SUMMARY RESULTS FROM THE BI SURVEY 9

The BI Survey is the Most Comprehensive Independent Survey of the On-Line Analytical Processing and Business Intelligence Market

This summary of the major result categories of The BI Survey 9 results was produced by MicroStrategy with full approval by BARC.

Overview of The BI Survey 9 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Vendor Relationship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Customer Loyalty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Product Support Quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Inclination to Buy More Seats
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Preferred Products to Standardize On . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Business Value. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Business Benefit and Goal Achievement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prevalence and Range of Applications Deployed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Proportion of Employees Using Product
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15

Deployed Seats Per Administrator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Applications Per Administrator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Product Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Scalability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Data Volume. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Product Reliability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Data Latency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Number of Deployed Seats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Web KPI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

For more information about The BI Survey 9, please visit:

www.bi-survey.com

The BI Survey 9 Summary Results

OVERVIEw OF THE BI SURVEY 9

The BI Survey is the worlds most comprehensive independent survey of the Business Intelligence (BI) marketspace and products, and is conducted annually by The Business Application Research Center (www.BARCresearch.com). The BI Survey 9 follows eight successful editions of The BI Survey and compiled the real-world BI experiences of 2,665 organizations across 90 countries. With 172 customer sites (or 6.45% of the total), MicroStrategy had the highest number of survey respondents. The BI Surveys provide insight into actual BI implementation experiences as well as the usage patterns and technical characteristics of the most popular BI products. The BI Surveys examine how companies choose their BI products, how they use these products, and how successful they are with them. The survey also takes on challenging issues not covered by typical BI product reviews, such as barriers to wider deployments and factors leading to product discontinuance. As a result, the survey is uniquely positioned to detail BI purchasing and deployment best practices. While other BI product surveys and analyst product reviews exist, they are largely based on reviewer perceptions and do not have the statistical rigor of The BI Survey. Survey conclusions are solely based on the statistical analysis of information provided by respondents. The BI Survey is 100% independent of any BI vendor influence and was not commissioned, funded, suggested, or sponsored by vendors in any way. Vendors had no input into the questions or into the analysis of survey results. This year, data was collected on 30 different BI products of which 23 BI products had enough market presence to make their analysis statistically significant. Each of the 23 products was analyzed across 32 KPIs. The BI Survey 9 separately grouped and analyzed the product offerings of the largest BI vendors: MicroStrategy, SAP BusinessObjects, SAP BW / BEx, Oracle BIEE, IBM Cognos, SAS, and Microsoft. This separate analysis was used to make direct comparisons within a like group of large vendors typically considered for similar types of BI applications. In its analysis of this peer group, The BI Survey 9 analyzed the following products: Peer Group IBM Cognos Products IBM Cognos 8 Analysis Studio IBM Cognos 8 PowerPlay Studio IBM Cognos 8 Report Studio IBM Cognos 8 Query Studio Microsoft SQL Server Analysis Services Microsoft SQL Server Reporting Services MicroStrategy Oracle BI Suite Enterprise Edition Standard Edition One SAP BusinessObjects WebIntelligence SAP BusinessObjects Desktop Intelligence SAP BusinessObjects Crystal Reports SAP BusinessObjects Xcelsius SAP BusinessObjects Explorer (former Polestar) SAP BW SAP Business Explorer (BEx) SAS

Microsoft MicroStrategy Oracle BIEE

SAP BusinessObjects

SAP BW/BEx SAS

The BI Survey 9 Summary Results

While The BI Survey 9 asked many of the same questions as in previous years to allow for year-overyear comparisons, most survey results are provided in both absolute and relative terms to make product comparisons within each of the 32 KPIs easier. Results for many of the KPIs are normalized so that the overall product sample always has a weighted average value of 1.0. Each KPI chart has a unique custom-generated scale based on the distribution of the results in the entire sample, which runs from the lowest performing product, at the bottom, to the highest performing product at the top. Furthermore, KPIs are calculated so that better-than-average products always have scores greater than one and are displayed with a blue positive bar, while less-than-average products always have scores less than one and are displayed with a red negative bar. Overall Findings: MicroStrategy achieved the highest normalized aggregate or Overall KPI score of all 23 products in the study as shown in Figure 1. Scores ranged from MicroStrategy at the top with an aggregate normalized score of 1.49 (or 49% higher than the weighted average of all products) to IBM Cognos Analysis and SAP BusinessObjects Desktop Intelligence at the bottom with a score of .64 (or 36% lower than the weighted average of all products).

Overall KPI Score by All Products

MicroStrategy SAS Information Builders Targit Bissantz arcplan Microsoft SQL Server Analysis Services SAP BusinessObjects Web Intelligence QlikTech IBM Cognos TM1 IBM Cognos Reporting Cubeware Oracle BIEE Board Microsoft SQL Server Reporting Services SAP BW/BEx Jedox PALO Oracle Hyperion Infor PM MIK IBM Cognos Analysis SAP BusinessObjects Desktop Intelligence Pentaho 0.6 0.7 0.8 0.9 0.64 0.64 N/A 1.0 1.1 1.2 1.3 1.4 1.5 0.72 0.72 0.79 0.99 0.97 0.97 0.93 0.90 0.88 0.85 1.09 1.05 1.21 1.19 1.16 1.15 1.14 1.26 1.26 1.49

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater Overall KPI score. Note: Pentaho did not garner enough responses to be included in this analysis.

