SUMMER TRAINING REPORT ON

Real Estate Marketing For

Ghosh & Ghosh Consultant Pvt. Ltd.

By Krishana Prasad Singh E-25

In Partial Fulfillment for the award of the degree Post Graduate Diploma In Business Management 2009-2011

New Delhi Institution of Management

F-13, Okhla Phase 1, New Delhi, Pin: 110020

Real Estate Marketing

For

Ghosh & Ghosh Consultant Pvt Ltd

Under the Supervision Of Mr. Vipin Ghosh

Submitted ByKrishana Prasad Singh Bhatnagar Roll No. : E-25

Submitted ToMs. Shweta

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DECLARATION

I, Krishana Prasad Singh, student of New Delhi Institution of Management 2009-2011 Batch declare that every part of the Project Report REAL ESTATE MARKETING that I have submitted is original. I was in regular contact with the nominated guide and contacted several times for discussing the project. Date of project submission:________________________ (Signature) Facultys Comments: ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ______ (Signature of Faculty Guide) (Name)

ACKNOWLEDGEMENT
I am extremely thankful to Mentor, Mr. Vipin Ghosh for his kind guidance and support. It has been a wonderful learning experience for which I feel indebted to him and keenly look forward to such a value adding opportunity again. He provided immense support, encouragement and confidence during the course of the project thereby making my summer training a lifetime experience. I am grateful to CRC Director, Mr. Manoj Kumar for providing me with an opportunity to work on such a challenging project that has exposed me to a real practical learning and future career opportunities. I express my deep gratitude to Mr. Shourene Ghosh and Mr. Shwetank Ghosh for providing me with such a golden opportunity of working with this project and for giving me the opportunity of gathering a wonderful understanding of the needs of the people looking for gathering information on real estate industry. It was a pleasure to be associated with such a renowned brand name.

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TABLE OF CONTENT

1. Preface 2. Executive Summary 3. Synopsis 4. Introduction 5. Prospect of Delhi and NCR in real estate industry 6. The major players of real estate marketing 7. Experiencing boom in the real estate sector in Delhi and NCR favoured market 8. Real estate environment 9. Financial performance highlights 10.Marketing strategies of the real estate industry

6 7 9 11 17 24 31 34 35 37

11.Objective of the study 12.Research Methodology 13.Analysis 14.Conclusion 15.Recommendation 16.Annexure 17.Bibliography

54 55 58 64 65 66 71

PREFACE
In India real estate were presuming to be just sale and purchase of the property in the market and attaching the word with real estate broker/agents. But the scenario has tremendously changed. The sector now have become well organized industry with the major players performing well in the field Lot of players have entered in the market predominantly the DLF, unitech, parsavnath, ansals and omaxe they are well established corporate. They have well established marketing strategy for facing changing democratic and environmental scenario . Liberalization has made the sector very attractive for investment and growth. Government had open the route for FDI and public private

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partnership (PPP) for major infrastructural and development project in the state of Delhi and NCR the state alone are the hub of major real estate activities in India the average worth of Rs 20000 cr. have been already invested in the state which will an estimated return of 15-23% on the investment The proposed plan of the government to create 46 new SEZ on which 6 new SEZ will be created in Delhi and NCR alone which will give new positive shift to the town ship developers to invest heavily in area lying under SEZ. On the ground of business strategy Delhi and NCR is playing pivotal role in the eyes of think tanks of various companies they want to capture major market through their various commercial and residential projects. Therefore state is the ideal place to live or to invest in it.

EXECUTIVE SUMMARY
The real estate story in India is growing bigger by the day. Industry experts believe that Indian real estate has huge demand potential in almost every sector -- especially commercial, residential and retail. Growth in commercial office space requirement is led by the burgeoning outsourcing and information technology (IT) industry. By 2010, the IT

sector alone is expected to require 150 million sq.ft. of space across major cities. It is estimated that in the residential sector there is a housing shortage of 19.4 million units out of which 6.7 million are in urban India. The increase in purchasing power and exposure to organised retail formats has redefined the consumption pattern. As a result, retail projects have been mushrooming across even B-grade cities. The retail market is expected to grow at around 35 per cent. Industry observers feel that this growth is facilitated by favourable demographics, increasing purchasing power, existence of customer-friendly banks and housing finance companies, professionalism in real estate and reforms initiated by the Government to attract global investors. Financial institutions in real estate Indian financial institutions are competing with each other to invest in this higher return segment. Some of the prominent companies promoting real estate funds in India are HDFC Property Fund, DHFL Venture Capital Fund, Kotak Mahindra Realty Fund, Kshitij Venture Capital Fund (a group venture of Pantaloon Retail India Ltd) and ICICIs real estate fund, India Advantage Fund. Regulated under SEBIs (Securities and

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Exchange Board of India) Venture Capital Funds, these are closed-ended schemes with an initial public offer (IPO) contributing to a discount on NAVs (Net Asset Value). The Tata group has joined hands with private equity firm, Xander, through its group company Trent in April 2007 to raise US$ 1 billion for an institutional retail real estate fund. India's top real-estate firm DLF has raised US$ 2.24 billion in the country's largest initial public offering in June 2007. It has also entered into a joint venture agreement with Indian pharmaceutical major Ranbaxy group company Fortis Healthcare to set up hospitals across the country with investments of about US$ 1.5 billion. Meanwhile, an HDFC-sponsored real estate fund has been permitted to bring up to US$ 790 million of FDI into the country, while Indiabulls Real Estate (IREL) is looking to raise up to US$ 1.2 billion.

