Bianca Shaw

7120 LaTijera Blvd #B202 Los Angeles, CA 90045 310.977.8580 mybincs@aol.com

WORK EXPERIENCE
Sarkissian Mason; Irvine, CA September 2006 to Present Client: Mazda North America, Inc. Account Director Manage strategy, planning and production of MazdaUSA.com. Lead Mazdas viral marketing plans for Mazdaspeed3, RX-8 and MX-5 Miata. Supervise opening of West Coast office for Sarkissian Mason and recruitment of team to manage Mazda account. Direct development and inclusion of online video content on MazdaUSA.com that has lead to a 200% lift in quote requests resulting in increased vehicle sales. Balance needs of multiple client business units and other agencies to create new and innovative marketing programs/tools that enhance consumer experience. Saatchi & Saatchi; Torrance, CA October 2000 to September 2006 Client: Toyota Motor Sales USA, Inc. August 2004 to September 2006 Account Supervisor National/Interactive/Collateral Managed and fostered the growth and promotion of six account team members. Supervised production of television, print, OOH, collateral, interactive and emerging technology creative for Toyotas Yaris, Avalon, Corolla, Matrix and Prius hybrid. Oversaw development of successful vehicle strategies for Toyotas cars and worked as part of team responsible for development of global and national Hybrid Synergy Drive brand. Coordinated with media team on approval of Toyota's multi-million dollar launch vehicle go-to-market media plans. The Yaris launch was held up as a new media model of non-traditional youth marketing including one-to-one events, mobile media, interactive ad units and gaming media. Toyota Motor Sales (TMS) Advertising Manager January 2004 to August 2004 Toyotas Corporate Communication Manager requested that I manage all aspects of Toyota Motor SUV advertising for eight months. This included television, print, collateral, interactive and brand integration marketing for both the general and Hispanic markets. Managed relationships and flow of information to four agencies and multiple groups within TMS. Oversaw implementation of approved strategy into on-target creative. Account Supervisor Interactive/Collateral December 2002 to January 2004 Managed a staff of five working on Toyotas Car brochures, POS, Dealer Daily, online media and Toyota.com, including the launch and pre-launch campaigns for the all-new 2004 Camry Solara and Prius. Supervised the flow of information to/from Toyota through creative, traffic, print production, art production, product information, National advertising, retail advertising, Saatchi & Saatchi senior management and Toyotas other vendors. Responsible for fiscal year Car/Truck/SUV brochure budget, Car interactive Toyota.com budget and model year and brochure and interactive budget planning. Managed the successful bid to win Saatchi & Saatchi Toyotas online e-brochure business. Account Executive - Collateral October 2000 to December 2002 Managed the production and client relationship for Toyotas Car and SUV brochures and POS, which included the product launches of the all-new Camry, Corolla, 4Runner and Sienna. Coordinated the flow of information to/from Toyota through creative, traffic, print production, art production, product information, National advertising, retail advertising, Saatchi & Saatchi senior management and Toyotas other vendors. Successfully coordinated asset sharing to ensure a fully integrated launch campaign for the Sienna, 4Runner and Corolla launches. This allowed Toyota to realize significant cost savings and freed Toyotas expensive prototypes to go to other events/shoots in the U.S. Grey Advertising; Los Angeles, CA May 1998 to March 2000 Assistant Account Executive Client: KAL KAN - PEDIGREE, PEDIGREE Snacks, WALTHAM Dog Foods Generated job requisitions, coordination between clients and international account management, creatives and traffic, including print, broadcast, collateral materials and development of generic broadcast masters for foreign use.

EDUCATION
Boston University - School of Management Bachelor of Science in Business Administration Dual Concentration in Marketing and Organizational Behavior Boston, MA