Figure 1: Normalized Overall KPI Score by All Products 3

The BI Survey 9 Summary Results

MicroStrategy achieved the highest KPI scores overall across 23 products surveyed in The BI Survey 9, said Barney Finucane, author of The BI Survey 9. In my view, this is indicative of MicroStrategys focus on continuing to broaden and improve its BI platform and the fact that MicroStrategy has resisted the temptation to build a technology portfolio through acquisitions. Vendors with less focus on their core BI offering who have branched out to ancillary BI areas such as ETL, data quality, and financial applications, are increasingly finding that their customer base is deterred from broader deployments because of the complexity of the resulting portfolio. Among The BI Survey 9 peer group of the largest BI vendors, MicroStrategy achieved the highest normalized Overall KPI score of 1.39, as shown in Figure 2, and had the highest ratings in 16 of the 32 KPIs analyzed.

Overall KPI Score by Peer Group

MicroStrategy SAS Microsoft Oracle BIEE SAP BusinessObjects SAP BW/BEx IBM Cognos 0.8 0.81 0.9 1.0 1.1 1.2 1.3 1.4 0.84 0.90 0.95 1.04 1.23 1.39

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater Overall KPI score. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 2: Normalized Overall KPI Score by Peer Group

FAQs: Are The BI Survey 9 results consistent with the trends from the prior eight years? There are widely ranging results between products and most of these findings are consistent with prior year survey findings. Interestingly, the same products which outperformed this year have outperformed the market in the previous eight years that the survey has been conducted. Similarly, the vendors that did not fare well this year have generally never fared well in the survey. Specifically, MicroStrategy has scored at the top in Business Benefit, Goal Achievement, Customer Loyalty, Product Performance, and across all Scalability categories for nine years running. In contrast, SAP BusinessObjects has been at or near the bottom in these same categories over the same nine year timeframe.

The BI Survey 9 Summary Results

Are there significant differences between conglomerate and independent vendors? Based on the survey results, significant differences exist between conglomerate and independent vendors. Independent or best-of-breed vendors such as MicroStrategy and SAS are wholly focused on BI, optimized for open systems solutions, and typically grow organically. Conglomerate megavendors are vendors such as SAP BusinessObjects, IBM Cognos, and Oracle that offer a full enterprise software stack, optimize their BI offerings for their own software stack, and grow by acquisition. As Figure 1 shows, seven of the ten products that scored above the weighted average of all products for the Overall KPI metric were sold by independent BI vendors. In comparison, seven of the twelve products which scored below the weighted average were sold by conglomerate vendors. Furthermore, independent vendors significantly outperformed conglomerate vendors in most key areas such as Business Benefit, Goal Achievement, Support Quality, and Query Performance among others. How important is product response time and performance? The BI Survey 9 looked closely at the impact of query performance and found, as in every year the survey has been conducted, that one of the most frequently reported product problems and one of the biggest deterrents to wider deployments continues to be poor query performance. As expected, The BI Survey 9 also found that fast query performance continues to be the selection criterion most closely linked to project success. Organizations should prioritize query performance as a key criteria in their vendor selection to maximize overall project success. How should organizations select products? The BI Survey 9 analyzed the impact of multi-product competitive evaluations on project success. Once again, BI projects based on a multi-product competitive selection process achieved far more business benefits than those based on a single product selection or no formal product selection. Every one of the eight discrete business benefits tracked improves when competitive, multi-product evaluations are performed. Vendors such as Business Objects and Oracle, which are selected most often for corporate reasons such as product bundling, achieve low scores in all of the business benefit and project success areas analyzed. what should organizations look for in a BI product? The BI Survey 9 found that organizations that used product-related selection criteria had more successful projects than those that used vendor-related commercial factors. Organizations should choose a product for its capabilities rather than choosing the vendor for its name recognition. The survey found that the top five product capabilities to consider for a successful BI deployment are fast performance, ability to deploy quickly, ease-of-use for application builders, ease-of-use for end users, and range of server platforms supported. Once again, The BI Survey 9 shows that there is a high correlation between product selected and business benefit achieved, goal achievement, and project success. Customers overwhelmingly purchase MicroStrategy for product specific reasons: performance, ease-of-use, and data and user scalability. In contrast, customers tend to purchase BusinessObjects for corporate reasons: the SAP name and perceived integration with the SAP stack.

The BI Survey 9 Summary Results

Organization of Summary Results: This document covers many of the KPIs analyzed in The BI Survey 9. The KPIs presented here are grouped to allow the reader to quickly assess how products perform in real-world deployments in the following three critical areas: Vendor Relationship Business Value Product Performance

VEndOR RELATIOnSHIP
Customer Loyalty
Customer loyalty is an indication of how satisfied a customer is with a vendors products and services and is a crucial factor in vendor success. According to The BI Survey 9, a loyal customer is one that: Continues to use existing applications Purchases additional software to deploy existing applications more widely Uses the product in preference to others when implementing new applications Favors the product if there is ever a demand to reduce the number of BI suppliers

MicroStrategy had the highest customer loyalty in its peer group for the sixth consecutive year. As Figure 3 shows, MicroStrategys Customer Loyalty score is nearly double the Customer Loyalty score for SAP BW/BEx.