SYNOPSIS
THESIS TOPIC: Real estate marketing in Delhi and NCR region"

OBJECTIVE OF THE STUDY: The aim of this study will be to study the extent of marketing potential in Delhi and NCR region in bourgeoning real estate industry and what is its over all impact on the changing Indian economy .This study will also put light on a changing trend and new area developing for realtors in Delhi and NCR region with their price components both launching and pre launching price of the property Objective 1: To study the fastest real estate growth Objective 2: To investigate the region behind the growth Objective 3: To evaluate the role of the real estate investor
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Objective 4: To conclude the role of government. SCOPE OF THE STUDY This research is important to prospective real estate investor , students, entrepreneurs and developers who are having stakes in different small and mid size project in Delhi and NCR This may be of special interest to marketing students who would like to know more about the practical step- by- step side of marketing world, rather than only the theoretical aspects taught in business schools. METHODOLOGY Primary Data Secondary Data Company Case Study Analysis and Findings of Data

INTRODUCTION
Real estate is a business, not a profession. Real estate is sometimes inaccurately spoken of as a profession, but it is essentially a business. A profession applies science, art or learning to the use of others, the profit to the professor or person applying it being incidental; whereas a business is engaged in primarily for profit, and the profit is to the one engaging in the business. But whether real estate be a business or a profession has no connection at all with the body of ethics governing it. Every business can be conducted upon a plane ethically as high as the ideals of any profession, and the men who have been conspicuously successful in the real estate business have attained success because they have applied to their business the highest ideals of commercial fair dealing. This does not mean that there is any ethical requirement for the seller or the purchaser to give away anything which belongs to him, or for either one to disclose to the other his necessity for selling or his requirements for buying; but the bargain having been made, it is
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absolutely necessary that it be lived up to by both parties, according to its intent; and, if there be any doubt of the intent of the bargain as it is expressed in writing, that the spirit of the transaction be carried out rather than that the catch words of a written instrument should govern. Cases are frequent of men who to their own detriment perform the thing which they have promised to do although not legally obligated, and the bigger and more successful the man who makes the promise the more surely will it be carried out. Important obligations are often incurred upon the mere promise of a well-known man to sell an important piece of property at a definite price, although no legal and enforceable obligation exist ; and the promise is always redeemed if it is made by a man who knows the business, and it is redeemed not merely from altruistic motives, but also for purely business reasons. Divisions of the business.The principal divisions of the real estate business are investment, operation and agency. These differ from one another according to the aims of the persons engaging in them and the methods by which those persons expect to make their gains. To conduct either of the first two divisions of the business, investment or operation,

actual money capital is required. The most important capital in the agency business is the good will of its customers, and that can be marketed, increased and made very valuable for investment. Investment is the employment of capital in the acquisition of real estate or interests therein for permanent ownership or actual use of the person acquiring it. Operation is the employment of capital in the acquisition or improvement of real estate or interests therein for commercial operations. Agency is dealing in or with real estate on behalf of others. Investment in real estate is generally made for either of two purposes : (a) to derive an income, (b) to hold for resale in expectancy of an increase in value. Investment for income may be for one of two purposes, (1) the derivation of rentalthat is, the direct return for the use of real property for definite periods, or (2) the obtaining of income through others upon money lent on the

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security of real property.

ECONOMIC OUTLOOK The Centre for Monitoring Indian Economy (CMIE) estimates that India's gross domestic product (GDP) will grow significantly by 2009-2010. From May 1, for high-value real estate transactions, Form 37(I) Income Tax clearances are not required. Budget 2010 had provided for the repeal of this provision allowing the government the pre-emptive right to purchase immovable property. This is a progressive step that significantly reduces the three-month waiting period before large-value transactions could be registered. A Rs 50 billion (US$1.02 billion) Urban Reforms Incentive Fund (URIF) has been proposed to motivate agencies at every level to undertake infrastructure reforms. Extra funds have been announced to those States pushing reforms, especially in the context of the Urban Land Ceiling Act. The soft interest rates regime has lowered cost of funds to housing finance institutions, translating into a drop in interest rates. This has triggered off a large take-up of finance by end users. CURRENT SCENARIO

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Office markets showed signs of revival towards the end of Q1 2010, post September 11. Outsourcing drove these to India of 'back office operations' of financial institutions and call centres. The market is now looking more buoyant, with most corporates perceiving the travel advisories as an over-reaction. In Delhi, rental and capital values continue to be soft and the principle business districts are seeing movement of small corporates from secondary markets to the CBD, focussed on A or B+ grade buildings. The suburban markets of New Delhi and NCR and Noida are driven by larger space requirements of IT-enabled service (ITES) providers, primarily call centres. Major corporate offices are also relocating from the CBD to New Delhi and NCR in Delhi and NCR, primarily driven by quality and size of space offered. Landlords are offering single flexible and divisible floorplates of upto 25,000 sq ft. There is a clear link between shifting corporate destinations and the boost this provides to housing. This is evident in New Delhi and NCR in Delhi where residential take-up has been in tandem with corporate influx. The middle to upper middle class residential market is active across the country. This market is driven by:

Tax incentives offered by the government on housing loans. Lack of other attractive investment options such as the stock market or personal savings schemes. Improvement of transport linkages. Good quality products offered at reasonable cost by developers to boost lack-lustre markets The last quarter saw fresh leasing activity in New Delhi and NCR with space commitments of approx. 150,000 sq. ft. However, values are expected to continue to be under pressure as new supply of over 65,000 sq. ft. is added. In the next 8-12 months, demand for IT enabled services will be in excess of 1.2-1.4 million sq. ft. Approximately 65% of this demand is likely to be split over 6 cities: Mumbai, Pune, Delhi, Bangalore, Hyderabad and Chennai. In the last 2 to 3 years corporate had observed a shift in the Delhi area most of them are now function from New Delhi and NCR and maanesar area which was earlier not as a favorable investment place this shift has occurred due to increase in the price level at CBD area of Delhi.

AN OUTLOOK OF PRICE COMPARISON IN DELHI

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NCR
OFFICE VALUES Capital Values Rental Values Location Rs/ sq ft. Rs/ month PRIME Connaught Grade Connaught Grade SECONDARY Bhikaji Cama Place Nehru Place Okhla Industrial Estate Okhla Industrial Area Mohan Cooperative 3,000-4,000 3,000-4,000 5,000-7,000 2,000-3,500 N.A. 30-40 20-30 50-70 20-35 25-60 Place B 5,000-6,500 50-70 Place A 7,000-9,000 80-100 sq ft./

PROSPECT OF DELHI AND NCR IN REAL ESTATE INDUSTRY

The state of Delhi and NCR has emerged pioneer in the real estate growth in the country. it is well known fact that the state is highest FDI getter in the sector and all the major players of the industries have their base in the state their fore Delhi and NCR has edge over engineering and technologies on other part Real Estate Development has emerged as a principal growth engine for economic development in this country. With the economy is on an upswing, the emphasis today is on bridging the massive backlog in infrastructure and housing sectors. This coupled with increased paying capacity, rapid urbanization and policies like FDI in urban development sector has made Real Estate Development a lucrative investment option. The Real Estate Development sector has the capacity to pay for itself without straining the limited resources of the State Govt. However, to ensure the desired development, it is necessary to have a clear view of the proposed development and a regulatory framework with legal backing in place. On this basis, Delhi and NCR has been able to invite private sector

