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Specially formulated for eye health, with bioavonoids and antioxidants for nutritional support of the macula, retina, and lens. Lutein helps lter out damaging blue light while DHA supports healthy cell membranes. | Two softgels daily deliver 10 mg Lutein and 200 mg DHA.
Essential fatty acids can improve mood and support central nervous system function. EPA in particular has a powerful effect on stabilizing mood and emotions. This product provides a high EPA to DHA ratio to support improved mood and emotional well-being. | One softgel delivers 500 mg EPA and 70 mg DHA.
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publishers letter
YOUR HEALTH CATEGORY SOURCE
Volume 11 Issue 3
Publisher
John Gibbins
Editor-in-Chief
Olivier Felicio
Art Director
Scott Jordan
Production/Design
Stacy Karjala
Production Coordinator
Elizabeth Valiaho
Contributors
Ron Garant Ashleigh Hampton James Merritt Sylvie Savage Ken Vannucci
President
Olivier Felicio
web Programmer
Sunjoyo Tanto
Sales Assistant
Erin Poredos
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John Gibbins
John Gibbins
Publisher
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editorial board
We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:
Aaron Skelton, BSc (NNS) Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.
Joining Pharmasave has been one of the best business decisions I have ever made
Rosanne Currie, Pharmacist/Co-Owner Lucknow, Walkerton
British Columbia Pharmasave Drugs (Pacific) Ltd. Dave Reston Direct: (604) 575-5730 Alberta Pharmasave Drugs (Western) Ltd. Vinod Thakrar Direct: (403) 255-5022 1-866-308-7779
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www.pharmasave.com
contents
Volume 11 . Issue 3 UP FRONT PUBLISHERS LETTER .........................................................................6 EDITORIAL BOARD ..............................................................................8 CONTRIBUTORS ...............................................................................12 GET THE GOODS ...............................................................................14 SKU REVIEW ........................................................................................16 TOP SELLER .........................................................................................20 NEWS INDUSTRY NEWS ...............................................................................22
64 . RESEARCH NEWS
FEATURES Guiding Lights ....................................................................................26 Wakunaga of America ........................................................................28 COMPANY PROFILE: Montello Inc. ...............................................30 COVER STORY: Giving People What They Want.................................34 Arranged marriage is not a thing of the past ..................................40 Slaying The Dragons........................................................................................42 Niche Out Man, Niche Out .........................................................................44 Safety Update: Synephrine ......................................................................52 INDUSTRY BUZZ: CHFA Montreal ...........................................................58 INDUSTRY BUZZ: Expo West ...................................................................60 Accomplishments & Looking Ahead .......................................................62 END NOTES RESEARCH NEWS ..............................................................................64 MARKETPLACE ...................................................................................70 FAX BACK ............................................................................................73
26 . GUIDING LIGHTS
contributors
ron Garant, a Toronto native, resided and contributed to several music magazines in California and New york before returning home recently. He has written cover stories with artists such as american Idols randy Jackson, and covered countless product reviews, news and profiles. During his music career, ron won a Juno award for best Childrens album.
Ken Vannucci is a Merchandise Manager for London Drugs responsible for OTC, NHP, Vitamins, baby and Grocery. Ken has a passion for retail, has been in retail with London Drugs since he graduated from ubC in 1989 with a bachelor of Commerce specializing in marketing. He has a keen interest in product and package development and the marketing of products with the emphasis on consumerpackaged goods. Ken is from Trail, b.C and is married with two sons. Sylvie Savage is the founder and president of Savage Solutions. In todays fast-paced, ever-changing retail environment, Savage Solutions helps vendors develop and grow their business in large retail banners. The company offers services in 3 functional areas: CONSuLTING, SaLES and aDMINISTraTION. Sylvie has 15 years of experience in strategic selling, including over 5 years of specialization in the natural health industry. Sylvie was born in Montreal and now lives in Toronto.
as a Scientific regulatory associate, ashleigh Hampton is primarily involved in the development of clinical trials and substantiation of health claims for Natural Health Products. Her role at Dicentra includes evaluating clinical trials to support the safety and efficacy of natural health products, compiling detailed safety assessments as well as managing projects and advising our clients on how to facilitate the licensing of their natural health products. ashleigh holds a Masters degree in Pharmacology and Toxicology from Queens university and an Honours bachelor of Medical Sciences with a focus on Pharmacology and Toxicology from the university of Western Ontario.
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sku review
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BEAUTY
by
HELPING YOUR CUSTOMERS BEAUTIFY THEIR SKIN FROM WITHIN
PYCNOGENOL IS ONE OF NATURES MOST POWERFUL ANTIOxIdANTS. ITS HEALTH BENEFITS HAvE BEEN dOCUMENTEd IN MORE THAN 250 SCIENTIFIC PUBLICATIONS ANd 80 CLINICAL TRIALS ANd THESE NUMBERS ARE GROWING.
SKIn cARE
wrinkles
Pycnogenol binds with skin proteins, collagen and elastin, and protects skin from various harmful enzymes helping to rebuild elasticity, essential for a smooth, younger look.
AS AN ACTIvE INGREdIENT IN COMBINATION PROdUCTS OR ON ITS OWN, PYCNOGENOL IS THE GOLd STANdARd. ITS PROvEN, POPULAR, EFFECTIvE, ANd SAFE. WE PROUdLY REMAIN A SCIENCE-BASEd GLOBAL COMPANY dEdICATEd TO GROUNdBREAKING RESEARCH ANd dEvELOPMENT PROGRAMS WITH OUR vALUEd PARTNERS. TOLL-FREE 877.369.9934 TO ORdER NOW, CALL OR vISIT OUR WEBSITE, www.pYcnogEnol.coM
Scar Formation
Several clinical studies have shown that Pycnogenol protects the collagen matrix and increases skin stability during healing.
Suncare
Sunburn is an inflammation caused by free radical induced tissue damage. By neutralizing these free radicals, Pycnogenol helps protect skin from the stress and damage of sunburn and photoaging.
Hyper-pigmentation
Pycnogenol helps promote the glow and reduce over-pigmentation for a more even complexion.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
*For a complete list of scientific research and further information visit our website at www.pycnogenol.com Segger et al., J Dermatolog Treat, 2004 Saliou et al., Free Radic Biol Med, 2001 Ni et al., Phytother Res, 2002 Pycnogenol is a registered trademark of Horphag Research, Ltd and its applications are protected by U.S. patents #5,720,956 and #6,372,266 and other international patents. 2011 Natural Health Science, Inc.
sku review
1. 1. Iron KIds omegas for smart KIds
since 2006 Life science Nutritionals inc and the world Triathlon Corporation have been partners in the development of ironkids nutritional gummy products for kids. This partnership developed out of a shared desire to create a trusted brand of childrens nutritional products that exhibits a strong commitment to a healthy and active lifestyle. ironkids gummies contain all natural flavors, colors and sweeteners, helping parents provide great tasting and guilt-free nutrition for their active children. ironKids Multi-vitamin gummies were designed to help keep your kids healthy and active by provided vitamins that are specially formulated to meet the nutritional needs of active children. ironKids omega-3 gummies support the development of your childs learning skills by supplying over 100 mg of fish oils per serving. Available at True North Nutrion. 1-8000261-4223 For more information, write 124 on the Free info Card on page 73.
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4. ascentas nutrasea+ d 4.
Nutrasea+ D is an omega-3 supplement with added vitamin D3. with a balanced ratio of ePA and DhA combined with 1,000 iu of natural vitamin D3, it is suitable for children, adults and seniors, and is available in an apple-flavour. Ascentas green tea antioxidant gives Nutrasea+ D a fresh twist. For more information, write 127 on the Free info Card on page 73.
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Embracing
Registration Open!
the Journey
For details, write #108 on Free Info Page, page 73.
CACDS | ANNUAL EXECUTIVE EXCHANGE CONFERENCE Sheraton On The Falls | Niagara Falls, Ontario | June 14, 16, 2011
Build new relationships, solidify existing relationships and identify new prospects at the Annual Executive Exchange Conference.
Take advantage of this opportunity -- now aligned with corportate planning cycles Connect with partners and prospects during 39 strategic exchange meetings
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sku review
1. 1. Life Science nutrition
In 2009, Life Science Nutritionals Partnered with the National Basketball Association and their NBAFit program to create NBA AllStar Gummies. Life Science Nutritionals is pleased to partner with NBA since both companies share a passion for creating awareness for the importance of a healthy, active lifestyle. NBA All-Star gummies are great tasting SUGAR-FREE childrens gummies. They do not contain any artificial flavors or colors, nor do they contain any high fructose corn syrup or Aspartame. NBA ALL -STAR Multi-vitamin gummies provide 9 essential vitamins to help support an active lifestyle. They were designed to help keep your kids healthy and active by provided vitamins that are specially formulated to meet the nutritional needs of active children. NBA ALL -STAR Vitamin D gummies help prevent Vitamin D deficiency. Each gummy contains 400 IU of vitamin D. Available at True North Nutrition. 1-800-261 4223 For more information, write 129 on the Free Info Card on page 73.
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Stronger, healthier looking hair with incredible shine after one use.
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PERFORMANCE NATURALS
Our products are guaranteed to perform better than existing syn t h e ti c ( beauty) hai r pro du ct s or your money b a ck .