Customer Loyalty KPI

MicroStrategy IBM Cognos Microsoft SAS Oracle BIEE SAP BusinessObjects SAP BW/BEx 0.69 0.7 0.8 0.9
1.0

1.21 1.18 1.02 0.86 0.86 0.76

1.1

1.2

1.3

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater customer loyalty. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 3: Normalized Customer Loyalty KPI

The BI Survey 9 Summary Results

Among its peer group, MicroStrategy was rated number one in customer loyalty for the sixth year in a row, said Barney Finucane, author of The BI Survey 9. The fact that no other product has achieved such high levels of consistency suggests that MicroStrategys customers are extremely loyal and see no alternative to the product.

Product Support Quality

The quality of a vendors product support is becoming increasingly critical as BI becomes more integrated into organizations operations. Better product support often results in higher application success rates and helps to ensure customers get full value from their BI investments. The BI Survey 9 found that companies striving to maximize the business benefits of a BI project should prioritize customer support quality as key evaluation criteria. The BI Survey 9 found major differences in the quality and timeliness of a vendors product support as shown in Figure 4. MicroStrategy customers rated their overall product support quality nearly 100% higher than SAP BusinessObjects customers did.

Product Support Quality

MicroStrategy SAS Microsoft IBM Cognos SAP BW/BEx Oracle BIEE SAP BusinessObjects 0.5 0.54 0.75 1.0 1.25 1.5 0.88 0.83 1.10 1.01 1.22 1.44

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater product support. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 4: Normalized Product Support Quality

The BI Survey 9 Summary Results

As Figure 5 shows, MicroStrategys product support was rated Excellent more often than any other vendor in the peer group, as has occurred for five years running. Over 80% of MicroStrategy customers rated the support as Excellent or Generally Acceptable.

PROdUCT MicroStrategy SAS Microsoft IBM Cognos Oracle BIEE SAP BusinessObjects SAP BW/BEx

% OF RESPOndEnTS wHO RECEIVEd ExCELLEnT PROdUCT SUPPORT 27.6 25.6 17.4 13.3 11.1 6.7 4.7

Source: BI Survey 9 data Key: Higher number means greater % of customers citing excellent product support. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 5: % of Customers Who Received Excellent Product Support

For six years in a row, BusinessObjects customers have been the least satisfied with the quality of support that they received. MicroStrategy speculates that low overall product support quality ratings for BusinessObjects likely stems from its strategy to acquire rather than to build its analysis, reporting, and dashboard products. Given BusinessObjects track record of historically poor support, it is likely that the ongoing product and architecture integration efforts between SAP and Business Objects will create continued ongoing support challenges for BusinessObjects customers. Once again, MicroStrategy was the top performing BI vendor in its peer group when it comes to quality and timeliness of product support, said Barney Finucane, author of The BI Survey 9. Among this group, MicroStrategy had more top ratings for support and the fewest customer complaints regarding poor support. This must be, at least in part, due to the stability and consistency of MicroStrategys products.

Inclination to Buy More Seats

Inclination to purchase more seats is a strong indication of customer loyalty and project success. As Figure 6 illustrates, MicroStrategy customers are over 65% more inclined to expand their use of MicroStrategy than the weighted average of all products.

The BI Survey 9 Summary Results

Intention to Buy More Licenses KPI

MicroStrategy IBM Cognos Microsoft SAS Oracle BIEE SAP BusinessObjects SAP BW/BEx 0.4 0.47 0.6 0.8
1.0

1.65 1.40 0.96 0.85 0.80 0.62

1.2

1.4

1.6

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater inclination to expand BI usage. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 6: Normalized Score for Intention to Buy More Licenses KPI

The BI Survey 9 found that nearly 65% of MicroStrategy customers expected to purchase more seats in the future vs. an average of 50% among its peers. This represents the fifth consecutive year that more than 50% of the MicroStrategy customers surveyed have indicated a strong intention to purchase additional seats. In the nine years the survey has been conducted, MicroStrategy has scored significantly above the average of all products each year. MicroStrategy had a particularly high proportion of sites expecting to buy more seats, reported Barney Finucane, author of The BI Survey 9. Among its peer group, the fact that MicroStrategy had the highest proportion of sites surveyed expecting to buy more seats indicates that customers find considerable business value in using MicroStrategy.

Preferred Products to Standardize On

It is common for organizations to have more than one BI product. For sites using more than one product, The BI Survey 9 asked which one they would choose to standardize on if forced to pick one, and why. Products that are good candidates for standardization must be easy to use, suitable for a wide range of BI applications, and provide the full range of BI functionality. When asked why they selected MicroStrategy, respondents cited product features, easy to manage and deploy, and Web deployability.