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to invest in the State and we are proud to say that as of now the model followed by State Govt in this regard is being followed by other States also. The geographical location of the Delhi and NCR is such that it encompasses Delhi-the National Capital on three sides. Its other towns in rest of the State are also well connected. Therefore, the entire State offers good investment opportunities for Real Estate Development. The results are for everyone to see at New Delhi and NCR, Faridabad and Panchkula. Sonepat is also making progress in this direction. Besides this, there are other factors responsible for large scale private sector investment in the State. The Development Plans for all important towns in Delhi and NCR have been prepared for the prospective year 2021 to divide the entire urban land into various land use zones like residential, commercial, industrial etc. On the basis of this development plan, the State Govt agencies as well as private sector investors undertake development in the State. Similarly, legal framework in the form of Delhi and NCR Urban

Development and Regulations of Urban Areas Act, 1975 and Rules, 1976 are applicable in the State. This Act gives the regulatory framework for private investment in the State. The framework is further supplemented by executive instructions wherever necessary . A responsive techno-administrative set up which responds to the national and international trends in urban development is the biggest asset of the State. All investment proposals are viewed as an opportunity by the State Govt. and are treated positively keeping in view the interest of the State as well as of the entrepreneurs. However, in order to avail such opportunities, the Government of Delhi and NCR is creating conditions that are conducive to more investment. The state have a number of development plans in the pipeline at present. One such opportunity is the Development of the Global Corridor along Kundli-Manesar-Palwal (KMP) Western Expressway. In this corridor, top class infrastructure facilities that will be at par with international standards are being created. These are meant to meet not only the needs and dreams of the investors but also those who will be living there. Further, there will be a number of specialised economic activities in this
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corridor, making it growth centric. Each lead economic activity is envisaged to be the focus of a self sustaining specialised and independent cluster city. A number of such cluster cities integrated under one umbrella will provide the overall spatial form of the global urban corridor. In between these nodes, recreational, forest and green area will be developed . The goverment also have an ambitious plan of developing Rajiv Gandhi Education City at Kundli, Sonipat. The goverment are in the process of acquiring about 1500 Acres land abutting the National Highway-1 and KMP Western Express. This knowledge city will have quality infrastructure and support services so as to invite top class educational institutes of the world to setup campus there. This unique knowledge city will have a cutting edge over others and frontier technologies devoted to research in the emerging areas of learning. Needless to say that the Government of Delhi and NCR will like to have not only the best of infrastructure here but also excellent living conditions for the inhabitants of the campuses. In order to improve connectivity between the National Capital and

adjoining areas, it is proposed to extend Metro to New Delhi and NCR for which the State Government has given its consent. National Highway No.8 from Delhi to New Delhi and NCR is already being converted into eight lanes expressway. In addition, we propose to introduce Rapid-Mass Transport system between Delhi-Faridabad, Delhi-Panipat, Delhi-Rohtak as well. This will open up new avenues for investment in real estate development. The government are also exploring the feasibility of setting up an International Airport at Asaudha in Rohtak. If this project comes through, it will, apart from decongesting the traffic at the Indira Gandhi International Airport of Delhi, give a big boost to the development and growth of the State. Not only the urban area the state are going to invest heavily on the hinterland . Hinter land has also to be opened up for development. In order to achieve this objective, state funded proposal to upgrade the

State highways connecting various towns like Jhajjar, Rohtak, Jind, Kaithal, Ambala and Yamuna Nagar. This initiative will provide tremendous boost to development of these areas & provide ample opportunities to real-estate investors.

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In addition, three new townships near Sampla, Badli-Jahangirpur and Ganaur-Samalkha are to be developed on the pattern of modern townships. They will not only help in decongesting the national capital but in the process, also become growth engines for development of the surrounding areas. It also need to be remembered that we intend to provide the most modern transport system to all these are In the month of June this year the Government of Delhi and NCR announced its new Industrial Policy. Briefly, the objective of the policy is to generate employment, create investment and to facilitate dispersal of economic activity all over the State. To achieve the objectives of this policy, a comprehensive plan for the development of infrastructure all over the State has been drawn. Special Economic Zones are being setup to give boost to exports. Three new Industrial Model Townships (IMT), apart from the one at Manesar, are to be developed during the next five years. One of them is to be located at Faridabad. The Delhi and NCR State Industrial and Infrastructure Development Corporation (HSIDC) has already envisaged one such zone over an area of 3000 acres at Garhi Harsaru, New New Delhi and NCR. The State Government shall also be promoting public and private sector initiative for establishing SEZs on

KMP Western Expressway artery, NH-10, NH-8 and NH-2. I hardly need to point out that these offer excellent opportunity for the real estate developers to make their contribution visible. The development of Mega Petro Chemical Hub would not have escaped your notice. The Indian Oil Corporation Limited has implemented two mega projects at Panipat, utilizing captive feeds stock from its refineries. In view of the availability of requisite raw material for polymer and other plastic related industry, Industrial Park in and around Panipat for the development of downstream industries is being developed. The State Government, in collaboration with the Central Government, is also setting up a Central Institute of Plastic and Engineering Technology. In addition, the State is in an advance stage of creating specialized industrial estates at strategic locations. Thus there will be a Food Park at Kundli (Sonipat), Gems and Jewelery Park at Udyog Vihar, two Apparel Parks at the SEZ at New Delhi and NCR and Barhi in Sonipat and Foot Wear and Leather Garments Parks at Karnal and Bahadurgarh. Delhi and NCR has the unique distinction of surrounding the National Capital from three sides and that forty per cent of the National Capital Region falls within Delhi and NCR. This is both a challenge as well as an
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opportunity. New Delhi and NCR has already emerged as an outstanding example of private participation in real-estate and urban development. Today the life style offered by New Delhi and NCR draws to it not only companies like Maruti Udyog, Hero Honda, Modi Alcatel, Whirlpool India, Bharti Telecom, Perfetti India, DCM Benetton, TDT Copper, Honda Motorcycle and Scooters but also global giants like Coke and Pepsi. Not only the Malls of New Delhi and NCR draw the best of the clients of the capital but also the residential areas developed are a big draw with the new generation. But the pace of urban growth in New Delhi and NCR has put the existing infrastructure under serious stress. Therefore government had already in the process of implementing projects to strengthen the infrastructure within investment of Rs. 750 crores.

