- L Chuong 4 TAO TIEP QUA EMAIL VA MANG XA HOI TRONG KINH DOANH MUC TIEU CHUONG: - Gi6i thigu email va email doanh nghiép. - Phan tich cau tric, dinh dang cita email va tin nhin. - M6 ta thyc hanh viét email thong minh bao gdm mé dau, ni dung va van phong. - Van dung email an toan va thong minh trong kinh doanh. - Tim hiéu ve Igi ich ciia giao tiép kinh doanh qua mang xa hi ngay nay. - Ung dung mang x4 hdi dé giao tiép trong kinh doanh. NQI DUNG CHUONG: 4.1. Giao dich email va tin nhan trong kinh doanh 4.2. Cach thire sir dung email an toan va théng minh 4.3. Cach viét email va tin nhan tiéu biéu 4.4. Ung dung m6t s6 mang xa hdi trong giao tiép kinh doanh (social media) 4.1. GIAO DICH EMAIL VA TIN NHAN TRONG KINH DOANH “Trong mot vai nam nita, ban chi c6 2 Iva chon: M6t la kinh doanh cing internet, hai la khong nén kinh doanh nita.”’ (Bill Gates, 2007) Ngay nay, mang internet va cdc trang web da va dang thay d6i cach séng, cach lam viée va ca cach ching ta giao tiép. Sy tien b@ trong vige giao tiép va di lai da lam cho thj truong hang héa va dich vu ngay cang ae tiép can nhanh hon. Ching efing g6p phan lam cho nén kinh té higu qua hon va phy thudc ln nhau trén pham vi toan cau. Giao tiep toe dg 20, dung luong Ién, gid ca trong d6i ré da mo ra mot co héi toin cau moi va Vi tri dia ly 40 khéng cdn quan trong yi nhiéu hoat déng, dich x Neay nay, nhan vign c6 thé truy cp vao sO ligu cua cOng ty, chuong trinh phan mem, cde déng nghiép ké ed khi ho dang lam viéc tai gia dinh, trong van phong, hay tham chi tai bai ign. Nhu da néu 6 trén, cong nghé di tao ra mot sur thay ddi lén tai noi Kim vie va giao tiép khich hing. Wiki, blog thing thidt bj khéng day va mang ndi b9 4a hop ly héa qué trinh kinh 801.in trong cla Cong ,, vy ai crn Ap nh doanh va cai thier ¥’ pang: } e g hinh anh, quang ba thio, =o nhur giao tiep ¥" fing nht oe nt cont o vie ee trong, hé théng hogt dit gi dai COE met 1a that S¥ ce 1a oiai phap toan dign trong sa higu bing cons ail in nhaD ty. Vi thé hau hét cée hogt gg kinh doanh, oe n nghigp cua MO! oat ist tin nhn dé giao tiép ngi A oie = aa nay deu a sia Se thi, a2 xuat Bs a tue, yeu edu ding tn cho aii Ve a xic nbn che auyel GinD. CA V2 Ban ny ras cprani 8 ancne won vay thudng dt : Vayemailligi? ic mail" trong tiéng Anh. Dich ra tiéy, ea ta vit tt oa tt hte tén goi la the ign tir, thi si Vigt th cémahia or day thc hign trén cd tit bi ign tiny aes. 2 cae my Tail i mt phuong tin thong tin nhanh nhit. 4. é a ie tin (ther tis) 06 thé duge giti di cho nhiéu ngudi 6 dang mai ho ¢ _hay dang thong thuimg va durge chuyén qua cae mang may tinh dic bigtl 4 mang Internet. NO c6 thé chuyén mau théng tin tir mot may ngu6n téi mo. i ' hay rat nhiéu méy nh§n trong cing Itc. Ngay nay, email chang nhig cé thé truyén gti duge chit, nd con cé thé truyén duoc céc dang thong tin khac nhy hinh anh, 4m thanh, video, vi die bigt ce phan mém thu dign tir kiéu moi con cO thé hién thi cae email dang song dng twong thich véi nén tang lap trinh web. Email doanh nghigp lagi? dace ee RT (email tén mién theo website) 1a hinh thie mi hitu, N6i mot cdch Oe aie theo tén website doanh nghiép dang a il dé nhay ih ih % doanh nghigp S€ c6 riéng cho minh m0! f isu thong tin, quan ly hd so doasb san pham dich vy cong ty tea ary ot Snach hang (quang cdo, gid thié vein phim, dich ye 3, 1 thu Khéch hing, farsa is cic chi dia “anh nghigp), Di la bin man ha me 4 gdm 4 (a) hay ban ct erat SY 3 » 8A tom tit ng; dung (b) mo bi Bethy fap oak it 1g) 90hign ngay ¥ chinh (c) than bai giai thich va khang dinh Igi cde ¥ chinh va @ két ludn thé hién cdc théng tin hanh d6ng, tom tat lai va két luan. Dong thong tin chii dé (tiéu dé). Trong email va tin nhin, dong thong tin chi dé la sy tom tit nhimg y chinh va cung c4p nhiing diéu can nh§n biét gui doc. Trong email dong théng tin chu dé rat quan trong. Nhing ngudi doc ban rén chi lige qua tiéu dé va quyét dinh c6 nén doc thu dé hay khong. Nhiing théng tin khéng c6 dong tiéu de rat dé bj bd qua hoae ty d6ng bi x6a. Diéu lam email hay tin nhin 6 thé bi x6a hay bj b6 qua la do tigu dé kh6ng 10 nghia hay bj lgc spam Khi cho tir * ‘mién phi” trong tiéu 48, Cé ging lam cho cau chi dé 16 rang dé hiéu, can gidi thich myc dich va noi dung thu cé lién hé dén ngudi doc. Vi dy “Lich hop Khoa Quan tri kinh doanh chuyén sang ngay 5/6” thay vi chi la “Hop khoa”. Chit dé cing khong can Hi mt c4u hoan chinh va khéng két thie véi du cham. Mo dau. Bit an mé dau, nén thé hign ngay thong tin chinh cho ny mot Mo dau gidn tiép: trong 6 théng qua, Phong phat trién ngudn nhan ye da can nhac su thay d6i ké hoach vé dam bao quyén loi cia nhan vién. Mai diu tryc tigp: “Xin xem nhitng dé xudt vé quyén loi ctia nhén vien va phi héi thong tin trcée nay 12/5 néu dng ¥ v6i nhieng thay aéi nay.” Than bai. Phan nay giai thich ro hon vé ly do viét email hodc tin han, cAn giai thich va thao luan vé chi dé theo tra ty logic nhat dinh. Mét email va tin nhdn thudng ban vé mot chit dé ‘duy nhdt. Gidi han cha dé giup ngudi doc chi déng véi van dé va huu trir dé dang. Thiét ké di liéu bao quat, dé hidu bang cach sir dung 36 thir tu, tigu 48, bing va nhimg céng cy khée. Kiém tra cdc gach dau dong, bang, tiéu dé va cach dong xem cdc ¥ chinh c6 dé bao quat khéng. Vi dy vé'mét doan khé hiéu: “Hudng dan di cong tac bang may bay co higu Iwe tir nay dén 31/12, chi co truong phong ké todn méi dp dung ché d6 nay khi dwge su cho phép cita gidm déc. Chi duge phép di 2 chuyén voi hang vé thudng hoac thuong gia gid ré.” Co thé viét lai: Huong dan di cong tac bing may bay c6 higu lye tir nay dén 31/12 = Neudi hudng ché dé: truéng phong ké ton - $6 lugng chuyén di: t6i da 2 chuyén - Thi gian: tir nay dén 31/12ia gis te pa Hang ve: thudmg gia gio) tom tit (©) cm nei, yg Két Iwan. Thuong aa ee u “Nop ban pao cao trudc ngay ips <3 tin nil é vi 3 hi bi nam?“ 6 eal Vn tot a poach kink doar potest nn T6i sé, ea i théc mac ctia ichi, HoBe oe) “Aik hr fe fen fiche aan can kt gn voi 2008 mahigp cfc cau che 6t 8 nh V6i kg ing, d6i tic “ Ls aa an thé hign se bigt on hod ting ho sit phan he vy ‘chan thanh cam conse gilp ao ctia anh/chj” hay “¥, hi, Fnao?”. MOt 66 Két Lud Khéc 6 i cling ta thanh cong” hay “Ch = uc néu mong ché nb: cho seehop tac ctia ching ta thanh cong”. Phét trién mt bite thu hoan chinh, trinh ty sau day cé thé trong thye té: P ding 1. Chuan bj viet Phan tich: muc dich cua email va tin nhan la néu van dé va dé xuat gi sii phip Dyrdodn: ngudi doc 1a cdp trén, a sae ip trén, nén ho rat quen thudc chu dé va thich - Thich nghi: nguéi éu cA i ee igudi doc yéu cau email va tin nhin viét theo mi tu quy stat > Duyét:nhén manh i vid Mmanh Lai 4 id Det edn mean et ga nai , F i Ltn nad tn cae YB putes tine ~ Di isi ta che cosé-ditti¢y ae tan thn stt dung phan mém4.1.3. Dinh dang email va cdc van ban yiemail dang tro thanh mt kénh giao tiép quan trong nén moi ngudi dang dan dong nhat cae dinh dang cy thé va sir dung quy uée. Nhing goi ¥ duéi day sé xdc dinh 1 nhing tiéu chuan dinh dang hign nay. Tuy nhién cting nén kiém tra cdc quy dinh ciia céng ty vé dinh dang riéng cho céng ty cia minh nhu thé nao. Tir dan. Sau tir “Gui dén” chi can viét thém vao dia chi email cia ngudi nan nhu nguyenthivan@iuh. edu.vn. Thir ty ngay/thang, Gui dén, Ngudi Chi dé va cde tir dan khac déu phy thuge vio phan mém email dang sit ding va tiry thudc vao vai tré ching ta la ngudi nhan hay ngudi gir. G dong ce (viét tat cia carbon copy hay courtesy copy: iti déng thoi). Vige giti ce nay ngudi nhan sé khéng biét. Nhiéu ngudi viet khon khéo hign nay str dung Bee 1a viét tit ca cum tir Blind carbon copy’ 1a tao ra cdc ban sao tam, cho tén va dia chi cua danh séch nhimg ngudi nhan, mot ky thuat tranh dé 16 danh sach cho toan b6 nhom. Chao héi. Nén bat dau bite thu vi cach chao hoi thin thién nhu: - Chao anh Tam, - Cam on chj Kim Van, - Kinh giti 6ng Son, Bén canh sy than thién thi 1di chao hoi cing 1a dau higu cho thay bat dau cla m6t bite thu. Than bai. Khi viét phan nay, can viét hoa theo quy dinh, khéng bao gio viét hoa tt ca ho&c khong viét hoa chit nao. Chi néi vé mét cha dé vac} ging git ndi dung v6i dé dai chun cia man -hinh, Dé hé tro nhiéu phan mém email da cé tinh nang bién tap chit co ban nhu cat, chép, dan va bao chit. Két thie va chit ky. Cé thé lua chon két thie email bang cdc tir sau “Than mén” “Xin chan thanh cam on!” ghi tén ngudi viét ty vao timg hoan canh. Mét sé ngudi viét eon chuan bi chir ky trong phan mém email cita ho, tiry thudc théng tin nao ho mudn cho biét. Théng bao bang van ban thudng sit dung trong ndi bo. céng ty. Mac di email van duge sit dung thudng xuyén nhung nhing mau biéu théng bao biing van ban van 1a mot thong tin quan trong va hiru ich trong ndi bo cong ty, can thiét a6 uu gidt lau dai, Vi dy nhw tha tue, huéng dan chinh sich hay bio cdo ca céng ty thurong duoc chuan bj dudi dang van ban thong bao. 93yng EMAL AN poss i BOG Mny, P 1 thu On, n tam @é ung email thuong hay iy ma can phai chinh stra va viét yp, ic nhu mat cudi dé j viet. ; khong ach vier en mang thi . F oinghtiing, ViEETTED TE 6 phone CAM A Ng cd he hig, oes sir dung. ee eres ay thong khong cn than va a eam xic cia bo. Nhl nea enh giao tie NERY cang tro nén nghin : i 5 i a edn chinh xde va chuyén nghigp hon. Naty a, ic + vigt email ci ea on a eb kang 85 fyerml avOe BD 0 an O cong ty, emg ‘ge sir dung nhieu wap a6: diem thot! va ching ta 48 tro nén phu thy, oy a khoang 53% 36 ngudi sit dung. Dieu d6 chimg to ning ning we rnaeisbospuaneuiemmnname annie N88 Neudi giao tiép kinh doanh bang email théng minh can biét duge jp, quan trong cing nhu sy nguy hiem cia email trong giao tiép. Ho cin bi ring nhimg email nay c6 thé duge trao di nhiéu lan, cdc email nay ¢¢ dure gi dén email cia €6i thi canh tranh.Vige x6a tin nhin