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514.452.9841 info@msquaredbrands.com
M Brand Management
877.821.6021 info@prestoncosmetics.com
www.prestoncosmetics.com
GRoCeRY
Nutrition house, Mississauga, oN store size: under 1,000sq.ft. Demographics: 40-65 income: $40,000$60,000 whole seeds, salba, 180g Berry Greens, New Chapter, 360g N/A winterwood Natural Food store store size: under 1,000sq.ft. Demographics: 40-65 income: $20,000$40,000 Parsley, sage & Thyme store size: 1,0003,000 sq.ft. Demographics: 40-65 income: $40,000$60,000 old Fashion Foods, Prince Albert, sK store size: 1,000-3,000sq.ft Demographics: 40-65 income: $40,000$60,000 hemp seeds, Green Boy, 454g Gluton Free Pasta, Tinkyada, 565g Flax seed, Green Boy, 1kg Food For Thought, st. Johns, NL store size: 1,000-3,000sq.ft. Demographics: 25-40 income: $40,000$60,000 Nettle Tea, Now, 24 bags Dark Roast Blend Coffee, spitfire, Bulk N/A
Don Valley health Food Ctr Ltd., North York, oN store size: under 1,000sq.ft. Demographics: 40-65 income: $20,000$40,000 Flax, Goldtop, 1lb
FOOD
Apple Cider Vinegar Bragg 1L Coconut oil, heartland, 900 grams N/A
Flax seed, spearville, Coconut oil, Alpha, 1lb pearville, 1lb 475 ml honey, Local Distribution, Bulk Peanut Butter, Local Distribution, Bulk hemp Nuts, Farmers own, 500g Nutritional Yeast, Red star, Bulk
HERBS
omega 3 oil, Nutra sea, 500ml Fish oil, Nutra sea, 500ml Milk Thistle, Trophic, 60 caps
Milk Thistle, Flora, 60 caps st. Johns wort, Now, 90 caps hawthorn, Now, 90 caps
Zyflamend, New Chapter, 60 soft gels oil of oregano, Joy of The Mountains, 30ml holy Basil, New Chapter, 60 soft gels
echinacea, Natures way, 100ml Crown Rich, Natural Factor, 90 caps Metab-herb, Metab-herb, 90 caps Tea Tree oil, Newco, 20ml Alpha Lipoic Night and Day Cream, Newco, 30ml N/A
oil of oregano, hedd wyn, 25ml Milk Thistle, Naca, 100 caps N/A
Labrador Tea, Golden Marias swedish Bough, Bulk Bitters, Flora, 250 ml Peppermint Tea, Golden Bough, Bulk oil of oregano, enerex, 30 ml Pyconogenol, Derma e
PERSONAL CARE
Tree Tea oil, Desert essence, 4fl.oz. haircolour, hair Vita, 135ml N/A
Vitamin e Moisturizing Cream, Derma e, 113g shower/Body wash, Jason, 900ml soap, Kiss My Face, 230g
Tea Tree oil, Jason, Tea Tree oil, Desert 75g essence, 15/30ml Power smile Toothpaste, Jason, 6oz Aloe Vera Deodorant, Jason, 2.5oz Purple K, Fusion, 100 caps Protein shake, sequel, 1020g, Vanilla, Chocolate whey Protein, isoflex, 2lbs
Ayurbedic soaps, Auromere, 1 bar Krill oil, Naturally Nova scotia, 100 caps Pure Castille soap, Dr. Bronners, 16oz
Peppermint and shampoo, Lavendar oil, Golden Carina Bough, 10ml Toothpaste, spry Biotin shampoo, Mill harmonized Creek, 16 fluid oz.
ACTIVE LIFESTYLE
iso whey, interactive, 2lbs Glutamine, ultimate Nutrition, 1kilo Muscle Juice, ultimate Nutrition, 10lbs, Chocolate
Amino Complete, Now, 120 caps Protein Powder, iso Pro, 908g, Vanilla Protein supplement, Mammoth, 2.2kg
whey Protein, Progressive, All flavours Breezer, Progressive, Mango Vega Products, sequal, All sizes
N/A
whey Powder, Grain Process, Bulk Protein Powder, Grain Process, Bulk N/A
N/A
N/A
N/A
VITAMINS/ SUPPLEMENTS
iron supplement, salus, 500ml silicea, hubner,500ml Vitamin C, ester C, 150 caps
Multi Vitamins, Natural Factors, 90 tabs easy Multi, Platinum, 60 caps iron Free Vitamins, Natural Factors, 90 tabs
Active easy Multi Plus, Platinum, 60 caps iron Free Multi Vitamins, Nutrition house, 186 caps every Mans/ womans one Daily, New Chapter, 30 tabs omega swirls, Bar Leans, 454g Multi Vitamins, Garden of Life, 120 caps N/A
Vitamin C, Flora, 1000mg Liquid iron, salus, 250ml CinnaMax, sisu, 60 caps
ultimate Flora, Renew Life, 30 super Critical omega, Renew Life, 30 stressential for women, Platinum, 60
Liquid iron, salus, 500ml Formula 100, Nikolic, 120 caps Croma Cin, health First, 28 caps
NEW PRODUCTS
N/A
N/A
Lotion/Body wash, Leaf source Green Beaver, 325ml Loose Leaf Tea Glass, Libre, 290ml AlliMax, 30 caps
N/A N/A
sprouting seeds, sprout Master, Bulk Dark and Light Chocolates, Ambriel, 100g N/A
N/A
Want your store to be included in the Review? FIll In & Fax tHe FoRm on page 72
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N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
hawthorne, A. Vogel, 50ml Kelp, Natures way, 100 caps Anti-Viral echinamide, Natural Factors, 100ml Fragrance Free shampoo, Jason, 16oz Moisturizing Cream, silver soul, 4/8oz hairspray, head organics, 8oz
Milk Thistle, Natural Factors, 90 caps Black elderberry, Natures way, 60 caps Rhodiola, Natures way, 90 caps
Chondroitin, webber Naturals, 120 caps Glucosamine, webber Naturals, 120 caps Cranberry Complex, Jamieson, 500mg incontinence Pads, Tena, Assorted oral health, All Brands, Assorted sizes N/A
echinacea, sisu, 100 caps evening Primrose oil, Jamieson, 90 caps Digestive enzymes, Albi, 100 caps Lip Moisturizer, Carmex, 4.25g Kiwi shampoo, Down under Naturals, 50ml hair Colour, Limage, 1 kit
Glucosamine, swiss herbal, 120 caps echinacea, swiss herbal, 100 caps
hand Moisturizer, Kiss My Face, 3oz Tea Tree soap, soap works, 1 bar oatmeal soap, soap works, 1 bar
Castille soap, Dr. Bronners, 8oz shampoo, Avalon, 250ml Lip Balm, Burts Bees, 15 oz
N/A N/A
shampoo and Conditioner, Pantene Pro V, 375ml Fructis shampoo and Conditioner, Garnier, 384ml N/A
Body wash, Burts Bees, 12oz Lip Balm, Burts Bees, .15oz
N/A
N/A
whey Factors, Natural Factors, 1kg slim styles, Natural Factors, 800g N/A
Protein Powder, Grain Process, Bulk whey Powder, Grain Process, Bulk N/A
whey Protein, Vega, 1kg L-Glutamine, Natural Factors, 90 tabs Vega sport, Vega, 500mg
Meal Replacement, ensure, 237ml energy Drinks, Boost, 237ml, Vanilla, Chocolate, strawberry N/A
Lean whey Protein, Prairie Naturals, 908g high Protein Meal Replacement, ensure, 235ml
N/A
whey Protein, webber Naturals, 2lbs energy Drinks, Boost, 8oz, Chocolate N/A
N/A
N/A
N/A
N/A
omega 3, Natural Factors, 120 tabs Multi Vitamins, Natural Factors, 180 tabs Calcium Magnesium with D, Natural Factors, 180 tabs
Vitamin C, Natural Factors, 90 caps Multi Vitamins, Natural Factors, 90 caps Glucosamine, Natural Factors, 90 caps
every woman, New Chapters, 90 tabs every Man, New Chapters, 90 tabs Multi Vitamin, AoR, 369g
Vitamin D, well Quest, 100 caps Calcium, well Quest, 100 caps Vitamin C, Jamieson, 90 caps
Vitamin e, seroyal, 100 caps Vitamin D, seroyal, 100 caps Calcium, seroyal, 100 caps
Calcium 500 with Vitamin D, Rexall, 200 caps Complex 50 with Vitamin D, Rexall, 90 caps
Vitamin C, Jamieson, 100 caps Vitamin D, Jamieson, 100 caps Vita Vim, Jamieson, 100 caps
Vitamin D 1000 i.u., Vitamin B Complex, Rexall, 100 caps Jamieson, 90 caps
Mineral Gel, silver soul, 30ml/60ml Night Rejuvenating Cream, silver soul, 30ml/60ml Day Rejuvenating Cream, silver soul, 30ml/60ml
N/A N/A
N/A
Angels, willow Tree, Assorted hazel wood Bracelets, Pur Noisetier, Assorted scented Candles, Country home, Assorted
Marine Phytoplankton, uMAC, 500mg omega 3, Now, 100 caps Graviola, Now, 500mg
N/A
N/A
N/A
N/A
N/A
N/A
The Top selling producTs in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level. *demographics: store owners estimated primary demographic
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industry news
Higgins Cohn Brand Management Appoints Director of Key Account
Corrie Henneberry has been appointed to the position of Director of Key Account Eastern Canada. HCBM said, Corrie brings with her a wealth of experience managing FDM accounts in the personal care and natural products categories. She is an excellent t for our growing organization and is already proving to be an enormous asset to our company and the brands that we represent. HCBM specializes in complete management of the Canadian market for natural and specialty food product manufacturers. Corrie can be contacted at (905) 856-8252 ext. 240.
chocolate and 35% said tea. Only 8% of the respondents were aware of coffees antioxidant benets.
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industry news
News from Expo West
The Natural Products Expo West 2011 hosted its largest number of exhibits 3,533 and more than 58,000 industry members at the Anaheim, California event. Industry Award Winners from Canada Higgins Cohn Brand Management were the winners of: Royal Pacic Foods/The Ginger People Broker of the Year National/International Business Boulder Canyon Natural Foods Broker of the Year North America Kiss My Face Broker Rep of the Year for North America Presented to Cristina DAddario, Account Manager for Higgins Cohn Brand Management by John Reppucci of Kiss My Face.
reduced calorie consumption, increased physical activity, and consumption of more healthy foods like vegetables, fruits, whole grains, fat-free and low-fat dairy products and seafood, and less consumption of sodium, saturated and transfats, added sugars and rened grains. Additional consumer-friendly advice and tools, including a next generation Food Pyramid will be released in the coming months.
but not placebo, raised both plasma and erythrocyte GPx activities. They also found that selenium glycinate, but again not placebo, lowered the cancer risk marker of serum PSA. They also pointed out that reducing a marker of prostate cancer doesnt necessarily mean a reduction in cancer risk. In related news, a seleniumenriched garlic product from Sabinsa Corp. is now available in the U.S. SelenoForce contains 1,000ppm selenium in a bioavailable organic form, in a base of natural garlic powder.
release providing summary disclosure of the listing and any related transaction is expected at the time of the listing. Acasti Pharma is developing a product portfolio of proprietary novel long-chain omega-3 phospholipids and is focusing initially on treatments for chronic cardiovascular conditions within the overthe-counter, medical food and prescription drug markets.
