COMPANY PROFILE

Samsung Indonesia
Profile PT. Samsung Electronics Indonesia Samsungs presence in Indonesia in August 1991 was marked by issuing investment licenses from the goverment with the name of PT. Metrodata Samsung Electronics. At the same time, Samsung start building a factory located in the region industri Jababeka and completed in June 1992. Mission Our Goal is to achive an outstanding contribution, duties in a professional manner and not endanger the quality of world-class products to our consumers.
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Active participation by our customers. Recognize and declare : A global challenge. Creating a better future for everyone.

The following chronology of the development of Samsung in Indonesia. August 1994 : Color TV plant construction, Headquarter, sports facilities September 1994 May 1995 June 1996 January 1997 March 1997 May 1997 August 1997 welfare (completed October 1995) production of a tape recorder to one billion (Audio) Color TV production ISO 9002 certificate for production Video ISO 9002 certificate for production of CTV Audio production Reallocation PT. Metrodata Samsung Electronics to 100% of investors foreign (PMA). : Replacement of the name of PT. Metrodata Samsung Electronics into PT. Samsung Electronics Indonesia. February 1998 : Reallocation of CTV production. : : : : : : : : : :
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February 1998 February 2000 December 2001 2002

Appointment of Mr. Shin Man Yong became President of Samsung Electronics Indonesia a new one. Appointment of Mr. Oh Suck Ha became President of Samsung Electronics Indonesia replaces Mr. Man Yong Shin. Operation of the plant in the industrial Samsung television Cikarang. Producing a DVD-P, DVD-Combo, Color Monitor, and Projection TVs

2003

Award Primaniyarta 2003 for major export categories.

Marketing Office Mr.Ming Chu PT. Samsung Electronics Indonesia. Plaza DM, lantai 16 Jl. Jend. Sudirman Kav. 25, Jakarta 12920. Telp. 021-52991777 Fax. 021-5225511 Email address:indosamsung_supplier@yahoo.co.id

Samsung Korea
Samsung Group

Type Industry Founded Founder(s) Headquarters Area served Key people Products

Revenue Net income Total assets Total equity Employees Subsidiaries

Website

Public (Korean: ) Conglomerate 1938 Lee Byung-chull Samsung Town, Seoul, South Korea Worldwide Lee Kun-hee (Chairman and CEO) Lee Soo-bin (President, CEO of Samsung Life Insurance) Electronics Shipbuilder Financial Chemical Retail Entertainment Flash memory Aviation Optical storage Mobile phones Smartphones Hard disk drives US$ 172.5 billion (2009) US$ 13.8 billion (2009) US$ 294.5 billion (2009) US$ 112.5 billion (2009) 276,000 (2009) Samsung Electronics Samsung Life Insurance Samsung Heavy Industries Samsung C&T etc. Samsung.com

The Samsung Group (Korean: ) is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. The Samsung Group comprises numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest technology company by sales; Samsung Heavy
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Industries, the world's second largest shipbuilder; Samsung Engineering was ranked 35th, Samsung C&T 72nd in a 2009 ranking of 225 global construction firms compiled by the Engineering News-Record, a U.S. construction journal. Samsung Life Insurance was ranked 14th in a 2009 ranking of Fortune Global 500 Industries. Samsung Everland, South Korea's first theme park opened in 1976 as Yongin Farmland. It is now the fifth most popular theme park in the world, beating out Epcot, Disney MGM and Disney's Animal Kingdom. Cheil Worldwide operates as a subsidiary of Samsung Group and was ranked #19 among the "World's Top 50 Agency Companies" by revenue in 2010. Shilla Hotel, a subsidiary of the Samsung Group, has been ranked #58 among the "2009 World's Best Top 100 Hotels" in the annual reader survey conducted by the prestigious international business magazine, Institutional Investor. The Best Overall Generalist Sales Force survey ranks 22 firms that participated in Institutional Investors 2007 All-Asia Research Team survey. Samsung Securities (Investment Bank) was ranked #14 among the "2007 All-Asia Best Overall Generalist Sales Force Rankings" by revenue in 2007. Gartners Market Share Analysis: Top 10 Consulting Providers Revenue, Growth and Market Share, Worldwide and Regional 2009 is intended as a tool for service providers. Samsung SDS was second in Asia Pacific with IBM topping the list, and Accenture third. Samsung Group accounts for about a fifth of South Korea's total exports. In many domestic industries, Samsung Group is the sole monopoly dominating a single market; its revenue as large as some countries' total GDP. In 2006, Samsung Group would have been the 35th largest economy in the world if ranked, larger than that of Argentina. The company has a powerful influence on the country's economic development, politics, media and culture, being a major driving force behind the Miracle on the Han River. Many businesses today use Samsung's international success as a role model. Samsung bought Media Group in 2010. History

The building of Samsung Sanghoe in Daegu in the 1930s In 1938, Lee Byung-chull (19101987) of the large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe ( ), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced noodles itself. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan as a name of Cheil Jedang. After the
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war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woolen mill ever in the country and the company took on an aspect of a major company. Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. He later banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition. In the late 1960s, Samsung Group began the electronics industry. It formed several electronicsrelated divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. In 1980, the company acquired Hanguk Jeonja Tongsin in Gumi, and started to build telecommunication devices. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s.

After founder's death,Samsung Group was separated into Samsung Group and three other conglomerates - Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). The brand-new Shinsengae Centumcity Department Store is now officially recognized by Guinness World Records as the largest department store in the world. Today these separated groups are independent and they are not part of or connected to the Samsung Group. One Hansol Group representative said, "Only people ignorant of the laws governing the business world could believe something so absurd," adding, "When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates." One Hansol Group source asserted, "Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group." One Shinsegae Department Store executive director said, "Shinsegae has no payment guarantees associated with the Samsung Group."
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Vision 2020 As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: "New Technology," "Innovative Products," and "Creative Solutions." -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: "Creativity," "Partnership," and "Talent." Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

STEEPLE Analysis
A. Social and Cultural
1. Indonesian people have always liked to try new products from foreign countries, even if

they do not like the product they are always excited to try it.
2. Indonesian people will always agree with products from other countries. 3. Indonesian people always follow pop culture trends from other countries. 4. Indonesian people always want to embrace and adopt the trends and habits from other

countries.
5. Indonesian people like and trust products from other countries more then they trust

products from Indonesia 6. If the city a high mobility rate, so that the community needed a communication tool to facilitate communication. 7. Indonesian people are generally very concerned with prestige. So, the people of Indonesia are very often buy the latest gadget just for others to see. 8. Indonesian people never feel satisfied. 9. One characteristic of Indonesian society is very communicative, so it needs a communication tool to facilitate its activities, in the form of a mobile phone.
10. Up to date.

11. Many people go abroad, need communication is one of the best phone, kekeluargaannya very closely, thus requiring the phone to communicate with ease. 12. As a result of a lack of education, eventually becoming their habit not to read a map. Finally, download the trial and has affected the technology. B. Technological
1. The effectiveness of a company's advertising, marketing and promotional programs. 2. The new technology of internet and television which use special effects for advertising

through media. They make some products look attractive. This helps in selling of the products. This advertising makes the product attractive. This technology is being used in media to sell their products.
3. The majority of Indonesian people are still behind in technology. The level of technology

deployment in Indonesia is still not equitable. Example: In the outback in the Papua region still cant get sophisticated communications equipment.

4. Education, social influences on how the reader to map the less. GPS cell phone technology that uses less preferred because they tend to look for alternative ways, so it is not effective use of GPS.

C. Economic and Market Competition

1. The rise in inflation.

2. Low purchase capability by the Indonesian people. 3. Economic conditions that are not stable. 4. A lot of foreign investors have withdrew their investments in Indonesia and many new

investors refuse to invest their capitals in Indonesia.

5. A number of companies are also experiencing deficits, and many went bankrupt.

6. Therefore, the level of economic development in Indonesia is uneven, so much that eventually creates slums created a lot of roads and alleys in the Capital. 7. economic levels that have not been uniformly resulted in purchasing power for high-tech mobile phone is not good. Hape technologically advanced society could only be achieved with a high economic level. D. Education
1. Local businesses that expand their operations or open new factories will provide the local

population with employment opportunities. 2. Indonesian society from an early age are not encouraged to read the map correctly. Finally, it is impacting on the policy. E. Politic
1. Public policy issues have the potential to impact all types of business,people, and

communities.
2. It is resources on occasion to advance matters of public policy that are consistent with the

sustainability of their business and their companys values. 3. Indonesian political condition that is still developing.
4. Indonesia and Korea have good politic relation. Korean industries now already spread in

Indonesia, especially in big cities like Jakarta. Example: Korean film already played in blitz megaplex and sold in many dvd centre, Samsung also have been in Indonesia for a long time, Korean artists like Shinee, Super Junior and etc also already held an Concert in Indonesia and they get good welcoming.
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F. Legal
1. Mobile phone industry wants to go to Indonesia to pay taxes.

G. Envinrontmental Protection 1. Most Indonesian people still dont care about the conservation of the enviroment. 2. Indonesia is still heavily poluted with industrial waste.

SWOT Analysis
Strengths
o o o o o o

Samsung's high - Itech product in the know with his high-tech. Strong coorpotare brand because it is known in many countries with high technology and good quality. Able to issue a new concept in 5 months. Understand what the customer wants to make an new innovative. The price was affordable by the community. Many cell phone models with varied prices that can reach all classes of consumer economics. Its employees have a good education. The quality of Samsung's already proven. Long battery life and phone that has a strong layer is not easily damaged. To keep improving the product to attrack more customer and capture more market share. It was reliably. Because of other Samsung products that the market had already been known as one of the world electronics brand.
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o o o o

All Countries or place to receive the Samsung, to meet the terms and conditions in these countries. The products offered by Samsung is a household product that is always sought. With a view to the front, Samsung has made historic progress in the field RnD semiconductor line, including flash memory and non-memory, a special semiconductor orders, DRAM and SRAM, and also produce the best LCD in its class, cell phones, digital appliances, and more. Samsungs manufacturer is already widespread and has good quality. Samsung is one of the biggest supplier of high-end mobile handsets. Samsung is the holder of the largest global market share for thirteen items of Samsung products, including semiconductor, TFT-LCDs, monitors and CDMA mobile phones.

o o o o o
o

o o o o

o o o

Samsung has many type of electronic products, so its company has high controllable in cycling products. Become Samsung Launches the First in a complete 3D LED HD TV Market in Indonesia.