The BI Survey 9 Summary Results

Preferred Products to Standardize On (%)

MicroStrategy Microsoft IBM Cognos Oracle BIEE SAP BusinessObjects SAS SAP BW / BEx 40 56.8 56.5 52.5 60 80 100 63.6 71.6 75.5 83.1

Source: BI Survey 9 data Key: Higher rates mean greater preference for standardization. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 7: Preferred Products to Retain When Standardizing

For the 5th consecutive year, MicroStrategy is the top product to standardize on with 83.1% of the respondents indicating they would select MicroStrategy as their enterprise BI standard vs. 56.8% of SAP BusinessObjects customers. The rising tendency of survey participants with multiple BI products to continue to rank MicroStrategy as the top product to standardize on is a reflection of MicroStrategys widening range of capabilities and suitability for BI standardization, reported Barney Finucane, author of The BI Survey 9. Large vendors that have consistently failed to deliver are seemingly being repaid with declining loyalty from their customers.

BUSInESS VALUE
Business Benefit and Goal Achievement
The BI Survey 9 measured business benefit, or overall project success, by the Business Benefit Index, which is comprised of eight discrete revenue-generating and cost-saving benefits. Customers purchasing BI products can use this index as a guide to BI selection and deployment decisions in order to maximize the business benefits from their own projects. As Figure 8 illustrates, MicroStrategy customers are nearly 40% more likely to achieve business benefit than SAP BusinessObjects customers, who cited the lowest business benefit.

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The BI Survey 9 Summary Results

Overall Business Benefit Index

MicroStrategy Microsoft IBM Cognos SAS Oracle BIEE SAP BW/BEx SAP BusinessObjects 0.79 0.8 0.9 1.0 1.1 1.2 0.86 0.88 0.97 1.00 1.14 1.18

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater overall business benefit. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 8: Normalized Overall Business Benefit Index

The increasingly high business benefit that MicroStrategy customers experience can be attributed to the fact that MicroStrategy customers most often exhibit the following BI project attributes, which are highly correlated with business benefit: 1. 2. 3. 4. 5. Conducted a multi-product vendor selection before selecting MicroStrategy Selected MicroStrategy on the strengths of the product and the quality of the product support Implemented quickly 31% of MicroStrategy customers deployed within 3 months Deployed widely MicroStrategy customers have the highest Prevalence Rate at over three times the average of other vendors Achieved high Web deployment rates MicroStrategy customers have the highest median Web deployment rates at 92% As Figure 8 illustrates, MicroStrategy customers are among the most likely to achieve business benefits in each of the eight discrete business benefit criteria. MicroStrategy ranked #1 in five of the eight business benefits measured, including faster or more accurate reporting, better business decisions, increased revenues, saved headcount in IS, and improved customer satisfaction. For the ninth consecutive year, BusinessObjects customers reported far below-average Business Benefit Achievement scores, likely stemming from their dis-integrated product lines that result in poor query response times and increased end user training and deployment times. MicroStrategy scored better than SAP BusinessObjects in each of the eight business benefit criteria.

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The BI Survey 9 Summary Results

MicroStrategy

Microsoft

IBM Cognos

SAS

Oracle BIEE

SAP BW/BEx

SAP BusinessObjects

Business Benefit Index Better Reporting Better Business decisions Improved Customer Satisfaction Increased Revenues Saved Headcount Elsewhere Reduced External Costs Saved Other non-IT Costs Saved Headcount in IS

4.21 7.79 6.02 4.45 4.18 3.16 2.53 3.08 2.48

4.07 7.38 5.70 3.68 3.28 3.22 3.52 3.40 2.38

3.53 6.81 5.18 3.45 3.25 2.30 2.21 2.95 2.13

3.46 6.42 4.94 4.00 3.65 2.16 2.03 3.47 1.00

3.09 6.56 4.44 2.83 2.30 3.21 0.76 2.89 1.76

3.00 6.70 4.74 3.47 2.49 2.09 1.25 2.62 0.61

2.82 6.44 4.30 2.92 2.51 1.53 1.52 1.91 1.44

Legend (Comparisons within Peer Group) Top 2 Ranks Middle Tier Bottom 3 Ranks

Source: BI Survey 9 data Key: Higher number means greater business benefit / success. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 9: Business Benefit Value

Project success was also measured by goal achievement, or the extent to which original business goals are met. As Figure 10 shows, MicroStrategy customers are the most likely to achieve business goals, when compared to the peer group. The survey found that 93% of MicroStrategy customers reported that their projects met or exceeded goals.

Goal Achievement
MicroStrategy Microsoft SAP BW/BEx SAS IBM Cognos Oracle BIEE SAP BusinessObjects 0.9 0.92 0.95 1.0 1.05 1.1 0.93 0.95 0.97 1.02 1.06 1.06

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater goal achievement. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 10: Normalized Goal Achievement 12

The BI Survey 9 Summary Results

The BI Survey 9 found that goal achievement is highly correlated with the specific product selected and is highest in projects where the product was selected using a competitive, multi-product evaluation based on product capabilities as opposed to vendor-related commercial factors. Goal achievement is also highly dependent on implementation times and query response; the shorter the product implementation time and query response time, the higher the goal achievement. For the eighth consecutive year, customers have rated MicroStrategy highly in attaining business benefits as measured across a spectrum of important revenue-generating and cost-saving criteria, said Barney Finucane, author of The BI Survey 9. He also noted, The fact that MicroStrategy customers have the largest and most successful BI applications across the peer group, confirms MicroStrategys high functionality and strong suitability for highly scalable and high performing Web deployments key drivers in delivering tangible business value.