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industry news
deflated in the drugstore business due to government regulatory changes and general merchandise resorted to heavy promotions to clear items out in the holiday quarter. earnings for the fourth quarter ended January 1 fell to $151 million from $165 million in the same period the year earlier. Further investments in iT are expected to lower operating income by about $135 million compared to 2010. The companys apparel line, Joe Fresh, performed strongly in the fourth quarter and is closing in on a goal to post $1 billion in annual sales. how well it does opening its first four non-Canadian stores, especially the New York City market, remains to be seen. Generally, the [retailers] that do well (in the u.s.) have a very good consumer proposition and a very good management team. growth in the u.s. and plans to open as many as forty smaller units this year. sections for fresh produce, refrigerated foods and frozen items will go down one side and along the back of the express store, which will have about a dozen aisles and three or four checkout counters, and include around seventy-five parking spaces, as opposed to the as many as eight hundred for supercentres. pressure on any one resource, says Marc st-onge, president of Ascenta. wild squid contains 35% more ePA+DhA than salmon and 100% more than krill. using parts of the squid not used for the calamari industry achieves maximum utilization of this resource, and the eco-friendly catch method has no impact on the marine environment. Nutrasea DhA contains the highest quality natural ingredients and uses a unique green tea antioxidant to protect against oxidation, ensuring that the product retains its taste through the entire shelf life. Based in Dartmouth, Nova scotia, Ascenta develops, produces and markets omega-3 supplements for human and animal health. its human products under the Nutrasea and NutraVege brand dominate the Canadian market with a 43% share. Ascenta products are sold throughout North America, europe and Asia. demonstrated the safety and efficacy of the product in addressing symptoms and in improving various physical activities, as measured by VAs and woMAC scores. in other news, BioCell Collagen ii was affirmed status of GRAs (Generally Recongnized As safe), verifying that it is safe for use in conventional foods and beverages. VP suhail ishaq commented, The GRAs affirmation of BioCell Collagen ii represents another positive milestone for the company allowing our safe ingredient to now be incorporated into a range of foods with valueadded health functionality. The company was also recently awarded the Frost & sullivan Best Practices in Customer Value enhancement of the Year Award. The BioCell Collagen ii supplement combines collagen type ii, chondroitin sulfate, and hyaluronic acid that is reduced to highly-bioavailable, very low molecular weight forms due to its patented hydrolysis process.
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feature
Guiding Lights
New rules for Product of Canada and Made in Canada.
By Jessica uniac
26
feature
If a product does not meet the criteria, the Bureau recommends using more specific terms to reflect the activities that took place in Canada, e.g. Assembled in Canada with foreign parts.
o ensure truth in advertising and to provide manufacturers, importers and retailers with guidance, the Competition Bureau has introduced new enforcement guidelines relating to Product of Canada and Made in Canada claims applicable to non-food products. The guidelines that came into effect on July 1, 2010, supersede the former guide to Made in Canada claims, and describe the Bureaus approach to assessing claims under the false or misleading representation provisions of the Competition Act, the Consumer Packaging and Labelling Act (with respect to non-food products only) and the Textile Labelling Act. The publication of the new guidelines is a clear signal that territorial source of origin claims should be revisited and reexamined in order to avoid attracting scrutiny from the Bureau and to avoid potential consumer complaints. The Acts administered by the Bureau prohibit the making of false or misleading representations. Therefore, when a business makes a Product of Canada or Made in Canada claim, it should do so in accordance with the guidelines. The Bureau relies on the guidelines in determining whether to investigate a consumer claim or to undertake appropriate enforcement action for noncompliance. The new guidelines create a clear distinction between Product of Canada and Made in Canada claims. In order to be identified as a Product of Canada, items must satisfy two conditions. First, the last substantial transformation of the goods must have occurred in Canada. Secondly, at least 98 per cent of the total direct costs of producing or manufacturing the goods must have been incurred in Canada. The requirements for a Made in Canada claim are less stringent, and must conform to three conditions. First, as in a Product of Canada claim, the last substantial transformation of the goods must have occurred in Canada. Secondly, at least 51 per cent of the total direct costs of producing or manufacturing the
good must have been incurred in Canada. Finally, the Made in Canada representation must be accompanied by a qualifying statement, such as Made in Canada with 60 per cent Canadian content and 40 per cent imported content. If a product does not meet the criteria, the Bureau recommends using more specific terms to reflect the activities that took place in Canada, e.g. Assembled in Canada with foreign parts. General terms such as produced or manufactured are discouraged as they are likely to be understood by consumers as synonymous with Made in Canada. When determining whether a Product of Canada or Made in Canada declaration has been made, even if these exact words are not used, the Bureau will look at the general impression conveyed by the representation. The Bureau will also consider any visual elements (e.g. flag representations or colour schemes), illustrations and implied claims that may alter the plain meaning of the words. If the Bureau finds that a territorial source of origin representation is materially false or misleading, several avenues of enforcement are available, including administrative monetary penalties, restitution and prohibition orders, publication corrective notices or criminal prosecution. The enforcement of the misleading advertising provisions of the Competition Act also give rise to a civil right of action in certain circumstances, exposing manufacturers, importers and retailers to direct consumer litigation and potential class action claims. Those selling or advertising products in Canada should revisit packaging and marketing materials as well as current inventories of product in order to consider appropriate changes to comply with the guidelines, including the over-stickering of inventory not already sold to the market.
27
feature
Wakunaga of America
Celebrating the opening of their new facility.
By Ron Garant
ased in Mission Viejo, in Orange County, California, Wakunaga of America has opened a new 53,000 sq. ft. manufacturing facility in Mira Loma, in nearby Riverside County. The new plant sits beside the companys existing garlic-aging operations and offices, and will provide expanded production/distribution capacities, laboratories and quality control, packaging, shipping and storage areas. Administration (sales, marketing, R&D, Accounting, Finance, Legal and Human Resources) will remain at the Mission Viejo office. A subsidiary of Japans Wakunaga Pharmaceutical Company, the American company is among the worlds largest suppliers of garlic extract, medicinal herbal supplements, probiotics and other nutritional products. Most of their supplements focus on benefitting the immune system and cardiovascular health. Under the brand name Kyolic (kyo means strength in Japanese), some of the companys best sellers include its Aged Garlic Extract line, Dophilus Probiotics and Kyo-Green, as well as its Moducare brands. With more and more people taking preventative supplements with regard to their overall health, Wakunaga of Americas president and CEO Kenro Nakamura stated, We have been growing so steadily in the last ten years that we had to expand our operational capabilities to meet consumer demand for our products, especially our Kyolic Aged Garlic Extract. Our customers know that our thoroughly researched and tested products will improve their quality of life, and our more than ten percent sales growth during the last few years, in what has been a very challenging economy, is a vivid testament to the effectiveness of our products and our customers trust. The new facility was completed last fall and an official opening ceremony was held this past January 27th, with over 250 guests in attendance. The celebration began with the Japanese and U.S. anthems, and included a sake-barrel- breaking ritual, after which guests were invited to share a drink. Riverside County Foreign Trade Commissioner Tom Freeman was delighted with
the new facility and said, (Wakunaga of America) is hiring local workers, investing in Riverside County and is able to export to 40+ nations from the county. Nakamura introduced a table of seven recently hired employees and said, They are all very honest and diligent and working very hard. Well hire more in the near future. Chief sales officer Albert Dahbour indicated that approximately twenty-three employees would be transferred to Mira Loma from the Mission Viejo headquarters. The company intends to grow to a work force of one or two hundred this year. Wakunaga Pharmaceutical was formed by a banker, Mr. Manji Wakunaga and a scientist, Dr. Eugene Schnell, in 1955 in Osaka, Japan. Shortly thereafter, Dr. Schnell developed an aging extraction process for garlic, which resulted in their Aged Garlic Extract preparation. Wakunaga of America was formed in 1972 by Manji Wakunaga and his son, Gisuke Wakunaga. Both firms keenly recognize the social responsibility of companies engaged in manufacturing pharmaceuticals and nutritional and herbal supplements. It is our continuing mission to promote good health throughout the world. In Canada, Wakunagas brands (Kyolic, Kyo-Green and KyoDophilus) are distributed by Purity Life Health Products, a SunOpta Company. Kyolic has been available in Canada since 1978 and is the most trusted and clinically-proven natural health supplement for cardiovascular health in Canada. The Kyolic brand is currently undergoing a label upgrade based on consumer research to better highlight its cardiovascular benefits. Watch for the new Kyolic look hitting retailer shelves in March. Wakunaga continues to invest into probiotic and cardiovascular research from around the world. Kyolic is currently completing a study on Irritable Bowel Syndrome at the Canadian College of Naturopathic Medicine to further support Kyo-dophilus benefits for IBS.
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company profile
Monfitello Inc.
By Ron Garant
pecializing in the packaging of food products in tubes, Monfitello is the food division and sister company of Montebello Packaging, a leading supplier of aluminum and laminate tubes for the pharmaceutical, industrial, and cosmetic industry. The establishment of Monfitello makes it the first and only Canadian manufacturer of food and beverage products in tubes. In addition, Monfitello is the founder and Canadian distributor of Intuition add-to-water herbal drink concentrates. Relatively new to the North American market, tube-packaged food has been popular in Europe, South America and Asia since the 1920s and can be used for numerous food products from condiments such as ketchup, mustard and mayonnaise, to pastes, chocolate and even beverages. Tubes provide convenient and reseal-able packages that retain the products flavour by keeping the air out, and are easy to store. You can forget about can openers and difficult jars no muss, no fuss, you just squeeze out what you need and replace the cap to re-close. Plus, theyre lightweight and shatterproof, and since theyre made of 99.8% pure aluminum, theyre easy and efficient to recycle.
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company profile
Todays busy lifestyle and environmental concerns create the perfect opportunity for Monfitello to introduce this type of packaging and they are actively seeking opportunities to partner with brand owners and retailers to develop new products as well as refresh some classics. Perfect for outdoor activities such as hiking, camping, picnics, etc., they are also great for travelling the 100ml clear laminate tubes meet most airline carry-on restrictions for liquid products and are already retailing at international duty-free shops, including Montreal, Ottawa, Halifax and Winnipeg. The possibilities for foods in tubes are endless: Imagine if you will butter, cheese, pet food, condiments, cooking oil, honey, natural health foods, fruit toppings, beverages and more. Speaking of beverages: Intuition Identifying todays women on-the-go, Intuition was created as an add-to-water mix that offers a variety of health benefits without having to swallow supplements. Utilizing their convenient tubes, its easy to dissolve, easily absorbed into the body and can be mixed with hot, cold or sparkling water. Monfitello teamed up with Natures Formulae Health Products to source herbal ingredients and develop Intuition drink concentrates. Monfitello also partnered with professional mixologists, The Martini Club International Inc. to ensure delicious flavours. Working together with Natures Formulae and The Martini Club, weve successfully created the perfect balance of delicious herbal, healthy blends that taste great, Betty Pilon, president of Monfitello says.
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company profile
Tubes provide convenient and reseal-able packages that retain the products flavour by keeping the air out, and are easy to store.