Weakness o Lack of spareparts and accessories. o Less outside promotion. o The models and features of Samsung mobile phones are not in accordance with the place. Example: mobile phones in the form of touch screens placed in Indonesia, while Indonesia did not like phones that use touch screen, that is more sensitive. o Excess Samsung only from a unique model, where all the features and product offerings similar to other phones. o Samsung only focuses to innovative but it is not proactive to introducing new product. o The showrooms are not numerous in every region. o Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack the competitors. It also lacks in product differentiation. o Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors products. o Most of the Samsung products are not user friendly which is a hurdle for Samsung to make it market leader. o The services of Samsung arent good enough, didnt make the consumers satisfied.
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Opportunities
o

The people in today's more like things fresh and unique, Samsung is able to reach many consumers because the products are unique and varied. Humans needs, especially the use of technology. It makes new innovations increasingly in demand in the market. In the future, technology will more develop. People needs for technology and internet will increase, that makes Samsung which has android many mobile phones that is high technology with available price will increasing the demand of market. Samsung makes a lot promotion in purchasing their washing machine with bonus and special treatment. Samsung will make many road show in promote Samsung galaxy series with special treatment. Samsung Galaxy is the one of the best in android technology. It will be happen on May and June period in many places like: Mall Kelapa Gading, Jakarta and Tunjangan Plaza, Surabaya. Samsung join in electronic road show in many places, ex: in Medan 25-29 Mei 2011, its will make demands and awareness of people about Samsung increasing. Samsung will do partnership between their smart tv product and speedy also Telkom vision. They makes special offer for two months. It will increase demand of their tv products. For tablet Samsung said that they would offer a tablet with WQXGA resolution (2560 x 1600 pixels) 300dpi PenTile RGBW format in 2012. This latest technology also claimed 40 percent more power efficient than the RGB stripe LCDs. With the Samsung tablet technology with a sophisticated new screen with high speed and a more efficient battery, then the people in the age with the growing technology will prefer a more practical sseuatu. And Samsung has what they need. Samsung also are working to provide the CPU / GPU is sufficient to be able to run such high-resolution screen with sufficient speed. With a CPU that he designed, and the estimated number of interest from people to use Samsung's latest tablet, the higher they are above the CPU also needs this. For smartphone, Samsung said that they would make a smartphone that has a "dual screen". As we saw earlier when the researchers Samsung is currently developing AMOLED folding screen which is very thin for a smartphone that hold up to 100,000 times without leaving a trace slightest crease. The times proves most people like things the more practical and easy to carry wherever, then it is an opportunity for Samsung to develop high technology with practical form that will increase sales.

o o

o o

o o

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Samsung plans to make devices that use LCD plastic that can be bent, very lightweight and has exceptional resistance to the treatments that are very extreme though. The device will be created much like clock hands attached at the wrist of users. As for sharing content, Samsung in this case have been talking about something more advanced again with the architecture of WiFi and WiFi-display-direct for the delivery of content in Full HD 1080p encoding with quality 60 frames per second. And as we all know, Wi-Fi Direct is one of the new features that will be applied to the platform bada 2.0. With this new feature, all electronic devices made by Samsung that runs Samsung's own platform will be able to easily connect and exchange content with each ot her.

Availability of devices that support NFC (Near Field Communication) technology based on RFID (Radio Frequency Identification), Samsung has developed its own NFC chip, is very suitable for smart phones because of very low power consumption, whether in active or standby mode and can remain active although the cell phone battery runs out. Besides can read RFID tags, NFC chips from Samsung was also able to make contactless payments. Tools and devices that they develop their own would be superior. And the new innovations, Samsung put a lot of practical forms, which are very high tech device that is durable and although a small but muchneeded community in the future. Like the weather chip as a replacement battery. Samsung will cooperate with the Visa and some European operators for contactless services. Maybe this will be very good if the Samsung works with visa and operators in Indonesia, would be a good opportunity for people of high mobility, let alone the more advanced age and the more people love the practicality. Samsung intends to make a pure cloud-based smartphone in 2012. Ho Soo Lee, executive vice president of media solutions center for Samsung, wants the OS platforms like Google Chrome.
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Samsung in bada 2.0 platform, scheduled to be released in September there will be plenty of space provided for the use of Web-based applications. If we look to the future, people increasingly rely on applications from the web. To be able to relate to one another and get entertainment, people using the web application. By providing a web application that required a lot of people, those interests against Samsung will increase.

Threat o o
o

Aggressive competitor including sony ericsson and siemens eating into it share. Not keeping track of the new trend in the market. Not an accessory and fashion statement. The existence of dependence of local products in certain country do that the market difficult to penetrate. Strength of other brand that dominate the market earlier. Rising importance of Partnership in the Ecosystem Market company. Insreasing competition in smartphone sector.

o
o o o

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Competitors Analysis
Competitor in Indonesia

LG
LG Corp. LG

Type Traded as Industry Founded

Public KRX: 003550 Conglomerate 1947 in Busan, South Korea

Headquarters Seoul, South Korea Area served Worldwide Koo Bon-Moo, (Chairman, CEO) Yu Sig Kang, (Vice Chairman, CoCEO) Juno Cho, (EVP, COO, Director) Electronics Chemicals Telecommunications $78.891 billion (2009)

Key people

Products Revenue

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Net income Total assets Employees

$1.205 billion (2009) $159.157 billion (2009) 186,000 (2009) LG Electronics LG Display LG Telecom LG Chem LG Life Sciences LG Solar Energy lg.com

Subsidiaries

Website

LG Corp. (Korean: LG ) is the second largest South Korean conglomerate company, headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul. LG produces electronics, chemicals, and telecommunications products and operates subsidiaries like LG Electronics, LG Display, LG Telecom and LG Chem in over 80 countries. History LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947. In 1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean company to enter the plastics industry. As the company expanded its plastics business, it established GoldStar Co, Ltd., (currently LG Electronics Inc.) in 1958. Both companies Lucky and Goldstar merged and formed LG. Goldstar produced South Korea's first radio. Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for its line of hygiene products such as soaps and HiTi laundry detergents, but most associated with its Lucky and Perioe toothpaste. In 1995, to better compete in the Western market, the company was renamed "LG", the abbreviation of "Lucky Goldstar". More recently, the company associates the letters LG with the company tagline "Life's Good" This tagline came from Australia, where many of the products are tested first by LG. Since 2009, LG also owns the domain name LG.com. In 1996 LG formed a joint venture with IBM.This joint venture was later terminated. On 1 April 2000, LG Chemical was split into three separate companies, namely LGCI, LG Chem and LG Household & Health Care and in July 2007, LG Chem merged with LG Petrochemical

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Since 2001 LG has two joint ventures with Royal Philips Electronics: LG Philips Display and LG.Philips LCD, but Philips sold off its shares in late 2008. In 2005, LG entered into a joint venture with Nortel Networks, creating LG-Nortel Co. Ltd. LG has a joint venture with Hitachi, Hitachi-LG Data Storage, which makes optical data storage devices like DVD-ROM drives, CD writers, etc. LG has owned the LG Twins baseball club since 1989. LG acquired American television manufacturing company Zenith in 1999. Commodore Business Machines, rebranded products of GoldStar, Philips, Magnavox mostly monitor displays

Founded January 5, 1947 Headquarters Address LG Twin Towers, 20 Yoido-dong, Youngdungpo-gu, Seoul, South Korea CEO Bon Moo Koo

Electronics LG Electronics LG Display LG Innotek Hiplaza Hi Logistics System Air-Con Engineering HITELESERVICE Siltron Lusem Chemicals LG Chem LG Polycarbonate SEETEC LG Household & Health Care CocaCola Beverage Company HANKOOK Beverage DIAMOND PURE WATER THEFACESHOP LG Hausys LG Life Sciences LG MMA
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Telecommunications and Services LG U+ CS Leader AIN DACOM Crossing DACOM Multimedia Internet CS ONE Partner LG CNS LG N-Sys V-ENS BIZTECH & EKTIMO Ucess Partners SERVEONE KONJIAM YEWON Co.,Ltd. LG International Pixdix TWIN WINE LG Solar Energy G2R HS Ad L. Best

LG ManagementDevelopment Institute: Economic Research Institute

LG ManagementDevelopment Institute: Academy LG Sports

The LG Way includes LG's core beliefs, values, and aspirations. It illustrates a vision that guides the thoughts and actions of LG employees in attaining the ultimate goal of becoming a "No. 1 LG." The LG Way is reached through the practice of "Jeong-Do" Management* and LG's management principles, "Creating value for customers" and "Respecting human dignity." We said LG is Samsung competitor because : 1. Both of them have similar application and innovation, such as : - Dual - core android (LG optimus and Samsung galaxy S2) - Samsung and LG had the same electronics company in the field that favour the quality of the color and sound. 2. Their design is similar from its size.

Samsung galaxy s2 is on the right, and lg optimus is on the left

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Size & Weight: Compare the two phones on paper and the Galaxy S2 is slightly skinnier than the Optimus 2X with a chassis thats only 8.49mm thick. But perhaps this is why the Galaxy S2 is slightly wider, measuring 66.1mm to the Optimus 2Xs 63.2mm. Weigh the two phones (any set of digital kitchen scales will do) and the Optimus 2X weighs 139g, while the Samsung Galaxy S2 (32GB) is a lightweight 116g. I know which one Id prefer to carry around.

