANAGEMENT

Marketing activity of business and other organization as reached its Present status having evolved together two stages successfully each of which highlighted particular aspects of marketing not the total concepts.

BENEFITS OF MARKETING

A Substantial increase in buying power

A Greater verity of available goods and services. A Greater amount of information about practically anything. A Greater case in interacting and planning and receiving. An ability to compare notes on products and services.

21

STAGES IN MARKETING

The first stage popularly, known as the product concept directed marketing around the product given little or no importance to consumer. The second stage or the selling concept focused on the selling and promotion activity that were believed a direct relationship to the company sales and profit treating as sellers market.

The third and the relatively new concept that for the first time gave important is defined as a customer organization backed by generating customers satisfaction which is the key to satisfaction organization goals. DISTRIBUTION CHANNEL Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness. Frequently there may be a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the Distribution chain or the channel

22

Distribution (or place) is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

Hingna
Manufacture r

Nagpur
Dealer

Ambica Sales
Sub- dealer

6-Ten,Dharampeeth etc
Retailer

23

24

Figure: distribution channels

25

1. To study the existing distribution channel of the organisation. 2. To study the delivery procedures of anantha pvc pipes pvt ltd.. 3. To know the intermediaries opinions on distribution channel at anantha pvc pipes ltd. 4. To know the intermediaries of the company. 5. To evaluate the distribution channel levels in Anantha pvc pipes pvt.ltd.

26

NEED FOR THE STUDY

Pvc pipes has occupied a distinctive place in the ancient and modern life of man. It has also received much attention in the export market as well as gained global importance. Therefore, an attempt is made here to assess the Distribution Network of the pvc pipes in the context of dynamic global market conditions.

27

Scope of the Study

The study has been conducted at Anantha PVC pipes (monarch) at Anantapur Survey was conducted on To study whether employees satisfied with prevalent DISTRIBUTION CHANNEL in Anantha PVC pipes.

REVIEW OF LITERATURE
28

Most producers do not sell their goods directly to the final user , between them a stand a set of intermediaries performing variety of functions. The intermediaries are a chain each passing the product down to the chain to the next organization, before it finally reach the consumer or end user. This process is known as the distribution chain or the distribution channel. Each of the element in this chain will have their own specific needs which the producer must take into account along with those of all the important end-user. A distribution as channel includes several interconnected intermediaries such - farmer service center, cooperative

societies, distributors, whole seller etc. Each intermediary receives the goods at one pricing point and moves it to the next higher pricing point until it reaches the final buyer. A channel of distribution is a bridge to cover the gap an effective channel of distribution. Distribution channel often assistance of others in orders to enable between a require the

manufacturer and consumer. So, it is very important for the company to have the market to reach its target

market. A company can he handle its own distribution functions in a better position to exercise the control over product sale and potentially earn higher profit. At present, internet has made it much easier to distribute products thus lessening the need for others to be involved in selling a companys product . Distribution channels may not be restricted to physical product alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be used Hostels , for example may sell their service (typically rooms) directly or through travel agent, tour operators, airlines, tourist boards, centralized railway system etc. 29

A well designed distribution channel strategy takes into account the linkage between both the sales peoples activities with channel partners and the marketing managers efforts to better reach and serve end-users. The distribution channels management programmers builds a logical framework uniting marketing and sales efforts in a collaborative learning environment. This project discusses the existing distribution channels of IFFCO and the role of the farmer service centers in the distribution of the product. This project is also attempts to find out the distribution policy as well as the performance of the distribution channel on the sale of the product of the company. The project also bring out the various factors influencing the distribution of the company. For this purpose, data has been collected by one to one interaction with the officials of the Marketing Department of IFFCO. Also personally visited the dealers of the nearest area and collected the information required for the project. This project has been prepared with a view to give a comprehensive

idea about effective utilization of distribution channel through which the company has been successfully expanding the sales of the product and also to fulfill the academic requirement of MBA offered by Institute of Business Studies under J.N.T.U, Ananthapur.