cing o an 48 vi c6 nhiéu trudng hop may tinh van luu gitt théng tin d6. Nga , nhlng tin nhin da x6a van odn 6 du 46 trong mot vai hé théng v3 a thé ldy lai duge boi cdc po é ¢ thong va van o} pean 61 cde nha cung cap dich vu internet. trudng hyp emai a Nhing ngudi viét thurén; ae di tro thanh chimg e6 trong céc vu én i eee ee email cia ho cé thé t6n tai mai Ben's the duge tim thay, c6 thé bj giti tiép dé dang cho ha tai mai mii, ¢ Motnguti quan sit da nhgn xétemailgidng nhir mot ir ne es tryetuyén. Neubi vide tum viét ce ent MAY Ao ei ni tht thé trong mot sd ig viet email ma khéng su: eT nae thin vig ene hop NS cing gay phidn todi pemetieacithta) btcndne Odi cho ngudi quan ly vi if omm Suan rong: sit dng vos tng nh thing emai, mi Word sang emi ld vi nhong bis MOL SU cb hove dn “iy din age te 846 mi ie EE thi dang aoa OO ning i : vige online.Pia chi email phai chinh x4c, Nhing dia chi email thuéng rt phite tap. khéng logic va khong bé qua 16i. BO qua mot ki ty hay doc nham gitta mot 6 vi 1 bite thu sé bj loai. Giai phap 1a: Str dung s6 lién lac dia chi email cho tat cd nhimg ngudi ma ching ta thong hay viét cho ho. Kiém tra lai dia chi email 2 lan. Can chdc chin ring ching ta khong guri tra loi cho ca nhom ngudi nhan ma 1a chi giri cho mot ngudi. _ Trénh cau chi d8 gay nham lan, Nhu da néu 6 trén, cau chi dé la rat cn thiét va hitu ich. Voi nhimg tiéu 48 nhu;: “xin chao!” hay “quan trong!” c6 thé lam email bi x6a truée khi duge mo ra, _ Thirché d6 xem dau man hinh, Khi ngudi mé bite thr va xem 6 man hinh dau tién, 1igu ngudi doe sé thay y gi quan trong nhat? Cau chit 48 va doan dau tién nén bao quat muc dich ctia bite thu. N6i dung, ngir digu va nghi thire mang: Mac dit email da tré nén thong dung nhu goi dién thoai, nhung thye sy thi khong phai vay. Vi email tao nhimg ban ghi mai mai, do vay hay suy nghi cén than xem minh sé viet gi vast viét diéu d6 nhu thé nao: _Nén chinh xéc. Dig tao ganh n{ng cho ngudi doc voi nhimg thong tin khong cn thiét. Nhé ring man hinh may tinh thudng nh va mat chit thuéng kho doc nén can sap xép n6i dung mdt cach gon ging. = Dimg giri bat cir cAi gi ma minh khéng mudn c6ng bé réng rai. Vi email giéng nhu mdt cude dign thogi va 1d cuge tr chuyén voi nhau, nén ngudi viét doi khi giri nhimg email nhay cam, bi mat, kich d6ng hoae gay sit x4u hd. Nén than trong, email tao nén nhimg ban ghi mai mai khong thé bién mat ngay khi cd da bi x6a. Mdi email 1a mot thong tin 6 thé ding lam bang ching dé chéng lai ching ta ho&e cp trén, Ding vietbat oir diéu gima ching ta khong muén cap trén, gia dinh hay tda én doc duge. - Ding lam dung email. Email thuéng 1a khong thich hgp voi vige thong bao tin budn hay giai quyét mau thudn. Vi du: sé 1 khong thich hop néu quyét dinh dudi viée mét ngudi bing cach thong bao qua email. Day khong phai i mot kénh tot dé gidi quyét nhing hie mac voi ngwoi quan Ii, déng nghigp va nhtmg ngudi khdc. Néu c6 van dé gi 6 thé gay tén thong cam xiic hay goi dién thoai goi hoge dén tham ngudi ds. = Quan tam dén viét ding chinh ta, Moi ngudi thudng bj danh gid boi cdch viét cla ho. Nhtmg email mac nhiéu 16i chinh ta nhu thiéu cha ngtt, danh van lung tung hay viét vé nhiéu ndi dung sé 1am kh6 cho ngudi doc. Ho bye minh khong chi véi théng tin ma ca voi ngudi viét.ya cach ding tr 06 thé gay a4, wut him, ti€u CH howe d6c dosn, ay aia cat. Vi nBuOT d0e Khong ya, va gion noi cla ngUOT SUI NEN sy py. « aveu. cach viet in ngtt diéu. pen sabtlé _ Quan tam dé 5 ey doc. Tran! ang dén ngudi ; aa Bae han xét hai hu 2 hag cir chi phi ngo” ngi tren roi tat bar hhurée trong email 06 the bi om ‘ah giao tigp mdi va CO MOt 56 nguyg, Nghi thire mang: email ie eeiteesl tic giao tiép online can oe pein eal ae “high aps cong Oe CE Ging Ce cy thiét bing fax hay email du lam t6n thoi gian va nev Ee ae mang, ~ Can nhac viéc sir dung cde hin dénh dau: Khi can, hay 16m vido ti han véi cdc eau chi dé: Action (can hanh d6ng, xin ‘hay tra 10%), than khao FYI (dé cung cap thong tin cho ching ta, khéng can hdi dm), Re (43 h3i am cho mét email nao 46) khdn-cdp, (phai tra loi ngay 18p tite) hay REQ (yéu cau). f - Sir dung chit viét hoa chi dé vige viét hoa toan bé ndi dung bite thu. - Dimg giti tiép cho ngudi khac néu chua ¢6 sy cho phép, nén hdi y kién ctia ngudi nhan trade khi gui di, ng nhiéu ngudi nhfn sé khéng + SA ibiedadinckostraanittn Rita ct ass vies nhing ban dinh A Ape — eee email. Néu phai gui BeeralaS aaa phraenbiiieveaagtes is ahr ; kigm thoi gian va céng site khi doc va tra loi “rie thé gitp ching ta tiét Quét toan b6 ede thur vao ho mot: Vitthur dép cog ep tom thu dén, trude khi tra loi cho ti ai tit cd.cée ae huong dén cach tra 16i, oe sae = os a mot ngudi. > die bigt la nhing bite thu duge or hn saat nhdn manh ni dung cho tiéu 48. Trinh = Chi in ra khi that en end han online thudng kh thiét. Thong thuran, “eh ; ining tte I yin. Si it oh rs ndi dung phire aie nhing chi 48 dae bist, iS mot thu muc dé lu trong. ¥ ely tanh lu hay yéu edu ane bite thu 6 lu nhimg quyet dinh qua" ~ Thng bao tra lai, Néy iti Khi ndo ©6 thé tot yan SON thé tra Jey 006 th tI dupe (4 soma aa hy 6 ‘thir 6). 96+ Ding ty dOng tra 161 email cua ngudi giri. Khi tra 16i, ct va dan nhimg pan can thiét. Tranh gay buc tire cho ngudi nhan bing cach giri lai toan bondi dung email trudc dé. rs kiém tra lai cu chu dé néu chit dé thay déi. Khi tra 16i hay tiép tue trao déi email, can thay d6i lai cau chu dé néu chi dé thay déi. - Cau dau tién nén 14 cau hoan chinh va ré rang. Tranh cdc doan nhu “qiéu dé 6n voi ti” hay “nghe hay addy”. Nhimg ngudi ban rn thuong quén mat ho da ndi gi trong nhiing bite th truée a6, vay nén hay chiie chin hiéu r0 ndi dung va béi canh truée khi tra loi. - Khong bao gid tra 1di Khi dang gidn dit. Luén danh thoi gian 4é binh tinh lai true khi viét thu va tra loi m6t bite thu khong vui. Ching ta sé c6 su lya chon khac t6t hon sau khi da suy nghi xem minh nén ndi gi. Néu cé thé, nén gidi quyét van dé d6 mét cach tryc tiép. Sir dung cé nhan C§n nho ring, may tinh & co quan chi duge ding trong giao tiép lién quan én cong viée. -Dimg sir dung méy tinh céng ty cho cde van dé c4 nhan néu khong dugc sy cho phép cia céng ty, dimg sir dung may tinh ciia cap trén dé tra Joi nhig bite the cA nhan, mua sim cd nhan hoi giai tri. = Can hiéu ring email 1a do céng ty quan li, cap trén c6 quyén quan li email gidi quyét cdc céng viée trong c6ng ty. Nhimng cach sir dung email thong minh khéc Tay thudc vao email cia ngudi giti hay ngudi doc, nhiing thu thugt sau day sé gitip nang cao higu qua cua giao tiép trye tuyén. - Nang cao kha nang doc nhiing bite thu dai bang cach sir dung dé hoa lam ndi bat. Khi viét m6t bite thu dai, hay giép ngudi doe dé hiéu hon bing che tiéu dé, gach dau dong va cé thé ca ban t6m tit mé dau dé gidi thigu vé van 48 dinh noi, Nhimg ky thuat nay ding dé kéo dai bire ther va rit ngin thi gian doc. - Xem xét dén sur kha biét vin hoa. Nén thé hign sy r6 rang va chinh xc khi sir dung ng6n ngit. Cn nhé rang cae cau noi khach sao, bong bay, cée tir dy ngudn tir thé thao hay tir long sé gay béi réi cho ngudi doc, nhat la ngudi nude ngoai. i - Kiém tra 2 lan trréc khi nhdn nat Giti dé xem da viét day du thong tin ‘trong email chua? Tranh sy khong cin thiét cita vige giri bite thurthit 2, bai ‘Vin6 lim cho ngudi git tré thinh ngwéi thiéu thn trong va khong chuyénnghiép trons d6i voi nhing giao tiép. Khim trong cdng viée, higu qua oht nél ~ Nhigu ngudi viet © dy vénhing at tit dé gay hi il viet hay vi duéi day sé cho vi viée sit dung 16i vi con mit ngud! oi _ Sir dung cc tin a ngay © ur nhimg c61 Bang 4.1: Nhmg em smn tra chinh t4 trude én thoang. wrong hay 10) nan thoai ™ ang c6 0 han rang © n doanh khac g viet tat d email hay va emal igu nham va kho chiu a vidt do nidu nan in chac ©) ng cy kin! i kiém the 1. dé-dé ching ta c6, a ee Tha thuat Ki a, ge "et h chuyén nghiép dé me rong vién str dung tin nhén hing ta sé sir dung ching nite Ci i gian, Bang 4, the tig cho ngudj ile Email c6 chi a kém : M6 rén, Oak Nguoi ahgn: Anh | Nguoi gi Bich Van, v6i slidaeail Neuyén Chit ae: Can sy gitp do trong | tin hon. he i Nawsi_ gts Beh | vige vide quing cdo tuyén viée. i g Van, z Chi dé: Can sy i gitp do, : — tra Toi | Email tra Ibi tot Th Sean a ji thudt ! Nandi nhgn: anh | Nowe gt anh Nguyén, Cung cp vii Nguyén ae ie Bich Van ah, dated ae i dé: Di 5 ape edi —s iti Bich | vie, ang quang cdo tuyén huéng a a i N6i dung: Te; a8 doc, diéu nay ri si eauhea lung: Toi déng y v6i loc, dicu nay rat i it i y voi k rleidaeiee i chon ding tuyén ce lya | hit ich déi v6i viée, Vang, t6i eee tuyén trén a ney ting bitte hoan toin déng yt | Om wed | dupe trao “dé nhiéu lan vi : cude hdi_ thoal Ei ~ é © hudng v6i nhiéu nguii < in kém tham gia. nent th Tha thuat fh oa, a‘ Giri théng bio ey age os 98 nhung hay [9° | gdm them tat ofwarsi gi: Bich | Newoi git: Chi de: Thong bao 4 dja diémeé | nhimg yéu cau vin __| thé chuyén téi trong thang 7/ | riéng cho timg chi 46: Thong | 20... ngudi dé chic pao dia diém méi. | N@i dung: chin ring tit.ca Noi dung: Phan | Vui long phan tich 4 dia diém c6 | moi ngudi dé tich 4 dia diém c6 | thé chuyén t6i, do céc tu van cia | nim 16 chi tiét thé chuyén t6i, do | chting ta dé xuat trong file dinh | nhigm vu va sit cae tu van vién’| kém. phan céng cia cia ching ta dé | Bai viét xin duge nop truse ngay | thong bao. xuat) trong file | 1/5 dé ching t6i co thé thuyét dinh kem. Bai viet | trinh truéc ngay... xin duge nop thang...nam.. trade ngay 1/5 dé | -Anh Nguyén: can quyét dinh. ching toi cO thé | Hay kiém tra dia diém o:khu vc thuyét trinh truée | cé thé dat van phong. ngay gitta thang. | ~-Anh Van: xin hay. thong. tin thém; néuchuing ta tiép tuc thi'dy 4n cia anh sé bi tri hon? -Anh Minh: lam on xée dinh lai. Cé phai 4 dia