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Presented By Uche Nworah At The Social Media Club International, Nigeria National Conference, Friday, February 26th 2010 At Horscal Suites, Nigeria Institute of Medical Research Yaba Lagos.
Outline
Social Media Marketing at a glance How Social Media Works Social Media Landscape Major Nigerian Telecom Brands Emerging Competitive/Branding Strategies Peculiar Challenges Of Nigerian Telcos Whats All The Noise About? Nigerian Telcos & Social Media Way Forward/Conclusion
Sponsorships
Sales Promotions
Competitive Strategies
Celebrity Endorsement
E-Marketing
Experiential
If I place my brand on You Tube, Twitter, Facebook etc. How many more recharge cards will that help me sell?
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Conclusion
Telcos/Firms should incentivise the forgotten tribe (Internal customers & employees) Promote social causes as this may appeal to brand users and help them to create communities The Pepsi example Social media agencies need to do more to market the platforms to the Telcos by making a case of its contribution to the bottom-line, something the traditional media have been able to do.
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234next.com (08/02/10)
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saharareporters.com (08/02/10)
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nigeriavillagesquare.com (08/02/10)
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facebook.com (08/02/10)
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ngrguardiannews.com (08/02/10)
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MTN on Facebook
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MTN on Facebook
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MTN on Facebook
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Zain on Facebook
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Glo on Facebook
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Visafone on Facebook
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Starcomms on Facebook
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Starcomms On Facebook
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nairaland.com (08/02/10)
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Etisalat on Yahoo
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