THE MAJOR PLAYERS OF REAL ESTATE MARKETING

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Ansal API has almost four decades of pioneering and successful track record of real estate promotion and development, both in residential and commercial segments and it is well known name in the delhi ncr circle ansal API has provide new growth opportunities. in the real estate sector Starting with Ansal Plaza, which has ushered in the shopping mall revolution in the country, development of well known Satellite Townships and land mark high rise commercial properties, the Company has now taken on the baton of pioneering development in many spheres apart from tier II cities. , An ISO 9001:2000 company, it has gained recognition over the period of time as a premier organization in the field of housing, institutional, commercial and industrial construction. It has pioneered many consumer-friendly innovations too. Ansals has first directed the government. Ansals had first directed the centre government about the use of land as plot to build the commercial project. they started one of the project in the Delhi alone in the name of the ansal building in 1977 in old Delhi from their ansals have grown in their ventures Ansals have marketed their project from 80;s when they built another

company in the name of ansals build well .Their main concentration is in the building of office space more than the commercial one but now they have shifted towards residential area and build the well known suahant city in New Delhi and NCR with the average price tag of minimum one crore rupees Most of these companies are in the direct marketing mode LAND MARK OF ANSALS

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ANSALS API IN OTHER PART OF DELHI AND NCR Ansal API Sushant City, Panipat Ansal API in its endeavour to provide the best real estate solutions and redefining lifestyle standards in Panipat has introduced one of its kinds, truly Cosmopolitan Township coined Ansal API Sushant City. The township situated near G.T.Road will offer its residents the privilege of a world-class civic infrastructure. This beautiful, self-contained township will offer a fine experience, ultra modern lifestyle amidst pollution free, tranquil and marvelously landscaped surroundings, far from the clutter of an unplanned city life. Spread over 250 acres of lush greenery, the township will boast of musical fountains, walking and jogging tracks, well planned residential and commercial zones, underground electricity and water supply system, e-enabled communication network, well planned sewerage system, wide and well lit roads, rain water harvesting and round the clock security and vigil system. The first, finest and the elite residential township of Panipat, Ansal API Sushant City promises its residents a chance to enjoy a holistic perspective of luxury with this project. The township will also house

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beautiful banquet halls, lawns for parties, restaurants, swimming pools, spa and sauna, gym, tennis and badminton courts, billiards etc. The Ansal API Sushant City, Panipat are going tomake the unique privilege of world class shopping within the township with departmental stores and lifestyles boutiques, retail chain outlets, multiplex, food courts and multicuisine restaurants and service agencies. Keeping in mind the intellectual developments of the young residents of the Sushant City, Ansal API have dedicated space for nursery and primary school and academic institutions. It also includes provisions for playground and activity arenas that supplement the whole concept of quality education with focus on the all round development of the children. The township will also have excellent medical facilities with a state-of-the-art medical infrastructure for diagnosis and treatment. Ansal API Sushant City, Panipat is conceptualized in a way, which would surely suit individual preferences. The options are innumerable ranging from free hold plots, built up houses, villas to bunglows. Special emphasis is laid on optimum space utilization, rich specifications and the quality construction material. Finance facility is also available from

leading financial institutions with easy repayment options. Ansals are making the best environment to market their product they are ensuring hassle free life and giving the enduring milieu to the buyer of their products

PRIOR TO MARKETING DETAI L MATTER

People gain a sense of their environment from every subliminal detail. Each item helps from the overall perception, but it is the things people touch and feel which have the most impact. They believe that a developer can exploit the environmental potential of the project within a prudent and responsible financial approach. They believe in taking an imaginative approach to the procurement of detail, by commissioning designers who have a particular sympathy for each object. They need to ensure that each component is properly executed, functions well, is aesthetically pleasing, and fits within the whole. Due weight must be given to elements that are

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taken for granted. Why they take the long term view in marketing ? They are Property Builders and believes that the long-term view in development is good for business marketing. Buildings have high visibility and last for decades, even centuries. They affect the lives of people who neither own them nor use them. They therefore take responsibility for what They are building and care for what They leave behind. They believe a development should add something to the community and improve the environment where possible. Buildings of quality constantly increase in value. They also add to the value of the land. Buildings built with care and quality are easier to maintain, less costly in the long run and less damaging to the environment, benefiting everyone. By being associated with high quality projects, owners and investors protect or enhance their established reputation. Corporations are aware of the value of a name. It can be powerful asset. They think in terms of developments which offer something back to the community, as people take advantage of the extra facilities which the development has made possible. This is not wasteful building. It is economically and

environmentally the right thing to do. If the project is based on sound logic, what makes financial sense for the owner can also make good sense for the community.

EXPRIENCING BOOM IN THE REAL ESTATE SECTOR IN DELHI AND NCR MARKET

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THE real estate market in India is on a high growth curve, on the back of a booming economy, favorable demographics and liberalized FDI regime, although issues such as lack of land reforms and absence of substantial tax incentive for real estate development still need to be addressed. In India's fast-growing economy, real estate has emerged as one of the most appealing investment areas for domestic as well as foreign investors. The real estate sector will continue to derive its growth from the booming IT sector, since an estimated 70 per cent of the new construction is for the IT sector. Besides the demand from the IT sector, the basic need for modern real estate would provide lucrative opportunities for investment. All the major companies are capitalizing on situation arise in comparison to other part of the country price level in Delhi and NCR specially in New Delhi and NCR and respected area are burgeoning with faster rate which obviously favored the market and become the reason for more investment. Low interest rates, modern attitudes to home ownership (the average age of a new homeowner is now 32 years compared with 45 years a decade

ago), economic prosperity along with a change of attitude amongst the young working population from that of `save and buy' to `buy and repay' and liberalized FDI regime have all contributed to this boom Listing out the challenges for the real estate market in India, the Indian Government's tax policy was not in tandem with the liberalization initiatives being undertaken in the sector. There are no substantial tax incentives for real estate development except in the limited circumstances. Even in these situations, the tax incentive windows have a short life left. The prevailing tenancy laws in India are not in favour of owners of the land," it said. The Urban Land Ceiling Act and Rent Control Acts have distorted property markets in cities, leading to exceptionally high property prices, it said. Moreover, a high percentage of land holdings do not have clear titles. Land is generally non-corporatised and is typically held by individual or families. This restricts organised dealing, and hinders transfer of titles. Legal processes for property disputes are time consuming, adding that

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despite repeated calls for the rationalisation of stamp duties, they continued to be as high as 10-13 per cent in certain states. Once the Government puts into place land reforms and addresses the challenges facing the real estate sector, this sector has the potential to contribute immensely to the country's GDP Although Government has not undertaken capital market level deregulation measures, such as allowing REITs (whether domestic or foreign owned) to operate in India, in 2004 it had allowed international and domestic companies to operate real estate funds/pooled vehicles through the private equity fund route. The move combined with the boom in the real estate market opened the doors for a host of realty funds. While most funds were initially floated by financial Institutions or banks such as HDFC, ICICI Bank and Kotak Mahindra Bank, real estate developers like DLF Universal and even retailers such as Pantaloon have now entered the arena for creating more retail facilities..