diém déu dap tmg cae chi tiét ma anh da trinh bay? Sir dung Bee kém | Email tot Thi thuat Ngudi nhan: anh | Ngudi nhan: anh Neuyén Nguyén Nguoi giri: Bich Van Gui hai bite thy Ngudi git: Bich | Chit dé: cudc hop vao thir 5 lie 2| vingudi duge ae Van gid chiéu. tén trong phan Chi dé: cuge hop | Nguoi nhan: Lé Hoang, Bee sé khéng vio ngay thir 5 hic | Nguoi gir: Lé Minh: hiéu 16 tai sao ho 2 gid chiéu Chir dé: dat phong hop thir Nam | lai duge nhan mét ban cia bite Bee: Huong Lan | lic 2 gid chiéu. Lam on tham dy | Lam on dat phong hop cho anh | thu nay. cuge hop vao | Nguyén va tdi vao ngay mai (thir oy mai (thir 5) | 5) lie 2 gid ehieu. ; ic 2 gid chié | ee eat ‘Nad Gido trinh giao tgp trong kink doanh, Dai hoe Kinh té Quoe dan, 2012 99sere ataink ya sey, : An TIEU BIEU a vib EMAIL VA . da a 16 qué trinh viet, phan tich ¢ c ing eos ici thigu. mot sO ky thuat sic g re cach viét 01 email theo quy g : 4,3. CACH V Trong cdc noi dur tnic, dinh dang cua « an. Sau email thong minh va an toan. Sal hur sau: POE sex seeds ih Ludn lun 6 dong nat si vige nght ra mot done tidu d& dé ayy Khéng it ngudi 88 RCT cainh tuong ty thi hay Bat dau bing yi, email. Néu ban ciing roi V' Jai va Iva chon mot tiéu dé ma n6 o§ 4: dt email trrdcv Saud hay way 1a", ct Thay vi si . viét emai “es iI mot cach tét nbat. Thay vi str dung phy gidi thich day di ndi ab ser ip thi ching ta nen vi ét cau nen a tir nga 161 gian nhur quan trong, B4P»--- angiti Snes vad yd dat tu dé email, Ching han nhu Thong tin hop dong sd 12456 Bai khéa lun tot nghiép. s Dua ra diém chinh vaociumé dau poe ee Mot trong nhimng cach viét email duge coi la higu qua nhat chinh ta dua diém chinh cia van dé ngay cau mo dau. Da phan ngudi doc sé khéng gi hét ni dung dén cau két. Dae biét a nhimg ngudi mdi ngay phai nhjp hhing tram, hing ngin email. Do vay, hay cho ngudi doc biét ring ban quj trong thoi gian bing cach di thing vao ngay van dé chinh 6 cau dau tién trong email. sites a. gid bat dau email véi mot mé dau mo hd uyét déi khé 6 dau email bing nhtt ae nin=N6 cla ea canal pang nbing cau nh day, né...Vidy [tdinbistcchscaee cS gid”. Can phai chi dinh cy thé héa bing vin a dung chit in hoa ‘hong thuéng, moi ngudi hay ding chit viét j . , 4é quan trong nao a6, Tuy os : - viet in hoa khi can dé cap mot vin wen, neu viet in hoa cd mot cau thi digu 46 nhac dén. Hoe b6{ i Khong viét tit hode sir — - risa : it Cach viét email chu: ‘ tat hay biéu trong ae Khong bao gids 0 su xudt hign cia chirvie Khong lich su, thiéu té pro, BOF Kam, . h Van rig dé ne Nadir, ene, UH Mi se cm thy be high sutén trong ea wf Hen Viet hoa ky ty di tt mi i. 3 i nh V6i ngudi nhdn thu.pay ngin gon ¥: Néu email viét dai hon 2 ho&e 3 doan van thi hay nghi dén viée rat gon lai ngi dung. Ho&c mét giai phdp thay thé khdc dé 1a ding file dink kém. Hay nho thua giri va cam on vi thua giri, cam on déu 1a nhing van a8 co pan can phai c6 trong m6t email chuyén nghiép, No thé hién su t6n trong yalich sy cla ngudi viét danh cho ngudi nhan email. ‘Them chit ky Can phai chic chin ring cudi thr cé mét chit ky duéi méi email. Thong thuong, n6 sé bao gdm tén, dia chi email, s6 din thoai, dia chi trang Web... Danh sach nay sé gitip cho ngudi nhan email dé dang lién hé lai yéi ngudi giri. Bén canh d6, néu ban tra Idi email 6 trén may tinh va thiét bidi dng thi can dim bao ring théng tin phai tring khop voi nhau. ‘Néu khong biet cach tao chit ky email thi lén Google search cdc mau chit ky gmail dep thi sé co hang ngan két qua hién thj. Tham khéo dé Iva chon m6t mau chit ky nao phi hgp voi linh vuc, nganh nghé ctia ban va sang go thém dé c6 nét riéng cia minh la duge, Soat lai va chinh sira Trude khi nhan nit giri email cn dam bao doe, ri sodt va chinh sita 16i chinh ta hay ngit phdp & trong email trénh lam cho ngudi doe cam nhan duge sy thiéu chuyén nghiép va bat can cia ngudi viét. Thém vao 46, khi doc lai email sé gitp ngudi viét kiém tra duge cdc thong tin ma minh muén dBcap dén. Hay ding gid Cé ging tra Idi cdc email quan trong trong vong 24 gid, Néu ngudi nhan cin nhiéu thoi gian hon dé thu thap théng tin hay dua ra quyét dinh thi hay giti mét phan hoi ngan giai thich sy chm tré, Dieu dé sé cho ngudi nhan bigtduge ring ban da nhan duge email ciia ho va dang trong qué trinh gidi quyét, cén nhac van dé. Ciing giéng nhu cdc van ban kinh doanh khac, nhimg bire thu va tin nhin nén duge viét mét céch can than, MOt khi bite thu da roi khoi tay ching ta, dic biét la khi duge cong bé thi ching khéng thé lay lai duge nifa va khong thé sira chita va xem xét lai. Hay xem cde bude trong bang 4.uu day 46 vide ahtng email tin nin ti bie. IBF ge ; ( ubs aby 2e sh al a ao | sid pity 08 il hk sh 101nasi va tin nbn tieu biéy el yiét - Che bude Bia cieg Bang 4.3: € oon bite ther 46 ndi vé van da py in'gon Bi, og Cau c én dat ne | bm tit y trong. ae i Hanan dh ni 36070 an ghu FYI (thon ep Pia él ts an biét duge nén tra loi nhu t! Laat | (yu chu) gitip neu OP aenguy hiém. Big vict au chi 6 6 my Trinh nhimg tir trong hoBe MY “| iru, Van dé, Mién pht- | tirnhu la Cou, . ai: ‘ i 6ng tin c6 trong cau chy g:| Ree dich viet. pé cap den ld aes nn ching tw dang yeu cu v8 thong tiny bit oa cau hoi quan trong nhat, str dung cau yeu cu lich sy (lip om hay tra loi ning cau hoi dui day...) hoe gigi thigu ve cde yeu cy mét cdch lich su. ites aati A Hn Cung cp true tiép cdc thong tin. Néu tra 101 cho mét yeu cau, hay cho ngudi doc thay duge théng tin di duge yéu cau ngay 6 phan mé diu vi gia thich sau. Than bai: Giai thich chi tiét: sp xép cdc théng tin m6t cdch logic. Véi cdc chi d phite tap nén sir dung nhimg doan riéng biét dé noi mét cach stic tich. | = se om nang = Str dung nhiing cau ngan, nhimg doan vin ngan va nhimg huéng dan riéng biét cho nhig y tuong ty nhau. | Thém iém nhdn bing dé hoa: néu c6 thé: hav di A ng ceancued bang 40 hoa: neu ¢6 the, hay ding cdc gach dau ued gid 0, bang, eOt va céc 46 hoa khac dé tang kha ning doe Nén cin than Hay nhé ring email va tin eng , x ial suibineaye anette i email va tin nhin c6 thé duge truyén den Két bai: oY neuoi nhan ma ching ta dinh giri ban div. Yéu cau hanh dong: . ig: néu can i % ‘ “ lam gi, bao gém ca thai han aK NOi cu thé ching ta muén ngudi 49° Va li do néu o6 thé, ban; = aanre aiabindi yr O44) Tom tit Iai email va tin ‘ ning thong tin dai thi p 8 cach néu cém nghi cua minh. Voi thic khong can yéu edy ae ‘at nhing y quan trong nhat, Név xi } im nghi. Trin kt thie kg ‘sie tOm tat thi c6 thé két thiic bint | 'Y kh6 chi i doc. iu cho ngudi doc. 1 102Bang 4.4. Cach trinh bay 01 14 thw dién tir From: pe CCIBee Subject: Monitors offer Dear Mr. Walker, I'm writing to enquire about the monitors you informed us of last month (April). Could you please send us a brochure and price list? We would also appreciate a visit from ive i ¢ 0 your representative in order to have more information about the products. Could you ask one of them to contact us, please? Looking forward to your reply. Yours sincerely, David Sneider, Purchasing Assistant Bang dich Tir: CC/Bee Den: Chi d@: Cung cap man hinh méy tinh Kinh giri Ong Walker, Toi dang viét dé hoi vé cdc man hinh truvic (thing 4). Msi Ong cé thé vui Jong giti cho ching toi mdt sich huéng din va mot bang bao gid? 2 Ching tdi cing danh gid cag chu: én tham tir dai dign cia ng dé c6 thém dieses “Ves san ee Ong a ‘thé yéu cau mot trong s6,ho lién he voi chiing ti khong? a % | Mong che hdi am cia Ong. igo 5 Tran trong, : ; @ ___| David Sneider, : a eaell a [Trg ly phong thu mua oe : ‘ma Ong da théng bio cho ching t6i thang sooheat sibotyh tadeae (E1OO) solaE xt *vo onace tainb yp “ey I i NH DO. TEP QUA HU TIN TRONG kI AN, GIAO T T ON' CHUONG: ; ie ag cua thu tin trong kinh lie SE - Tam eae duoc cach viet true HEP es ss 4 ép id, Paine * h huéng giao tiép kinh doanh. in trong cdc tinh huong gi s : araing dee cach viét bao cdo trong kinh doan! NOI DUNG CHUONG k ee Tam quan trong cia thu tin trong kinh doanh 2 5.2. Ky nang giao tiép qua thu tin trong kinh doanl 5.3. Giao tiép bang bao céo kinh doanh 5.1. TAM QUAN TRONG THU TIN TRONG KINH DOANH 5.1, Viét va sy can thiét phai c6 ky nding viét t6t Viét, theo nghia den la tao thanh chit bang nhing nét vach ra (Nguyéy Lan, Tir dién Tir va ng Viét Nam, tr 2025). Viét 1a ding chit néi len j kién cia minh trén gidy/ trén man hinh may tinh dé ngudi doc hiéu duge minh muén gi va cén gi? : , Giao tiép kinh doanh dugc thé hién qua ky nang nghe, ndi, doe, viét va cde hiah ¥ Biao tiép khéng bang Idi va dac biét la k¥ nang viét vind gitip cho nhiéu ngudi lam vié cing nhau nhung khéng can tryc tigp gip mat nhau thong qua email, tin nhin... Ki nang vit va soan thao van bin Seon in ttm vé dén véicOng vigc thuan lgi hon va gting la im 48 buéc ra thé pict HAS gi hon va ciing 1a tam vé cra the gidi rong lén mot cach thanh cé : . gid cia cudn V; : cOng hon, R.Craig Hogan, tie mn Van phong trong sang tr i 4 Sai, thi moi ngueéi yan déinh cia te ‘ong kinh doanh néi: “Dir diing hay vier”, va “Nhitng neues viéy Pe ee nghigp ctia ho dua trén Kh nie i 1 eto thuedng duege xem la kém thong mith Kha nang viét ine cheng genta ‘rong git mdi cd nhan phittriénn2™ ¥8 giao tip 13 ran pauthutn hon, Nifoacepiiciientt! cée ep quan ii ean oe S984 dung vao ning vit 68D £20 hon, Trén thye té, mot as oe oSkhong nh@n ra vai trd quan trong cia k a duéng phat trién aa Y nang viet nén da khéng thanh cong trong °° ghiép. Chinh vi va Bae a ee nahieD. vl voyatlogan cane ping viet Kem chink Ie. mbt ke gide nguci tham ling” Mot két qua khao sat gin da ‘ gpaniog vi ce nem alata rs th nh do tng 5 thang chite cho nhan vién hay khé ot khi xem xét va quyét dinh reais > . thay Khong. Nhieu giam déc doanh nghié hing dinh ring, khi gip phai sy Iya chon khé khan di voi ed ngnigp vien, ho thudng lay ky