LG Optimus 2X Samsung Galaxy S2 (32GB)

Width Height Depth Weight Camera:

123.9 63.2 10.9 139

125.3 66.1 8.49 116

In terms of imaging and video, the Optimus 2Xs 8.0 MP lens features a maximum resolution of 3264 x 2448 pixels and boasts features that include: autofocus, an LED flash, geo-tagging and Full HD/1080p video recording. Theres also a front-facing camera for video calls. Its a good spec. But the Samsung Galaxy S2 matches its opponent with a 8.0 Megapixel camera of its own, as well as autofocus, an LED flash, geo-tagging, touch focus functionality, face/smile detection, image stabilization and 1080p video capture. A extra camera on the front is designed for video calling. This round ends in a tie. Screen/keyboard: Headlining the LG Optimus 2X is a 4.0-inch touch-sensitive LCD display with a standard resolution of 480 x 800 pixels. It has 384000 pixels onscreen overall, which works out at 233.25 pixels per inch. In comparison, the Galaxy S2 packs a touch-sensitive Super AMOLED Plus screen thats 4.27 inches wide and reinforced with Gorilla Glass. Theres no difference in the resolution. With 384000 pixels on the bigger screen, the pixel density is lower at 218.501 pixels per inch. But the superior screen technology more than wins this round for Samsung.
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Processor: How fast are these two handsets? Lift up the hood and the Galaxy S2 uses Samsungs own dualcore Exynos processor, rated at 1GHz. The Optimus 2Xs engine is a 1GHz NVIDIA Tegra 2, featuring a dual-core ARM Cortex A9 processor and GeForce graphics. Software: LG uses Android 2.2 (Froyo) on the Optimus 2X, which will be upgradeable to 2.3 (Gingerbread) in the future. Samsung ups the ante by using Googles Android 2.3 at launch, customised with the companys TouchWiz UI and Swype text input. Storage: This Galaxy S2 handset incorporates 32GB (a 16GB version is also available) versus the 8GB capacity of the Optimus 2X. Of course, the Optimus 2X also boasts an expansion slot to increase the maximum capacity to 40GB. A microSD slot on the Galaxy S2 further boosts the overall memory on Samsungs phone to a whopping 64GB. Extras: The Optimus 2X also includes GPS/A-GPS, DLNA content sharing, HD (720p) TV-out via HDMI, a digital compass and a gyro-sensor. In comparison, the Galaxy S2 piles on the extras, including: GPS/A-GPS, DLNA content sharing, Wi-Fi direct, a stereo FM radio (with RDS), optional NFC support, a digital compass, a gyroscope and an HDMI port. It also features four software hubs the Readers Hub, the Social Hub, the Games Hub and the Music Hub. The Samsung Galaxy S2 shows just what a powerful phone it is by shutting out the LG Optimus 2X in this fight. -LG launched the LG Optimus 2 x processors dual core so innovation Android with the same specifications of Samsung S2. I saw many lovers of Android LG waiting increase the size of the market in the community, but the LG still lost by Samsung in terms of sales.

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Samsung M200 and LG kp 175 Both of these have same Therefore, in these two phones have a camera, a MP3 music player, microSD, camera video, Internet, Bluetooth, FM radio slot. Additional applications are also integrated. But Samsung is more expensive. In the image processing that is the Samsung M200 (Image Editor), Voice Recorder, Timer, Stopwatch, Alarm, menu transition effects, Calendar, Memo, Calculator, Converter. While the LG KP175 is a Calendar, Memo, To Do, Voice Recorder, Alarm, Calculator, Stopwatch, Converter, Flight Mode, Power Save. The internal memory of the Samsung M200 is greater (20 MB) of the LG KP175 (4 MB), though overshadowed by the presence of a microSD slot. From those article Samsung and lg has being a competitor from its quality of mobile phone and also its market size, whether now people more like Samsung that is has more interested innovation.

Nokia
Company profile

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Smart Devices : our business unit which focuses on smartphones, and additionally on exploring next-generation opportunities in devices, platforms and user experiences to support our industry position and longer-term financial performance. Mobile Phones : our business unit focused on bringing a modern and affordable mobile experience to people around the world. NAVTEQ : a leading provider of comprehensive digital map information and related locationbased content and services for mobile navigation devices, automotive navigation systems, Internet-based mapping applications, and government and business solutions. Nokia Siemens Networks : jointly owned by Nokia and Siemens, is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.

Nokias mission is simple, Connecting People. Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of lifes opportunities through mobile. News - new strategy, new leadership, new operational structure

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Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate the companys speed of execution in a dynamic competitive environment. Major elements of the new strategy include:

Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. A renewed approach to capture volume and value growth to connect the next billion to the Internet in developing growth markets Focused investments in next-generation disruptive technologies A new leadership team and organizational structure with a clear focus on speed, results and accountability

Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward, said Stephen Elop, Nokia President and CEO. Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future. The strategy Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past, Elop said. We are going forward. We are not going backwards. We have a strategy. We have a path. We have a future. And we can deliver great mobile products. And despite all of these changes, we remain true to our mission, that of Connecting People.

Nokia plans to form a broad strategic partnership with Microsoft to jointly build a global ecosystem that creates opportunities beyond anything that currently exists. It brings together highly complementary assets and competences. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products with unrivalled scale in product breadth, geographical reach, and brand identity. Nokia would adopt Windows Phone as its primary smartphone platform, helping drive and define the future of the platform by leveraging its expertise on hardware optimization, software customization, and language support. Nokia and Microsoft would also combine services assets to drive innovation. Nokia Maps, for example, would be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokias application and content store would be integrated into Microsoft Marketplace. Under the proposed partnership, Microsoft would provide developer tools, making it easier for application developers to leverage Nokias global scale. While Nokia transitions to the Windows Phone platform, Symbian will continue to offer considerable value to Nokia, to our customers, developers and consumers. 200 million people
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use Symbian globally, and Nokia will modernize the platform through investments in completely new devices with new features, hardware improvements such as GHz+ processing capabilities and significantly increased graphics speed, as well as software improvements. Maintaining our volume and value leadership in the mobile phones space In feature phones, Nokias strategy is to leverage its innovation and strength in growth markets to connect the next billion people to their first Internet and application experience. By providing compelling and affordable, localized mobile experiences, particularly to the emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch&type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to the mobile phone consumers and enable business opportunities for developers. These investments will be especially focused on growth economies. Sustaining our future as the worlds leading mobile manufacturer To make sure we get ahead of the game on industry innovation evolution, our MeeGo efforts will transition into an ongoing long-term market exploration of the next generation of devices, platforms and user experiences. New leadership team, operational structure and governance to drive the change in strategy This new strategy is supported by significant changes in Nokias leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-tomarket of products and innovations, placing a heavy focus on results, speed and accountability. The new strategy and operational structure are expected to have significant impact to Nokia operations and personnel.

The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics. 1865: The birth of Nokia Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the Nokia story begins. 1898: Finnish Rubber Works founded Eduard Poln founds Finnish Rubber Works, which will later become Nokia's rubber business.

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1912: Finnish Cable Works founded Arvid Wickstrm starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses. 1937: Verner Weckman, industry heavyweight Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works. 1960: First electronics department Cable Works establishes its first electronics department, selling and operating computers. 1962: First in-house electrical device The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants. 1967: The merger Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.

The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products. 1979: Mobira Oy, early phone maker Radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora. 1981: The mobile era begins Nordic Mobile Telephone (NMT), the first international mobile phone network, is built. 1982: Nokia makes its first digital telephone switch The Nokia DX200, the companys first digital telephone switch, goes into operation. 1984: Mobira Talkman launched Nokia launches the Mobira Talkman portable phone. 1987: Mobira Cityman birth of a classic Nokia launches the Mobira Cityman, the first handheld NMT phone. 1991: GSM a new mobile standard opens up Nokia equipment is used to make the worlds first GSM call.

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In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industrys global boom and made it the world leader before the end of the decade. 1992: Jorma Ollila becomes President and CEO Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications. 1992: Nokias first GSM handset Nokia launches its first GSM handset, the Nokia 1011. 1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune. 1994: Worlds first satellite call The worlds first satellite call is made, using a Nokia GSM handset. 1997: Snake a classic mobile game The Nokia 6110 is the first phone to feature Nokias Snake game. 1998: Nokia leads the world Nokia becomes the world leader in mobile phones. 1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110.

Nokias story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future. 2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650. 2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage. 2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries.

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2005: The billionth Nokia phone is sold Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone subscriptions pass 2 billion. 2006: A new President and CEO Nokia today Olli-Pekka Kallasvuo becomes Nokias President and CEO; Jorma Ollila becomes Chairman of Nokias board. Nokia and Siemens announce plans for Nokia Siemens Networks. 2007: Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand. 2008: Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services. We said that nokia is Samsung competitor because of many reasons: At the end of early 2011, Nokia and Samsung continue competing. Both are still always show the phone with the design and capabilities similar to demonstrate who appear as leaders in the mobile market of Indonesia is very dynamic in the growth of mobile phone users. We take example : Samsung Wave 533 VS Nokia C6 1.Similar design of models

Both compete because it has the same system, ie hybrid, which is a combination of a touch screen with a QWERTY keypad. Only when juxtaposed, the C6 has a size longer and slimmer than its competitors a few milli. Here you will see if the keyboard of the Samsung wave 533 more than Nokia C6. If you are using for any typing, keyboard, Samsung wave 533 feels softer. " 1. Operation system Viewed from the side of the operating system, both in fact quite the opposite. Nokia relies on the customer's operating system, the version of Symbian S40, while the Samsung Wave uses the operating system recently developed, namely OS Bada. 2. Entertainment and camera

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Problem with multimedia capabilities, Nokia and Samsung again looks very compact. It's just a matter of audio and video formats, Nokia are a bit more complete. Relax, there is nothing to distinguish the two. But when it comes to the ability of the camera, Nokia should be proud of. If competitors still use 3.2-megapixel camera, Nokia was showing a 5 megapixel camera. Even Nokia camera Flash is equipped to make better pictures in low light room. Although Samsung didn't include an on camera flash lights wave 533. 3. Connectivity both phones are pretty stiff competition has its disadvantages and advantages of each. Samsung Wave-533 is not equipped with a 3 g capabilities, so that when you access the virtual world using mobile telephone network, it may not be as fast as the Nokia C6 was to use HSPA. But for Wi-Fi connectivity, Samsung is already dressed with these objects in the wake of 533. While not provided with the necessary means of C6, the users who like it hot spots. 4. Memory For memory, Nokia again won the competition. The Nokia products U14 glow, 200 MB internal memory are the following external memory up to 16 Gb. Although the Samsung Wave 533 has only 100 MB internal memory, external memory can be upgraded to 16 Gb. Samsung aims of slide Nokia In Time 3 years of Samsung has big ambitions for the next 3 years. Set the goal of becoming the first manufacturer of mobile phones in the world in the next three years. A position is currently held by Nokia. Nokia Samsung objectives can be overcome in terms of total product of cell phone sales. According to the information provided by the Korea Times, in order to achieve these objectives Samsung plans to increase the production of smart phones and other mobile phone to their classes premium start this year. In addition, it will also increase its market share in China and Viet Nam. The two countries are assessed will increase the demand for smart phones and tablets are very important in the year 2011. Meanwhile, in Indonesia recently released the latest Samsung in Samsung phones phone Chat with OS 322 and the Samsung Bada Wave 533. From those article, we can see that we included nokia as a competitior not because of the specific similar features in each mobile, the fact their operation system is very different although they have similar design,but the main topic is because of the market share. Market size of nokia in was reached at mobile sales in Indonesia. But now a days everything developed, people needs of technology is reaching, and people now look at the new innovation likes android that is makes their life easier.Nokias sales is decrease and Samsung that has android in their mobile product so people now more interest of Samsung than nokia and they become a competitor now.