There are currently two mixes available, My Vitality and My Waistline: My Vitality is a sweet and spicy wild strawberry flavoured caffeine-free concentrate that contains red clover, Korean Ginesing, Siberian ginesing, fo-ti-tien, ginkgo biloba, California poppy, licorice root, Oregon grape, burdock root, Jamaican sarsaparilla, Echinacea and cayenne, to provide balanced energy levels and promote physical and mental vitality. Its low in calories (36), gluten-free with no sugar added. My Waistline offers a tangy lemongrass lemonade flavour that includes appetite suppressing and body cleansing herbs. Its designed to stimulate ones metabolism and facilitate the way the body processes food. Ingredients include St. Johns Wort, Hawthorn berries, plantain leaf, yerbe mat, bladderwrack seaweed, parsley root, dandelion root, guarana seed, fennel seed, cascara bark, hibiscus, papaya leaf, oat tops, black seed, passionflower, cornsilk, valerian root, blue flag root and gymnema. It contains 33 calories per tube. Both mixes are available for purchase in 3-tube packs for $5.99 or 14-tube packs for $24.99 CAD, and additional flavours are planned to be introduced. They are available in health stores across Canada and online at www.drinkintuition.com. Natures Formulae Health Products, of Kelowna B.C., is a progressive Canadian developer and manufacturer of herbal health products, and was founded in 1975 by Barbra Johnston, who holds a Bachelor of Science degree from Brigham-Young University. They produce over 5,000 herbal-based products and provide a large inventory of herbal ingredients. The Martini Club is based in Toronto and specializes in custom drink design, mixology training programs and specialty bar service. Mixtress Michelle Hunt is Intuitions Flavour Maker, and takes pleasure in combining a wide range of tastes, using fresh herbs and spices in unexpected ways. Interestingly enough, in addition to developing Intuitions formulations, The Martini Club developed easy-to-make Intuition cocktail recipes, including The Skinny Collins (gin, lemonade and My Waistline) and The Vitality Daquiri (spiced rum, sour mix and My Vitality). Talk about a healthy happy hour!
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GLUTEN FREE
NO SUGA R ADDED
LOW IN CALORIES
INTRODUCING INTUITION TM, THE WORLDS FIRST HERBAL INFUSED LIQUID CONCENTRATE!
KEY BENEFITS
Herbal bene ts to ne-tune the body Easy to dissolve and absorb into the system Unique, creative packaging (patent pending) Convenient, portable tube for on-the-go Low calories, gluten-free, no sugar added Refreshingly delicious!
Suggested Retail Pricing: 3 Pack - $5.99 / 14 Pack - $24.99 Great value for consumers
Now available through Purity Life Health Products. To order call 1 800-265-2615 For Product information call Mon tello Inc. 1 866-808-8889
www.drinkintuition.com
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Right after graduating from Humber College, Rob started to work with Shoppers Drug Mart as a stock boy, became a receiver, then assistant front-shop manager and finally front-shop manager. Not only was this position a great learning experience, it also laid the foundation for his career in retail. He then worked for approximately five years with Big V in a similar role before Shoppers Drug Mart acquired the company. While front-shop manager, an opportunity for advancement came up at Walmart as an assistant buyer; this was his move into a head-office environment.
The transition from front-shop manager to head office was somewhat of a culture shock for Rob: I was used to being my own boss, he says. When I got to Walmart, I was petrified of public speaking. My very first day I had to face that fear head on by being called up to the front of an auditorium to do the Walmart cheer (Give me a WW!; give me an AA!) and after being promoted to buyer (other retailers call this position category manager), had to present my offerings at meetings to managers from all across Canada, and they are not a reserved group of people constantly yelling questions and comments at you.
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During this time Rob was involved with the design, set up, and assortment of Walmarts Nutrition Centres. He worked closely with the various vendors in a hands-on role setting the counters, merchandising the sections and determining the product mix. I learned more about the health category at Walmart in five years than I did in the previous ten, he reflects. Rob also was able to travel across Canada to visit various Walmart stores, which gave him a better understanding of the regional differences in the retail environment, specifically in the health categories. Rob then had an opportunity to take on the role of category manager at Shoppers Drug Mart. In this role, he further developed his understanding of the impact of the health categories as a drug retailer that focuses on pharmacy. Rob feels that having come up through the store ranks has helped him be a better category manager: Ive always had an appreciation for the stores because if youve never worked in a store, you might not understand how your decisions impact them. Is the decision youre making greater than the expense
and the time that the store is going to have to take to do it? In 2005, Rob joined HBC as category manager for both The Bay and Zellers pharmacies with responsibility for the Vitamin, Diet, First Aid, Footcare, Family Planning, Medicinal and Feminine Hygiene categories. At Zellers, Rob felt the greatest opportunity was to show senior management the importance of the pharmacy department and what it could bring to the overall business. In the five years Ive been at Zellers, the Pharmacy Department has come a long way in gaining support, he states. Senior management can see that it draws consumers into the store versus just a service thats offered. I think large retailers struggle with having customers that shop in their stores regularly, yet still dont know they have a pharmacy. To create awareness for its pharmacy, Zellers utilizes marketing to educate their customers about their pharmacy benefits and enlists services such as patient records, patient counselling, drug information and interactions, as well as their WellAware program.
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There have been other successful developments for the front shop of the pharmacy: I think that through our team, weve taken it to a whole new level, Rob says. [When I came] to Zellers, the pharmacy had never had a front-page flyer feature; displays were minimal and stock was only on shelves. Now we have pharmacy products promoted with significant flyer ads, supported with in-store activity like vendor pre-packs and even, in some cases, large pallet displays. There is a new look in Zellers pharmacies that is quite contemporary. The pharmacy has been given much better focus. The pharmacy in the Scarborough Zellers was a paradigm shift as soon as you walk in, (you see) the pharmacy. (Instead of) 10-foot high dark aisles, the counters are very low so you can see right across to the other end - its bright and clean. Weve had really good results from that store, so we know its what the people want they want to be comfortable and have a good shopping experience. That decision was made for the right reason and its paid off. I observe competitors closely by monitoring their promotional activity, visiting their stores and keeping up with industry news, he says. Keeping my ear to the ground is also important. To stay ahead of the curve, you have to be willing to take chances
and have the support of management. Vendor Relationships In these busy and challenging times, Rob is always looking for the next new thing and he appreciates it when vendor representatives are succinct and understand what he needs to see. He also wants them to be able to do what they say theyre going to do and likes them to have a plan B, in case things dont go the way they had hoped. So what kind of products does he look for? Youre always looking for the diamond in the rough, he says, Or maybe something the other retailers havent picked up on yet; [even] a run-of-the-mill product that the vendor is going to spend a lot of money on to promote and [therefore help] you do your job. I also might go with someone that Ive had a relationship with before or someone that has a good reputation. So many times, people come in and (tell you) its the greatest thing since sliced bread, were going to spend 5 million dollars on it, its going to be a household thing and you dont know who these people are, youve never seen them before, no ones heard of them. So you back away a little bit, [compared to] if its
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In the five years Ive been at Zellers, the Pharmacy Department has come a long way in gaining support. Corporate can see that it draws consumers into the store versus just a service thats offered.
someone youve done business with over the years and theyve never left you out in the cold. Buying Decisions Todays business environment has changed. You [used to know] in your gut that something was going to sell or not, Rob states. Now its more, Well, how do you know that? Now you have to be fiscally conscious when you make a decision and a lot more is done by committees. He also finds that people move around in their jobs more: It seems like everyday we have a new account person or something else. So often we think we just got that (person) trained, now theyve been promoted and weve got someone new and (have to) start all over again. On both sides, a lot of it is understanding how Zellers works as an organization when we need product and how we need it as well as with the vendors. You lose so much when you have to re-establish that instead of just [having to ask], What do you have thats new? or When can we do something? Personal Lifestyle As a divorced father of three, Rob is devoted to his children. When I have my kids, I dont have time for anything else, he states. Theyre 15, 13 and 10, so whatever theyre up to or involved in takes a lot of my time. Outside of the kids, Im a big Toronto Maple Leafs fan, a Blue Jay fan, I love watching sports. His personal goals are to continue to grow as a person, add value to Zellers, ensure a proper balance between work and his personal life and, as part of a Health Team, help improve the health of Canadians. The Future Rob plans to continue to help grow profitable sales for Zellers, gain market share and build the private label business, ensuring the success of the HBC Pharmacies. As consumers expect more from life, do not want to age, are more active and more knowledgeable, the health segment will become even more important, he offers. The retailer will have to work harder to satisfy the wants of the consumers. All retailers dealing in heath will be chasing this business. Competition will be fierce! The Hudsons Bay Company became sole owner of Zellers in 1978 and maintained its growth tradition, acquiring the Towers chain in 1991, Woodwards in 1994 and the Canadian Kmart locations in 1998.
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onsumers who are seeking sound solutions for their health now expect to find the best natural options and the associated products on the shelves of their favourite retailer. They have no idea how these items get to the shelf, and who makes that decision but if they dont find quality options for natural products they will go where their needs are met. For retailers, their challenge is to figure out the best way to provide the locally made, newest most innovative products for these health conscious customers selecting from an endless
range of options, often from smaller vendors than they may not have traditionally dealt with in the past. As a buyer, you have exposure to a vast supply of options, to the current trends and ideas. You are courted continuously by vendors hoping to be matched with your consumers. Marrying vendors values with consumer values can be difficult and you hold that unique role of blessing the union. How can you as a buyer make the best match between a new vendor and your customers in the area of the rapidly growing natural product market?
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Does the vendor have a clear channel strategy? Will the administrative portion including providing listing forms, managing of credits of the partnership be managed effectively to prevent confusion? Does the vendor have an understanding of their category and the impact of their product within that segment? Does the price point work in the current market for the targeted consumer and within the category? Is there a clear differentiation between theirs and other competing products, including conventional? Some of the above questions are probably not what you are used to having to ask of large vendors. The time required to deal with smaller vendors may be more than you have available in your busy schedule. Yet there is a need to make this match between the needs of your consumers and of the retailer. Are you in need of some extra support now that you need to deal with smaller vendors? Many of the products being demanded by health conscious consumers now come from smaller manufacturers who dont have the experience, resources and processes in place. If this makes you nervous about making the wrong match, there is support for you. The solution? and retailers Brokers the Matchmakers between consumers
If you do not want to miss an opportunity to work with small innovative and entrepreneurial vendors who can keep you in the lead, ahead of your competitors and increasing your sales work with a broker who understands the needs of both retailers and small innovative vendors. A quality brand management broker will provide the support and experience to these smaller vendors that you require and expect them to have. Support that a broker will give to small, emerging vendors include consulting on strategies in insuring appropriate presentations, navigation through the complex requirements of retailers, sales direction for support on sales budgets, forecast and experienced sales representatives who know the retailers processes and cost, sales analysis to help evaluate existing trends and rankings, and administration guidance to ensure correct specifications and information is provided. Think of the broker as the Matchmaker. As the request for natural products unroll, these Matchmakers are involved before and during the marriage they are not just there to fix marriages! They make sure the buyers, the retailers and the consumers have great success, and all parties live happily ever after!
Consider the following when looking at a new vendor... Can they supply sufficient product for the required potential volume? Is the packaging compatible with Government regulations? Does the vendor have a marketing plan that will drive consumers to your store? Are product formulas and ingredients stable and ready for the market place? Does the vendor have a plan on how they will educate the consumer and promote their products?