30

31

RESEARCH METHODOLOG OF THE STUDY

32

RESEARCH METHODOLOGY: Research design:

A research design is a specific action of the methods and procedures for acquiring the information needed to structure or solve the problems. It is an overall operational frame work of the project has stipulates what procedures. The research design ensures that the information obtained is relevant to the study. A research design might be described as a series of advanced decision that have taken together from an aster plan or a model for the conduct for investigation. There are different types of research design applied for different or suitable conditions of research study. Exploratory and descriptive research was chosen to unearth and more information about the latest distribution network, and to find out the better way for this. Research tools: 1. Primary data: 2. Secondary data:

33

Primary data: The researcher can obtain the primary data either trough observation or through communication with respondents in one or another or through personal interviews. There are several methods useful in collecting primary data.

Important methods are: Observation method Interviewing method Through Questionnaire

34

2. Secondary data:
Secondary data means data that are already available that is they refer to the data which have already been collected and analyzed by some one else. The sources of secondary data can be given as under. Technical and trade journals. Books, Magazines and newspapers. Reports and publication of various associations connected with business And industry, banks, stock exchanges. Public records and statistics, historic documents and other sources published information. In my study I have used both primary and secondary data. For primary data collection I Have prepared a questionnaire consisting of both open end and closed end questions. Questions are prepared in such a way that maximum information can be obtained from the respondent. In secondary data I have used the information available with dealer and in web site. Now both exploratory and descriptive research was chosen because once the data is collected and the problem has been identified, a conclusive report is given at the project. various books, magazines and newspapers and also from company

35

Limitations of the study

1. This study is confirmed to limited sample in members. 2. This study examines the Distribution Network of anantapur only . 3. This study confine only on limited time period of 2months it is certainly a limited maintained because time unlimited of distribution network on regular Conception.

36

SAMPLING TECNIQUES:

A Sample design is a plan for obtaining a sample forma given population. It refers to the technique or the procedure the researcher would adopt in selecting items for sample. Sample design may as well lay down the number of items to be included in the sample that is the size of the sample. Sample design is determined before the data are data collected. Much of the sampling in market research is profitability in nature that is simple are selected on he basis of the judgment of the investigation. Convenience or by some others non random process rather than by use of table of random numbers or by some other randomizing device. The sample consists of distributors of anantha pvc pipes in only anantapur Thus sample of selecting sample units and permits the results are independent of investigator and the test of significant can be done only when probability sampling is done.

37

CHAPTER: 4

38

Data :
About Product: Brand Product Product category MRP Manufacturing units Head quarter Head office in India ANANTHA PVC PIPES ANANTHA PVC PIPES PVC PIPES Rs. 380 /-, 20 feets(2 inchs) Rs.445/-, 20 feets(2.5 inchs) Rs 100/-, 1 feet(casing) HAMPAPURAM, ANANTHAPUR(D) ANANTHAPUR ANANTHAPUR

AUTHORIZED DEALER IN ANANTHAPUR: Dealer VARADARAJULU MONIKA Pvt. Ltd. F-4(A) M.I.D.C. kamalanagar, Anathapur -515001 We have asked certain question to the manager and get certain information.

10 distributors working under company in ananthapur. Company They increase (double) the number of vehicles in summer season. Each distributor covers specific area.

provides 2 vehicles to each distributor.

Distributor has to deposit Rs.220 per caret. Every caret has 100 pipes.
39

There are 3 types of flavor in COKE 1. Erited(gas) 2. JBD (juice base drink) 3. Water AUTHORIZED SUB-DEALER IN NAGPUR: Ambika Sales,Sunil Aparment, Near OM Sales Corporation, Varma lay out, Nagpur Ambika Sales Agency

Sunil apartment near om sales corporation, Verma layout,Nagpur. We have asked some question to the owner of the agency and get Company cannot cover more area thats why it makes distributors. We are distributed specific areas we cannot interfere in the business of Covered areas: Buldi , Dharampeth. Send one salesman on each vehicle, to collect money and to maintain Distributer works as mediator between company and retailer.

following information:

the other distributer.

all records.

40

 1) 2) 3) 4) 5)

RETAILER:

6-Ten (Dharampeeth, Hill top) Lucky Emporium (Dharampeeth) Prabhat Restrorant (Dhrampeeth) Mahesh Foods (Dharampeeth) etc.
TRANSPORTATION:

Own transportation facilities

MARGIN OF RETAILER:

Marginal Retailer is that bottle of 200ml 600ml 2 liter

10% 6.25% 8.5%

41

A) Why you are selected Anantha PVC pipes as an agent/dealer?