REAL ESTATE ENVIRONMENT

During 2009-10, the economy continued its growth, with GDP growing at 8.05% compared to 6.90% last year. The index of industrial production grew by 8.35% compared to 8.30% last year. Agriculture and allied activities increased by 2.6%, as compared to 1.1% in the previous year. Real estate is one of the fastest growing sectors in India. Market analysis pegs returns from realty in India at an average of 14% annually with a tremendous upsurge in commercial real estate on account of the Indian BPO boom. Apart form the huge demand, India also scores on the construction front. The sector has been further liberalized significantly for construction activities, allowing JVs and MOUs, subject to conditions relating to the size of project, look-in and minimum capitalization norms. The Indian real estate sector promises to be a big draw for foreign investments into the country. Real estate investment requires a longer term commitment from investors and the fact that foreign investors are willing to commit billions of dollars in this sector, demonstrates their growing confidence in the Indian economy.
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Your company has full eye on the developments on the front of policy and action and fully geared upto grab the opportunity to add value to the company.

FINANCIAL PERFORMANCE HIGHLIGHTS

SALES
120 100 In crores 80 60 40 20 0 2007-08 2008-09 2009-10 17.25 47.75 102.78

NET WORTH
25 20 In crores 15 10 5 0 2007-08 2008-09 2009-10 4.89 5.87 22.4

COM POSITION OF REVENUE

2.57 32.19

68.02

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MARKETING

STRATEGIES

OF THE

REAL

ESTATE INDUSTRY
THE MARKETING CONCEPT The marketing concept is a business philosophy that challenges the three business orientations we just discussed. Its central tenets crystallized in the mid-1950s. The marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept has been expressed in many colorful ways: "Meeting needs profitably." "Find wants and fill them.' "Love the customer, not the product." "Have it your way.' (Burger King)

"You're the boss." (United Airlines) "Putting people first." (British Airways) "Partners for profit." (Milliken & Company) Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller's need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. They are illustrated in Figure where they are contrasted with a selling orientation. The selling concept takes an inside-out perspective. It starts with the purchasing of land, focuses on existing products, and calls for heavy selling and promoting to produce profitable sales. The marketing concept takes an outside-in perspective. It starts with a well defined market, focuses on

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customer needs, coordinates all the activities that will affect customers, and produces profits by satisfying customers. see the Marketing Insight Scholars and Dollars: Marketing and Selling Comes to College. Target Market Companies do best when then choose their target market(s) carefully and prepare tailored marketing programs CUSTOMER NEED A company can define its target market but fail to correctly understand the customers' needs. Consider the following example: A major real estate company invented a new substance that on the preparation of building the marketing start with that very first day they invite application for seeing that building and company bear all the cost of customer to see the potential building. Looking for an application, the marketing department decided to play a lot system on the basis

application and a lot one plot only on the basis of draw of lot. The company created a few model marketing and exhibited them at a site show.

Understanding customer needs and wants is not always simple. Some customers have needs of which they are not fully conscious. Or they cannot articulate these needs. interpretation. Customer can be segmented on the following basis wheather they able to explain their need or not 1.Stated needs (the customer wants an average home) 2.Real needs (the customer wants a expensive locality, not its initial price, is low) 3.Unstated needs (the customer expects good service from the devloper) 4.Delight needs (the customer would like the dealer to include a gift of a U.S. road atlas) 5.Secret needs (the customer wants to be seen by friends as a savvy consumer) Responding only to the stated need may shortchange the customer. Consider a woman who enters a hardware store and asks for a sealant to
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Or they use words that require some

seal glass window panes. This customer is stating a solution, not a need. The salesperson might suggest that tape would provide a better solution. The customer may appreciate that the salesperson not her need, not her stated solution. A distinction needs to be drawn between responsive marketing, anticipative marketing, and creative marketing. A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead into what needs customers may have in the near future. A creative marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond. Hamel and Prahalad believe that companies must go beyond just asking consumers what they want: Customers are notoriously lacking in foresight. Ten or 15 years ago, how many of us were asking for cellular telephones, fax machines, and copies at home, 24-hour discount brokerage accounts, multi valve automobile engines, compact disc players, cars with on-board navigation systems, hand-held global satellite positioning receivers, automated teller machines, MTB, or the Home Shopping Network?

Why is it supremely important to satisfy target customers? Because a company's sales each period come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost five times as much as pleasing an existing one. And it might cost sixteen times as much to bring the new customer to the same level of profitability as the lost customer. Customer retention is thus more important than customer attraction. Integrated Marketing When all the company's departments work together to serve the customer's interests, the result is integrated marketing. Unfortunately, not all employees are trained and motivated to work for the customer. An engineer once complained that the salespeople are "always protecting the customer and not thinking of the company's interest'! He went on to blast customers for "asking for too much." The following example highlights the coordination problem: The marketing vice president of a major real estate company wants to increase the market share. His strategy is to build up customer

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satisfaction through providing better apartments, accessible locality, better trained sales staff, and better people in management. no authority in these matters. The management Yet he has

people chooses

inefficient people that increase the operating costs; the facility management department uses that raw material that will cost low but with no sustainability human resources department hires people without regard to whether they are naturally friendly; the finance department sets the outstanding price. Because these departments generally take a cost or

production point of view, the vice president of marketing is stymied in creating an integrated marketing mix. Integrated marketing takes place on two levels. First, the various

marketing functions-sales force, advertising, customer service, product management, marketing research-must work together. Too often the

sales force thinks product managers set prices or sale quotas "too high"; or the advertising director and a brand manager all not agree on an advertising campaign. All these marketing functions must be co-or-

dinated from the customer's point of view. Second, marketing must be embraced by the other departments; they must

also "think customer." According to David Packard of Hewlett-Packard: "Marketing is far too important to be left only to the marketing department!" Marketing is not a department so much as a company wide orientation. Xerox goes so far as to include in every job description an explanation of how that job affects the customer. Xerox factory

managers know that visits to the factory can help sell a potential customer if the factory is clean and efficient. Xerox accountants know that

customer attitudes are affected by Xeroxs billing accuracy and promptness in returning calls. To foster teamwork among all departments, the company carries out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company. Internal marketing is the task of hiring, training, and motivating able employees who want to serve customers well. In fact, internal marketing must precede external marketing. It makes no sense to promise excellent service before the company's staff is ready to provide it.