nang viét lam yéu t8 quyét dinh, ky net oe cin quan trong dé dnh gid va pin bgt mgt ime ee wien od Lt hon $0 voi cde ting cit vién khdc hay khéng? Nhu vay, dé giao tiép viét c6 hiéu qua, ching ta phai hiéu duoc tim quan trong cia k¥ nang viet nhur thé nao. tirdé Lim co so cho vigée quyét tam rén Iuyén ky nang viét tot va mot a igi ich khi chiing ta c6 bai viet hay, gon va dé hiéu nhur sau: - KY ning viet t6t sé gidip tao duge cam tinh déi voi ngudi nhan thong tn - Mt bai viet tot giip tc gia vugt qua déi thi canh tranh _ Kha nang viét tét sé giup gidt duoc khach hang cit ya gianh duge khach hang moi - Giao tiép viét c6 uu thé vugt tr6i trong mot sé trudng hop giao tiép kinh doanh, 5.1.2. Tam quan trong ciia thu tin throng mai trong kinh doanh Thu tin thuong mai la m6t soi day lién lac gitta doanh nghiép nay véi doanh nghiép khac, la kénh giao tiép co ban cho viée chuyén tai thong diép dén cae nha cung cp, cde co quan nha nude, cac d6i te va quan trong hat la t6i cdc khach hang, nhiing thw viét cho khéch hang cin due wu tign cao vi n6 khuyén khich phan hoi vé sin phdm, thé hign hinh anh cua cOng ty va thic day cong viée kinh doanh trong trong Jai. Bén canh 6 thur tinciing eitp cho vige thong tin trong doanh nghiép gta ce cap erent ttong vi ngoai doanh nghigp duge thong sudt va kip thoi. NO thé ign Phong céch cia nguoi viét va van héa cua to chire, doanh nghiép hay cua it nude khi giao dich voi d6i tie nude ngodi. Vi vay: Tc = Thur tin quan trong déi voi ca cd nhan va to ebite. Nail g va hin thite. > Thy tin quan trong ca vé ndi dun: aint aie) ~ Thu tin thé hién phong cach clia nguet viet va pes see nghiép hay cia ca dat nude khi giao dich voi doi téc m oa 19te ance weainB ar ONY fa cO ding nhu cia yo, . pg mat cua cong ty cung D gy Fe em ae nen brouts oe Hinh thie Ben NE ‘a dau tién 401 VO! Paes tiép kinh ie Ma vi6t thu, n6 SE 120 20 sa durge muc teu tro ee Ps ack at ng gigp co ngudi viet Al CTO Sng bj gid han 5 a cting hoat 46 kinh + thoi dai ma san xuat dién Ta trong me Ngay nay, SEO Oe ehi dom ee hurong, tiéu bang hay qUOC Sxhip moi noi. Ké tir khi doanh nop ii a nhung tiéu thy dién ra oi ho khong cd dt. thoi gian dé lig, la cing nr hc ing One © 02 ai vit tr qua ba dig age v6i nhau. Vi vay, phat sinh Se doanh thyc hign viée viet thu cho oj. a a oe ddng nghiép... Do 46, ngoai ky nang ng Abi te, cho keh hanes phai ren luyén ca KY nding viét na. Miyjy va nghe, nha quan tri cung © a avongimai, ching ta cin am hiéu my qt viét mot Id thir trong giao dich th quy tic co ban va két edu cha mot 1é thu. §.1.3. Cau trac ciia th thong mai: a ied Tiu dé: Tén cong ty, xi nghiép. dia chi, fax, dign thoa , thu sé. Ngay thang: Ghi r6 dia danh, ngay i thang eee OM Tén va dia chi trong thu: Ghi tén va dia chi ngudi nhan thungay dau la thu, Léi chao mé dau: Léi chao mo dau trong thu thong mai thudng la: - Thua 6ng, - Thua ba, NOi dung: Phan chinh quan trong cia mét la thu. ‘Truéc khi viét thu, ching ta hay ty dat nhimg cau hoi: - Myc dich cia ld thu la gi? - Hy vong dat duoc gi qua 14 thu. nay? > Céich hay nhat dé dat dutge mue dich 1A ai? va phai tuong ximg V6i Idi chao me dau, Z ios aa Néu thr nh may kh in rath na 1 chi muc. Khong nén ky i ute Ky ten bing bat tu cla minh va bang bit khéng dang quan trong Fem oy eaminh Vins biéw hign ngudi no thu. Trinh ty cia ky tén ya ae ‘hu phai quan tam, dich than ky - Chie vu i me - Kytén be - Ho vatén 7 190Rechts Bang 5.1. Mau the viét theo khé gidy Ag Ten cong ty di mes ia danh, ngay... tha Bia ck Kinh givi | pién thoai, email (ia chi ngudi nhéin thu) Thu so: Lai chao dau thur Lai cudi thu Chite vu Chit ky Ho va tén. 5.1.4. Quy trinh viét thu tin trong kinh doanh Viec viét va doc cdc thw tin trong kinh doanh a m9t phin khong thé thiéu trong vai tro doi. cua mot nha quan tri, quan ly. Trong suét qué trinh lam viéc, ching ta phai viét va doc rat nhiéu thu. Riéng vige viét, ching ta Phai viét cho cap trén, cdp dudi, dong nghiép, nha cung cp, khach hang,... Neunhu ching ta cé kha nang viét thu tin tot, chic chin né sé mang lai rat nhigu Igi ich cho céng ty va cho chinh ban than ching ta, ‘ Quy trinh viét thu tin trong kinh doanh: quy trinh nay ¢6 5 bude, con oi la Quy trinh viét thu tin SD.!” ‘ Buse 1; Determing the End and the Means ~ Xée dinh mye dich va cach dat duge muc dich. —_ it : ’ : "”Boin Thi Hng Van (2011). Giao tigp trong kin va cuge sing. NXB Tong hop Thanh phé Hé Chi Minh. 121f 4 j ‘ and the Situation - Xaéc dinh nui g oe fining the Reader viét phac thao bite thr Buse 2: De im tra, phat hién nhimg gq; S Sai 86, va béi canh lién quan Bude 3: Developing th s Buse 4; Detecting Dificiencles Sy Distributing the Message - Phat han! 5.1.5. Ky ming viet thu tin higu qua 5.1.5.1. Chién thudt GIRO 4g ‘ GIR! én chit dau tién trong tén ciia 4 chién thuat thuong duge sir g khi viét the tin trong kinh doanh, 46 1: ng - Gaining attention: Tao su chi y _ Increase desire: Tang thém su mong, muén _ Reducing resistance: Giém bt khé khan, tro ngai - Orchestration action: Lén ké hoach hanh d6ng Tgo sw chit ys tao sy chil ¥ dé ngudi doc quan tam ngay 6 doan dau tia va din dit ho doc hét ndi dung ctia th. Co thé sir dung nhidu cA au tien hau dé tao sur cha binh lufn hdp din, mOt li thd ml Ach khig ae me mét céu hoi mé... 6 Idi mé du, ciing c6 thé Bee Mot ody ich viet bai, AL 4 o ra ai, hay mOt céch thuyét phyc nhe nhang dé nguéi doc ve 7 e Message ~ V! Kié h bite thu ¥ minh, nan, ngui gti nén alti tao diéu kién 48 4a; cua minh, mét thi én dé d6i ben ca ? li ban phi bit gar ne sea 9H AE Bintan em hing Wik 1 kin, nga bt ot 8 he ae Mig thank dng Léa KE hogch hank age PH hi thy hign mon ho gid quyét nhing inh ing cu thé 6 phd hey en TOME Kin Fone main 6. lim Pho tn, tric Khi kat se 8 da (oe thuong hurdng t6i mot vige cu the 8 464i the ic bite thé ng dig ting lap ludn khéo 1608 ee diém can tau f° Phan tin tage. e BAY Hap mot é hoes? ~ Luén git . i str d ‘ ig va hus Sh daira Bilt dao dite, gitr char ee thuat Gnas ho t6i hanh dong. vans hta hao, : va . Ndi bira, 122_pidt cach thu hat ngudi doc nhung khén go rong, tro trén. ig Phong dai qua mite, khong njnh hots 8 _ phai ty tin va biet cach hanh van hong 4p dat don ép di tac, ied luan cit dua ra phai c6 tinh khoa hoc, hop ly thi méi ¢6 stre thuyét 4 y anh hung cua van héa (van hoa dan 1 ns ey nhan) Ae ace héa dan t6c, vin héa té chie va tinh 5.1.5.2. Mét s6 I6i thong mdc khi viét thee tin Gary Blake (1995), m6t chuyén gia ndi tiéng vé thu tin da ligt ké 10 Idi c6 thé mic va xép theo thir ty nhu sau: 1, L6i chinh ta 2. Loi ngit phap 3, Ding tr sai 4, Vidt qua dai, cé nhitng cau va doan tha 5, Rao dén, khach sdo 6.C6 nhiing doan qua dai 7. Viét nhimng cau qua dai 8. Lua chon tir ngit, cach xung h6 khong phi hyp 9. Van phong khéng phi hop 10. Cich bé cuc trinh bay thu kém. Trong 10 1di néu trén thi 16i thir nhat duge xem 1a nhe nhat, nhung n6 cing cé, thé lam cho ching ta bi mat mat boi d6i tac cho ring, ban la ngudi c6 trinh 46 van héa thap hoc qué céu tha. Céc 16i 5, 8, 9 lién quan dén céch chon tir, hanh van, xung h6, ahing 18i nay ¢6 thé Kim doi tée mat ling. Céc 181 4, 6, 7 lién quan dén tinh ngdn gon. Hay luon nhg rang, mot thong digp higu qua 1a mot thong digp day du y nhune phat ngin gon, Loi 10 duge xem 1a 16i nang nhat vi céch bo cuc t6 chise bire thu bc lam cho Nudi doc khéng hiéu quan diém, mong muén cia ngudi viét dan dén higu qua lién lac ctia bite thu that bai. ji i 3 dant ge ia gE Bay, A IE At ae tein ia eid Kin doants, phi teh gud nbn Ya HED TENE BSR ‘use khi thyre hign viét thu. qua quyét, day site thuyét phue, nhungkhi viét mot 14 thr ; er ong dgi cla minh. nhat la 461 V6i cée oh aa 5.1.6. Mot s6 quy tae ag cl eee ot awit i Se a a ding, chinh xa ie theo don dat hang, bang gig, i d x ey ey i sy erage kh phat han, ei di m na} kiém tra that ky cde die se chinh, c6 nghia 1a phai 06 day du nhing diy; - Thur viét phai hoan chinh, Paes Gkiniomephdi cage Ps diéu nay thi thudng pl eiévig fn thiét, Néu thur khOng dat duoc Ate 6 a ict. gay ra nhig bye doc khéng can thiet ‘ac y trong thur 4t quan v6i nhau. y ai nhdt quan voi x . . Ci ree ae nha nhn vi hoat déng kinh doanh dem 19j |, Thu viét phai li 7 én n6 chi c6 thé c6 két qua tit ai dc bél ia. Cho nén no chi cé 6 ket qu a ate iéu biét Jan nhau. i ca nhing Xung ‘ é hién bang 16i 1é n ton té nhj. 6 At cil é hién bang 1di 1é 6n ton i d6t gay gat cing duge thé hi¢ f D i i Thu viét phai than trong, khong duge viet nhitng dicu ma ban thay Ez khéng nim duge chic chin. 52. GIAO TIEP QUA THU TIN TRONG KINH DOANH Trong chuong nay, trinh bay m6t sé mau va ndi dung giao tiép thu trong kinh doanh viét tryc tiép va viét qua email (Tay theo thong tin va dj turong giao tiép). Hau hét cdc Ié thur giao dich thudng ngay cé thé duge xép vao mét trong ba loai sau day, xét theo tam ly ngwéi nhan thu: - Thu thuong mai (thy ngé, thir thuyét phuc khach hang, dat hang, xéc nhan don hang, giai thich don hang... cdc loai th kh6ng cé phan img tam ly vui hay budn), a) ine Bey a 98 ch ku ng nh than od, 9). a ate ent i i ae AS ca ena bud) 5.2.1. Thu thuong mai 5248 é Tia chéo heng, the thuyet phuc Khach hang ect eh na 9 in cig hing. Mot email chig hanes PS: 46 chinh la wii ere Tessie we ah he Cp ching wan oe Phuc ngudi doc, pé thuyét phye ae ue ee. ae a » kt wa chon 124san phim, dich vu cia doanh nghie A RASA “irbae thr theo Kieu quy nap, ae ee Shiete thy lo: i ai a cs ch san pham, dich vy, vi du, dat cu hoi vi a phim duge khach hang wa thich? Néu mt khich hang 4 Sane yé san pham ay thi Khong can mé dau na ig da giri thu hdi __ Gigi thigu san pham, dich vu va thu ha ‘ fie? race hit str quan tém t6i sin phim, dich _ Néu Jén nhiing ly do dui stre thuyét phuc, mun cia khach hang. : _ Thue day hanh dong. ai nay can sip xép dap img nhiing nhu cdu mong Trong bon bude nay thi buée thir ba 1a trong diém, duge dién dat qua mot s6 dogn, chit khong phai chi m9t hai cau, Trong céc doan nay can néu pat vanhdn manh cdc diém mau chot mét céch nhat quin, Vi du, khi nhan manh tinh tign dung ctia chiéc xe hoi, ché c6 néi téi trude hét vé bén ngoai cia né. Diéu quan trong nifa 1a phai néu cdc diém thuyét phyc_mét cach khéch quan. Khéng duge viét diéu gi gay sy nghi ngd, thie mac; vi du, ding tir so snh qué dang, nhur la “tot nhat”, céc tir t6 diém vung ve, cdc éiu khiing dinh khOng duge chimg minh. Déi ché cing cn phai ding loi 12 dé giai thich. C6 ché thi diing 16i so sénh mt cach cé6 hinh anh. Ciing cin néi dén gid ca, thdi gian bao hanh va dia chi bdo hinh. é thic day hanh dng, tite 1a dé dat dén két qua mong muén, thi toan ii th phai tun ty, r0 9, nhdt quén, cudn hut, déng thd 6 doan cudi nay phai giap cho ngudi mua hanh déng mot cdch dé dang, vi dy: goi dién thoai ii sd may, hay dién. vio mAu kém theo, va néi cdi loi nhét khi 06 hin, ding ngay, vi dy: mua ngay khi c6n ban theo gié cho Bang.