Sony Ericsson
Sony Ericsson Mobile Communications AB Type
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Joint venture

Industry Founded Headquarters Area served Key people

Products

Revenue Operating income Profit Employees Parent Website

Telecommunications October 1, 2001 Hammersmith, London, United Kingdom Worldwide Mohamed Shameer (Chairman) Bert Nordberg (President) Rikko Sakaguchi (EVP) Kristian Tear (EVP) William A Glaser Jr (CFO) Mobile phones Mobile music devices Wireless systems Wireless voice devices Hi-Tech accessories Wireless data devices 6.294 billion (2010) 147 million (2010) 90 million (2010) 8,450 (as of April 2010) Sony Corporation (50%) Ericsson AB (50%) SonyEricsson.com

Sony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector. Both companies have stopped making their own mobile phones. The company's global management is based in Hammersmith in London, United Kingdom, and it has research & development teams in Lund, Sweden; Tokyo, Japan; Mexico City, Mexico; Beijing, China and Redwood Shores, United States. By 2009, it was the fourth-largest mobile phone manufacturer in the world after Nokia, Samsung and LG. The sales of products largely increased due to the launch of the adaptation of Sony's popular Walkman and Cyber-shot series. In 2010, its market share had dropped to sixth place behind Research In Motion and Apple. Recent performance Sony Ericsson has been enjoying strong growth recently, its South Korean rival LG Electronics overtook it in Q1 2008 due to the company's profits falling significantly by 43% to 133 million (approx. US$ 179.6697 million), sales falling by 8% and market share dropping from 9.4% to 7.9%, despite favourable conditions that the handset market was expected to grow by 10% in
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2008. Sony Ericsson announced another profit warning in June 2008 and saw net profit crash by 97% in Q2 2008, announcing that it would cut 2,000 jobs, leading to wide fear that Sony Ericsson is on the verge of decline along with its struggling rival, Motorola. In Q3 the profits were much on the same level, however November and December saw increased profits along with new models being released such as the C905 being one of the top sellers across the United Kingdom. Sony Ericsson has, as of July 18, 2008, approximately 9,400 employees and 2,500 contractors worldwide. Bert Nordberg is the president of the company since October, 2009. Sir Howard Stringer, CEO and President, Sony Corporation, is chairman of the board. History Troubles in Ericsson's mobile phone business In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition. Ericsson had decided to obtain chips for its phones from a single source a Philips facility in New Mexico. In March 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that production would be delayed for no more than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as production of current models and the launch of new ones was held up. Ericsson, which had been in the cellular phone market for decades, and was the world's no. 3 cellular telephone handset maker, was struggling with huge losses. This was mainly due to this fire and its inability to produce cheaper phones like Nokia. To curtail the losses, it considered outsourcing production to Asian companies that could produce the handsets for lower costs. Speculation began about a possible sale by Ericsson of its mobile phone division, but the company's president said they had no plans to do so. "Mobile phones are really a core business for Ericsson. We wouldn't be as successful (in networks) if we didn't have phones", he said. Background of the joint venture Sony was a marginal player in the worldwide cell phone market with a share of less than 1 percent in 2000. By August 2001, the two companies had finalized the terms of the merger announced in April. The company was to have an initial workforce of 3,500 employees. Ericsson's market share actually fell and in August 2002, Ericsson said it would stop making mobile phones and end its partnership with Sony if the business continued to disappoint.

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However, in January 2003, both companies said they would inject more money into the joint venture in a bid to stem the losses. Sony Ericsson's strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities. To this end, it released several new models which had built-in digital camera and color screen which were novelties at that time. The joint venture, however, continued to make bigger losses in spite of booming sales. The target date for making a profit from its first year to 2002 was postponed to 2003 to second half of 2003. It failed in its mission of becoming the top seller of multimedia handsets and was in fifth-place and struggling in 2005. Beginning of the turnaround In June 2002, Sony Ericsson announced it would stop making Code division multiple access (CDMA) cellphones for the US market and would focus on GSM as the dominant technology. It also cut jobs in research and development in the USA and in Germany. In October 2003, it posted its first quarterly profit but warned that falling prices on phones and competition would make it difficult to stay in the black. Sony Ericsson's recovery is credited to the success of the T610 model. Although Sony Ericsson no longer makes CDMA cellphones for the global market, they still manufacture CDMA cellphones for Japanese market, mainly for au by KDDI. In 2011, they launched Xperia PLAY with CDMA network for Verizon Wireless in US. Following the success of its P800 phone, Sony Ericsson introduced the P900 at simultaneous events in Las Vegas and Beijing in October 2003. It was pegged as smaller, faster, simpler and more flexible than its predecessor. In March 2004, Ericsson said it would try to block its rival Nokia from gaining control of Symbian, an industry consortium that made operating software for smart phones. In 2004, Sony Ericsson's market share increased from 5.6 percent in the first quarter to 7 percent in the second quarter. In July 2004, Sony Ericsson unveiled the P910 communicator with its integrated thumbboard, broad e-mail support, quadruple memory and improved screen. In February 2005, Sony Ericsson president Miles Flint announced at the 3GSM World Congress that Sony Ericsson would unveil a mobile phone/digital music player in the next month. It would be called the Walkman phone and would play music file formats such as MP3 and AAC. Success with Walkman and Cyber-shot phones On March 1, 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform mate, the W800i, the first of the Walkman phones capable of 30 hours of music playback, and two low-end phones. In 2007 their first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the Sony Ericsson C905, the world's first 8-Megapixel phone. At Mobile
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World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel phone, named Satio, on May 28, 2009. Beyond On May 1, 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth 88 million US dollars over 6 years. The women's pro tennis circuit was renamed the Sony Ericsson WTA Tour. Just over a month later on June 7, it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan. In October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990. On January 2, 2007, Sony Ericsson announced in Stockholm that it will be having some of its mobile phones produced in India. It announced that its two outsourcing partners, FLextronics and Foxconn will be producing 10 million cellphones per year by 2009. CEO Miles Flint announced at a press conference held with India's communications minister Dayanidhi Maran in Chennai that India was one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million users of GSM mobile telephones. On February 2, 2007, Sony Ericsson acquired UIQ Technology, a Swedish software company from Symbian Ltd.. UIQ will remain an independent company, Miles Flint announced. On October 15, 2007, Sony Ericsson announced on Symbian Smartphone Show that they will be selling half of its UIQ share to Motorola thus making UIQ technology owned by two large mobile phone companies.

Types of phones Sony Ericsson currently concentrates on the categories of: music, camera, business (web and email), design, all-rounder, eco-friendly, and budget focused phones. Its six largest categories are:

The Walkman-branded W series music phones, launched in 2005. The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. The main feature that can be seen in all of these Walkman phones is they all have a 'W' button which once pressed opens the media center. Sony Ericsson's Walkman phones have previously been commercially endorsed by pop stars Christina Aguilera and Jason Kay across Europe. Walkman branded phones are also produced for the Japanese market. The Cyber-shot-branded line of phones, launched in 2006 in newer models of the K series phones. This range of phones are focused on the quality of the camera includedwith the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing
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campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. The campaign featured top female tennis players Ana Ivanovi and Daniela Hantuchov. On February 10, 2008, the series has been expanded with the announcement of C702, C902 and C905 phones. Cyber-shot branded phones are also produced for the Japanese market. The BRAVIA-branded line of phones, launched 2007 in the Japanese market only. Until now, five BRAVIA branded phones have been produced. Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005) uses the BRAVIA brand. BRAVIA branded phone are able to show 1seg terrestrial television. The UIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800. They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface platform for Symbian OS. This range has since expanded into the M series and G series phones. The XPERIA range of mobile phones, heralded by the Sony Ericsson XPERIA X1 in February 2008 at the Mobile World Congress (formerly 3GSM) held in Barcelona Spain, was the first trademark promoted by the Sony Ericsson as its own and is designated to provide technological convergence among its target user base. The first model, X1, carried the Windows Mobile operating system with a Sony Ericsson's panel interface. The Xperia X10 model features the Android operating system. Additionally, Yahoo! News reported that Sony would align with Google to run Android on its upcoming smartphone. The GreenHeart range of mobile phones, first introduced in 2009, heralded by the Sony Ericsson J105i Naite and C901 Green Heart. It is focused on an environmentally friendly theme, but still featured with recent mobile technology and multimedia capability. It mainly uses eco-friendly materials and features eco-apps.