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Profitability The ultimate purpose of the marketing concept is to help organizations achieve their objectives. In the case of private firms, the major objective is profit; in the case of nonprofit and public organizations, it is surviving and attracting enough funds to perform useful work. Private firms should not aim for profits as such but to achieve profits as a consequence of creating superior customer value. A company makes money by satisfying customer needs better than its competitors. Consider Frank Perdue's philosophy: Most companies do not embrace the marketing concept until driven to it by circumstances. Various developments prod them to take the marketing concept to heart: Sales decline: When sales fall, companies panic and look for answers. Today, newspapers are experiencing declining circulation as more people rely on radio, TV, and the Internet for their news. Some publishers now realize that they know little about why people read newspapers. These publishers are commissioning consumer research

and attempting to redesign newspapers to be contemporary, relevant, and interesting to readers. They are also starting Web pages. Slow growth: Slow sales growth leads some companies to search for new markets. They realize they need marketing skill to identify and select new opportunities. Wanting new sources of revenue, like in the case of the m tech developers where they entered in the medium and small size project in the tier two and tier three cities like rewari, sonipat, karnal, jind, jakhal which is totally new area for consumer markets and invested heavily to acquire consumer marketing expertise to perform well in these markets. Changing buying patterns: Many companies operate in markets characterized by rapidly changing customer wants. These companies need more marketing know- how if they are to track buyers' changing values. Now customer demand are the stimulating factor for these companies Increasing competition: Complacent companies may suddenly be attacked by powerful competitors. DLF and ansals was only players

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of the market till 2000 but the sudden boom and the librelized policy of the government on FDI in infrastructure in infrastructure regulated, marketing-naive telephone company until the 1970s, when the government began allowing other companies were jumped in the bandwagon of the real estate bus . no one want to miss that bus to sell their product and services equipment. DLF plunged into the marketing on overseas particularly and hired best marketers it could find to help it compete. Companies in deregulated industries all find it necessary to build up marketing expertise. Increasing marketing expenditures: Companies may find their

expenditures for advertising, research and development, sales promotion, marketing research, and customer service to be poorly done. Management then decides it is time to undertake a serious marketing audit to improve its marketing. In the course of converting to a marketing orientation, a company faces three hurdles: organized resistance, slow learning, and fast forgetting. Some company departments (often manufacturing, finance, and R&D) believe a stronger marketing function threatens their power in the

organization. Initially, the marketing function is seen as one of several equally important functions in a check-and-balance relationship. Lack of demand leads marketers to argue that their function is more important. A few enthusiasts go further and say marketing is the major function of the enterprise, for without customers there would be no company. Enlightened marketers clarify the issue by putting the customer rather than marketing at the center of the company. They argue for a customer orientation in which all functions work together to respond to, serve, and satisfy. THE SOCIETAL MARKETING CONCEPT Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Are companies that do an excellent job of satisfying consumer wants necessarily acting in the best long run interests of consumers and society? The marketing concept sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare.
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Consider the following criticism: The recent adopting of land by reliance group(ADAG) for preparing the SEZ in Delhi and NCR had come under serious criticism because of unethical acquisition of farm land similarly the land acquire by the ansals in manaser had the problem with some group to not having all relevant land transaction paper from the farmer and land owner make the sense that these companies are doing some unethical business In satisfying

consumer wants, these companies may be hurting ethical code of conduct and loosing trust from the mind of the customer . Situations like this one call for a new term that enlarges the marketing concept. Among those suggested are 'humanistic marketing" and

"ecological marketing." We propose calling it the societal marketing concept. The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and

the society's well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often conflicting criteria of company profits, consumer want satisfaction, and public interest. Yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept. In recent past ansals have started various educational institute in various part of the countries HOW BUSINESS AND MARKETING ARE CHANGING We can say with some confidence that 'the marketplace isn't what it used to be. It is changing radically as a result of major societal forces such as technological advances globalization, and deregulation. forces have created new behaviors challenges: Customers increasingly expect higher quality and service and some customization They perceive fewer real product differences and show less brand loyalty They cab obtain extensive product information from the Internet and other sources, peel ting them to shop more intelligently. These major

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They are showing greater price sensitive their search for value. Brand manufacturers are facing intense competition from domestic and foreign brands, which is resulting in rising promotion costs and shrinking profit margins. They are being further buffeted by powerful retailers who command limited shelf space and are putting out their own store brands in competition with national brands. Store-based retailers are suffering from an over saturation of retailing. Small retailers are succumbing to the growing power of giant retailers and "category killers.' Store-based retailers are facing growing competition from catalog houses; direct-mail firms; newspaper, magazine, and TV direct-to-customer ads; home shopping TV; and the Internet. As a result, they are experiencing shrinking margins. In

response, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing an 'experience" rather than a product assortment. COMPANY RESPONSES AND ADJUSTMENTS Companies are doing a lot of soul-searching, and many highly respected

companies are changing in a number of ways. Here are some current trends: Re-engineering : From focusing on functional departments to reorganizing by key processes, each managed by multidiscipline teams. Outsourcing : From making everything inside the company to buying more goods and services from outside if they can be obtained cheaper and better. A few companies are moving toward outsourcing

everything, making them virtual companies owning very few assets and, therefore, earning extraordinary rates of return. E-commerce : From attracting customers to stores and having salespeople call on offices to making virtually all products available on the Internet. Consumers can access pictures of products, read the specs, shop among on-line vendors for the best prices and terms, and click to order and pay. Business-to-business purchasing is growing fast on the Internet: Purchasing agents can use bookmarked Web sites to shop for routine items. Personal selling can increasingly be

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conducted electronically, with buyer and seller seeing each other on their computer screens in real time. Benchmarking : From relying on self-improvement to studying "worldclass performers' and adopting "best practices." Also going to six sigma Alliances: From trying to win alone to forming networks of partner firms. Partner-suppliers : From using many suppliers to using fewer but more reliable suppliers who work closely in a 'partnership" relationship with the company. Market-centered: From organizing by products to organizing by market segment. Global and local : From being local to being both global and local. Decentralized : From being managed from the top to encouraging more initiative and "entrepreneurship' at the local level.