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By Ron Garant
Inc. Six years later he joined Allmax Nutrition as an R&D director and brand manager. Within a year, he had launched five new brands and almost twenty new SKUs for Allmax before resigning to what he calls his God given purpose of body and earth sustainability. Ryans enthusiasm for the health and nutrition industry is obvious: I love the natural health products business! It is my life and my genuine passion and is a part of everything I do. I live and breathe it. In December of 2006, Foley created NuvoCare Health Sciences Inc. to fulfill his purpose of helping to bring the health of North America to a higher level using both lifestyle and plant nutrients backed by human research to be both safe and effective. To make ends meet, Foley provided consulting for a major nutraceutical company, while focusing on developing a brand that would utilize every bit of his knowledge in the health and wellness industry, and represent the emerging new Nutricosmetic category. The AGEOFF brand was born a patented method and composition for cellular DNA repair, improvements in lean body composition, and improvement in skin surface health. AGEOFF was launched in Canada in January of 2008 on the Shopping Channel to a resounding success.
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Now with a year of sales and cash flow NuvoCare launched Skin Minus Youth-Signaling Serum a topical version of AGEOFF on the Shopping Channel. Foley also developed a nighttime version of AGEOFF, scientifically designed to stimulate the onset of deep-sleep (Delta sleep) by reducing stress and anxiety and thereby promoting the production of the Human Growth Hormone, which stimulates growth, cell reproduction and regeneration. In March of 2009, it was launched under the brand name SleepON. Weight-OFF was then launched as a method for stimulating safe weight loss, followed by DNA Essentials, a product Foley says, Represents a brand new nutrient category classified as a Progenerate a class that increases cellular DNA repair enzymes and takes you beyond conventional anti-oxidant use (the true future of internal anti-aging). The development and marketing of all these products require substantial upfront funding. Foley became aware of the CBC show Dragons Den, and decided he would like to audition for it. I thought it would be an excellent PR opportunity for the company, he says. In April 2010, he was contacted by the CBC, who gave him a chance to face the Dragons and pitch them his business on one of their episodes. Facing five fiery, profit-driven venture capitalists on coast-tocoast live television takes a lot of chutzpah not to mention a total command of every aspect of your business and the logistics of your ask. When Foley appeared on CBCs Dragons Den in November he worked hard to be completely prepared. He consulted his business mentor David Green of the Innovation Synergy Centre in Markham, Ont., and his accountant Sidney Laufer. His ask was for CAD $250,000 for a 25% equity stake in his company, NuvoCare Health Sciences Inc. He was one of the fortunate ones who got a deal from the ruthless Dragons, albeit giving up a 50% share of the company to Dragon Brett W. Wilson. Dragons Den is all about building and strengthening your entrepreneurial skills and thats exactly what the experience did for me, he states. I am a stronger businessman from that experience and I have CBC and Brett Wilson to thank for that. While the due diligence process was in progress, Foley received an offer from a private investor that he felt was a better strategic fit for both the short and long-term goals of the company. It was not easy to walk away from Brett Wilson, Ryan says. He is a solid person and a businessman whom I both admire and respect but I had to trust my instincts and go with the other offer as it made more sense. The deal closed on January 27th, 2011 and he now continues to focus on the building of his brands.
At a Glance
NuvoCare Health Sciences Inc. Location: 4968 Yonge st., suite 2005, Toronto, oN M2N 7G9 Phone: 416-889-4605 Customer Care: 1-800-535-4371 Email: info@nuvocare.com Websites: www.nuvocare.com Brands AGEOFF: www.ageoff.com SleepON: www.sleepon.com WeightOFF: www.weightoff.ca SkinMinus: www.skinminus.com DNA Essentials: www.dnaessentials.ca
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Columnist
Ken Vannucci
I am Kenny Vanucci and the focus of my column will be to give you an idea of what I find kool in life and work. I am a Merchandise Manager for London Drugs. I love product and package development and the marketing thereof! I love consumer packaged goods marketing! I love social media and networking! I love retail!
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ill this be ramblings of retail marketing genius or those of a Kootenay Born individual who grew up in the late 70s! Ill leave that for you to decide and for you to draw your own conclusions! Personally, I like to think the prior, but then again, I do have an ego that needs constant care and attention. Once again I am writing at 38,000 feet en route to Toronto for a days meeting. Whats the reason for this post? This time it is too much trade magazine reading and a lot of questions from vendors and talk within the industry; as well as a tonne of questions and concerns from family/friends; all regarding the changing Canadian retail landscape. Announcements of Wal Mart spending perhaps a billion dollars into the Canadian market to add more food and general merchandise to their stores. Changes in the way Loblaws is doing business with respect to Joe, new look in Real Canadian Superstores and then coming of No Frills banners to Western Canada. Changes to the leadership at Shoppers Drug Mart and finally the coming of Target stores as well as a multitude of other American big box and specialty retail to Canada in the next 18 36 months. WTH!!! (that meant what the heck; my kids and the owners do read my blog once in awhile, gotta keep this clean!). This is a lot of stuff going on in a country with a very small population and with an already overabundance of retail! How much retail can a small country support? What does this mean for Canadian Retailers and more importantly to the Canadian Consumer?! Quite frankly, I dont know, but I do have opinions; shocking I know! What it will most likely mean is greater selection of goods and probably better prices for consumers. The three big box guys of Wal Mart, Loblaws, and Target have large stores to fill, and will be trying really hard to gain your loyalty and trust with their offerings. Typically that means low prices for the everyday commodity type products. It will probably also mean that more of the Mom and Pops will continue to struggle and probably close. It will mean that like our neighbours to the South, we will continue to have an economy that is over emphasizing consumerism with little effort put into local manufacturing. More off shore stuff and more focus on product from the few, and very large, multinational consumer packaged goods companies.
It also most definitely means that the amount of true Canadian retailers and vendors will diminish. We seem to have a love for American retail and foreign goods. Now, whether that is good, bad, or indifferent is open for debate and discussion, but the reality is that this is where it is going. It probably also means more of the same same type of shopping feel, selection, and look in retail outlets. Diversity will go to the wayside, and we will feel that from one large retailer to another, nothing really changes, and if anything, we may not even really know whos store we are shopping in! A sea of retail sameness! It will feel kind of like those dance remix songs, or these new pop songs that never seem to never end. Just one lonf song with no breaks, and yet my kids tell me that I have listened to six different songs; who knew?!?! It just feels and sounds the same. I know, I sound like an old man! I also realize that this has to seem nuts for someone in retail to suggest, but how much do we really need to buy and own? Is there just too much retail? Hmmmm? Now, having said that, I will suggest in this post, that retail and consuming is fine, I would just like to see it evolve away from the kind of retail that is like the country to the south of Canada style of retail. I am really trying not to pick on our neighbours to the south. Wow! Must sound like I think retail sucks or that I am throwing in the towel and have just given up! Not likely! Way too proud and way to committed to what I do! I think what these kind of large changes forces the little guys to figure out where and what they want to be when they grow up. I cant, and wont speak to, or for, London Drugs and its greater direction or strategies as this is not for me to determine, discuss not divulge. That is for the owners and executive team to figure out and discuss. Plus, if I new that kind of info and for some silly reason decided to share that info, I gotta think this would most likely be my last post as a LD employee, and we are trying to avoid that outcome! Employment is good and even though this is my blog and these are my opinions, I kinda need LD to fuel some of the stories; there are only so many holidays I can take and write about, and only so any pics I can post of my life. LD provides a great array of kool things to work from. Retail is fun and does allow for a lot of story telling. As per usual, I digress. So what can I share with you? I can share the changes that you will see right now, and the ones that are soon coming in the categories that I get to play in at LD that relate to the premise of this post.
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These are the things that can be done in a big box, highly competitive, and over retailed world. You try and find spots or areas; niches; that you can work in that can make you, your suppliers and most importantly, your customers, happy and hopefully loyal.
The things that we will be trying to do to stand out in the sea of Canadian retail sameness. Over the next many months I will post some really kool things that I (We - I have a tonne of people that help me and this is hardly an I world!) am doing in food, baby and health. New ideas, directions and products. All of it stemming from the initial title of this blog post; Niche Out Man, Niche Out! Ok, so what does that mean? Pretty little word that has been so overused in retail and business today, and yet, is rarely executed well. What does it mean to Niche Out(by the way - I am taking full credit for that term - niche out!)? Without giving out trade secrets; not much of a secret when all you need to do is walk into a store and look at what we have done in the grocery department at LD, but most of the changes here would be an example of niching out. Over the last numbers of years, I have had the dream of wanting to be a grocery buyer, in a quasi grocery store. But alas, I have had to wake up and realize that I was in a drug store, and we were never going to acheive my dream; we are not, and will not, be a grocer (it just hurts deep down to write that) :-( We dont carry produce, we have no meats or seafood to offer, we have no dairy to speak of, no deli and no bakery. How can you be grocer without that!?! Answer; you cant. You would think with all that, I would have realized that my dream was not going to come true much earlier! However, if you ask many of the Western Canadian consumers, or ask the staff in LD stores, or ask many in the vendor community (food guys or not), or just walk into any of our stores on your own, you soon realize and witness, that for some reason, this drug store seems to do ok in grocery. How can that be? How can that be done? It takes a lot of work, a lot of encouragement, and a lot of trust has to be given to you from above (referring to the bosses here, not God; although that does not hurt to hopefully have both on your side). It also takes
a willingness to be a bit different. We hear it all the time, you guys carry some an awesome selection of healthy cereals or what great selection of higher end coffees and teas or great to see the huge selection of single serve coffee and tea pods (when I have stock - there is a story there) or I love the selection of gluten and p-nut free products you carry or its great to see you support so many smaller local companies. Do we do everything well; of course not. Are things we can do better; for sure. Have the moves come at the expense of some consumers and some vendors; unfortunately yes. However, there is a flip side. Do we do these niche sections well and have we offered some kool procuts to Western Canadian shoppers; of course. Will we continue to evolve and try to do better and continue to find those small gems; for sure. Have the moves allowed us to attract consumers and new vendors and have they maybe chained the way some of our long time shoppers look at us; fortunately yes. These are the things that can be done in a big box, highly competitive, and over retailed world. You try and find spots or areas; niches; that you can work in that can make you, your suppliers and most importantly, your customers, happy and hopefully loyal. Pick your spots! Over the next couple of months I will give you some clear examples of many of the kool initiatives that we are taking in some of these categories. In the mean time, walk down to your local London Drugs and take a look at the new food ailse and let me know what you think. Remember, I am sensitive. my Mom always said that if you had nothing nice to say. And remember, Niche out man, niche out! Check in regularly over the next while for updates and for postings on the new and kool at LD. I thin you will be impressed with the many new products that you will be able to purchase in our stores. I also think you will feel good about the variety of quality products we are trying to choose for you.