Phone series description Series C D F G J K M P R Branding Cyber-shot T-Mobile Vodafone (partial) Description Camera-focused phones. T-Mobile network exclusive phones. Vodafone network exclusive phones; Gaming focused phones Web browsing-oriented phones. Low-end series Origin Cyber-shot Deutsche Telekom Vodafone / Fun Generation Web Junior Kamera, Swedish for camera Messaging PDA Radio

Web Junior/Low end Cyber-shot (partial) and All-around phones QuickShare (partial) QWERTY, fashion-focused Business-focused smartphones. business phones PDA UIQ (Symbian) phones Powerhouse smartphones. Low end phones that are made for Radio AM/FM radio
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S SO T TM U V W X Z

Style/Sagem NTT docomo Talker/Older Ericsson T-Mobile Entertainment Unlimited

Vodafone Walkman Xperia Ze Bobber (meaning With Design-oriented phones/clamshells Flip)

Fashion low end phones, mostly part produced by Sagem Phones produced for NTT docomo Japan All-around phones/Older Ericsson handsets T-Mobile USA network exclusive phones Internal model number for phones launched under the Entertainment Unlimited brand Vodafone network exclusive phones. Music-focused phones. Convergence and powerhouse devices.

Swivel, Slider, Snapshot, Sagem SOny Ericsson Tala (Swedish for "talk") T-Mobile Unlimited Vodafone Walkman Xperia Ze Bobber

Compatibility During E3 2007 Media and Business Summit, Phil Harrison, Sony CEO showcased a Sony Ericsson phone using the PlayStation's XMB. A select group of phones are also said to integrate into PlayStation Home (final product) During the announcement of Sony Ericsson K850, W960 and W910 some review sites have shown that those mentioned phones and future mid-range or better phones will have Media to replace the standard File Manager which will be moved to the Organiser of the phone. The Media manager possesses a UI that resembles the XMB interface found on Sony TV, PS3, and PSP products. The mobile developer site confirmed from their spec sheets and white papers that the XMB media manager is standard to the phones running Java Platform 8 also known as A200 Platform and Symbian devices like Sony Ericsson Satio and Sony Ericsson Vivaz. Operations In 2009 Sony Ericsson announced that it was moving its North American headquarters from Research Triangle Park, North Carolina to Atlanta. The headquarters move was part of a plan to reduce its workforce, then 10,000 employees, by 20%. As of that year Sony Ericsson had 425 employees in Research Triangle Park; the staff had been reduced by hundreds due to layoffs. Stacy Doster, a spokesperson of Sony Ericsson, said that the proximity to Hartsfield-Jackson Atlanta International Airport's flights to Latin America and the operations of AT&T Mobility influenced the decision to move the USA headquarters. Sony Ericsson will close the Research Triangle site. Environmental record

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Sony Ericsson ranks 2nd behind Nokia out of 18 leading electronics makers in Greenpeaces Guide to Greener Electronics that assesses companies' policies on toxic chemicals, recycling and climate change. It is the first company to score full marks on all chemicals criteria in the ranking. Sony Ericsson is ahead of many of its competitors in eliminating chemical substances in its products and is currently finalizing the phase out of antimony, beryllium, phthalates and the very small remaining use of BFR. Greenpeace criticises Sony Ericsson's limited take-back and recycling programme, as well as its limited use of recycled plastic in its products. However, in June 2009 launched its first GreenHeart series device, the C901, which indirectly emits a 15% less of CO 2 during its fabrication and usage, compared to other SE phones. It is also packed in a small box without paper manual, includes an eco-charger, and its cover is made of recycled plastic. Sales Sony Ericsson's sales figures for Q2 2010 showed a significant decline. The Sony Ericsson phone sales volume grew over the first quarter a modest 4.8 percent. However, it was well up to the 2009 quarter volumes varied between 13.8 and 14.6 million units. We can said sony ericsson as samsungs competitor because
1. They have similar fitursand competitive edge in their products, as android, high

technology in colours and sound. And their application also. But for the web application samsung has many entertainments application more than sony ericsson. 2. Their total outlets were almost same. 3. Samsung is in the third place of market share in 2008 and sony ericsson is in the second place. Samsung also said their target is to beat sony ericsson.

This some example: Experia x10 VS Samsung wave

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1.

Operation system

Xperia 10 works with the operating system, which started to be abandoned while Android OS 1. Samsung Wave 6 uses the new Bada operating system.

2.

Screen

Xperia X 10 should recognize the benefits of existing Super AMOLED screen on the Samsung wave.

3.

Camera

Sony Ericsson Xperia X 10 has a much better camera that works 8-megapixel camera compared to the Samsung Wave has only 5-megapixel camera.

4.

Memory

For Samsung Wave of the data storage business is equipped with an internal memory of 2 or 8 GB while the Xperia X10 only has 1 GB of memory. Both smartphones have microSD slot, but Samsung Wave has support greater memory expansion up to 32GB while the Xperia X10 is only capable of up to 16GB.

Sony Ericsson and Samsung competing in sales and outlets, but these days people just do not see the application of color and sound, which was won by Sony Ericsson, but they are looking for android that enables them in many ways, in this case the android nokia and superior operating system compared to Sony Ericsson, Samsung is now more popular society.

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Competitor in Korea

Apple Inc.
Apple Inc.

Type Traded as

Industry

Founded Founder(s) Headquarters Number of locations Area served Key people

37

Public NASDAQ: AAPL NYSE: AAPL NASDAQ-100 Component S&P 500 Component Computer hardware Computer software Consumer electronics Digital distribution April 1, 1976 Steve Jobs Steve Wozniak Ronald Wayne Apple Campus 1 Infinite Loop Cupertino, California, U.S. 317 retail stores(as of October 2010) Worldwide Steve Jobs

Products Services Revenue Operating income Profit Total assets Total equity Employees Subsidiaries Website Apple Inc.

(Chairman and CEO) Tim Cook (COO and Acting CEO) Products list Services list US$ 65.23 billion (FY 2010) US$ 18.39 billion (FY 2010) US$ 14.01 billion (FY 2010) US$ 75.18 billion (FY 2010) US$ 47.79 billion (FY 2010) 49,400 (2010) Braeburn Capital FileMaker Inc. www.apple.com

Apple, Inc. (formerly known as Apple Computer, Inc.) is a company located in Silicon Valley, Cupertino, Calif., who is engaged in computer technology. Apple helped bermulanya personal computer revolution in the 1970s with the Apple II and promote its products since the 1980's until now with the Macintosh. Apple hardware is famous for his creations, like the iMac, Macbook, iPod music player devices, and mobile phones iPhone. Some ciptaanya software has been able to compete in a creative field such as Final Cut Pro video editors, sound editors Logic Pro and iTunes music player that also functions as an online music store. Pre-establishment Before co-founded Apple, Steve Wozniak was an electronics hacker. In 1975, he worked at Hewlett-Packard and helped his friend Steve Jobs design video games for Atari. At that time, Wozniak had been buying computer time on a variety of minicomputers hosted by Call Computer, a timesharing company. Computer terminal at the time were primarily paper-based; thermal printers such as Texas Instruments Silent 700 were the most advanced. Wozniak saw an article in Popular Electronics magazine called 1975 issue of how to build your own computer terminal. Using the tools that can be purchased at the store, Wozniak to design and create computer named Computer Conversor, Sebuat teletype video that can be used to access the minicomputers at Call Computers. Design and subsequently bought by Call Computers and some units were sold. Business Description: Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod,
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Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally. iPhone The iPhone (pronounced /afon/ eye-fohn) is a line of Internet- and multimedia-enabled smartphones designed and marketed by Apple Inc. The first iPhone was unveiled by Apple CEO Steve Jobs on January 9, 2007, and released on June 29, 2007. An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released), a camera phone, can send texts and receive visual voicemail, a portable media player, and an Internet client with e-mail and web browsing capabilities, and both Wi-Fi and 3G connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party as well as Apple application software is available from the App Store, which launched in mid-2008 and now has over 350,000 "apps" approved by Apple. These apps have diverse functionalities, including games, reference, GPS navigation, social networking, security and advertising for television shows, films, and celebrities. There are four generations of iPhone models, each accompanied by one of the four major releases of iOS (formerly iPhone OS). The original iPhone was a GSM phone that established design precedents like screen size and button placement that have persisted through all models. The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone 3GS added a compass, faster processor, and higher resolution camera, including video recording at 480p. The iPhone 4 has a rear facing camera and a front facing camera (at a lower resolution) for FaceTime video calling and for use in other apps like skype. The phone also featured a higherresolution display; it was released on June 24, 2010. In the U.S., AT&T was the only authorized carrier until February 10, 2011, when a CDMA version of the iPhone 4 launched for Verizon, it is assumed that other vendors will begin to support and sell the phone in the future. History and availability Development of the iPhone began in 2005 with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens. He also steered the original focus away from a tablet, like the iPad, and towards a phone.Apple created the device during a secretive collaboration with AT&T MobilityCingular Wireless at the timeat an estimated development cost of US$150 million over thirty months. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful[citation needed] collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house and even paid Apple a fraction of its monthly service revenue (until the iPhone 3G), in exchange for four years of exclusive U.S. sales, until 2011.

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Jobs unveiled the iPhone to the public on January 9, 2007 at the Macworld 2007 convention at the Moscone Center in San Francisco. Apple was required to file for operating permits with the FCC, but since such filings are made available to the public, the announcement came months before the iPhone would receive approval. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. The original iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the original six. Apple released the iPhone 3G in upwards of eighty countries and territories. Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June, July, and August, starting with the U.S., Canada and major European countries on June 19. Many wouldbe users objected to the iPhone's cost, and 40% of users have household incomes over US$100,000. In an attempt to gain a wider market, Apple retained the 8 GB iPhone 3G at a lower price point. When Apple introduced the iPhone 4, the 3GS became the less expensive model. Apple reduced the price several times since the iPhone's release in 2007, at which time an 8 GB iPhone sold for $599. An iPhone 3GS with the same capacity now costs $49. However, these numbers are misleading, since all iPhone units sold through AT&T require a two-year contract (costing several hundred dollars and including an early termination fee), and a SIM lock. Apple sold 6.1 million original iPhone units over five quarters. Recorded sales have been growing steadily thereafter, and by the end of fiscal year 2010, a total of 73.5 million iPhones were sold. By 2010/2011, the iPhone has a market share of barely 4% of all cellphones, but Apple still pulls in more than 50% of the total profit that global cellphone sales generate. Sales in Q4 2008 surpassed temporarily those of RIM's BlackBerry sales of 5.2 million units, which made Apple briefly the third largest mobile phone manufacturer by revenue, after Nokia and Samsung. Approximately 6.4 million iPhones are active in the U.S. alone. While iPhone sales constitute a significant portion of Apple's revenue, some of this income is deferred.