MARKETER RESPONSES AND ADJUSTMENTS

Marketers also are rethinking their philosophies, concepts, and tools. Here are the major marketing themes as the millennium approaches: Relationship marketing : From focusing on transactions to building long-term, profitable customer relationships. Companies focus on

their most profitable customers, products, and channels. Customer lifetime value: From making a profit on each sale to making profits by managing customer lifetime value. Some companies offer to deliver a constantly needed product on a regular basis at a lower price per unit because they will en- the customer's business for a longer period.. Target marketing : From selling to everyone to trying to be the best firm serving well-defined target markets. Target marketing is being facilitated by the proliferation of special-interest magazines, TV channels, and Internet newsgroups. Individualization : From selling the same offer in the same way to

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everyone in the target market to individualizing and customizing messages and offerings. Customers will be able to design their own product features on the company's Web page. Customer database: From collecting sales data to building a rich data warehouse information about individual customers' purchases, preferences, demographics, and profitability. Companies can 'datamine" their proprietary databases to detect different customer need clusters and make differentiated offerings to each cluster. Integrated marketing communications: From heavy reliance on one communication tool such as advertising or sales force to blending several tools to deliver a consistent brand image to customers at every brand contact. Channels as partners : From thinking of intermediaries as customers to treating them as partners in delivering value to final customers .in real estate business brokers are the channel partner Model-based decision making: From making decisions on intuition or slim data to basing decisions on models and facts on how the

marketplace works. In recent years, some have questioned whether the marketing concept is an appropriate philosophy in a world faced with major demographic and environmental challenges. The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being. The concept calls upon

marketers to balance three considerations: company profits, consumer want satisfaction, and public interest Therefore relationship marketing is the crux of real estate marketing Relationship marketing is one of the hottest trends in marketing today. Experts have defined the term in many ways-but the bottom line is always getting to know your customers (clients, publics, etc.) better so you can meet their wants and needs better."

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OBJECTIVE OF THE STUDY

To study the fastest real estate growth To investigate the region behind the growth To evaluate the role of the real estate investor To conclude the role of government.

RESEARCH METHODOLOGY
SAMPLING METHOD Stratified method of sampling was used for face-to-face survey and the rest of the information was collected through telephonic conversations. SAMPLE SIZE People living in New Delhi and NCR Housing and Society Complexes, in Noida housing complexes and in Ghaziabad (Indirapuram) Housing complexes were surveyed. Total Number of people surveyed was: 100 Sales Manager of under-construction Housing Complexes were also surveyed to know the degree of importance of various factors that people consider while purchasing property, from developers viewpoint. DATA COLLECTION METHOD Data was collected by using primary as well as secondary methods of data collection. Primary Method 1) Face to Face interview 2) Questionnaires 3) Telephonic Survey

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4) Survey through E-Mail

Secondary Method 1) Magazines on Property 2) Internet sites on Property 3) Internet websites of popular property developers of India

PROBLEMS ENCOUNTERED DURING THE SURVEY

Denial of permission to conduct survey in PVR shopping mall and few housing complexes like DLF Belvedere Park, Purles Omaxe, etc.

Travelling to far-off places from Delhi everyday.

Analyzing the perception of people about different cities of NCR was little difficult as some respondents didnt have much knowledge about Ghaziabad and Faridabad.

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ANALYSIS

Perception of people about the cities of NCR

Locatio Business Quality of n Opportunity living New Delhi and NCR Noida Greater Noida Faridabad Ghaziabad 2 20 8 16 35 14 15 10 10 45 25 25 10 40 25

Law and Infrastructural Order Development 45 25

35 27

18 10 10

20 2 8

50 45 40 35 30 25 20 15 10 5 0 Location Business Opportunity Noida Quality of living Greater Noida Law and Order Infrastructural Development Faridabad Ghaziabad

Gurgaon

1. New Delhi and NCR buildings stand tall in each and every parameter. New Delhi and NCR tops in all the parameters among New Delhi and NCR respondents. 2. Though in case of Infrastructural Development Greater Noida and Noida are also ranked well by the New Delhi and NCR residents. Probably the credit goes to DND flyover. 3. Location wise, people of New Delhi and NCR feel only New Delhi and NCR and Noida are good in the entire NCR as Greater Noida, Faridabad and Ghaziabad could fetch only 1, 2 and 1

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favourable response out of total 100 responses.

First Pull to choose the Housing Complex

Brand name 46 Advertisements Location Affordability 10 55 72

80 70 60 50 40 30 20 10 0 Brand name Advertisements Location Affordability

1. The basic reason for people buying property in New Delhi and NCR in mass scale is its locational advantage. It shares border with the Capital of India. Moreover huge employment generating BPO companies are located in New Delhi and NCR. Many Reputed schools and colleges have also come up in New Delhi and NCR. Some of Indias biggest shopping malls having shops of
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international brands as well as famous national brands are also situated here. 2. Second major factor which attracted people to buy property in New Delhi and NCR was affordability. Developers realizing that most of the people shifting to New Delhi and NCR will be from middle class society they constructed big towers with numerous reasonable flats. Since the price of the property kept by the developers suited the pockets of buyers they were able to buy it without any financial problem.

3. Third major factor was brand name. According to the survey it was concluded as for many respondents brand name was the prime reason for which they bought the property. In New Delhi and NCR Housing Complexes have been constructed by popular and leading property developers of India like Omaxe, DLF, Ansals, Unitech Etc. 4. Only small percentage of the total respondents feel that it was advertisements which made them buy the property. Advertisements can actually put the name of the property in the mind of the buyer but no one actually buys the property only on the basis of advertisements. Thus it will be wrong to say that advertisements are useless since they do help in selling though not

directly.