Prevalence and Range of Applications deployed

The BI Survey 9 data shows that actual usage of each product varies widely within an organization. Some products are used sparingly by a limited number of users, while others are deployed widely across the enterprise. The survey uses the Prevalence Rate metric as an indicator of which products are actually used widely, as opposed to merely purchased. Prevalence rate is defined as the percentage of the survey respondents who chose their MicroStrategy implementation as the subject of their BI Survey responses, as opposed to any of the other BI technologies that they also have installed. Prevalence rates are a proxy for the number of BI applications, the number of users, and the overall BI product penetration in an organization.

Prevalence Rates
MicroStrategy SAP BW/BEx SAP BusinessObjects IBM Cognos Microsoft SAS Oracle BIEE 0.5 1.0 0.83 0.70 N/A N/A 1.5 2.0 2.5 3.0 1.03 1.56 3.02

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater product prevalence. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors. SAS and Oracle BIEE did not garner enough responses to be included in this analysis.

Figure 11: Normalized Prevalence Rates

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The BI Survey 9 Summary Results

Closely associated with prevalence is the range of applications, or styles of usage, a product can support. Core BI applications as surveyed by The BI Survey 9 include ad hoc query, analysis, dashboards, data mining, financial reporting, operational reporting, and scorecards. Clearly, products that support multiple applications can satisfy a broader range of user requirements and are more widely deployed. The BI Survey 9 found that organizations can maximize overall business benefit by focusing on the breadth of their deployment and selecting a product that has been shown to be highly suitable for multiple applications. This allows an organization to reduce the number of BI products in use. The Range of Applications Deployed KPI indicates the suitability of a product for multiple types of applications. MicroStrategy customers reported the greatest range of applications deployed, as shown in Figure 12.

Range of Applications Deployed

MicroStrategy SAS Microsoft IBM Cognos SAP BW/BEx SAP BusinessObjects Oracle BIEE 0.90 0.92 0.95 1.00 1.05 1.10 1.15 0.97 0.97 0.96 0.95 1.13 1.12

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater range of applications deployed. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 12: Normalized Range of Applications Deployed

The survey found that MicroStrategy customers report deploying five applications on average, which is more than any other product. Of the 172 MicroStrategy customers surveyed, 61% indicated they are building and deploying dashboards and 42% indicated they are building and deploying scorecards. In addition, 30% indicated they are using MicroStrategy for data mining. The fact that MicroStrategy supports the greatest range of applications and is pervasively deployed is a testament to the products broad range of functionality, said Barney Finucane, author of The BI Survey 9. Selecting a product that supports a broad range of functionality is particularly important for organizations that plan to deploy BI at an enterprise level.

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The BI Survey 9 Summary Results

Proportion of Employees Using Product

The BI Survey 9 found that the typical organization reported 10-15% of their employees use a BI tool. Nearly 30% of the organizations surveyed reported usage of less than 5%. Administration and maintenance complexity, poor performance, and cost of implementation and support were cited as the leading deterrents to broader deployments. Of the 172 organizations using MicroStrategy in the survey, on average, 26% of the organizations employees are using the MicroStrategy BI application.

Proportion of Employees Using Product

Microsoft MicroStrategy SAP BW/BEx IBM Cognos SAP BusinessObjects SAS Oracle BIEE 0.69 0.7 0.8 0.9 1.0 1.1 1.2 0.76 0.87 0.98 1.00 1.11 1.19

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater proportion of employees using product. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 13: Normalized Proportion of Employees Using Product

The fact that MicroStrategy customers report among the highest BI application adoption rates is validation to the products ease-of-use and suitability for broad deployments, said Barney Finucane, author of The BI Survey 9. Selecting a product that meets a broad range of employee levels, uses, and needs is key to increasing overall adoption, which the survey continues to show is a key driver of business benefit. The BI Survey 9 found that only 4.7% of MicroStrategy customers cited a lack of product features as a deterrent to wider deployment vs. 18.9% of the SAP BW customers.

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The BI Survey 9 Summary Results

deployed Seats Per Administrator

Once again, the BI Survey found that the largest expense for BI is the number of people required to administer and run BI applications. Analyst studies found that ongoing IT staffing costs constitute between 60-86% of owning enterprise software over a three-year period, while hardware and software each represent only 7%. The survey uses the Deployed Seats per Administrator metric to measure the number of administrators required to deploy and administer each product. The survey found that while costs were a lower priority upfront during product selection, maintenance and ongoing administrative and support costs become an increasingly significant factor later in the projects deployment life cycle, which makes the number of users an administrator can support a key proxy for total cost of ownership (TCO). As shown in Figure 14, MicroStrategy customers deployed 1.23 times the number of users per administrator than the weighted average, and over three times more users per administrator than Microsoft sites.

Deployed Seats per Administrator

MicroStrategy SAP BusinessObjects SAP BW/BEx IBM Cognos Microsoft Oracle BIEE SAS 0.3 0.4 0.5 0.6 0.7
0.8

1.23 1.10 1.00 0.56 0.40 N/A N/A 0.9

1.0

1.1

1.2

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater deployed seats per administrator. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors. SAS and Oracle BIEE did not garner a sufficient number of responses to be included.

