QUESTIONAIRE MOBILE PHONE 1.

Do you own a Mobile Phone a) YES b) NO

2. If No, are you planning to purchase a Mobile phone in next Six Months a) YES b) NO

3. Which Brand comes to your mind first when you think of Mobile phones, please enter brands in the sequence of awareness 1 __________ 2 ___________ 3___________ 4 ___________ 5___________ 6____________ 4. Which Brand are you using

1. Nokia

2. Sony

3. Samsung

4. Apple

5. BlackBerry

6.

LG

7. Chinese

8. Micromax

9. Other ___________

5. Which Important factor you will consider when you plan to buy a mobile phone Please rate on a scale of 5 points ( 1 for most important/satisfactory and 7 for least important/satisfactory ) Importance Satisfaction

a) Looks (size, weight)

b) Features (touch screen, cam, radio etc)

c) Battery life

d) User friendliness e) Warranty/ guarantee f) Brand name

g) Memory Storage

6. Where do you use a mobile phone the most?

Office

Parties/meetings

Home

Travel

College

Everywhere

7. According to you which is the most Important feature a phone must have ?Please rate in the order of preference( 1-Very unimportant ;2-Unimportant;3-Not Sure;4-Important;5-Very Imporatnt)

a) Radio b) Mp3 Player c) Camera

d) Good Sound

e) Internet Connectivity(Wap)

f) Wifi Connectivity

g) Video player

h) Long lasting battery

8. Factor Analysis (1-Strongly Disagree;2-Disagree;3-Dont Know;4-Agree;5-Strongly Agree)

I. II.

Mobile phone should have a Music player and Media Player Mobile Phone must have a Camera

III. IV.

Mobile phone must have a Radio Branded mobile phones are always priced high

V. VI.

I always carry by Mobile phone with me

Celebrity endorsement affects buying decision

VII.

Mobile should have Wi Fi Connectivity

VIII. Touch screen mobile is preferable

IX. X.

Mobile should have Video Conferencing Facility

Mobile should be available in attractive colors

XI. XII.

Mobile should have dual sim facility

USB charging facility should be available

XIII.

Mobile should be light in weight

9. Lifestyle Questions (1-Strongly Disagree;2-Disagree;3-Dont Know;4-Agree;5-Strongly Agree)

a) I only buy one brand of Mobile _____ b) Discounts and schemes are a definite incentive to buy mobile. ______ c) I would not be interested in a new brand of mobile _______ d) I frequently try new brands of mobile. _______ e) I frequently go out for dinner/lunch _______ f) I think car is a necessity rather than a luxury ________

g) I dont like using public transport ________ h) I prefer watching only English movies ________ i) I like to eat at expensive restaurants/hotels ________

j)

I like to wear only branded clothes _________

k) I like using branded accessories (bags, watches) ________ l) I shop only at branded/ exclusive outlets _______

m) I am a fashion conscious individual ________ n) I prefer paying by credit card rather than by cash ________ o) I go out partying/clubbing often _________ p) I frequently go out on weekends ________ q) I travel abroad for a vacation once a year ________ r) I travel by air for holidays _______ s) I own the latest electronic gadgets (mobiles, iPods) _______ t) I prefer writing an email rather than a letter _________ u) I like to go to a gymnasium and keep myself fit and healthy _______ v) Mobile phone is a Status Symbol _________

10. Rate the following Features for the mentioned Brand (1 Very poor; 2- Poor; 3- Average; 4 Good; 5 Very Good) FEATURES/ BRANDS Looks Features Battery Life User Friendliness Warranty Service Memory Price NOKIA SONY ERICCSON BLACKBERRY LG MICROMAX SAMSUNG

Personal Information 11. AGE a) <15 12. Gender: a) MALE 13. Occupation a)Business b)Service c)Student d)Other _________ b) FEMALE b) 15-25 c)25-30 d) 30+

14. Monthly family income:

10000-30000

30000-50000

50000-100000

100000+