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Major Reasons for Shifting

90 80 70 Number of people 60 50 40 30 20 10 0

Major reasons for shifting

Quality of Better Reasons More space No. Of people Reasons No. Of
more space

Better

Healthy

Increase in

constructio n 11 Others 26

Location 84 Proximity to

Facilities environment living status 54 43 38 Investment

Investment

46 Lack of facilities

Workplace Job transfer Own house

Prox. to workplace Increase in living status Quaity construction Job transfer Own house

Healthy environment

people

18

58

Lack of facilities

Better Facilities

Better Location

10

42

11

Reasons

Others

1. Among various reasons better location is the most important

reason for the people to shift to New Delhi and NCR Housing and Society Complexes. Why location is most important has become apparent till now.
2. Proximity to Workplace and Better Facilities are close second and

third most important reasons. Proximity to Workplace may become the most important reason in few years time as industry migration to New Delhi and NCR is happening quickly. All the international brands are preferring New Delhi and NCR over Delhi for their regional office. Moreover people in need of better facilities like water availability, Power Backup, Safety and security, etc also prefer to shift to New Delhi and NCR as Housing complexes of New Delhi and NCR provide all these facilities.
3. Need for more space, Need for Healthy Environment, Need for

Own House and Increase in Living Status can be considered as other major factors for people shifting to New Delhi and NCR Housing Complexes.
4. People also purchased property in New Delhi and NCR for

investment purpose. This reason may not be seen in such a large number in any other city of NCR. Its so because people consider investment in property in New Delhi and NCR as a very safe bet and expect high return on Investment.

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CONCLUSION
1. The major external factors which people consider while purchasing

the property are Price, Availability of loan and Proximity to workplace. 2. The major In-Locality factors which people consider while purchasing the property are Quality of construction, Availability of water and Pollution-free environment 3. Perception of people about different cities of NCR Location wise New Delhi and NCR and Noida are adjudged the best by the respondents Business opportunity wise New Delhi and NCR due to the mass presence of BPO company and offices of MNCs and Noida and faridabad due to its proximity to Delhi are consider good by the majority of respondents. In Quality of living again New Delhi and NCR and Noida leads the pack but out of the two New Delhi and NCR is better due to the existence of Higher and upper-middle class people in large number. In Law and Order all the places are bad as per the respondents but out of the five New Delhi and NCR is the best. As far as infrastructure development is concerned Greater Noida enjoys good reputation among the respondents of all the three cities. 4. In totality, both Location as well as Affordability together account for more than 95 % of the total responses. 5. In New Delhi and NCR major reasons other than affordability and location, to purchase the property were proximity to workplace and
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healthy environment.

RECOMMENDATIONS
The following recommendations are made by this paper Due to high prices the lower income group is not able to purchase the land, so govt. should take measures to protect the lower income group. The agriculture land covered into the commercial and residential purpose. But the population is also increasing day by day. So govt. should steps for the same. The investors should analyze the type of land in which they are going to invest and the potential returns from it. Privatization of Airports and ports needs to be speed up. There is a lack of proper data and management of the real estate sector so govt. should take the corrective steps in this regard so that the proper estimation and management of the real estate can be made possible. Commonwealth is scheduled for 2010. Hotels, sport stadiums and other infrastructure to have successful games need to be expedited. This is another great opportunity for foreign developers and investors to step in India. Thus more and more encouragement should be given to foreign investors. Stamp duty is extremely high and must be rationalized and brought down to 2-3% as per global practice, which is now in India varies from 13-14%. Due to lot of investment avenues in real estate in India, fraud cases are also increasing day by day like in Delhi deconstruction of buildings. Thus careful measures and laws should be enacted to deal with these types of

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situations.

ANNEXURE
Questionnaire
Name_____________________________ Household income per annum: Below 3 lac 3-5 lac 5-8 lac Rental above 8 lac

Self-owned property

If rental, have you invested in some other housing complex: Yes No Duration of stay_________________ Size of family

____________________ No. of cars owned_____ Types of cars Low segment Mid Luxury

1. What factor was the first pull to choose this housing complex Brand name of developer Location Attractive and frequent advertisement Affordability

2. To what extent do the following factors influence your choice of a housing complex: Price Range Connectivity to Public Transport Proximity to Work Place Availability of loan Easy flexible Payment Plan Rate of interest Resale value Clear title of property Proximity to school Proximity to hospitals Proximity to Entertainment centers 3. To what extent do the following in locating factors influence your choice of a housing

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 Peaceful locality Pollution free Environment Population/Occupancy Quality Of Construction Maintenance Suitability Of Income Type Utilisation Of Space Water availability Power back up Safety- Security Recreational/Sports Complex Car Parking Club membership 4. Your previous residence was a: (mention if rental Yes No) Developer housing complex Society flat (DDA, SFS etc) Independent house Others

5. Specify the previous residence mentioned above:_____________

6. What were the reasons to shift from previous residence: Need for more spaces Need for better facilities Increase in living status Need for better location Need for healthy environment Want for Quality Construction

Lack of water and power (in previous locality) Lack of recreation (Clubs, Cinemas, Sports Complex) others 7. Are you planning to sell current property (move out in case of rental): Yes No

8. The property is self-owned Rental 9. What type of property are you shifting into: Developer housing complex (Unitech, DLF etc.) Independent house Society flat (DDA, SFS etc.) others 10. when are you planning to shift: 0-3 months more than 3-6 months Others 3-6 months 6-12 months

11. Where are you planning to shift into: Gurgaon Noida Greater Noida

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 Ghaziabad

Faridabad

Delhi

Others

12. Which of the following are the reasons for shifting residence: Need for more spaces Need for better location Need for healthy environment Need for better facilities Want for appealing construction Increase in status of living Lack of recreation Lack of Water and Power Others: 13. Rank the cities on the following parameters from 1-5 Location Ghaziabad New Delhi and NCR Noida Greater Noida Faridabad Ghaziabad Gurgaon Noida Greater Noida Faridabad

Location Business Hub Quality of Living Law and Order Infrastructural

Development 14. If you sell this property what will be the expected return: Loss No returns Low returns Medium returns High returns

___________________________________________________________ _______ All information will be kept confidential. The above data is collected is for the purpose of market study only. Place: ______________ Developers: ___________ ___________ House Complex: ___________________ Price: _________ Type of flat:

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BIBLIOGRAPHY
www.ansalspropertiesltd.com

www.realestatencr.com www.estatedeveloper.com www.indiaproperty.com Business Standard Times Property HT Property International Real Estate summit Hong Kong report India Today Buyers Guide November 2004 Edition