Uses of RSVP Bonus Cards

This list is to be used to for your future over run cards. 1. Direct Mail Campaign 2. VIP/Special Customer Sales 3. To stimulate leads for an in-house data base 4. Mailing for specific sales person 5. Site Specific Campaign 6. Test Offers 7. Test Headlines 8. Farm a geographic area 9. Hand out to patrons coming in to stores 10. Thank you for your order cards 11. Pick Up Card Boxes at local business 12. Joint Venture Programs with local business 13. Send out to in house database 14. Used to Cross Sell a product of service 15. Launch a new product 16. Used to increase referrals 17. Introduce a new product or service 18. Birthday Promotion 19. Holiday Promotion 20. Remind clients of key dates and events 21. Send out to a block or community that you have a new product starting on. 22. Send out to key centers of influence. 23. Use to mail to potential employees 24. Use to thank employees for all their hard work. 25. Cause Marketing use to support a local charity. 26. Promote a sale or promotion 27. Close out sale or inventory reduction 28. Promote a loyalty program 29. Used mail out before the RSVP card deck to increase response. 30. Mail out after the RSVP card deck to increase response. 31. Create a networking event and use to promote. 32. Cross promote business partners business (Fusion Marketing) 33. Promote your website 34. Promote your free recorded message 35. Create a seminar or free education event and promote 36. Promote a video brochure. 37. Used for soft inquires i.e. Call for Special Report. Brochure etc 38. Used for Hard Sell inquires 39. Promote your business to local reporters and editors 40. Thank referral sources 41. Keep in touch with past clients 42. Educate referral sources on new items, products and services.

Over Run Card Use Page 2 43. Halloween Promotion 44. Back to school sales 45. Labor Day Sales 46. President Day Sales 47. July 4th sale 48. Christmas Promotion 49. Early Bird Specials to accelerate buying process 50. Promote Continuity Programs 51. Thanksgiving Day Sale 52. Increase Frequency of Message 53. Tax Day Sale 54. Promote a TV, Radio or Newspaper Ad to increase frequency 56. Promote a Public Relation Story or Event 57. Create a contest and promote 58. Used to capture email address of customers and prospects 59. Promote a Trade Show or Event that your 60. Expand new income streams 61. Expand into new markets 62. Use with take one boxes 63. Sell gift certificates to your business 64. Sell someone elses gift certificates 65. Mothers day sale 66. Fathers day sale 67. Promote a Birthday Club 68. Promote an Easter Sale 69. Promote a Hanukah Sale 70. Create a bounce back promotion 71. Create a contest and or sweepstake to win 72. New mover/New Resident Program 73. New Home Owner Program 74. Support a local team and mail the promotion to their families 75. Shopping Spree Sweepstakes 76. Blood Donation Tie In 77. Sample Programs 78. Back to school promotion 79. School reading tie in 80. Report Card Promotion 81. Pass out at community events (high school or college students can do this) 82. Pass out after a Theater or Concert (Great for Restaurants) 83. Pass out before a show, theater or concert 84. Dinner and a Movie Promotion 85. Publish a Book or Free Consumer Report and sell it 86. Promote a Guest Lecture

Page 3 87. Promote a wine tasting event 88. Connect and Tie in with a current trend 89. Tie in promotion with a popular event (Super Bowl, Dancing with the Stars etc) 90. Senior Citizen Promotion 91. Dollar off Promotions 92. Mystery Promotion (Bring in this ad to get a special unknown promotion) 93. Spin the Wheel Promotion 94. Valentines Day Promotion 95. Pre Fix Dinner Promotion 96. Mid week Discovery Promotion 97. Promote an Anniversary (20 Years. 2 Years) 98. New Years Day 99. Dr Martin Luther King Day 100. Groundhog Day 101. St Patricks Day 102. Memorial Day 103. Presidents Day 104. Flag Day 105. Fathers Day 106. Mothers Day 107. Independence Day 108. Columbus Day 109. Veterans Day 110. Lincolns b-day 111. National Police Week (May) 112. National Apple Month (October) 113. October Fest (October) 114. Cinco De Mayo (May) 115. Mickey Mouses B-day Tie in (November) 116. National Pasta Week (October) 117. National Hart Month (February) 118. Breast Cancer Awareness (October) 119 Madia Gras Promotion (March) 120. Ides of March (March 15) 121. April Fools Day Promotion 122 Shakespeares Birthday (April) 123. Tell a Friend Campaign 124. Use to clean up in-house database 125. Celebration Campaign 126. Throw Up to Celebrate a Touch down or Home Run at a Sporting Event 127. Kentucky Derby Promotion 128. World Series Promotion 129. Indy 500 Promotion

Page 4 130. Daytona 500 Promotion 131. Sales Person Specific Promotions 132. Test Offers 133. Send Out to All Inquires 134. Use to stimulate referrals 135. Self Mailer 137. Home Shows, Trade Shows, Garden Show 138. Send as a follow up to our Weekend Lead Program 139. Introduction Piece to Referrals 140. Personalized Message from Management and Staff 141. Customer Birthday Card 142. New Home Owner Program 143. Insert into other Promotional Pieces 144. Free Standing Insert 145. Chamber of Commerce Events