Three generations of iPhone, shown from behind. Left to right: original, white 3G, black 4. The back of the original iPhone was made of aluminum with a black plastic accent. The iPhone 3G and 3GS feature a full plastic back to increase the strength of the GSM signal. The iPhone 3G was available in an 8 GB black model, or a black or white option for the 16 GB model. They both are now discontinued. The iPhone 3GS was available in both colors, regardless of storage capacity. The white model was discontinued in favor of a black 8 GB low-end model. The iPhone 4 has an aluminosilicate glass front and back with a stainless steel edge that serves as the antennas. It was at first available in black; the white version was announced, but not released until April 2011, 10 months later.
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The iPhone has garnered positive reviews from critics like David Pogueand Walter Mossberg. The iPhone attracts users of all ages and, besides consumer use, the iPhone has also been adopted for business purposes. On January 11, 2011, Verizon announced during a media event that it had reached an agreement with Apple and would begin selling a CDMA2000 iPhone 4. Verizon said it would be available for pre-order on February 3, with a release set for February 10. In Feb 2011, the Verizon iPhone accounted for 4.5 percent of all iPhone ad impressions in the U.S. on Millennial Medias mobile ad network. On March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones worldwide. Leveraging solid volumes and the iPhone's high selling price, Apple became the largest mobile handset vendor in the world, surpassing long-time leader Nokia. This table highlights key differences between models. A comprehensive comparison is also available. Model Status Display iPhone Discontinued iPhone 3G Discontinued iPhone 3GS In Production iPhone 4 In Production

89 mm (3.5 in) glass LCD, 3:2 aspect ratio 480 320 px (HVGA) at 163 ppi 960 640 px at 326 ppi 16 or 32 GB 1 GHz (underclocked to 800 MHz) Apple A4 512 MB DRAM In addition to previous: 3-axis gyroscope, Dual-microphone noise suppression, microSIM

Storage CPU Core

4, 8, or 16 GB

8 or 16 GB

8, 16, or 32 GB 833 MHz (underclocked to 600 MHz) ARM Cortex-A8 256 MB DRAM In addition to previous: voice control, digital compass, Nike+, includes earphones with remote and microphone 3.0 MP 30 fps VGA video

620 MHz (underclocked to 412 MHz) ARM 1176JZ(F)-S

Memory Connectivity

128 MB DRAM USB 2.0/dock connector In addition to previous: assisted GPS, includes earphones with mic

Camera

2.0 MP, still images only

Rear 5.0 MP Front 0.3 MP (VGA) 30 fps 720p HD video

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Materials

Aluminum, glass and plastic

Glass, plastic, and steel; black or white (white not available for 8 GB models)

Black or white aluminosilicate glass and stainless steel

Power Released

Built-in, non removable, rechargeable lithium-ion polymer battery 4 and 8 GB: June 29, 2007 16 GB: February 5, 2008 July 11, 2008 16 and 32 GB: June 19, 2009 Black 8 GB: June 24, 2010 GSM (Black): June 24, 2010 CDMA (Black): February 10, 2011 GSM and CDMA (White): April 28, 2011 In production

Discontinued

4 GB: September 5, 2007 8 and 16 GB: July 11, 2008

16 GB: June 8, 2009 Black 8 GB: June 4, 2010

16 and 32 GB: June 24, 2010 Black 8 GB: In production

For Example Samsung Galaxy S vs iPhone 4

Samsung Galaxy S vs Apple iPhone 4 Samsung has been providing quite a few top-class handsets recently, covering Android, Symbian, Windows Mobile and its own Bada platforms. The Samsung Galaxy S promises a lot taking the competent Galaxy and making it faster with a stunning screen. However, Apple has its new competitor on the block in the form of the iPhone 4. Screen: The Samsung Galaxy S features a 4-inch, 480x800 pixel super-AMOLED color screen. It's
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massive and sharp and we'd say it's the best feature of the Samsung Galaxy S, and probably the best smartphone screen out there. However, the iPhone 4's 640x960 pixels, 3.5 inch Retina display with a glass, scratch resistant cover, is absolutely stunning too. The largerst, crisper screen of the Galaxy S gets our vote though. Camera: The Samsung Galaxy S features a 5-megapixel camera mounted on the back. There's no flash or an anti-shake filter, or video calling as there is on the iPhonr 4. The Samsung's camera does allow for video recording in HD though, although we're not sure how handy it will be without a flash in low light conditions. The Samsung Galaxy S also features a secondary camera on the front for making video calls. Samsung's cameras traditionally produce stunning photos, so we can expect lots from the Galaxy S. Along with the 5-megapixel camera on the back with LED flash, the iPhone 4 packs in a VGA camera on the front to allow for self-potraits and FaceTime calls. The more powerful camera on the rear even supports HD video recording, at a resolution of 720p at 30 frames per second. We see the flash as an advantage here because it means the iPhone is prepared for any low-light situation. Verdict: iPhone 4 Processor: Both the Samsung Galaxy S and the iPhone 4 feature a 1GHz processor. The Galaxy S's processor is ARM's Cortex A8 1GHz processor, while the iPhone4 uses Apple's own Apple A4 processor, alrthough it is built upon the same framework as the Samsung's powerhouse. We've seen the capabilities of Apple's A4 processor on the iPad and it performs fantastically well. Samsung has a lot to compete with in this arena, although we're pretty sure Samsung will put up a strong fight and possibly prove victorious. Operating System: The Samsung Galaxy S runs on Android 2.1, with Samsung's TouchWiz UI overlaid. It's a decent move from Android 1.6 offering Outlook support, more homescreens and Flash Lite v3.1. Android also offers full multitasking unlike Apple which is always an advantage in our eyes, especially when you factor init speedy processor. The iPhone 4 runs on the newly innovated iOS 4. Features include interchangeable homescreen wallpapers, multitasking, and a software audio controller that works with any background audio app, not just the iPod app. However, Apple's App Store will be hard to beat, despite Android catching up on the apps race pretty quickly. Verdict: iPhone 4

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Overall Verdict It is hard to match the iPhone 4 when going head to head with any phone, but the Samsung Galaxy S certainly puts up a fight. If you can't fathom spending 500-600 upfront for a phone and want a more cost effective choice the Samsung Galaxy is a great option. It's a top quality smartphone that has the advantage of the open source Android platform in its favour. The screen is stunning and lareg enough to make web browsing a breeze, but we're not convinced the Touchwiz UI is as user friendly as Apple's.

Andy Rubin, Google Inc.s vice president for engineering, is expected to attend the launch ceremony of a smartphone here today as the company pins high hopes on the success of the new model based on its Android operating system, industry sources said yesterday. Samsung Electronics Co., the worlds second-largest mobile phone maker, is scheduled to unveil the Galaxy S in Seoul in an ambitious push to develop it into its new flagship smartphone and steal the iPhones thunder. Industry watchers said Rubins attendance at such as an event is rare, which mirrors Googles high hopes for the success of Samsungs new smartphone. Samsungs unveiling of the Galaxy S comes as Apple Inc.s CEO Steve Jobs is scheduled to deliver a speech in San Francisco on Monday (local time), which is widely expected to be a debut of the new iPhone4G.
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Many global carriers and handset makers are getting on the Android bandwagon to boost sales and emulate the megahit iPhone, as the Android operating system is open to various smartphone makers free of charge. But so far, no Android-based smartphone has come close to replicating the iconic status of the iPhone. Apple sold 8.75 million iPhones in the January-March period alone. Korean media reported that Samsung, which is counting on its latest model to revive its smartphone business, has moved its Korea launch date forward to coincide with Apples iPhone 4G release. Apples sold 700,000 iPhones in about six months of its debut in Korea, posing a big threat to local handset makers like Samsung, which used to have a tight grip on Koreas wireless market. Another high-profile figure to attend the Galaxy S launching show is Ha Sung-min, SK Telecom Co.s president, as the countrys No. 1 carrier also has a high stake in the success of Samsungs new smartphone. During the battle last year between the iPhone 3GS model and Samsungs Omnia II smartphone, users who consume high wireless data, a key revenue source for mobile carriers, switched to SKs rival KT Corp., said Choi Nam-kon, an analyst at Tong Yang Securities in Seoul. ` S` Apple vs samsung continues Samsung alleges Apple iPhone 5 of the idea of imitating the Nexus S. Now Samsung's trying to get the latest Apple product samples for review. The debate echoes - mimic of ideas between the two giants in the field of communication technologies that Apple and Samsung seems to continue. In a previous case in April, accusing Apple iPad Samsung steal their ideas and the iPhone in terms of technology and design. This time Samsung dare accuse Apple stole their idea for an iPhone Nexus S 5 and even asked for examples of such products to be examined first. Samsung will make their desire to get the latest example of the iPhone and iPad 3 5 in advance before delivery. Nexus reported that the possibility of launching S2 with Apple's two flagship products will be the same. So to prevent mistakes "that mimic anyone" who has previously been questioned Apple, Samsung is trying to compare two products .The advance through the streets in a Court of law. Of course everyone wants to see that Apple revealed their new products so that they can be stolen. Based on those article We can see that the I phone and samsung is highly competitive and rigorous, because both are very quick to develop innovation, especially android. Both of them can said as a genious smart phone that people search for their needs. They have almost same design and innovation that only both of them have as a mobile smart phone. It makes a high competition between them. We can see the fact on their similar design on
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the article above, Apple blamed Samsung copy paste their innovation idea, such as: icon on the screen, galaxy tab design. And also Samsung blames I phone stole their innovation idea for galaxy nexus s. It proved that both of them really have a tight competition. But like we have heard that innovation can be plagiat, and it has not trade mark beforer it came a product. They launched their similar products in same time, it proved that they are equally fast in fostering innovation, particularly in technology, and compete in it, also in terms of time. because in this case will determine the sales of products and their brand image in the eyes of society.