-, os ings sage chute COMESir dung dich vu ngo chao bang Jcome New Year, 299) Bang 5.2. Thu ve promotion to We" Subjet: JL Media Unfors! ould like to thank for your great deg] lutions “WIN-WIN-WIN” for yg 3 and facebook. Ur ing of JL Media rej ml To welcome the remarkable grant opening 0 -Presentati fie in US s://who.is/whois/} ‘Imedia.us and happy New yan office in USA hi x ; we would like to launch the big promotion as follows: valuable subcribers for the first ore, Get free more 10% Dear Clients, On behalf of JL Media, we W related to the creative sol communicating channels, youtube “Subcription increase” Get free 10% price discount for the next orders with the code: “promotion” - — Promotion time: from 18" — 28" December, 2020 Please contact order link: https://jlmedia.us/ ounbsiigs end iehitnciighalipbevenriched added r by Our value services “NO. DROP” for subcribers, views “Whe tee , views, like, share, Father inf, do not hesitate to contact our service team le to i done aes us service - - USA: +001.2036668868, Email: minhilmed as ne OOS ESGSRB NE iol atsimiSaists aot, Merry X’mas and Happy new year nhilmedia@email.com Best regards, ie is os as oe Kevin Le se: Directorigi MY theo link sau: het s:l/who isswhoisiteie pnactciirs péoim on khdch hing, nhan dip Giang sinh aro’ ~ Tang 10% s6 lngng sub cho khich hase nnn 2021, vu ting sub tai JL Media hach hang méi khi d&t mua dich Giam 10% s6 tién mua sub cho khach ha ; i ach hi f ting sub tai JL Media (nhap ma khuyén mai). Thoi gian 4p dung: tt 18/12/2020 aén 28/01/2021. Lién hg dat hang theo link https://jImedia.us/ Doanh nghiép va cac kénh ctia ban sé tré nén phong pha hon nho cde dich vu gid trj gia ting dang tin cay cua chung tdi “KHONG DUNG” cho ngudi dang ky, lugt xem, luot thich, lugt chia sé, nhan xét, v.v. Thong tin chi tiét hon, dimg ngan ngai lién hé voi dich vu cia chang ti: VN: +84 898008868 - USA: +001.2036668868, Email: minhjlmedia@gmail.com Giang sinh va cha mimg nam méi! Tran trong, Kevin Lé Giém déc DE 6 mt thy ngé chao hang thanh cong, ching ta phai tuan thi wie nguyén tic sau: id trong vao khdch hang ? Salk Khach hang chi muon biét 1 dieu duy nhat: ho duge es aes a sin phém iia chuing ta, d6 la quy luat tim ly. NOt aaa yc ne 8idén cong ty In san phim cia ching '@ a, ho Fi alt ore aad Sti lgi ma ho s@ nbn durge ma thoi. Vi vay, Khi vi fe ‘ ae RE ding nhigu va try tiép nhimg dai tt “chunk ae cho Pebe eit khong ‘ching oi", Hay nd la ching ts dang ban BNE Phai ban cho chinh minh. a we P $: ' 4 sch hang dé tam dén san 3 Bie cho khach hang Oe eas De Tao duape such S780 G6 lam i ca hii 46 Va “n6i” thé nd Ching 2 ooo vi thé hay tan tre thi. DE cap Aén gi jch chao ban. Vi ti ang ngay ic t Soe la pa cia khich Divi st cach ngin gon, duyén ding va tye gidnh duge sv ¢ headline dau tién m0 ud 17 tr, néu khong n6 se khon, san pham a uv: ‘hi nén chtra khong q ig M6t headline a thé phat huy higu qua. i tit in pons Taam Die px thr chio hing dB doc v8.66 ve bt dai dy Phu dé gitip cho a them nhimg Igi ich cia san pham ma hing tg hom dng. the a our hay thém 1 phan phy dé nhim cling e6 va oq dang chao ban. Cir 3-4 doa tit lai noi dung chinh. bt nate 4 phai durg'c phan dogn to ; Soe ale hole etree ainiitn daa, 108i Comedy ad a t nhimns y ds ae x Hay vi ss aye p trung vao ¥ chinh nhim gidp ngudi doc d8 doc, ¢ gay tire 06 tir4 d hiéu va dé tiép thu hon. soi Cé nhing “bing chitng” thuyét phuc i ale:| Aiba hed “chimg thyc” nay sé la. mot cOng cy rat hitu ich. Ve tam ly, Kich hing thung bj anh hudng bdi y kién cua nguoi khéc, dic bist ay kién cia nhing chuyén gia tiéng tam. Tiéng noi clia ho sé 1a bing ching thuyét phuc khach hang tin tuéng hon ‘vao san phm ciia ching ta. Céc gii thuéng, bing khen, chimg nhén... ching han nhw ching nhan “hang Viét Nam chat lugng cao” hay céc tiéu chuan nhu ISO... ciing duge xem li nhiing “bang chimg” rat thuyét phuc, Hay biét cach str dung cOng cu nay mét cach khéo Iéo, hiéu qua va trung thc, Nén sit dung cée gach diu dong of ist dung tht nhiéu cdng cy nay trong ban thao cita ching ta. Moi dong vind et theh doe nhing tai tgu due ering bay kiéu gach diu ic Ig Vi 0 cho cam Bide ngan gon, c6 dong, do tén thei gi aoe uhiing ur ngir mang nghia Phit dink 8 gin che dén mite thép nhat yj Ete i dinh bang cach chuyén ching meee nhing tir gt mang nghia a us cm gic tiéu cue noi nya tidy ope nnS Gib, bai chiing d& tgo Moi chéo hap din = *P nbn, MOt Ii moi chao hép din ac. ip dan ¢ i 4M, Song nt thug hay bj eS O°? 25% thanh céng cia thu chie Suen. Lam thé nao a8 chao hing &# 128jag ta cang tao durge dn tuong va a a mon qua khuyén mai kem ee 5 Hay khuéch dai gid tri cia fin died web V-ADOME Qua ing Gi km go ee an a7 kg bot eM Knor dé 06 dutge 1667 chide ran ooo 04 Ndi tro mua 1 a edu dat hang * 7 me 16 thuy tinh trong suét), ‘That 1a thiéu sot khi chting ta da néi va gs sir dung cing nhu moi thir théng tin lia ang moi goi ngudi ta dit hang, « voi thuong mai dién tir cing vay, dy roe, poi vi thu " iS os i cong vay, dig bao gid dé khach hang thoat rakhdi website ciia ching ta ma khéng chi tién aé Gt mua mén gi do. T: pjrduing link kiéu nhu “hay click vaio dy dé dds hang’ Hay ba ae at cach that ea ee ti a va ae hiew gitp khéch hang biét ho phai lam gi iép theo dé 06 the mua hang ciia chiing ta m6t céch dé dang tign loi nhat, Tai butt bed ui ‘ Dimg quén viet phan nay néu ching ta khong muén b6 qua nhing co npitht dé c6 durge nhig khéch hang tiém nang. Cé thé noi dung tai but 1a (\)nhic lai va cing 06 headline (2) t6m tat noi dung ching ta vita viét. Tiéu dé email da dit strc I6i cudn? Mot yéu t6 khdc “giét chét” co h6i ban hang cia ching ta chinh 1a khong dua ra bat ky mot sur ggi y nao vé ndi dung ciia email ngay trén dong titu dé. That sai 1am khi nguoi viét tin rang ngudi doc sin sang mé doc cde thu dién tir ma chang biét trudc né chira dung ndi dung gi 52.1.2. The dat hang i et ug Th dat hang tao ra 50% cata mét hop dong thuong mai va 0% con he cua hop ding sé do ngudi ban, cung cAp dich vu thé hién su ath chuyén hang xu6ng tau hay giao hing ‘theo yeu cau. a i. ee ig tage sip xép y tur theo kiéu suy dién, dé thé hign sy nghiém tie: > Neay cdu mé dau ding cdc tit 10 y: xin gti ngay.-- gt Lele URGE ‘ talé, gid tién, mau Roi ghi rd chi tiét cdc hang myc, bao gom ma higu caia0o, 8 Ste, kich c6. * Théng béo ké hoach thanh toan. w > Cudi thur bay té hy vong sém nan ae an in sin, ngudi mua hing ha u doanh nghigp cung cp mau thu ee Vige dién vao, sao cho day du cde chi veao hang sO 234/2018 dé ngay 5 kem mau Don dat hang (kim g ® le) ‘Chao anh Tam, Cong ty Quang Huy ty Sao Viet ™ end throng 1¢ 10% «hing theo thoi han 43 8 ranan durge aon ay chang t6i su trén gid xudt ban. hi trén don dat hang, 12 cia céng v6i khosin chié Mong duge gia Tran trong. Minh Tuan — Phd phong 5.2.13. Tine xc nhdn don dat hang Sau khi nhan duc don dat hang, cl cde ¥ chinh sau: - Bay t6 sy hn hoan nhan duge thu dat hing. = Gi6i thigu tom tat thém vai loi vé nhimg thuan loi ct A chon dat. bares. hang ge ~ Léi cam két quan tam ngay va ao dén ha y va chu dao dén hang hé = Hy-vong o6 thém don dat hang khdc. Se oe at Bang 5.4. Vi dy xéc nhan don hang kinh doanh hing ta c6 thé giri thy phic dip Bi Thua Ong, Théng 8 vita qua, c61 ing ty ABC chung t6i DH- MH, dit mua 50 bén céu hig ‘Ornhn duge don dat hing s§ 355 hang nay vita dix cau higu American Sandard xudit xit tai Mi od 3 5 y. Mat eae a vé ee thang 9 nay, ching t6i thong béo ‘d Hd Cale pide nia chin 648 ibn han giao hang bn Sa hia bén mua thanh togn, giao hang bing dudng bién,‘ ; sé liu ¥ giap chy day 1A mOt SO INU Y Bip ching ta vide wi 8 ta viét mt the thuong mai higu gi noi 6 dau thu, néu chiy One bid chio ng ta khong biét neuai nha aoe ng biét ngurdi nhén a ai cé thé sir peat Mr/Ms. cde mau cau lich s i git dung ce mau cau lich sw nh would PF oa uld like, could, thank you, look pi thing vao van dé can chao hang, ” sprang hop email clia ching ta yao m ching ta sic tich nhung du ¥ dé gity khong viet Jan man nham tranh we Spam. Can nhé ring email cia P Nguoi nh4n tiép thu mét cach dé dang nhat. | Khong stt dung oe ey viet tat nhu I’m, I'd like to,... Diéu nay sé gay mat thién cam d6i v6i ngudi doc va mét khi ngudi nhan kh6ng doc thu cia ching ta thi coi nh két qua bing khéng, _ Khong quén guti 1di cdm on cudi thu, ky tén va sir dung méu cau mong ch nhan dugc sy tra Idi lai. Ching ta cé thé str dung mau cau sau: + Thank you for reading the letter. 