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EPAX recently launched a website dedicated to communicating details of its environmental sustainability policy, highlighting the Companys environmental credentials. The EcoVision site explains the three core focuses of the environmental business strategy - sustainability, traceability and accountability, and what this means to EPAX operations. It is these proactive measures in the production and processing of Omega-3 oil, coupled with the implementation of an eco policy at its newly built office complex and its commitment to reducing CO2 emissions, that makes EPAXs clearly stated and implemented EcoVision stand out within the industry. Environmental work is ongoing and the company continuously work on environmental improvements by identifying and measuring areas for action and efforts. So what does this entail? Sustainability EPAX has taken major steps to ensure the oceans resources are not exhausted before they can be naturally replenished. The company has a long-term strategic alliance in place with the Peru-based fishery, Austral Group SAA, EPAXs crude oil supplier which is a Friend of
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Accountability We at EPAX hold ourselves accountable to practices that help maintain healthy oceans and healthy neighbourhoods, remarks Gunilla Traberg, Head of Marketing. This concern helps shape daily manufacturing and business activities to be eco-friendly because all actions directly impact the well-being of the local communities. the Sea (FOS) certied shery for anchovetas (the Omega-3 raw material)*. EPAX is also certied by FOS for the use of sustainable and traceable starting material that is supplied by the same company. e main criteria of FOS compliance is veried by independent accredited certication bodies. Essential criteria for sheries are: the product should not originate from overexploited (nor depleted, data decient or recovering) stocks the shing method should not impact the seabed; and the shing method should be selective (below the world average for discards). Austral Group SAA is dedicated to preserving the health of the oceans and has provided other companies in the industry with a good example of global accountability. Through its on-going relationship with its crude oil supplier EPAX can claim that the raw material for all products is derived from a sustainable source. Traceability Traceable operations with this supplier enables EPAX to be fully involved with quality assurance and quality control functions throughout the supply chain from sea to nished Omega-3 ingredient - for product quality and consumer safety. Among other things, EPAX has installed its own control and measuring instruments in the Peruvian processing to ensure full accordance in the measuring of results and data along the line. EPAX applies full material accounting i.e. is in full control registering any material that comes in and goes out of the company. EPAX also makes use of 100% of all the crude sh oil so that no raw material is wasted. The high-quality raw material is gently rened, puried and concentrated. Any oil that is not used for EPAX Omega-3 products during this process consists of marine fats with no nutritional value, and is used for biofuel and fertiliser products. Even the new corporate headquarter building, named the OmegaHus (OmegaHouse), was constructed using only natural materials and is as stunning as it is environmentally friendly. The OmegaHouse was designed to use low energy consumption and is heated solely through waste heat from the neighbouring processing facility. EPAX has a long term commitment to the environment and it is replicated in all parts of the business. e launch of the EcoVision website enables EPAX to clearly express its environmental commitment and credentials in a formal structure, and enables customers and business associates to clearly see that commitment verbalised, concludes Gunilla. The new acquisition of EPAX by Trygg Pharma, a Norwegian Omega-3 biotechnology company, combined with its continued focus on ethical and sustainable business practices, are driving the business forward, and the company remains a global leader in the Omega-3 market, meaning customers can rest assured that EPAX is and will continue to be their rst choice business partner.
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feature
Fair Trade Helps Green & Blacks Preserve the Unique Taste and Quality of its Chocolate
arly last year, Green & Blacks Organic, the worlds rst organic chocolate brand, announced that its entire range of chocolate bars and beverages, worldwide, would become Fair Trade Certied. Already recognized for creating the best tasting premium-quality chocolate using all organic ingredients, Green & Blacks commitment to Fair Trade further propels positive change in numerous communities, particularly in the Dominican Republic. Green and Blacks recognizes that only by creating a thriving cocoa community, and by supporting and guaranteeing a sustainable supply chain, will Green & Blacks continue to be a leader in the production of great tasting ethical chocolate. More than 15 years ago, Green & Blacks introduced its Maya Gold bar the very rst Fair Trade Certied chocolate product in the world. Since then, the Company has been both a pioneer and an advocate for the Fair Trade movement. Fair Trade ensures that farmers are paid a guaranteed, fair price for their crops. is provides them with a sustainable income, along with social premiums that go towards improving social, economic, and environmental conditions within their communities.
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Unique Green & Blacks Flavour One of the regions to benefit from this increased Fair Trade commitment is the Dominican Republic. Green & Blacks has purchased quality, organic cocoa beans from co-operatives in the Dominion Republic for over 10 years and its critically important for the Company to continue to source its cocoa beans from this region. The unique flavour of Green & Blacks chocolate is dependent on the use of Hispaniola beans that only come from these communities. Hispaniola beans are of the Trinitario variety which comprises of approximately just two percent of the global cocoa production, and are mainly grown in the Caribbean and Latin America. Trinitario beans have strong and distinctive flavour characteristics which set them apart from the Forestero bulk beans which make up the other 98 percent of the worlds cocoa crop. The flavours of Trinitario also differ from region to region due to differences in climate and soil types, in a similar way to individual terroirs on wine. For example, Trinitario beans from the Dominican Republic where Green & Blacks sources the majority of its cocoa taste differently than those from Peru. Properly Supporting Cocoa Communities Currently the global cocoa industry is facing a number of well documented problems including declining yields, ageing trees, poor farm management and problems with pests and fungal crop diseases. The effect is forcing farmers to seek livelihoods through other means either by diversifying into more reliable crops or by taking jobs in the city. The Dominican Republic is not immune from these problems. In 2009, Green & Blacks commissioned an independent report, conducted by the University of Manchester, to identify the opportunities and challenges facing the cocoa communities in the Dominican Republic and to understand where support is most needed. In response to the report, Green & Blacks is tackling these issues
in a way that ensures the Dominican Republic cocoa communities are being properly supported. Green & Blacks is committing 400,000 per year for a planned period of eight years to the Dominican Republic cocoa farmers and their communities. This investment will be made mainly through Fair Trade premiums and direct investment from Green & Blacks, and is helping improve productivity through better farm management. Its also supporting the communities with improved facilities like access to fresh water, health care and schools. As a result, Green & Blacks is helping to make the cocoa producing industry a more attractive, viable proposition for younger people in the Dominican Republic. In addition, Green & Blacks is investing 100,000 per annum in communities in Belize which supply cocoa for its popular Maya Gold bar. Investing for Future Generations Green & Blacks has a long standing relationship with Fair Trade, says Neil La Croix, Head of Sustainability at Green & Blacks. Both organizations have similar goals regarding the development of farmers. Fair Trade requirements provide the ideal framework through which to invest, as it follows a democratic process in which accountability and decision making is delegated to the growers organizations. To Green & Blacks ethical trading makes good business sense. Trading fairly and paying a fair price for chocolate is key to creating thriving cocoa communities. Supporting a sustainable supply chain and preserving the livelihoods of all those involved in the production of chocolate will ensure the survival of the Dominican Republic cocoa and the unique taste of Green & Blacks chocolate for generations to enjoy. Green & Blacks Fair Trade product is available in Canada this Spring. Look for the Fair Trade symbol.
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Stohs was not able to conclude that bitter orange was responsible for the reported adverse reactions. Health Canada (2010) has set an upper limit of 30 mg synephrine daily in over-the-counter products, such as natural health products. Furthermore, the Natural Health Products Directorate (NHPD) considers synephrine in combination with caffeine as a high risk combination. Products containing high risk ingredients, such as this combination, are not eligible to receive an Exemption Number (EN), as per the Unprocessed Natural Health Products Regulations adopted in August 2010. In summary, evidence has suggested that p-synephrine, the alkalaoid present in bitter orange, is safe for consumption in amounts up to 30 mg daily in Canada, but caution should be taken when consuming bitter orange with caffeine or other alkaloid-containing products.
References 1. health Canada. Guidelines for the use of synephrine in Natural health Products. January 2010. 2. stohs sJ. The safety of Bitter orange (Citrus aurantium) and p-synephrine. herbalGram. 2010; American Botanical Council. 89:34-39. 3. stohs sJ. Assessment of the adverse event reports associated with Citrus aurantium (bitter orange) from April 2004 to october 2009. J Funct Foods. oct 2010; 2(4):235-8.
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T Taipak enterprises inc. #553 TallGrass #927 Tara Naturals Temple Lifestyle inc. #1355 Titan Distribution #546 Tony waters Agencies inc. #401 Tootsi impex inc. #845 TRANs-heRBe #1420 Tree of Life Canada #501 Trophic Canada Ltd. #701 True hope (synergy Group of Canada) #453 True North Nutrition #738-751 Tucom olive oil #1421 U ultimate superfoods #1441 uNFi Canada inc. #1223, 1314, 1316, 1318 upper 49th imports inc. #538 V V.i.P. soap Products Ltd. #1352 Vidadish Fir Portions inc. #146 VisTA Magazine inc. #826 Vitalit Qubec Mag. inc. #544 Vitascorb supplements inc. #527 W wedderspoon organic inc. #848 winning Combination, The #1148 XYZ YouinFocusProducts #138
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industry buzz
From Top to Bottom: Kerry Diaz, Franois-Pierre Chevalier and Shanti Hallard from Bio-K. Grald Beauregard, Marie Ratte, Jody Tonin, Martin Provencal, Gary Masse, Christian St-Pierre, Mark Chivers and Richard Bellingham from Puresource. Sebastian Wong, Carl Carter and Salima Virani from CACDS.
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industry buzz
From Top to Bottom: Alain Roy and Renzo Mariani from Body Plus Nutritional Products. Marie- Laure Protiere and Camille Limoge from Bioron Canada. Elisabeth Belanger, Danielle Beaudoin and Sophie Larin from Maison Orphee. Jean-Sebastien Roy, Zoe Zurolak and Marisa Paladino from Genuine Health.
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industry buzz
From Top to Bottom: Claude Chevazier and Michel Sirgent from Bio-K. John Galeski, Nagatoshi Ide and Ken Nakamura from Kyolic. Julia Havey, Hyla Cass, Michael Murray, Shelaigh Jamison and Jason Burton from Natural Factors. Greg Seltz, Alexandria G. and Raj Prasad from Millcreek Botanicals. Ana Turner, James OYoung and Heather Nicholson from Uncle Lees Tea.
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industry buzz
From Top to Bottom: Curt Valva and Karen Ress from Aubrey Organics. Courtney Fonseoa and Charles Chang from Sequel Naturals. Cory Wilson, Dave Freeman from Health First Network with Yvan Bourgault from Atrium Innovation and Joe Dodig from Wobenzym N. Pam Andrews, Marc St. Onge, Alexandra Orozco and Rene Leclerc from Ascenta. Gina Ferrato, Matt Stearn, David Stearn and Susan Morehouse from Derma-E.
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Helen Sherrard; CHFA President, Scott Sawler; Director General, NHPD and Carl Carter; Director, Regulatory Affairs and Policy Development, CHFA.