It would appear that Apples iPhone 4 has a battle on its hands in Korea, this is according to the pre-order sales figures for the Samsung Galaxy S II. It is claimed that the Samsung Galaxy S II had nearly 200,000 pre-orders across all 3 of Koreas major carriers between Monday, April 25th and the handsets launch in its homeland on Friday, April 29th. The majority of the pre-orders (160,000) were with the countrys largest carrier SK Telecom. Now compared with 110,000 pre-orders of the Apple iPhone 4 in the month of August just before its release, this could be considered as a win for Samsung. However, as with the USA the iPhone was confined to only one carrier at that time, which no doubt had an effect on the overall sales figures for the device. The plan by Samsung, as indicated by Electronista coming to us via Phandroid, is to get 10 million Galaxy S IIs in customers pockets by the end of this year, this is the same figure that they received for the original Galaxy S smartphone. Whilst, this number sounds huge, it is quite modest when compared to the 18.65 million iPhones that Apple shipped last winter. With a 4.3 inch Super AMOLED Plus touch screen, fast Exynos processor, amazing battery life and more, see previous article on specs here, the Samsung Galaxy S II could be a major contender to its rivals this Summer. Based on that article we can see that both of them have a large number of markets in the Korean community in particular. This is because the android smart phone is becoming a trend there, and the colors are funny and applications are very popular there and my Samsung phone and excel in it. They compete very strict in sales and market share in the community android. Because this time, only two of those who have superior technology and additional features of interest for HTC. But in Korea alone, Samsung's superior in total sales.

Blackberry
Blackberry Company Profile
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The company behind the BlackBerry product line The BlackBerry product line includes the BlackBerry PlayBook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day.

Fast Facts Founded in 1984 Headquarters in Waterloo Ontario, Canada Offices in North America, Asia-Pacific and Europe Launched the BlackBerry smartphone in 1999 Led by Co-CEO Jim Balsillie and President and Co-CEO Mike Lazaridis Reasons: Just like North America, much of BlackBerrys success in South Korea can be attributed to BBM. Instant messaging is very popular in Korea, and the fact that BlackBerry came with an IM client that acted like an exclusive club for your friends was a hit with the countrys youth. According to Ted, Koreans arent really interested in email, which you would think would spell doom for the BlackBerry brand. Most mobile interactions are through SMS, and since the QWERTY keyboard worked well with Hangul (Korean language), the BlackBerry fit nicely into the local mobile culture. Of course, there were a few setbacks. Apparently, early adopters found it difficult to receive messages from their carrier, because they were sent in a form, possibly MMS, that didnt work well with the OS the device shipped with. These kinks were worked out and the device sales kept trucking. Around March of 2010, BlackBerry App World launched in South Korea. Ted says that while there were a ton of apps available for other platforms, the BlackBerry offerings were pretty sparse. One of the few apps available included the free Korean Subway Maps app, which was decent but nothing spectacular. While we dont want to speculate on why the Korean developer community was lacking, its worth noting that many users werent signing up for data plans. Again, we dont have any concrete data, and this is purely from observation and meeting other BlackBerry users. Perhaps with all the latest announcements of new ways that developers can port their apps to BlackBerry, some of that iPhone and Android love will spill over to the BlackBerry Platform. RIM is really rocking it up this time in South Korea. Theyve managed to get the most popular boy band in South Korea, 2AM, to be featured in their new commercial in South Korea. The commercial showcase the BlackBerry Bold 9700, Torch 9800, and Pearl 3G. This video will definitely stun the Korea girls in South Korea and perhaps urge them to get a BlackBerry so they can connect with 2AM mentally. Even though this is just a making-of video, but I would say its pretty well made. I must comment on the fact that it is really smart of RIM to hire 2AM to be feature in their commercial. Commercials with famous celebrities in it are known to be very effective in South Korea. I
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wonder how many more sales RIM got, after the release of this video. (Just like what Samsung did) Based on that article : we can see that black berry may not compete in terms of features and models of mobile phone design with samsung.because different features they offer. Blackberry offers direct berry messenger that enables people to communicate, while the Samsung offers a smart phone with the features and android. Using these two famous Korean artist icon in the making ads and make them brand ambassadors that carry implications for the Korean community and create trends. In addition, Korean singer group at this increased. Currently, it can also said the best selling mobile phone in Korea, Samsung and BlackBerry, the market is so tight they compete. It was also due to the impact of their advertising Conference September same known Korean artist. For a little while ago as almost all Korean artists use black Berry untutk chat, this makes the Korean people appear with the artist using BlackBerry and black currant sales very high end. But now, Samsung went out as a winner, because the Korean people, also as something that is colorful and diverse. This makes the Samsung to manufacture products that are produced from Korea's own, so they're more familiar with the habits and preferences of Korean. Advertisements are accepted jugta more interesting, because a lot of colors than the BlackBerry.

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Product Analysis
SMARTPHONE

INDONESIA Not yet, but it will

PRODUCT Yes

KOREA

SHW-M250K GALAXY S

Yes

yes

SHW-M290S GALAXY Gio

49

Yes

yes

SHW-M200K NEXUS S

Yes

Yes

SHW-M240S GALAXY ACE

Yes

yes

SHW-M210S WAVE2

50

Yes

yes

SHW-M110S GALAXY S

No

Yes

SPH-M7200

51

SLIDE
No yes

SHW-A110S DMB

No

yes

SPH-W5300

no

Yes

SCH-W820 GIORGIO ARMANI

52

No

yes

SPH-W8700

In Indonesia, more android phone are imported especially Samsung Galaxy types. Based on our analysis, Samsung handphones brand image havent aware by the people. The people think Nokia and Sony Ericson brand is bettter than Samsung for the GSM phone. So, Samsung import the android phone because in Indonesia arent android phone yet so samsung become the first android phone in indonesia. And now samsung make the brand image as android phone. And Indonesian people always follow the trend, that we think android will be a trend in Indonesia.

FOLDER
no Yes

SHW-A280K NORi F2

53

no

yes

SHW-A200K NORi F

No

yes

SCH-W930 F CORBY F No yes

SPH-W8300

54

No

yes

SPH-W7100

No

Yes

SPH-W9100

PULTEOCHI
(Touch screen handphone)

55

No

yes

SHW-A175S Wi-Fi

No

Yes

SHW-A170K Wi-Fi

No

yes

SHW-A250S

56

No

yes

SHW-A220L NORi

Yes

yes

SPH-W8500

No

Yes

SPH-W7750

57

No

Yes

SCH-W750

In indonesia, last time touchscreen phone not to interest people. People thought that touchscreen is quite sensitive and easily break. These touch screen handphones launch before touchscreen handphone popular. But now smartphone is already booming in indonesia, therefore samsung dare to launch their touchscreen smartphone in indonesia. Coclusion: Currently, Samsung has begun on the rise in Indonesia and in many products, due to Samsung offers the Android system and other intelligent applications in phonenya products that Samsung has less competitors in terms of technology. Suggestion: Samsung include other products such as Nori, Anycall, etc. Because the trend of Korean is rising now. As well, the films of series Korea (Korea the films themselves and sponsor samsung offering their handphone to use in the film).

Price Analysis
Picture Type Samsung in indonesia Price Analysis

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Samsung Galaxy S

Rp 4.299.000(indo) 295,000 won (southkorea) = Rp. 1,560,000

Samsung Galaxy Gio

Rp 2.149.000(indo) 500,000 Won = Rp.4.000.000

Samsung Galaxy Ace (SHW-M240S)

Rp 2.999.000 (indo) 600,000 won (southkorea) = Rp.4.800.000

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Samsung Galaxy Fit

Rp 1.999.000(indo)

The price is more expensive than indonesia because in Korea Samsung have a strong image which have been monopolied the mobile phone market from normal phone until smartphone. So, how much the price is, Korean people will think it is worth. While some product in Indonesia especially smartphone have a cheap price. According to our analysis, Indonesian people still consider android as a very good new innovation that is very luxurious and expensive so Samsung provide android phone with affordable price, it is because Indonesian is developing country which have a very high rate of teenager. For the example, when we went there Samsung it self offered android phone with affordable price. It makes us think that Samsung is a android phone that provide a product for all classes, different with other competitors. For example, Sony Ericsson Xperia Arc, Sony Ericsson Xperia 10, iPhone 4Gs, and other android phones with the high prices. In Marketing theres a method that higher price with less quantity. But if it cheaper so the quantity is less. So it could be balance and stable. Conclusion: Price of Samsung smartphones in varied Indonesia and can be in almost all social classes and it is good to attract buyers. Suggestion Samsung is good and in accordance with the financial capacity of the Indonesian people who are different from the lower, middle and upper class

Distribution Analysis
Indonesia
In Indonesia Samsung official store mostly located in Jakarta. Samsung Plaza On December12,2007

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PT SamsungElectronics Indonesia inaugurated abrand newshop "Samsung Plaza"located indown town Jakarta. Measuring 378m building was located on the 3rd floor of premium Pacific Place shopping center that also contained a five star hotel Ritz Carlton, Kidzania children's playground,shops and other electronics. At the opening of Samsung Plaza is we get President of SAMSUNG Asia and Oceania. a VIP guest is Mr. Sanjin Park, CEO &

SAMSUNG Plaza consists of several "corner" the Living Room featuring Corner LCDTV display-FHD 70 "equipped with the latest blu-ray and advanced home theater fromSAMSUNG. There are also Kitchen Corner, which is equipped with refrigerators side-bytype mainstay of the Samsung-side and also comes with a microwave beautiful fromSAMSUNG. for Fun Corner,Samsung Plaza provides multiple computers with the latest LCD monitors from Samsung is equipped with internet facilities provided for visitorsSAMSUNG Plaza. for IT products, Samsung Plaza featuring range of new LCD monitorsand printers. For Gadget Corner, display the latest MP3 player, camcorder and cameraSAMSUNG displayed there. and do not miss is the display of the entire line from the TVSAMSUNG Slim Fit, LCD Plasma TV up to full displayed there. to display the productHome Appliances, Samsung Plaza prepare a corner for displaying products such as washing machines with superior technology "water wash", Air Conditioner with SilverNano technology a nd technology refrigerator "Quarto" her. which makes the food /vegetables that you store in refrigerator can last longer and fresher. To display the mobile phone is also not left behind, Samsung Plaza featuring almost all the productshave been sold in Indonesia until the products to be sold in Indonesia.'s all in theSamsung Plaza.