1. am looking forward to receiving your reply (Cam on éng/ba da doc bite the nay. Téi dang mong cho nhgn dugc su phan hoi cia 6ng/ba). + Lam looking forward to hearing from you soon (Téi dang mong ché phan héi ctia 6ng/ba sém). M6t email chao hang thanh céng khi hdi ty cde yéu t6 trén. Trong kinh doanh, thei gian 1a tién, la bac nén thong nhén sé khong dinh ¢ iéng dang hd dé doc mét bite thu chao hang dai Ié thé hay thiéu y. Do do, vit mét email chao hang khong hé don gidn nhu ching ta nghi néu nh khong c6 ky nding va str dung nhimg luu y trén. 52.2. Viét thw tir loai gay cain Thu tir gay cee thur dem dén tin khong vui, thudng kém theo li rchdi hog ap lure. Viét-thur gay cdn kh6 hon la viet thu vui ve. Cai ve OR AS orcas dung wien phai 1a & ché viét sao cho rd ¥,ma o ché lam sao nudi Ngudi, nudi duéng quan hé lam an. Y Thu tit gay cn ptaisean tam nh 1 18 Aachen TAL SH Cho nn trade hét pha lam sto cho MUO! NT sch tir chdi, ri moi ndi dén tin khong vul--- i doe, o6 thé lam ho khong ayy 58 dem Iai cam gide tiéu eve cho ngu Wintigp tue doe cde ly Ie phia Sav. 131a A trong, phai yjé ee @ cing rat quan Bee M Vit ¢, fa, cae chi tiét ie phai tim céch viet c6 phan ex cho di tée hiéu durge minh. C os yt trong thu tr loai gay can, kh digu cde ly 1. Vi vay, cle SF TT, quy nap, KhOne dt ¥ chinh git thé theo kigu suy dién ma PP Gi y Ie. : ma 6 mét doan thich hop, SU inden Thur tir gay cdn 1a nhiing loai nhu sau: éu cdu, khiéu nai ae Be 22 ve es a néi dung yéu cau cung cap thong tin hoac hanh don, Gia sir ching ta héi vé dich vu quyét toa ees Baa ce hay yéu cdu khdch hang cung cap mot vai hones iu ek trong don it hing. Néu nhur thu yu cau bao gom nhieu van é, nen mo dau bing mot yéu cau lich sy, vi du nhur “ligu bén anh/chi c6 the giai dép m6 56 oy hai sau dy vé dich vu tién lwong hay khong”. Laru ¥ rang, mac dit yéu cay nay nghe nhu mot c4u hoi, né thyc ra 1 m6t cau ménh Iénh gia dang. Bj vi ching ta mong dgi mét hanh déng chit khong phai mét cu tra 163, néy cén ding m6t dau cham cau cho cau yéu cdu nha nhan nay thay vi ding dau cham héi. Dé trénh nhiing van dé ric r6i thay vi dig dau cau, hay bs di phan “ligu bén anh/chj” va bit dau voi “xin hay tra loi”. Lam sang té nhirng yéu cau G phan than cia bite thu, gidi thich r> mu dich cu 7 Z A ic dich cia ngudi giti vj cung cp nhimg thong tin chi tiét. Néu chi 5 é a ig cap nhiing théng tin chi tiét, Neu chiing ta CO m6t vai cau hdi, thi nén Xét vé ngudi vi Son ch ft, i muon, xin hay iti cho cluing t6i mi : et, mét céch nha lim glNéu thoiididmaa 2 ee aWNiGhome cin ei sii hich i sao, Me ea ant ee deca ¥9i 16% cém on, bude p We i thibu edn than : eure cin phi tim va gry Ubi doc phi ra sot nda két thie la thr yéu indo cn Phi hoan lai ndi dung aé biét nhing 2! than. Ching ta oé thé tiét ki 132- wwe . sian cho ngudi doc bing cach na iis ket 48 bi ding qua suey ® ), “xin cam on trude yi.” e iu noi ndo, dieng do dye khj He oia minh). ie cam kich én sur cdm kich lu6n 1a didy edn s.:4 aime va higu qua. Vi du, c6 thé kéthop ncethng Phai lam didu do anon (Vi du: anh/chi giti lai phidy hoi trucdc ngery § ne hat chot Sait dn pln Toai). Ching ta e6 the ten ogo i 5: i chtng Bea adlasinemhong Gi eNEAE a cam kch ei minh vi on dbi voi nhitng thong tin ma anh/chj sé ae 25 el io ching 161). Hoe c6 thé néi mt céch ngan gon nhitng thong tin a6 s& giip ich nh the nao (vi du: ‘i rat cam kich nhieng thong tin ndy vi ching sip 11 06 the.) Neu c6 thé, hay lam nguéi doe lam theo yéu edu ots ainh mot cdch dé dng hon (vi dy: xin hay ghi lai cau tré Idi cia anh/chj trong 16 giay va giti lai qua dheéng buew dlién, hoke la: Day Ia hop the dign traia 161 dé anh/chj c6 thé lién lac v6i toi mét cdch nhanh chong nhdt). Trong kinh doanh, ¢6 thé gap nhiéu sy cé nhu: chuyén hing qua duing bién bi cham tré, hang bao hanh bj 18i, hay la dich vu khong tot khi it cach 1a m6t khdch hang phai viét thu dé chi ra hay yéu cau sira chita ltisai, thi cde thu dé duge goi 1a thu khiéu nai. Nhiing yéu cau don gién lanhimg diéu ma khach hang cho ring ngudi doc sé san sang dong ¥. Ngay sid6i v6i nhimg yéu cdu nhu thé, ching ta van phai vide th. Vige dau tén Séthé la mét cudc dién thoai ho¥e dich than tim ghp AB trinb bay yeneat ia minh, nhung nhu vay ¢6 thé khéng dat age higu nn Beebe sisi bin s duge coj trong hom, vi hing cing ts dmeetiing ‘He lai sw vigc xay ra. Thur khiéu nai don gidn thudng fk hap tiép can oa tiép. é Uvéi m@t ménh dé r6 rang ta c6 thé mong _ Khi la m6t khdch hang, e6 mot yeu cau oe jam an khOn it su phan hoi tich cue ts pha cone 19. NEO a vie it a “nluén mudn King nghe khdeh hang ctia sige thu int thém mt khch me Khéch hing it tn kém hon nhieu ae dau thur voi mot ménb a #0 Sméi, 6 la Ii do vi sao ching tam dong ma chimg ta muon OB a vin 8 dang gap phai hode li ve ‘ eee Viée can phaj lam. Tranh u ae ae ce (oham chan ya fa ity ng qa ty tin), va “ndy 6 bat 80i cho tap ° 167” (cho ring ngudi viét dq Khong 133 vw AW *i cho vao mét sy th, £ khach hang trong Ch? onsen ss nda phat hve nigneCO tHe ae m@i, chuyén tién Vao tai khog. ngudi nhan phai m6t don a 1a hiy b6 mét don hing a 4, mot khodn boi thong, MOL Sere uns a Sie don, stra chia mien ts ‘aii cho chuing 161 25 chiée Gong pg a age ic dong ho du lich tye, 25 chi ai a hap in et voi don hang oie ching: 16i ng ai bj giti mi hom, chting ta c6 thé yéu cau sy th. 1 Se aaa la yéu cau m6t sur gidi thich (wi ne 101 da dat trede nhueng lai Khong hn 16 théng 9, dé nghj cho ching 16 bigs triréc va viée dén mud dtp 4 gidi phép da ro ring (vi d ane 1B hee s6 Sanyo thay ciing nat san Xu ig Fine 1). Khhi gidi phép it 46i trong chinh sch, thi tue du: bai vi ba nhdn vién ctia ching diye phéng tai khcich san vao ng 16 ne 76 hon chinh stich ctia cong ty vé viée adi khéng?) % ich va khiing dinh ge Se iii aces a fe khiéu ngi, gidi thich van dé va khng dinh yeu ed ciia minh. Cung cip mét s6 chi tiét can thiét dé van dé c6 thé duge khig phuc ma kh6ng can tiép tyc trao 46i thur tir néra. Nén Co tranh céu gin va gp dit tréch nhigm cho m6t ai d6. Ludn nhé ring ngudsi doc thu rat hiém khj chu tréch nhigm truéc van dé cia minh. Thay vao a6, hay néu ra nhiing sy vige mot cach hop Ii, khiich quan va khéng thé hién thai dd khiém nha do; ctr dé nguéi doc tyr tim ra nguyén nhén. Binh kem nhing tai liéu thich hop nhur héa don, bién lai, ca-ta-16 giGi thigu sin pham va bién ban stra chita, Mot diéu nia la nén giti ban sao, ding giti ban géc, vi co thé bi thit lac. Khi ©6 lién quan dén dich vu, hay néu tén nhiing ngwéi minh da lién vdo téi khodn cia chin Pian u ut Ket = V6i yéu cdu ey fret cho chiing 16i biét khi nao cb hang). oe ning ree tent ME 48 nba nn vita thé hig ct 2a (dy hing dri gr NEU DOD ith én kam theo od tt mn ching i th ig ae a ig 6 a g ee Hing 161 hy vong rang aby ey 15 the vu nhanh chong cata obs ) chiing t6i 25 ch ec dong Nd lu lich ing 1 céng ty cé thé chuyén muon dura ra khiéu naj hay hanh dng, semana Sanyo), Cubi cing kt Bay. Sur tri hoan cé thé lam cho s¥ 134het com gian cua minh, nhung khé; . mr gdiy sx phan n@, va cho “hie Mees ate carte subi he Hon nifa, thir ciia Ong cdn khong néi cho ngudi doc biét én nhiim cho ong. i cas suet gc biét gidi phap cho van g Bin chinh sita lan sau da viét dju Jai, trinh bay lai van Pi 8 a ee Eee cn a é mét cach khich quan, cung cap ca chi tiet sur viée va cdc s6 ligu. Quan trong nhat la no danéu ra cu thé dhiing gi ma Ong mu6n cng ty thyc hién. 9 Tom hai, hay ding cach viet true tiép véi y chinh diw tién khi ching ta nghil rang thu yéu cau cua minh it c6 kha nang bj khude tir. Bang 5.5 cho biét cch viét thur yéu cau théng tin hay hanh dong va th khiéu nai. Bang 5.5: Cach viet thy yéu cau trye tiép Tha yeu cdu thong tin hoe hanh | Thur khiéu ngi true tiép dong ~ Mé dau véi myc dich 16 rang. -Mé @iu bing y chinh. Goi thong | Dua ra mot khing din’ 1 tin, djt cdu hoi hodic dura ra cdu mgnh | rang vé van dé re roiva han lénh lich sw (1igu anb/chj c6 thé tra} Ong cin phai lam (boi léimat s6 cau hoi sau day khOng...). | thyong, thay the, ghi - Gidi thich va khang dinh yeu cau. hss gidi thich va sta Kbi tim kiém théng tin nén str dung) ONO) thing cau hoi m6, dat song song, #40 |- Dua ra lile aed aon stu trie can bing. than, néu ae ‘ai sao cia cdc ‘Yeuciu hinh dOng & phn két. THE) m8 CS a hign sy cdm kich va dat ra han cht | tat lieu, thich hop. Néu ré Ham thé nao dé | - K& nv aah dong. Ke tHe im va gi aén du, Trinh nhiing | 9" shot ngarguan trong BAY Gi sfo rdng (cam on s¥ hop tae wa thsi do vuivea see OnE — Git ii ban soo ci8 8 135i vd hang boa kém pham chit v Vi du: Bing 5.6. Th khiéu nai i)» > gitécthuong mei)» ch hang vé bit bi cj Tha Quy cdng ty (401 end mot s6 phan nap rach ai trong s6 a Gan day ching Oa ja bat bi da ignong the hich bang, i cng ty. Hién nhién 18 De an lai i 5 as ee "shiing toi da phai hoan Ig hing 1000 chiée cung cp theo don # 2018). Don dat hang thuc hién theg Loai bit khach phy oS ee . dt Beast it) OEY nding toi dat tai cong ty. mu do nad ai ere : put dat hang voi 6 but giao hang va thay : Chin chiing t6i sn iY 1g phin nan 4a khOng diing chat lung yéu cau, Mot a Trae oe ee 36 kha viet khong ra myc. Nhtng phan nan chi lién Guan igi 1d bit &a néu. Cc dot bat rade rt thoa ding. ‘ Do dé chting t6i viét th nay yéu cdu duge tra lai so ia aa pan ban duge, ting cng la 800 cay va yeu cdu duge thay the bang loai but cé pham chit tt ma ching t6i van quen biét truéc day. Tran trong, Nguyén Thj Bich Thy + Tré loi thy yéu cu, khiéu nai 4 Khi nhgn duge thu khiéu nai, phan nan vé san phim, quan trj thudng tra Ioi khan trrong ede thu yéu cau, khiéu nai ding qui inh, vi diéu 46 tao nén uy tin cho chinh ho. Ciing van theo suy dién: i a cau dau, khang dinh diéu khiéu nai dang duge dap img khin ich vy thi nha ~ Tiép d6, wai thich cde hoan edn dlp 4 ign sai é (do nhén vién yan phong ghi sai. on Se sie nnd = Cudi thu, rét cd. on da kin thay 2 3 ; 1p thoi néu y; aaa Th ich mg the Khiéu nai es dn f ham ma mot neu mua hang doi tra lai tién da thant Khau, cho la tinh sai, ngudi bin ‘oan cho nguéi ban, ah a ; bude phi 6 thu Saul hap f oe inte kiéy “ nap: chinh 