Figure 14: Normalized Deployed Seats per Administrator

In addition to requiring fewer people to administer, MicroStrategy requires fewer people to implement and less training for end users, which results in overall labor savings. MicroStrategy provides a number of unique self-service capabilities, including object or column prompting and drill anywhere to allow more users to share reports. With fewer reports required, MicroStrategy deployments are more efficient and allow a single administrator to support more users.

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The BI Survey 9 Summary Results

The BI Survey 9 found that 11% of MicroStrategy customers cited difficulty of building / maintaining applications as a deterrent to wider deployment vs. over 20% of Oracle customers and 26.1% of the SAP BW customers. MicroStrategys administrative capabilities enable organizations to implement and administer with fewer administrators, which reinforces MicroStrategys long time focus on BI efficiency, said Barney Finucane, author of The BI Survey 9. Selecting a product that can be deployed more efficiently to a broader number of users is a key driver in reducing TCO.

Applications Per Administrator

An equally important measure of efficiency and TCO is the number of applications a BI administrator can support. The survey uses the Applications per Administrator metric to measure the degree of efficiency of a typical administrator. Administrators are more efficient when they have the necessary administrative tools. For maximum efficiency, BI administrators should have a comprehensive set of tools to centrally manage and automate their BI infrastructure. Centralized Web administration, monitoring, and system reporting via MicroStrategy products such as Cube Advisor and Health Center allows administrators to optimize system performance and ensure full system availability, along with other capabilities, including centralized and automated change management to ensure automated system integrity.

Applications per Administrator

Microsoft MicroStrategy SAS SAP BusinessObjects IBM Cognos Oracle BIEE SAP BW/BEx 0.50 0.5 0.6 0.7 0.8 0.9
1.0

1.33 1.25 1.13 1.00 1.00 0.67

1.1

1.2

1.3

1.4

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater applications per administrator. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 15: Normalized Applications per Administrator

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The BI Survey 9 Summary Results

PROdUCT PERFORMAnCE
Scalability
Each products weighted average Scalability KPI score is aggregated from five root KPIs: 1 Proportion of employees using product, 2 Range of applications deployed, 3 Number of departments served, 4 Number of deployed seats, and 5 Data volumes. As Figure 16 shows, MicroStrategy achieved the highest overall Scalability score and ranked number one in each of the scalability root KPIs.

Scalability KPI
MicroStrategy SAS SAP BW/BEx SAP BusinessObjects Oracle BIEE IBM Cognos Microsoft 0.7 0.71 0.8 0.9 1.0 1.1
1.2

1.38 1.01 1.00 0.94 0.81 0.78

1.3

1.4

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater overall product scalability. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 16: Normalized Scalability KPI

data Volume
Increasing information intensity and, in particular, the desire to electronically capture and store every business transaction, has made the terabyte-size data warehouse more common. While analysis of summary data is often a launching point for understanding business trends, organizations need to view transaction-level detail to discover anomalies, exceptions, and trends that pre-defined aggregations can obscure. The BI Survey 9 found that almost 10% of organizations indicated that their BI product could not handle the data volumes. For the ninth consecutive year, MicroStrategy customers indicated they analyzed by far the largest amounts of data, a median of 528 GB in this latest survey. This compares to a median of 6.6 GB overall. As Figure 17 indicates, MicroStrategy customers analyze median data volumes that are 10 times larger than Oracle BIEE customers, 16 times larger than IBM Cognos customers, and 40 times larger than Microsoft customers analyze.

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The BI Survey 9 Summary Results

Data Volumes
MicroStrategy SAS SAP BW/BEx SAP BusinessObjects Oracle BIEE IBM Cognos Microsoft 0.2 0.31 0.4 0.6 0.8 1.0 1.2
1.4

2.11 1.22 1.05 1.02 0.84 0.50

1.6

1.8

2.0

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater data volumes analyzed. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 17: Normalized Data Volumes

At the high end, 37% of MicroStrategy customers analyze over 1 terabyte vs. an average of 9.7% of customers, in general. For the ninth consecutive year, MicroStrategy sites have reported the largest data volumes of all, with a substantial gap between MicroStrategy and the second-place product, said Barney Finucane, author of The BI Survey 9. Despite most vendors claiming to be able to handle large, detailed applications, it is clear that only MicroStrategys customers are actually implementing such transaction-level BI databases. MicroStrategy continues to be the clear leader in the enterprise-scale BI segment. Cube-based OLAP products, such as those employed by some of the Microsoft and Cognos products, inherently limit the data that can be analyzed. These products are optimized for analysis of summary-level or small volumes of data, but are not suitable for more valuable, transaction-level BI applications. In contrast, MicroStrategys proprietary ROLAP technology allows interactive analysis of terabyte-sized relational databases.

Performance
As in the last five years, poor query performance is one of the most frequently reported problems and one of the largest deterrents to wider deployments. Given query performance is also the selection criterion most closely linked to project success, The BI Survey 9 calls it the most important technical KPI and suggests it should guide an organizations BI product selections. Yet survey data shows that most organizations do not thoroughly evaluate performance during the product selection stage by benchmarking against real-world customer experiences.