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he Natural Health Products Program Advisory Committee (NHP-PAC) is an advisory committee formed to provide the Natural Health Products Program with timely advice and recommendations on issues under federal responsibility for assuring the safety, quality and ecacy of natural health products for sale in Canada. Collectively, the committee members provide regulatory and related expertise and advice pertaining to risk/benet assessments of natural health products to assist the Natural Health Products Program with making appropriate risk management decisions. e decision-making responsibility
remains with the Natural Health Products Program. e NHP-PAC has established several working groups: Standards of Evidence, Compliance & Enforcement. Weight Loss/Weight Management, and Product Testing. e Natural Health Products Directorate delivers information sessions and workshops to the industry, available to all applicants, small, medium, and large size companies; this is part of its education and outreach campaign. Other audiences include practitioners and pharmacists, and last but not least, the Canadian public.
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e NHPD held a six-part webinar series (17 sessions in total) to increase the usage of the NHP Online System tools. Over 1000 applicants attended these sessions. Since the webinars, NHPD has seen a signicant increase in the use of NHP Online tools. e NHPD continues to improve and expand the NHP Online toolset and is focusing on stakeholder outreach and education to increase usage. Information on the campaign can be found in upcoming events, or questions can be sent to contact us. You may also wish to subscribe to our electronic distribution list to receive any bulletins about the Natural Health Products Directorate and its ongoing activities. For more information, the Government of Canada website has comprehensive information on Natural Health Products NHPs: www.hc-sc.gc.ca/dhp-mps/prodnatur/index-eng.php
Probiotics e NHPD has drafted the revised Probiotics Monograph and AbLS for Live Microorganisms. e NHPD consulted with the Food Directorate. Key activities include a one day ahead heads up to some major NHP stakeholders via email regarding the release of anything to do with changes to probiotic products. NHPD will send out a communiqu to NHP stakeholders through its email distribution list to inform them of any new approach.
Enzymes In December of 2009, an email (BEEP) was sent via NHPD distribution list to key stakeholders outlining issues, concerns and steps forward for products containing enzymes. In February 2010, an independent consultant (a practising naturopathic doctor) prepared a report on the clinical use of enzymes. en in March 2010, an email was sent to applicants of multi-vitamin & mineral products containing enzymes, where enzymes were not contributing to the claim to provide the option to remove enzymes from their product. June 2010 saw the presentation to NHP PAC on NHPD action plan regarding products containing enzymes. e NHPD will give a one day ahead heads up to some major NHP stakeholders via email regarding the release of anything to do with changes to enzyme products. e NHPD will send out a communiqu to NHP stakeholders through its email distribution list to inform them of any new approach.
Energy Drinks e expert Panel on Caeinated Energy Drinks created and convened on October 26, 2010. e expert Panel Report has been nalized and shared with Health Canada. Health Canada is considering the Expert Panel Report and recommendations within the report, along with other information provided to the Department to consider. e composition of the Expert Panel, its Terms of Reference, the Report and Health Canadas response will be published once completed on Health Canadas website.
Weight Loss/Weight Management An SOE is required. For example, what is the amount of how much weight loss and duration of eect is needed to make claim? (e.g., weight loss measured over a period of 6 months, 1 year, etc.) As part of process for WG & PAC, NHP-PAC will provide recommendations for NHPD DG regarding standards of evidence for weight loss/weight management; NHPD will consider recommendations and make nal decisions and NHPD will publish standards of evidence guidance specic to weight loss/management.
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research news
OBESITY
Early Introduction of Solid Foods Linked to Risk of Early Childhood Obesity
This study examined the association between timing of introduction of solid foods during infancy and obesity at 3 years of age (defined as BMi for age and gender 95th percentile) in 847 children. The primary exposure was the timing of introduction of solid foods, categorized as less than 4 months after birth, 4 to 5 months, or 6 months after birth. separate analysis was conducted for infants who were breastfed for at least 4 months (breastfed) and infants who were never breastfed or stopped breastfeeding before the age of four months (formula-fed). in the first 4 months of life, 568 infants (67%) were breastfed and 279 (32%) were formula-fed. At age 3 years, 75 children, an alarming 9%, were obese. Among breastfed infants, the timing of solid food introduction was not associated with odds of obesity (oR 1.1, 95%Ci 0.3-4.4). however, among formulafed infants, introduction of solid foods before 4 months of age was associated with a sixfold increase in odds of obesity at age 3 years, and this association was not explained by rapid early growth (oR after adjustment 6.3, 95%Ci 2.3-6.9). Pediatrics. 2011 Feb 7. PMiD: 21300681 .
DIET
Blueberries improve insulin sensitivity in obese, insulinresistant patients
This double-blinded, randomized, and placebocontrolled trial evaluated the effect of daily dietary supplementation with bioactives from blueberries on whole-body insulin sensitivity in men and women. Baseline (wk 0) insulin sensitivity was measured on 32 obese, nondiabetic, and insulinresistant subjects using a high-dose hyperinsulinemic-euglycemic clamp. serum inflammatory biomarkers and adiposity were also measured at baseline. Participants were randomized to consume either a smoothie containing 22.5 g blueberry bioactives or a smoothie of equal nutritional value but without added blueberry bioactives twice daily for 6 wk. The mean change in insulin sensitivity improved more in the blueberry group (1.7 0.5 mg/kg fat free mass/min than in the placebo group (0.4 0.4 mg/kg FFM/ min (P = 0.04). insulin sensitivity was enhanced in the blueberry group at the end of the study without significant changes in adiposity, energy intake, and inflammatory biomarkers. Daily dietary supplementation with bioactives from whole blueberries improved insulin sensitivity in obese, nondiabetic, and insulinresistant participants. J Nutr. 2010 oct;140(10):1764-8. PMiD: 20724487
BLOOD PRESSURE
Acetaminophen increases blood pressure in patients with coronary artery disease
Because traditional nonsteroidal antiinflammatory drugs have been associated with increased risk for acute cardiovascular events, current guidelines recommend acetaminophen as the first-line analgesic of choice on the assumption of its greater cardiovascular safety. This study evaluated the safety of acetaminophen in patients with coronary artery disease. A total of 33 patients with coronary artery disease participated in a randomized, double-blind, placebo-controlled, crossover study of acetaminophen or placebo (1g 3x/d) on top of standard cardiovascular therapy for 2 weeks. Treatment with acetaminophen resulted in a significant increase in mean systolic (from 122.411.9 to 125.312.0 mmhg, p=0.02 versus placebo) and diastolic (from 73.26.9 to 75.47.9 mmhg, p=0.02 versus placebo) ambulatory blood pressures. heart rate, endothelial function, early endothelial progenitor cells, and platelet function did not change. This is the first study to demonstrate that acetaminophen induces a significant increase in ambulatory blood pressure in patients with coronary artery disease. use of acetaminophen should be critically evaluated for use in patients at increased cardiovascular risk. Circulation. 2010 Nov 2;122(18):1789-96. PMiD: 20956208
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WORLDS!
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research news
DIABETES
Cinnamon in Type 2 diabetic patients
A total of 58 type 2 diabetic patients treated only with oral hypoglycemic agents but with an hbA1c >7% were randomly assigned to receive either 2g of cinnamon or placebo daily for 12 weeks. After 12 weeks, mean hbA1c decreased significantly in the cinnamon group (8.22% to 7.86%) compared with placebo group (8.55% to 8.68%, P<0.005). Mean systolic and diastolic blood pressures (sBP and DBP) were also significantly reduced (P<0.001) after 12 weeks in the cinnamon group (sBP: 132.6 to 129.2 mmhg and DBP: 85.2 to 80.2 mmhg) compared with the placebo group (sBP: 134.5 to 134.9 mmhg and DBP: 86.8 to 86.1 mmhg). A significant reduction in fasting plasma glucose (FPG), waist circumference and body mass index (BMi) was observed at week 12 compared to baseline in the cinnamon group, however, the changes were not significant when compared to placebo group. There were no significant differences in serum lipid profiles between nor within the groups. intake of 2g of cinnamon for 12 weeks significantly reduces the hbA1c, sBP and DBP among poorly controlled type 2 diabetes patients. Diabet Med. 2010 oct;27(10):1159-67. PMiD: 20854384 .