Slno A B C D scales monetary benefits flexibility in hours commission interest in sector no of respondents 50 15 25 10 100 percentage 50 15 25 10 100

60 50 40 30 20 10 0 monetary benefits flexibility in commission hours interest in sector no of respondents

INTERPRETATION:

50% of the respondents choose Anantha pvc pipes because they feel it provide them with monetary benefits. And the rest 50% have different opinions for choosing

42

B) Why do you choose PVC pipes rank the following?

no of scales brand a b c image quality price respondents 30 50 20 100 percentage 30 50 20 100

120 100 80 60 40 20 0 scales no of respondents percentage c b a

INTERPRETATION:

50% of the respondents choose Anantha PVC pipes because they feel it provide them with quality. And the rest 50% have different opinions for choosing.
C) What features / services of the company do you like for your

convenience?

43

INTERPRETATION:

40% of the respondents chose Anantha PVC pipes for trust in the company and 25% for quick settlement, 15% for providing customized product. And 20% for being user friendly.

D) What are the operational hassles/ problems that you face?

44

INTERPRETATION:

30% of respondents feel that they have hassles in taravelling.25% have hassles in timings, 15% in phone availability, 5% in the procedure they are being followed. 25% of the operational hassles are from paper work.

E) What are the facilities you are using or provided by the company?

45

INTERPRETATION:

20% of the respondents are provided with Traveling allowances. 25% with Telephone allowances. 40% of the employees are provided with day hour food allowances. 10% of the employees are provided with all the required stationery. Only 5% of the employees are provided with computers.

F) Have you had any problem with the company in the past?

46

no of slno A B scales yes no respondents 45 55 100 percentage 45 55 100

no of respondents 60 50 40 30 20 10 0 yes percentage no no of respondents

INTERPRETATION:

55% of the respondents choose Anantha pvc pipes because they feel it is good and most of the people not faced problem in the past . And the rest 45% have different opinions for choosin

G) Can you recollect any advertisement of Anantha PVC pipes in any media?

47

slno A B

scales yes no

no of respondents 40 60 100
no of respondents

Percentage 40 60 100

no percentage

no of respondents

yes

20

40

60

80

INTERPRETATION: 60% of the respondent scan not recollect the advertisement in any media and other 40% of respondents recollect the advertisement .

H) How many types of the products company provided to the customers?

48

slno a b c d

scales one two three more

no of respondents 5 10 15 70 100
no of respondents

Percentage 5 10 15 70 100

more

percentage

three no of respondents two

one 0 20 40 60 80

INTERPRETATION:

70% of the respondents choose Anantha pvc pipes because they feel it provide them with more products. And the rest 30% have different opinions for choosin.

I) Which type of media is suitable for attracting to customers rank the following?

slno

scales

no of

percentage

49

respondents electronic A B C D media print media wall media others 20 60 15 5 100

no of respondents

20 60 15 5 100

5 15

20 electronic media print media wall media others

60

INTERPRETATION: The above graph represent that 60% of the respondents is print media and the rest of the respondents is other medias J) Are you satisfied about the availability of pvc pipes?

no of slno a scales Very much satisfied respondents 30 percentage 30

50

b c

satisfied dissatisified

60 10 100
no of respondents

60 10 100

10 30 very muchsatisfied satisfied dissatisified

60

INTERPRETATION: The above graph represents that 60% of respondents is satisfied and 30% of respondents is very much satisfied and other 10% is dissatisfie K) Are you satisfied the cost price?

no of Slno A B scales yes no respondents 60 40 100 percentage 60 40 100

51

no of respondents 70 60 50 40 30 20 10 0 yes no no of respondents

INTERPRETATION: The above graph represents that 60% of the respondents satisfied the cost price and other 40% of respondents is not satisfied the cost price.

L) Are you maintaining good relationship with company?

no of Slno A B scales yes no respondents 75 25 100 Percentage 75 25 100

52

no of respondents

25 yes no 75

INTERPRETATION: The above graph represents that 75% of the respondents is maintaining good relationship and rest of the respondents is not maintaining good relationship.

M) How they take feed back from details?

no of Slno A B C scales verygood good avg respondents 25 55 20 100 Percentage 25 55 20 100

53

no of respondents

avg

good

no of respondents

verygood

10

20

30

40

50

60

INTERPRETATION: The above graph represents that 55% of the respondents is giving good feed back from details and rest of the respondents is giving very good & average feed back.