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The BI Survey 9 Summary Results

Measuring query performance can be approached by performing lab benchmarks or analyzing real-world user experience. The BI Survey 9 analyzes typical query response times and normalizes by the single biggest variable impacting performance, the widely varying differences in the amount of data analyzed. As Figure 18 indicates, when query performance is adjusted for data volumes, MicroStrategy has the highest performance of any product at over 3.5 times better than the weighted average of all products in the peer group. Given the size of data that MicroStrategy customers analyze, it is surprising that they had relatively few performance problems and performed far better than predominantly cube-based products, such as Cognos Analysis and Microsoft Analysis Services. Furthermore, MicroStrategy performed considerably better than SAP BW and SAP BusinessObjects when measured by the metrics Percentage of Customers Reporting Performance Complaints and Slow Query Performance as a Deterrent to Wider Deployment.

Query Performance
MicroStrategy SAS SAP BW/BEx Oracle BIEE SAP BusinessObjects Microsoft IBM Cognos 0.4 0.66 0.62 0.62 1.0 1.6 2.2
2.8

3.56 3.28 3.05 1.78

3.4

4.0

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means faster query performance. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 18: Normalized Query Performance Adjusted for Data Volumes

The BI Survey 9 found that MicroStrategy was able to achieve the highest performance against the largest data volumes with less hardware than any other product. While MicroStrategy recommends 64-bit operating systems, the relevant amount of hardware servers required for a typical MicroStrategy customer is less than that required for the typical customers of other products. Only 4.7% of MicroStrategy customers cited the cost of hardware as a deterrent to wider deployments vs. over 8% of IBM Cognos sites and nearly 9% of SAS customers. MicroStrategys query performance as measured by a number of KPIs, and particularly when accounting for data volumes, continues to improve each year The BI Survey has been conducted, said Barney Finucane, author of The BI Survey 9. It is clear that MicroStrategys continued focus on high scale performance, including the release of in-memory ROLAP, provides a significant enhancement to their ROLAP architecture.

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The BI Survey 9 Summary Results

MicroStrategys in-memory ROLAP technology uses the multi-gigabytes of memory space available in 64-bit servers as multi-dimensional memory, in which both data and calculations can reside as multi-dimensional datasets called ROLAP cubes. MicroStrategy reports and dashboards automatically direct queries to in-memory ROLAP cubes whenever possible to take advantage of the much faster query performance available with inmemory data as compared to database-resident storage. If the analysis cannot be satisfied from an in-memory ROLAP cube, MicroStrategys analytical engine dynamically directs queries to the underlying data source using highly optimized SQL.

Product Reliability
The BI Survey 9 found that product reliability was the second most often reported serious product-related problem, following poor query performance. If it occurs at a critical time, it can be debilitating, and likely render an application unusable. The BI Survey 9 recommends that organizations who need a dependable application consider product reliability as a key buying criterion by assessing how reliable the products are in real-world production deployments. As Figure 19 shows, MicroStrategy customers report among the lowest incidences of product reliability problems as a deterrent to wider deployments.

Product Reliability Problems as a Deterrent to Wider Deployment (%)

Microsoft MicroStrategy SAS SAP BW / BEx Oracle BIEE IBM Cognos SAP BusinessObjects 3.4 3.5 4.3 8.1 8.2 10.5 11.2 0 2 4 6 8 10 12

Source: BI Survey 9 data Note: Shorter bars are better, as they indicate that fewer people found product reliability was a deterrent to wider deployment. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 19: Product Reliability Problems as a Deterrent to Wider Deployment

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The BI Survey 9 Summary Results

data Latency
A related performance metric is the Data Latency KPI or the delay between new data becoming available from source systems and its delivery to users via a BI application. Latency includes data load time and any time required to pre-aggregate, pre-calculate, and pre-format data if needed by the BI application, as typically is required for cube-based products. As expected, the shorter the latency the more often data can be refreshed, the more current it remains, and the higher data volumes that can be supported all resulting in higher business benefit. As shown in Figure 20, MicroStrategy has the lowest data latency, adjusted by data volumes, by a factor greater than two. This is validation of the ROLAP architecture where all calculations can be done dynamically and no intermediate storage or specialized database structure is required. Not surprisingly, predominantly cubebased product such as Cognos Analysis and Microsoft Analysis Services have the highest data latency given the amount of upfront data pre-definition and pre-calculation required.

Lowest Data Latency

MicroStrategy SAS SAP BW/BEx SAP BusinessObjects Oracle BIEE Microsoft IBM Cognos 0.1 0.94 0.43 0.37 1.0 2.0 3.0 4.0
5.0

7.49 3.26 2.11 1.00

6.0

7.0

8.0

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; longer bars mean greater data availability (or lower data latency). Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 20: Normalized Data Latency Adjusted for Data Volumes

MicroStrategys very low data latency validates the flexibility and ease of deployment of the ROLAP approach, said Barney Finucane, author of The BI Survey 9. This is in stark contrast to cube-based approaches that require significant pre-definition effort. It is clear that this low latency makes MicroStrategy a strong option for near real-time BI applications.

number of deployed Seats

While number of seats purchased is an important measure of intended deployment, the number of seats that are successfully deployed is a better indication of a products ease-of-use and administration. MicroStrategy had the highest deployment based on all measures, including Mean Number of Seats per Site and Percentage of Sites with Over 1,000 Deployed Seats. The mean number of deployed seats at MicroStrategy sites was 1,073 vs. 304 across all vendors.
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The BI Survey 9 Summary Results

MicroStrategy customers continue to deploy to among the most users, which suggests that MicroStrategy is purchased and successfully deployed on an enterprise scale for a wide range of BI applications, said Barney Finucane, author of The BI Survey 9. The fact that MicroStrategy continues to deploy the highest number of seats indicates that its customers are committed to its deployment.