1 “khong” et e¥Shi 48 cia bt ny Ong”, Vi dus “79; thét se ut, nhung chua dung den Yul mitng khi biét chuyén hang 136 i bk© yaket thu - conse ct ‘ hd Jai mot nguyen tac viét thu tir jeytinh tich cue va kh6ng nhdn m; Oa: The te chOi mot tue dit hang “ydo nio 46 ma doanh nghiép khén; iat eas nt nghiép nay khong ban le, ue aE a . A pi jing dé cb mau hang tot hon. }6t-b6 phan phu Nin sip xép ¥ tir trong thw tra 1di theo kiéu quy nap: _ Xe nhdn di nhan duge thu dat hang, “khen” khach hang 4% chon mot miu ma loai tot nhat. z _ Niumg théng bao cho khach hang 1a doanh nghiép ap dung di bin hang qua dai ly va néu ly 1é vi sao, va nhat 1a ndi cdi tién Igi hon cho khach hing khi mua qua dai ly. - Réigidi thigu dia chi ctra hang dai ly. - Vakét thac bang mét cau mang y nghia tich cye. Bang 5.7. Thu tir choi don dit hang giao dich thuong mai la nhd ee ig mai la nhdn anh cac y tiéu cue, manh Tha Ong/ba F : ‘Ching t6i han hanh nhan durge thu dt hing cia Ong/ ba dé ngay 3 thang 5 ¢émua 10 may diéu hoa nhiét 4 higu National. Nhung vi Ong/ba néu di ln giao hing qué gap nén chiing t6i rat tiée khOng thé tha min yea cfu nay shu vin thudng lam trong nhiing néim tude OY niig igw oh, ‘id _Cée nha sin xuét dang khéng dép tmg kip nhu cau ve lon yh ae ny oct ching t6i trong thang truéc cfing da dat mua 20 may, nhung cling la phai chd theo thir ty uu tién. i . : Toid’ ae ng thir lign tab cira hang mua bin antes eker sta i 86... dudng.., quan ... Hio thing xuyén 06 khoi uae Imvac gi Ong Ta gs ving kin doanh “th Minh Tam 137Joi “ khong ”> déu ap dung kiéy dung, thu yéu cau mot vai su che j can tra i ch acai thy Misch Con mot s6 ei ee se eb cé, an hué,... Paint = Vit theo kiéu quy nap © bate ¢ het 1d thur, hiéu hon noi dung va ly jg = Cho phép ngudi doc HEP Beate ay sau cau dau. a bite thu, ma khong bi gi lai ngay Pete icichdieiange cua bite tl ed manh céc | j gia thich, cdc ly 1, ay cig — L&thw cé ¥ nhdn manh céc lo! BE y 3i méi dén Iai tir choi. paeetecies 2° at ae a Sh a 6 gan cudi [4 thu, sau khi cde oi i thich me ting dan dan cho Idi tir chi d6, nén nd khong 8 nén Ff * , ~ Va két thic 16 thur bing mot cau t6 thin ¥ p tuc hop tée v6i nhay, 5.2.2.4, Tine nhéic nhé-thanh toan héa don, ithe doi a : Trong cuén sdch “Nghé thudt doi no” cua Michael Johndjua ya thi nén ndi chuyén qua dig, xép quy nap. céng su”, viée doi ng déi tac, khach han; thoai hoe gap nhau truc tiép trén thyc 6 thi higu qua hon, nhung trong mét s6 trudng hgp, chiing ta khong thé tranh duge, va chinh trong nhing trong hgp dé, chung ta phai soan thao nhimng bire thu “ddi ng” sao cho higu qua nhat. _, Vay nhiing truimg hop dé la gi? Truéc hét, 6 la Kkhi chiing ta 06 qua nhieu khach fine nho (vi dy, 1 ngan khach hang voi mite ng dudi 500.000 ay ae ee 6, ban choy thé goi dign thoai cho timg ngudi seat raimetptncowcncs ee i 1g iB hop dé va ching khong hop V6i bat ky lo-gich Cée thu di dan pai v6i ate : aa intaon duge NY va gitt duoc méi quan hé tit cing sép xép theo quy rs ai thir thuyét phe khac loai thur nay Theo théng th ty ‘ the ma a deans site ki nh dug tha thi it x , nen i i s vva Chg Midst ong ont ' : tra thi ching ta Be da 48 cho mic neti khong c6 din S¥Y trinh gdm nhiéu Ln vist thu toi i voi mite d6 canh béo tan, anh béo ting din, peer il thu di ng ké tue nhau can tuan ayn - u thoi C arta ale theo bén ny tae: 138© gy thong cam; _ Loilé cimg ran ting da poi voi thoi han chét nén viét thai gi, dai thi con ng cang day dua, Bian hop ly, Khong kéo dai tio thuc té cdc lan ddi ng, sy thong eect hoi hiéu duge hoan canh eta 3 §i, Chinh sy tl nGng camicy the tac dong d&n nh Gin ng, thé hién tinh cho con n0 Sp xép kiém tién tra ng ip thu, phai danh di thoi [oi lé cig ran tang dan, thé hign sy nghig ea 3 ae iém trong cia vin 48 néu 48 yigo dai Khoan ng. Céing rin dan len phai hiéu cp hen eas neu dé chin sch doi xir cla cong ty ching ta, throng thi theo i ae | "hic nho; nam bude sau: . Yéu cau tra ng sém; _ Kéu goi lan ba; . - Khan cap; - Téi hau thu (trade khi nhé dén phap luat). Bang 5.8. Thu dé nghj thanh toan héa don Kinh gir: Ong Neuyén Hay Quén kinh mén! Rit cém on éng da hop tac voi ngén hang ....chiing t6i. Chiing t6i tran trong valuén ing hé méi quan hé vi nhting khdch hang nhu quy Ong. Chinh vi thé, a8 nghj quy Ong khang dinh cho ching toi 1a Héa don s6 44 ngay 12/10/2018 véi sé tién 140,000,000 4 (Mottram bon muro trigu dong) da duge thanh toin ding han. Xin cam on, Ding Thi Nhd - Phy trch tin dung j Nén tranh Dig bao gio duge dua ra nhimg dieu giong “a i a Hi phap. Ap fedoa. Ludn hinh dong trong Khuon kho thoa thet” gia eothon ein dg thé hign mot céch cv the, XANB 80M Ty mf ch k) side doa nio. Hay thie hign ode 16h 139gong lién quan 4én anh ta dap g can cam thay ode nee ae thanh toan lau bao nhigg fh Rang anh 2AM gg hon bay nhieu... C6 neha Kg hg so qua 08 4. es gc nho thanh to! ty. Khach han; duge hoan thanh. Rang é thi ching ta cdng tro ne! kh6ng ngai ngan to! coe ee pang 5.9. Tau mb 4n (lan 3) Thua Ong, ga -— 5 da qué han than toan dén hon 3 He Oe a ba oa eo taba trong thu dé ngay | thang 9, a a chuns + A ng ay cara ng Gg in Boi Ar C8 OE i rt ti ai 4 do sy lam an thiéu tin nhig ing toi rit tiée 1a phai thong béo cho 6ng 15 5 em esi pha fi nh mot thoi han chot 1a 20 ngdy ké tir hom nay a8 Gnglothanh toinséngchoching ti Trong thai gian nay, néu éng khéng thanh toan s6 ng thi phai budc long ching tdi nh dén phap luat phan xt. Ching ti tin ring éng cing muén trénh nhimg phién ha cing nhu nhing chi a 1g chi phi do sy tranh tung gay ra. Tran trong. Bé phan thu ng tos Céc logi thw tir xa giao _ Nhiéu doanh nghiép thin thong dimg truée nh ai viet nhiing thu tir x8 giao va coi day la co ai biéu 16 eat a lait ‘U'9 sut quan tam, thign y 5.23.1. The chive ming Khi hay tin vé déng nghiép i in ct ee ae ane gp hay nhan dip sinh nhit, ching ta i co 3 i t cing 6 wat Tenth oe oe che ming oe es eee trong hon Ia hinh {inh cam cia mink, Tam chi ae ee Thur chic mim, ae mot theviét tay, een N6i dung th fn rem tin diy tinh » dung thu phai sat thye 18, danh cam, khéng uén é0, gid to. Phi thiet thyc kha thi,” 84 Phai diing myc, bigu thi quyét tim NOi dung thr bao gim: is Dye te ae -Nhan danh ai? Wrlicy on ~Chiic mimg ai? Nhan dip gi eras m WO Gt 140yegicho ho? (cere cuti nha ién vié ’ ae Fesint an a Viet thu dap lai, c6 thé di eee sw quan tare, 6 thé ding hinh thin a Bang 5.10. Thur chic mimg ban trae MME. = ae ing chire Thanh phé H6 Chi Minh, shu Trang than mén! » meay 18 thang 9 nim 20, liu roi minh khong gap nhau nhi? Kho a ning minh van la ban cia nhau ape pe ban d6 trréng Bai hoe Kinh té vie qua, nghe an.do turing, ai hoc Kinh té Thanh 6 H8 Chi Mi voi lim, vay 1a inh sé c6 co hdi gap nhau nhiéu nena coh vihodi bfo cia ban cudi cling cing 4a thye hign duuge, minh hires an ae minh thét sy chite 'y Kh6ng 6 thoi gian gap gid ban dang vui mimg va hanh phute lf i nhat dé minh cing 6n lai ki ea ee UE Mong moi diéu tot dep va may man dén yéi ban. Thin chao, Nouyén Truc Dao Tra loi thu chac mirng Cim on nhiing 10i tSt dep cia anh/chj vé giai thug t6i vira nhan duge, vicing cdm on vi da giti cho t6i mau bao nay. Toi that rat cém kich truge archu déo va nhimg 1di che néng nhigt cua anh/chi, Dip Iai su khich 1¢ so Nhing li nhan xét cua anh/chi ve phan viée cia toi da khién t6i thay rat wi, Toi rat cam kich trude sur chu dao cia anh/chi. 523.2. The moi ot ue thr bay 16 long mong mudn ai dén dir tie ee ve see don vi #6 chite dip gi? Thur moi dy tige can ngan gon, cl eer a ae ng hur moi thur x re Khée, cdch sip xép ¥ tir nén theo kiéu dién kich. ne thy mdi hay thur dép lai loi moi déu pha khan trvome, : ung: ‘ . ong van j rd ai dén dy 16 tige nban dip gi? ai mg vdn den pons | yen duny | san dén dia chi cy the "Wie due tb che ti du? Th giant ng vin ne ty, thoi gian.. 141jen dién) hign dif si chning 161). he ai dy tige tat nién * Mong sur 06 mat (SH os ; ich Ié to 10 large see hich 1610 rng Sele THU gm di ET 5 CHAU CONG TY.TNHH CR T ja chi: 42 Tan Chanh HigP 10, phuong 1 pho Hé Chi Minh Tran trong kinh moi: Ong b én dir tigc hop mat tat nién 3 Thai gian: & gity 30 phut, ngay.....théng. IM... si A kayh Go vp, Thanh phé Hé Chi Tei: Nha hing Huong Qu 3 Tri, phuong 7, quan Dia chi: Al2 Phan Van Minh , Su cé mat ciia éng/ba 1a niém vinh hanh cho cong ty chiing téi. Tran trong, Gidm doc ky tén va déng dau Bang 5.12. Thu moi phéng van THU MOI PHONG VAN Viv tham dy phong van Ching t6i rath: vong cé thé trao d6j y é van ry i them: ‘6i ban trong mot budi phong i i a ngiin qua dién thoai / : thiét trong qué trinh tai [thdi_gian, dia dié b secre tac ata ohn 1B Ban vui long tra 16i lai hon vé cu chuyén ciia chi gia budi phéng vd, Nesey trae (et pears 10i. email nay hoa qua [s6.dign tld Gita ett, banco i He nena Ching t6i rat mong sém te a ‘ , / ee “PVA chuyén v6i ban, Tran trong, 142Tine cam on 2?" nan duge sir gitip do time khen thus: «ot ai d6 hay 1a khi os gang duge K! wong, ching ta cdr 12) Khi cé mot hann an Eta thé hién sy cam kich, The han Phai iri t6i naar Mal ates ee f fl om cho khdich hang vé nhig don hing ae Si cam kich ae ae i ch, cho nhimg cé nhan vi a3 tha re ho, cho ning chi nha aye mranang Khéch MANE 48-26p 9. Hay nh ryne ca MM, Va de big 4 my pnign 4@.cung CAP cho ching ta nhtn cree nhiing khéich hing aT yang”. Nhtimg khdch hang hay than ca," 26P ¥ mién phi tir phi ich hat : y than néu cam thdy 13 it phia qo ling nehe, thudmg sé 16 thinh nhtng 2 'y Fang minh thye sr jth nhigP- i UGH tiép thi t5t nhdt cho vikhdch hang sé rat hai long kchi nhan 4 sehifp, nén ching ta co thé mé dau thu mOt ca rca on da ndi 6 trén thirdng kha ngén, shit ngudi viet mu6n cho ngudi nhan th: iy, Lu ¥ rang o day, mOi céu déu ndi vé nguisi doc va thé hign su tin aamgahiet tinh, Bang cach ding tén ctia ngudi nha cing véi tirngit ngin gn ya ning