NEURODEVELOPMENT
Common Household Insecticides Linked to Delayed Neurodevelopment
Pesticide-monitoring results suggest that a shift in residential pesticide exposure from organophosphorus insecticides to pyrethroid insecticides has occurred. however, pyrethroid insecticides are also potential neurodevelopmental toxicants and have not been evaluated for developmental toxicity. This study investigated the association between prenatal exposure to permethrin (a common pyrethroid) and piperonyl butoxide (a pyrethroid synergist) and neurodevelopment at 36-months. Participants (n=348) were part of a prospective cohort of black and Dominican mothers and newborns living in low-income neighborhoods in New York City. we examined 36-month cognitive and motor development using the Bayley scales of infant Development as a function of 1) permethrin levels measured in maternal and umbilical cord plasma collected on delivery and 2) permethrin and piperonyl butoxide levels measured in personal air collected during pregnancy. Prenatal exposure to permethrin in personal air and/or plasma was not associated with performance scores for the Bayley Mental Developmental index or the Psychomotor Developmental index. Pediatrics. 2011 Feb 14. PMiD: 21300677
OMEGA-3
Omega-3 fatty acid supplementation increases muscle protein synthesis in older adults
This randomized controlled trial evaluated the effect of omega-3 fatty acid supplementation on the rate of muscle protein synthesis in older adults. sixteen healthy, older adults were randomly assigned to receive either omega-3 fatty acids (3.36g combined ePA+DhA per day) or corn oil for 8 wk. The rate of muscle protein synthesis and the phosphorylation of key elements of the anabolic signaling pathway were evaluated before and after supplementation during basal, postabsorptive conditions and during a hyperaminoacidemic-hyperinsulinemic clamp. omega-3 fatty acid supplementation had no effect on the basal rate of muscle protein synthesis (P = 0.80) but augmented the hyperaminoacidemia-hyperinsulinemia-induced increase in the rate of muscle protein synthesis (from 0.009 0.005% per hour above basal values to 0.031 0.003%/h above basal values; P <0.01), which was accompanied by greater increases in muscle mToR(ser2448) (P = 0.08) and p70s6k(Thr389) (P < 0.01) phosphorylation. Corn oil supplementation had no effect on any measure of muscle protein synthesis. omega-3 fatty acids stimulate muscle protein synthesis in older adults and may be useful for the prevention and treatment of sarcopenia. Am J Clin Nutr. 2011 Feb;93(2):402-12. PMiD: 21159787
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research news
CANCER
Anti-emetic effect of ginger powder for nausea of chemotherapy
sixty chemotherapy cycles of cisplatin/doxorubicin in bone sarcoma patients were randomized to ginger root powder capsules or placebo as an additional antiemetic to ondensetron and dexamethasone in a doubleblind design. Acute CiNV was defined as nausea and vomiting occurring within 24 hr of start of chemotherapy (days 1-4) and delayed CiNV as that occurring after 24 hr of completion of chemotherapy (days 5-10). Acute moderate to severe nausea was observed in 28/30 (93.3%) cycles in placebo group as compared to 15/27 (55.6%) cycles in the ginger group (P = 0.003). Acute moderate to severe vomiting was significantly more in the placebo group compared to the ginger group [23/30 (76.7%) vs. 9/27 (33.33%) P= 0.002]. Delayed moderate to severe nausea was observed in 22/30 (73.3%) cycles in the control group as compared to 7/27 (25.9%) in the experimental group (P < 0.001). Delayed moderate to severe vomiting was significantly more in the control group compared to the experimental group [14/30 (46.67%) vs. 4/27 (14.81%) (P = 0.022)]. Pediatr Blood Cancer. 2011 Feb;56(2):234-8. PMiD: 20842754
AMINO ACIDS
Dietary amino acid taurine ameliorates liver injury in chronic hepatitis patients
The amino acid taurine is a sulfur-containing amino acid that conjugates with bile acids in the human liver. This study examined the effect of taurine administration on the liver function of patients with chronic hepatitis. A total of 24 chronic hepatitis patients with 2-5 times over normal activities of alanine aminotransferase (ALT) or aspartate aminotransferase (AsT) were equally divided into taurine treatment and control groups. in taurine treatment group, each patient took 2g taurine 3 times a day for three months, and then stopped treatment for 1 month. Patients taking placebo without taurine for 4 months served as a control group. After 3 months, ALT and AsT activities and levels of cholesterol, triglyceride and thiobarbituric acid relative substances of serum plasma were significantly reduced in the taurine group, while there was no change in the placebo group (p<0.05). Levels started rising again after one month off treatment, suggesting that ongoing administration is required to sustain therapeutic effect. The study suggested that dietary amino acid taurine may ameliorate liver injury for chronic hepatitis patients. Amino Acids. 2008 Aug;35(2):469-73. PMiD: 17690950
GLUTEN
Occurrence of Nonceliac Gluten Sensitivity in Patients with Allergic Disease
This study determined the occurrence of gluten sensitivity (Gs) in a group of allergic patients and assessed the efficacy of a gluten-free diet (GFD) as treatment for presenting symptomatology in those diagnosed with Gs but not celiac disease. A total of 262 unrelated allergic patients with gastrointestinal symptoms of obscure origin were tested for gluten sensitivity through biopsy. All patients were also genotyped for the typical celiac DQ2 and DQ8 molecules and investigated for hematological markers such as antigliadin and antiendomysial antibodies. Patients displaying mucosal lesions were invited to follow a GFD. seventy-seven of the 262 allergic patients were positive for mucosal lesions, but negative to the antiAGA, antieMA and to DQ2 and DQ8 molecules. The positive patients, who after the Gs diagnosis followed a GFD, exhibited control of symptoms as well as stabilization of the hematological parameters even if allergic manifestations were not abated. Authors concluded that a nonceliac glutensensitive enteropathy (NCGse) commonly exists in allergic patients. Based on the high prevalence of NCGse in allergy, these authors recommended that biopsy should be part of the routine investigation of allergic disease. int Arch Allergy immunol. 2011 Feb 22;155(4):389394. PMiD: 21346369
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Store Name__________________________________________________ city ______________________________________ province ___________ date ___________ Name ____________________ Title _________ Address __________________________________________________________ phone ___________________________ Fax _____________________________ email __________________________________________________ Store Size: under 1,000sq.ft. 3,000-5,000sq.ft. 1,000-3,000sq.ft. over 5,000sq.ft $20,000-$40,000 Approximate Age of Store customers: under 25 25-40 40-65 over 65
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MAil:
ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8
pAGE
73
By FAX OR MAIl
cONNEcT WITH
Holista Webber Omega 3 True North Nutrition, Isopure pharmasave Green Beaver, Suncare North AM. Herb Spice, pom O power Natural Health Sciences cAcd (canadian Assoc of chain drugstores) preston cosmetics North Am Herb Spice, SinuOrega Intuition Epax cHFA West Health First Aubrey Organics, lumessence Skin care pGX Webber, kids Vitamin d Aubrey Organics, Suncare Esterc Vitamin d3, liquid and Softgels Holista Tea Tree Spray Webber lemon Meringue liquid Omega 3 Webber Multisure Iron kids Omegas for Smart kids
write # 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124
cONNEcT WITH
delapointes Shea Butter Holista Tea Tree Hand and Body lotion Ascentas Nutrasea+d Organikas All Natural Gummies life Science Nutrition Holista Restorativ Vitamin E lotion Webber Super prostate, Extra Strength pGX dAIly Singles Iron kids calcium Gummies
page 16 16 16 16 18 18 18 18 18
write # 125 126 127 128 129 130 131 132 133
*
STEp 1 STEp 3 STEp 4
FREE!
STEp 2
No dont send
Signature: ___________________________ date: ________________ Your Name: __________________________ title: _________________ company Name: ___________________________________________ address: ____________________________________________________ city: _________________________________ Province: _____________ Postal code: ________________________________________________ Phone: ______________________________ Fax: __________________ email address (optional): ______________________________________
Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other Selling area of your store m under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft
aPril 2011 write iN the NuMBerS here For each Product You waNt More detailed iNForMatioN oN
101
Fax Now to: 1-888-849-0155 or 416-703-6392 | or Mail card todaY to: 60 Bloor St. west, Suite 1106, toronto, oN, M4w 3B8
73
We are considering applications for the following Management position at various locations in Ontario, Quebec and Atlantic stores
HEAD OFFICE
1135-13560 Maycrest Way Richmond OFFICE HEAD BC V6V 2W9 HEAD OFFICE PHONE: 604.288.0017 0 Maycrest Way 1135-1356 - TOLL est W 1.800.668.3008 1135-13560 MaycrFREE:ay FAX: 604.273.3417 9 Richmond BC V6V 2W9 Richmond V6V 2W PHONE: 604.288.0017 TOLL FREE: 1.800.668.3008 PHONE: 604.288.0017 - TOLL FREE: 1.800.668.3008 EASTERN :REGIONAL OFFICE FAX 604.273.3417 FAX: 604.273.3417 2165 Williams Parkway Brampton ON L6S 6B8 PHONE: 905.595.0409 - TOLL FREE: 1.800.668.3008 FAX: 905.791.0970 www.mtbi.ca - info@mtbi.ca
NEW FAX!
Regional Sales Managers Gary Davis - East 647.962.2884 lesgary@mtbi.ca Regional Sa or Managers Regional Sales Managers g John Tivadar West Tracey Burby - East Tracey Burby - East 905.872.2775 ororracey@mtbi.ca 9403.620.6950 r tracey@mtbi.ca 05.872.2775 o t john@mtbi.ca m Account Managers Shawna Quigley - West Shawna Quigley W es st 403.547.0486 or shawna@mtbi.ca 403.547.0486 or shawna@mtbi.ca m Darlene Costello - BC Mainland 604.220.2962 orManagers Account Managers Account darlene@mtbi.ca Anne e Costello BC Interior DarlenHume-SmithB-C Mainland Darlene Costello - BC Mainland 604.220.2962 or oraanne@mtbi.ca 6250.499.9589 r darlene@mtbi.ca 04.220.2962 o d rlene@mtbi.ca m MandiAnne Hume-Smith - BC Interior Island Zolkowski AB h BC Interior Anne Hume- Smit& Prairies/Van 403.702.4324 or mandi@mtbi.ca 250.499.9589 or anne@mtbi.ca 250.499.9589 or anne@ tbi 4 @m i.ca
John Tivadar AB & Prairies/Van Island John Tivadar -Berg - PrairMainland nd V Hartley AB BC ies/Van Isla 403.620.6950 or john@mtbi.ca 403.620.6950 o john@mt i.ca tb 604.340.4264 orrhartley@mtbi.ca Kerri Job BC Mainland Ker i Job - B- Mainland Brian rAsttaria CBC Mainland 604.512.6142 or kerri@mtbi.ca 604.512.6142 or kerri@mt i.ca tb 778.938.5361or brian@mtbi.ca Brian Asttaria BC Mainland Brian Asttaria - BC Mainland a Melissa RussoGTA 778.938.5361 or brian@mtbi.ca 778.938.5361 o brian@mt i.ca tb 647.382.1252 orrmelissa@mtbi.ca Vik Saini - To o S.Western Ontario Vik SainiSainir- nto & W estern Ontario Vik Toronto Western Ontario 519.267.2191 or vik@mtbi.ca 5519.267.2191or vik@mtbi.ca 19.267.2191 or vik@mtbi.ca b Helene Huot Ottawa/W Que/Maritimes Helene Huot -- Ottawa/W Que/Maritimes Helene Huot Ottawa/W Que/Maritimes 613.224.4983 or h.huot@rogers.com 613.224.4983 or h.huot@rogers com 2 h s.c 613.224.4983 or h.huot@rogers.com Kevin Alexander - Quebec Kevin Alexander Quebec Kevin Alexander - Quebec 514.995.7388 or kevin@mtbi.ca 514.995.7388 or kevin@mtbi.ca 514.995.7388 or kevin@mtbi.ca
ihr MARKET
PLACE
If Youre Reading It, You Know It Works! To Advertise in Marketplace Call (416) 203-7900 ext. 6108
Have you ever thought of owning your own health store and becoming part of the growing natural health industry? A reputable independent health and nutrition retail store is for sale in Calgary in an excellent, long-term location. Consistent annual revenues of $1.2 million, netting owners earnings of $200K. Share sale at $600K, including $110K of inventory. Come follow your passion to assist others with their wellness. For more information contact Andrew Savage at 403-827-3911 or asavage@paladingroup.ca
MICHAEL THEODOR MICHAEL THEODOR MICHAEL THEODOR CHFA HALL OF FAME CHFA HAL OFFFAME LL AME CHFA HALL
I want
1-800-430-7898 | www.webbernaturals.com
For details, write #117 on Free Info Page, page 73.
Herbals and supplements from webber naturals are advertised on national television, major market radio, in consumer magazines, and daily newspapers.
A new look... and a whole new attitude toward sun care. Natural Sun combines only natures own sun-deecting minerals with luxuriously rehydrating, damage-defying, never greasy natural ingredients: CoQ10, organic antioxidants, pomegranate and more. In six varieties, SPFs 15 and 30+, plus a new rich After Sun and Pure Aloe Vera. This combination of absolutely natural, broad-spectrum protection with irresistibly upscale packaging makes Natural Sun a stunning product line you do not want to miss.
For more information, call Purity Life at 1-800-265-2615 or Tall Grass Distribution at 1-800-616-5900, or New Age Marketing at 1-888-868-0127.
5HR1
Product name Certi ed organic SPF 30 sunscreen 90ml Certi ed organic Kids SPF 30 sunscreen 90 ml Certi ed organic SPF 15 Lip Balm 4.5g 12 unit counter display Certi ed organic SPF 15 Lip Balm 4.5g 12 unit clip strip SPF Floor Display (48 units: 24 Kids SPF 30, 24 SPF 30 sunscreen)
18X14X60
48 units