PROdUCT MicroStrategy Oracle BIEE SAP BusinessObjects SAP BW/BEx IBM Cognos Microsoft SAS
Source: BI Survey 9 data Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

AVERAGE SEATS dEPLOYEd 1073 791 542 508 443 116 105

Figure 21: Average Seats Deployed

web KPI
The BI Survey 9 uses the Web KPI as an indicator of which products are most suitable for Web deployment. The Web KPI aggregate metric is a combination of the Web deployment rate and Number of Extranets Deployed. MicroStrategy is far more widely deployed via the Web than any other product.

Web KPI
MicroStrategy Oracle BIEE IBM Cognos SAP BusinessObjects Microsoft SAS SAP BW/BEx 0.6 0.61 0.7 0.8 0.9 1.0 1.1
1.2

1.48 1.14 1.14 0.91 0.76 0.75

1.3

1.4

1.5

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means more suitable for web deployment. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 22: Normalized Web KPI

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The BI Survey 9 Summary Results

BI applications deployed via the Web deliver greater business value and benefits than those deployed via client/ server technology, according to The BI Survey 9. The Web continues to be the only effective delivery mechanism for deploying BI to large user populations or to extranets. The survey indicates that Web deployment success varies considerably by product. Major differences in the percentages of customers that are at least 50% Webdeployed exist between products, as can be seen in Figure 23.

Web Deployment Rate

MicroStrategy IBM Cognos Oracle BIEE SAP BusinessObjects Microsoft SAP BW/BEx SAS 0.4 0.43 0.6 0.8 1.0 1.2 1.4 0.57 0.67 1.01 1.28 1.18 1.49

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater number of sites that were at least 50% web-deployed. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 23: Normalized Web Deployment Rate

For the ninth consecutive year, MicroStrategy had the highest Web deployment rate among its peer group at 79.2%. This means that 79.2% of MicroStrategy customers have deployed via the Web to at least 50% of their users. In addition, MicroStrategy has a median Web deployment rate of 90.9%, meaning nearly 91% of the users in a typical MicroStrategy site are Web users. Since the inception of this survey, MicroStrategy sites have had the highest rates for Web deployment, said Barney Finucane, author of The BI Survey 9. Unique among major BI products, the complete MicroStrategy product line was designed from the ground up for large scale Web deployments, rather than being converted from older desktop or client/server architectures as other vendors have chosen to do. This provides an advantage for its customers, who report on far more data, to more users, and who are much more likely to be Web-connected than those using other products. As Figure 24 illustrates, MicroStrategy customers are 62% more likely to deploy via an extranet than Microsoft customers and 66% more likely than SAP BusinessObjects customers.

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The BI Survey 9 Summary Results

Extranets Deployed
MicroStrategy SAS Oracle BIEE IBM Cognos Microsoft SAP BusinessObjects SAP BW/BEx 0.6 0.65 0.8 1.0 1.2 1.4 0.85 0.81 1.02 1.10 1.30 1.47

Source: BI Survey 9 data Key: Normalized score relative to the weighted average of 1.0 for all products; higher number means greater number of extranets deployed. Note: Chart includes The BI Survey 9 designated peer group of the largest BI vendors.

Figure 24: Normalized Extranets Deployed

COnCLUSIOn
The BI Survey 9, the leading independent survey of real-world BI implementations, provides unique, statistically significant insight into actual BI implementations and customer experiences with various BI products. The results of the survey provide an important guide to the product capabilities and support that users can expect from the various product vendors. Survey respondents are both critical and candid in their assessments. Since the choice of a BI product has a significant impact on overall BI project success, it is recommended that meaningful product evaluations, starting with a close review of the product benchmarks in The BI Survey 9, should be conducted when embarking on new BI projects. Notable in The BI Survey 9 results are the widely varying customer experiences and product results among the BI products. Some of the many categories in which clear vendor trends have emerged over the past several years include:
Customer loyalty Business benefit Goal achievement Product support quality ntention to buy more I licenses referred product to P standardize on Product reliability Query performance Data volume Number of deployed seats Web deployment rate Prevalence rate ange of applications R deployed roportion of employees P using product eployed seats per D administrator pplications per A administrator Extranets supported

In the above categories, MicroStrategy has consistently been a leader, sometimes by a wide margin, in the nine years that The BI Survey has been conducted. Furthermore, in categories such as Web Deployment and Data Volume, the gap between MicroStrategys leadership position and the positions of the other vendors continues to grow at an increasing rate.
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COLL-0970 1110