N) Is company offering replacement of demand pipes?

no of Slno A B scales yes no respondents 80 20 100 Percentage 80 20 100

54

no of respondents 80 80 70 60 50 40 30 20 10 0 yes no 20 no of respondents

INTERPRETATION: The above graph represents that 80% of the respondents is offering replacement of demand pipes and rest of the respondents is not offering replacement of demand pipes.

O) Out of training & development programs which are/is most effective?

55

INTERPRETATION:

Out of the Training and Development programs provided by the company, 60% of the respondents feel that the 50hours training sessions were effective and 100 hours sessions were found effective only upto 25% . And others only 15% of the training was found effective.

56

57

CHAPTER: 5

1. Dealers and agents are main intermediaries in the company. 58

2. All types of distribution channel levels are available at anantha pvc pipes ltd, except zero level distribution. 3. During the survey ,it was found that majority of dealers have taken dealership because of Anantha Pvc Pipes quality and brand image. 4. The products distribution in Anantha Pvc Pvt Ltd is through road ways only. 5. Anantha Pvc Pipes Pvt Ltd is using CAD, CAM technologies. 6. Anantha pvc pipes Pvt Ltd company is wasting pipes in the form of small pieces.

Suggest the Anantha pvc pipes company there is a lot of waste after processing the pipes, if that waste pieces are used for recycling. I suggest the company top management has to bring the co-ordination in all departments to achieve the goals within set time. Decision making plays an important for the development of any organization. Timely taking decisions will help the company to develop it self. To suggest the suitable measures for the over all important of the Distribution network in Anantha PVC pipes ltd.

59

60

CHAPTER:6

REFERNCES

Marketing Management Philip kotler Market Management - V.S.Rama kumari Research Methodology R.S.Kothari
61

www.Anantha PVC pipes.com www.marketdistributers.com

www.marketingguru.com

APPENDIX (9.1)Questionnaire for Farmers

Dear Respondent, I, a student of MBA (3 rd sem) of Institute of Business Studies & Research, Anantapur have undertaken a major project as part of my study . Therefore, I would seek your kind cooperation and request you kindly to give the answer to my questionnaire to make my project 62

successfully. I also assure you that that the information will be kept as confidential and the same will be used only for my academic purpose. b.madhu. Name: Age: Address: Signature: Date: Place: Anantapur.(andhrapradesh)

1.

Do you know Anantha pvc pipes pvc ltd firstly from following? (b). Through our farmer (d). through Hording\Banner and

(a).Through News Paper, Radio, Television brother. (c). through field officer of anantha pvc pipea pvt ltd. wall

some others sources.

2. There are some PVC Pipes companies name select one which you know very well? (a).Anantha pvc pipes (c). Maharaja pipes (a). Maharaja pipes (c).Anantha pipes 4. You are using anantha pipes, How many years? (a).5 Years 63 (b).10 Years (d).others (b). Sudakar pipes (d).Other 3. Which company pipes you use mostly? (b).Sudakar pipes

(c). 20 Years (a). Sudakar (c). Anantha pvc (a).Before time (c). No time availability 8. Why you like most Anantha pvc pipes? (a). Quality of fertilizer is very good is very good (b).maharaja (d).other

(d). 40 Years

6. Which company fertilizer available you very easily?

7. Do Anantha pvc pipes available you at right time as per your demand? (b). At right time (d). Never available (b).Bagging quality

(c). There is proposal of Insurance with the fertilizers. (d).All of above are truth. 9. In pvc pipes which type of changes do you like? (a).Not any change in IFFCO fertilizer (c). Availability and price channel. 10. How much you are satisfied with Anantha pvc pipes? (a). Only 50% (c). Worthless 11. In which area of following do you want change? (a). distribution channel (c). transportation 12. Do you feel Anantha pvc pipes is best because (a). Anantha pvc pipes supplies small , middle, and large size( length) pipes. (b). Quality. (c).Insurance, Timely availability and many more. (d). All of them are true. 13. Finally amongst all of pvc pipes Company at which position would you like to place IFFCO? (a). First (c). Third (b). Second (d). None (b). Product quality (d). Other (b). Fully satisfied (d). Unhappy (b). Packaging and Quality (d). Change in distribution

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