tir ngit mang tinh tich cuc, ngudi viét da lam cho bite th shu mdt cudc di thoai ty nhién ya gan gui. Nhing thu: ngin thé hign sy cam kich va mang thong digp cm on sé cinhigu ynghia voi ngudi nh4n. Khi muén eém on ai d6, ching ta thurdng vie th ngan trén loai giay viét thu dac biét la giay bia day. Dudi day 1a ajts6 bite thu mau ding dé cam on ve mot mén qua, cam on vi da gitp 6 hay su hiéu khach: Cim on vé m6t mon qua ? a ov ipo * “Anh Nguyén, 161 mudn giti loi cam on den anh va cdc thank vien - trong phong vé chiéc lo hoa bang thiy tinh higu Waterford ee EE iting cho t6i ita tiéc ki iém 20 nam gan bo voi doanh nghicp. ig cho t6i trong bita tige ki nie! See Authe coAmiiliog * Chiéu cao. va hinh dang ctia chiéc lo that hoan hao 080% © Meu cao va hinh dang cua chiec lo Mi ki cdm hoa hing va céic loai hoa khéc ma t6i trong I oo chon cho toimén qua ‘do Io, 161 sé nhé: dén su chu dao ctia cae ani thong nay.” i _ Cimon ve sy git ao cy 18 a8 WP be that ling rdt cdm kich vé vige anh an vo tua tried Kh 101 dans bn Phong ké hoach va trién lam mita xual Ning. tge hoi am tir phia doanh ich truc tiép. Mac dit nhing thu nay cé thé néi dai hon mét ay duge sy quan trong ciia bite 143 | eaphn lon cong vigc chudn », that tot khi co mot ca ne thom. Hon thé, t6i thét ting ta. Toi cam thay rat biét on» : am db, _ Néu kong ob se gop mitt cia am rie ‘en cata 16i 06 16 da bi wong Ph ee Snel cd nang hec va t6t bung mine am) oY amin khi cb mot nguedi nine anh Jam el Cam on vé sy hiéu khich, “Ching 16i mudn anh/chj biét rang ©”. 16i més anh/eh; da t6 chite cho Phong minh thit bay vita n nha xinh dep cig voi si hiéu khach cua anhichi, tem vaio 6 a bing 16i tuyét voi cig voi ce mén an ngon tuyét, tat ca dai lam nén mot by, 16i thee su dang nho. d ~ Nhung trén hét, ching t6i muén cam kich trrée long t6t cita ank/chj ky da béi dip thém sw gan bo doan két cia phong ching ta. Cam on anp Neuyén vi da la mot thanh vién v6 cing dae biét.” Bang 5.13. Thu cam on da sir dyng djch vy ring ching 161 da rat thich thi: v6 ie vao 16i thi bay viea réi. Cy Dear [Tén khach], Thank you for choosing [Hotel Name] for your recent stay in i you please take a moment to fill out Le Guest, Survey? alareice ne t {Ten kc san cho ky nin yb [Vi i! Ba 6 the ui long rae gian dé dién vio Khao sat khach hang ctia chung toi? ret vee feedback and use it toreview and improve our services!/ Se poaeenae duge nghe phan hdi cua ban va sit dung né d8 xem xé ching toi! win Looking forward to mot ngay gan nha, Tén quan ly & chit Pe Hotel Manager/Quin I Tel: +123.456 7809 ly khiich san Eni: gm@hotelname.com welcome yo AE sot SN day Sa Ae tie ye dy so en? Nhat 9 WW AGMA shes i. a f inh am sh en ies aah sic te . 144 > leih tt Ben tuyén dung céng ty TNHH Nh Nguyén Van Binh, sinh nam 1999.1, -ON8 Thanh tham dy cude phong van tuyg, 4 \* Wa da duge guy hep th BEL atk th fuyen dung ya... U9 quy con; ting. Day 1 dip rat may man ygi gr’ ,¥° Vi tri nhay cone 'Y cho af vong cla minh Va durge ts aye M68 co gy tee YEN Phong gy “00% mot cach thing dis HEP the hig yen dU e Y ing thin vé céc didy kign a phong van, t6i da biét r3 hon vé bin than va hy 5 ring lve cla t6i dap img duge yeu cau ctia Vi tri na iene Ting trinh 49 ya eee A Hc noi tré; pigho ket qua c6 doe tuyén dung hay khong, i denen ‘hie. 19¢ hoi thém duge rt hie quy eo quan (cOng ty) dat. duge nhiéu think tu méi. Trin trong. f Ho va tén pién thoai Email lién lac oid 5234, Thue chia buon Khi biét tin vé ngudi than, déng nghiép, d6i tic, khéch hang... ma gadinh ho 6 viéc budn, khéng may ching ta nén viét thu, nhin tin chia bun, ding vién an wi, chia sé voi ho nhim gidp ho cam thay duge quan tim lim voi di néi buén hoc sur viée kém may min. Bang 5.15. Thu chia buon Kinh giti ong An - Téng gidm déc, Cho phép t6i thay mat cdc ban dng nghigp bay 16 nhimg bi ehiabudn su Stenhat 46i-véi sur mat mat to lén xay dén déi v6i Ong. ean Titcé nhiing ai timg lim viée lau ndim bén can Ong va timg tiep xiv i ig lam viée lau ni wey i thi déu nhén thay ba c6 dite tinh ciia ngudi vg hién hiém ms baie S.%: ng cia ba ae cho anh em ching 161 mt S# “ ' thanh Tin thé anh em céng nhan ching t6i xin dng nhén net aur iat Minh thigt tha, s “hay mt ip thé cong niin xi nghi€p Than that chia budn, 145 vr nny +su bat hanh va nhing i pee ai j # * ahimg ngudi xuNg quanh quan ¢ phn fon ching 12 420.05 hog ngudi Xun . é iét rang thd é t hon se nO Pees ay hi en sured thong 09 he ba cam thong ae bath; dén ta. Du vay, thir a ee sigp mang thong ep mth cane Toai thu no Khe, NDI nen dé dang hom. nbuns ch ng gi ban 06 thé Kam cho vie ‘ing ngudi ban dang dau budn muén biét suy nosy mat y nghia rat nhieu. Nh e oa ang neti chingeth va cdm xtic cia ching ta ¢ thiép. Hi Dé cé thé bat gu 06 thé chit y eeaeelta én tham khao nhitng bite thigp a: dau dé ding hon, nén tham Xhvo ® ép the é tu ho nhi hign sp déng cim. Ching c6 thé mang lai nhang ¥ hong cho ning guy coer truyén dat ng6n ng cia minh. Nhing théng diép cam thing athe dave dah my, db vy th viet tay van c6 gid tri tinh than hon, Trong ca hai céch, nén ding gidy viét thu ho§e 1A giay viet riéng cia og han, Thur chia budn nén ngin gon, tinh cam, pusaehenb: Khi viét nhimng bite thu bay t6 sy thong cam, can chit x - hin danh ai, chia buén véi ai khi nhan duge tin buon gi? cp dén sy mat mat hay nhing riii ro mt céch t€nhi, sir dung nhing tirngit cho thay ching ta hiéu ring 46 1a mét cut séc tinh than nhu thé nao; > Trong truémg hop mat di ngudi than, hay thé hién long t6n kinh cia ef ahan d6i v6i ngudi da Khuat; dé nghi giip dé ma khdng tim higu qué chi tiét vé sur vige; ~__Keét thr bing mot 16i an di va khich 16, 5.2.3.5. Thue theim héi L4 thu bay t6 sur cam thé; Wie ' ‘hod ca nhan khinhan duge Re a mares gam Oi véi co quan, don vi hodc nhitng sur c6 bat nabeady ve 8p nhitng tai nan do thién tai, hoa hoan Thu thim héi can ngfn gon Noid * » ‘91 dung thu thm héi; ~ Biéu cam cua minh ca i hoa, i khong vui gi, (co quan, don yj hoe cé nhan) khi nhan duge tin ~ L6i thim hoi chan tha a “han thanh déi v6 a {he cla minh giip ngudi bi nan yee USMS: bi nan va hinh dng 8 are ‘wot qua kh khan mat mtn hued ~ AY vong ngudi bj nan (c é ngai © dan, xi nghi ' an, tro ngai dua cude séng, Sin pe 4h) sm Khe phe (16 lai binh thudng. tinh cam va thé hién hanh d6ng thiét thye.jon ot Ong chii tich tinh x, git ia OM i ung ti xin gui toi Ong cing dingy séu sic nhat khi nhén durge ti ae me pnb nha 1 shit bt kim cho di séng sinh hogt ene MS Mh bj 4 Boga nhat I 6 em tong nhing ngay bug os a 84 nhigu ke khac RG ia a o 6 . pi gép phn khi phue Iai nbitng ei aa mit may qe pantng hig c6 chia minh, ching ti xin gy dt thie hone ai gly ra, véi inh s6 tién 50 trigu dang cine ma ding bao Tinh nkh oc sinh so tien 90 trieu dong cing met bao Tinh nha va cf oh jai mdi trudng hoc tap. O80 hoc eu, tap Vo a8 gop ts i Ching t6i hy vong ring véi sur gidp 43 cia ca noc, cin ding bio Tinh nha, nhdt dinh chiing ta os seq oe SME VG! Se nb Aye ong | ae Wat dinh ching ta s& nhanh chéi quicia Id Iut, dua cudc sng cia déng bao tri Iai binh cna phye hau Trin trong kinh chao. va ten sway la quy trinh viét thu cam on, kich Ié Bang 5.17: Quy trinh viét 3x3 v6i céc loai thr cim on, khich ie Chuan bi Viét ban thao Bien tap ‘Phin tich: muc dich | Nghién tru: tham | Xem lai: xem lai ngit ci la thr nay 14 thé | khaéo nhimg ban ghi | digu va su nhiét tinh, ién su cm kich d6i | chép trong sudt cudc| Nén ding tén cua Vichuyén gia kinh té | dam thoai. ngudi nhdn. Str dung \é vige thuyét giang | Sip xép: mo dau mét | nhiing chi tet oy the 4o cée chuyén vién | céch true tiép bang | nhung phi Sues vs sla cong ty, cach néu ra mye dich | xée. Trinh pe viét thur, Thé hign sy | von vathote gi Ho. biét on chan thanh. O phan than, cung 96 cdc théng tin cy thé chi ra nhimg Iwan diém va e tia bai diém nan cia thuyét giang, Pua nhimng chi ti t vita 4é cing ¢6 cho nhlins Dy doin: ngudi doc fich ohing loi nhan “ci nhan hon 1a thing loi néi chung a thé hign sy biét sira: kiém tra Iai ie 16i chinh ta vé ten gud nbd, vé cdc thr dé nhim. + Ligu. bie panh gift ligu bt thu nay 69 the doe 147 ” gopre 4iruyén tai duge § on chan thanh? Thich nghi: ngudi doc sé hai long khi nban thu, nén str dung l6i viét trye tiep- thu voi SU Nho 1a phai # vagin gti, Sogn thio: vl nhap dau tien. han thign ét ban trinh giao tiép trong kinh doanp, én: Gido a ei Dai hoc Kinh té quoc dan, 29) D Th in thuong mi 1a mot sg day lien lee git dosnh nehitp nay v6i doanh nghiép khac, gitta cde cap quan trl sa aanarierta cée phing ban trong trong to chifc, doanh nghiép, gitta doanh nghiép voi khdch hing, gitta cdc d6i tac... Thur tin, tin nhin thé hién phong cach cua ngudi viét va van héa cia t8 chic, doanh nghiép trong va ngoai nue. Vi vay ma hinh thire va n6i dung cia thu tin, tin nhin cho di giri dén nguéi nhan voi cach nao cing déu rat quan trong. Ngoai viéc phan tich ngudi nhén va tinh huéng giao tiép, tiép theo la theo dung cdc bude cia thong digp viet, nguai viet con phai chi y dén viée thé hién phong cach riéng ctia minh trong thy thuong mel, tin nhan. Hinh thite va ni dung ciia thu 14 b6 mat cua td chitc, Sp eying cn et i sn tg an ie ae GED Minka Ted ase ORT age ee ote mae Bea 5.3. GIAO TIEP QUA BAO CAO KINH DOANH 5.3.1. Sy cdn thiét béo cdo trong ki kinh di Trong hoat déng kinh doanh thi th ca ies a truyén dat thong tin hoat & i i + ale cae sifeie attic at dong kinh doanh higu qua ngay nay. aghigp hay cl hn cin dar ahs doe sir dung kh dash inh doanh €6 higu qua, Po wanting quyét dinh quan trong, Dé bio cio aie Kha thi cia bio cag.» Chling ta cn hiéu a6 la gi va céch si 40 cdo trong hoat d6ng kinh Bao cdo la ban mo ta el ay cla mét cé ah ie ee cone vige: ket : peeks ae shy mee : a ene ; inion | 1g nghi trén hiev Tai sao can ¢6 bao cao? Tapeeiba Bi diéu gi ag sng >