PT.Commeta Niaga Raya As an official distributor of products "SAMSUNG" from Indonesia to PT.SamsungElectronics Consumer Electronic Products since 1 April 2004 which was approved by Christian Sudibyo as Sales Director.

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PT. RAYA COMMERCIAL COMMETA is a company engaged as a provider of a wide range of products for marketing and promotional activity needs you, ranging fromelectronics, home appliances, mobile phone, computer, educative toys and games, andvarious other promotion gimmics. To be able to provide the best service we currently are supported directly by theprincipal from a variety of brand as an authorized dealer for electronic products such asPhilips, Sony, Samsung, Sanyo, JVC, Panasonic, LG, Toshiba, Akira, Canon, HP, SonyEricsso n , Nokia, Electrolux and many other brands. In addition to the procurement of various types of products, we also provide deliveryservice to door-to-door throughout the territory of Indonesia through our expedition,storage of goods purchased from us and delivery of all reports in accordance with the needs of our customers in this cooperation. With a long experience since its establishment in 1997 has been serving and working with various national and multinational companies and supported by professional human resources, processes and systems of existing applications, we will dedicate fully toprovide the best service and added value for our customers . Cellular Shop Indonesia Samsung Cellular Shop Lt. Dasar Jl. Jend. Sudirman Kav.52 - 53 Lot.22, 12190, Indonesia 1 Jl. Jendral Sudirman Pintu 1, Indonesia 76 Jl. Mayjen Sutoyo, 13630, Indonesia Lt. Ug Jl. Bekasi Raya ( Sultan Hamengku Buwono 9 ) Km 21, 13920, Indonesia No.81 Jl. Mangga Besar Raya, 11170, Indonesia 1 Jl. Gunung Sahari Raya, Mangga Dua 14420, Indonesia Lt. 1 Jl. Puri Agung, 11610, Indonesia 105 Jl . Boulevard Diponegoro, Curug 15811, Indonesia 95 Jl. Re.martadinata, Cikarang Utara 17550, Indonesia Samsung Service Center Lt. 2, No.a1 - 2 Jl.k.h. Hasyim Ashari, 10150, Indonesia Distribution analysis Samsung mobile phone distribution in Indonesia

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In our analysis, in terms of channel or route distribution 1. 2. 3. 4. Supplier agent wholesaler retailer costumer consumer Supplier wholesaler retailer costumer consumer Supplier retailer costumer consumer Supplier costumer consumer

In Indonesia there is no clear route on the marketing or distribution routes clear. This can be caused due to lack of regulation or government in regulating their own communities. So that the distribution or marketing of Samsung hp products can be directly from suppliers to consumers. Regarding the placement of the Samsung HP stores in Indonesia; According to our analysis of Indonesia is selective distribution of which the majority of 'products' sellers only in strategic place and price competition is not very clear, if we have a problem with the handphone we must come to the original store because the original sparepart and accessories are hard to find.

Korea
Samsung Town

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The Samsung Town (Korean: ) is a major office park in Seocho-gu in Seoul, South Korea. It serves as the IT and electronics hub for the multinational corporation Samsung. Samsung Electronics, Samsung C&T, and Samsung Life Insurance have built three buildings which are 44, 34 and 32 stories respectively. Samsung Town was designed by Kohn Pedersen Fox. Samsung Electronics and Samsung C&T have already begun to move into the buildings while Samsung Life Insurance is leasing its property to Samsung Electronics and other affiliates. Samsung Town is twinned with Disneyland Paris and Sony World (Tokyo, Japan). The "twinning" is only symbolic and has no legal significance. Shinsegae

Shinsegae (Korean: ) is a South Korean department store franchise, along with several other businesses, headquartering in Seoul, South Korea. The name of Shinsegae literally means

64

"New World" in Korean. Its flagship store in Centum City, Busan, is the world's largest department store, surpassing theMacy's department store in New York City in 2009. Shinsegae was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment),Saehan Group (Electronic Media/Apparel/Textiles), and the Hansol Group (Paper/Telecom). It owns the brands Shinsegae and E-Mart, and is in direct competition with Lotte Shopping and Hyundai Department Store Group. Currently it is the largest retailer in South Korea. Shinsegae is also famous for its long history. The main branch of Shinsegae is the oldest department store in Korea. The main building of the store was opened in 1930 as the Gyeongseong branch of Mitsukoshi, a Japanese department store franchise. The store was acquired in 1945 by the late founder ofSamsung group, Lee Byung-chull, and renamed Donghwa Department Store. After the Korean War (19501953) began, it was used for several years as a post exchange by the American army. In 1963, the store was given the name Shinsegae. The old building is currently used as a luxury hall. Samsung Plaza

Samsung Plaza (hangul:), renamed as AK Plaza Bundang Store from March 2 2009, is a shopping mall located in Seohyeon-dong, Bundang, Seongnam, South Korea just aboveSeohyeon Station. The building is 98m or about 32 stories tall. Samsung Corporation (hangul:) opened Samsung Plaza Store No. 1, a multi-functional shopping center. It is also equipped with diverse facilities such as the lobby, playrooms and cafes, plus facilities for the handicapped to heighten customer satisfaction. Samsung Plaza consists of a department store, specialty stores and cultural, educational and entertainment facilities. Its shopping area includes luxury brands such as Prada, Gucci, Burberry, Dior, Tiffany & Co., Etro, Salvatore Ferragamo, and other sections for foreign name brands. After five months of construction, a Louis Vuitton store opened on Mar. 12 2009.
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For cultural facilities, there is a cinema with five screens, a game center, a gallery, restaurants and an open plaza. Others include the Public Service Center of Seongnam City Hall, medical and banking facilities in the General Living Information Center, Cultural Center ofhelloand the Information Room providing free rental services for books, video tapes and CDs to Samsung Plaza members. Samsung Plaza particularly runs a quality control system to improve the quality of sales items. Only fresh foods stocked on the day are sold. The Day Life New Center provides customers with consultations on products or services, which are not available at Samsung Plaza, and links them to suppliers. It also provides information on customers important events such as weddings, childbirth, funerals, traveling, vacations and anniversaries. Samsung Plaza has grown substantially, the total sale of 1997 was 270 billion won and in 2004 it was, doubled, 540 billion won. In 2005, Bundang Samsung Plaza ranked 6th in amount of sales in South Korea. On February 2007, Samsung Corporation signed a contract with ARD Holdings, Inc. to sell Samsung Plaza Department Store.

Distribution analysis Samsung mobile phone distribution in Korea Based on our analysis, Marketing Strategies of South Korea in Electronics Products, a strategy based on product differentiation, and positioning and targeted the right market, opening a subsidiary (conftnning house) in certain places is concerned with South Korea's trade in electronic products , as well as by using a single agent. Innovative products, a uniform price, and in accordance with marketed products, distribution channels with two large institutions, promotion of the bellows over the line and where the Above The Line (ATL) is a marketing / promotion is usually carried out by the central management in an effort to build desired brand image, for example: advertisements on television with various versions. ATL is the nature of 'indirect' media is about the audience, because it is limited to audience reception. Below The Line (Media Bottom Line) is any marketing or promotional activities undertaken at the level of consumer retail / with one aim is to reach consumers in order to realize our products, for example: program bonuses / prizes, events, training, etc. Seen from the viewpoint of the channel or route distibusi in korea from Supplier - agent wholesaler - retailer - consumer - the consumer. This can be in because the marketing system in Korea is very clear. Regarding the placement of the Samsung store in korea hp; is intensive distribution of which the majority of 'products' sellers in almost every place, price competition is a very clear, its only sole agent. Example, Almost every location in the korea Samsung hp products contained both official and unofficial, and from the sales price of the same product because the manufacture of samsung handphone from korea, so they distribute the mobile phone to the store with same quantity.

Conclusion:

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Channel distribution system in Indonesia was less clear, because government regulations were less strict proved a lot of things that the black market. Although the distribution system in the Korean company Samsung is clear and she herself comes from there, so it's easier to find. Suggestion: Our advice including Samsung have more spare parts and accessories for Indonesia people to look for problems when there is damage.

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Promotion Analysis
PR Promotion
Indonesia Samsung Bada 2.0 Performance at MWC 2011 Samsung in MWC (Mobile World Congress) 2011 demonstrating their artificial platform of Bada. At this time the platform is being developed to version 2.0 which will incorporate elements of social networking, location-based services, content services, and mobile payments. In this event demonstrate three applications that demonstrate the ability of this new OS. Location-based service applications in BADA 2.0 is called Tripper. In addition to featuring places of interest (POI) and routes of travel, this application also entered the social networking features with the ability to share location, giving the value of a location,and others. The application also communicates with an online directory which allowsusers to find interesting places around the user. Bada OS 2.0 also has a collection of APIs that can be used by third parties to accesstheir social networking accounts. This feature is referred to as the Life-logging. WithLife-logging, trail use will be stored and can be distributed to
68

friends, including otheractivities such as listening to music. The second application, called SEIA will monitor the use of a particular word that can bedistributed to friends. For this application will be available strict privacy controls. Withthis application can also upload images to a server that can be accessed Samsung'sother friends. The Launch of Galaxy Mini at eX Plaza Indonesia Samsung Promo

Summary

Samsung Galaxy Mini for $177 (Rp1.600.000). Samsung Galaxy Mini $145 (Rp1.300.000) for Student.

Auction Samsung GALAXY TAB 10.01 for Love Child Nations Foundation

Along with the launch of Samsung Galaxy Tab 10.1 Ritz-Carlton Jakarta, followed by agala dinner event to auction off one unit of Samsung Galaxy Tab 1.10 to the guestsinvited. Auction results obtained a number of Rp.81.000.000, LoveChild Foundationdonated to the Nation, led by Mrs. Veronica Colondam. Love Child Nations Foundation was chosen is because it is a non-profit charitable foundation established independent of concern for the increasing incidence of drugabuse among the youth of Indonesia. YCAB subsidize education and vocational trainingto children who are not school has become an important component of primaryprevention strategies and they have managed to reduce the possibility of involvement of high-risk behaviors and environments using drugs.
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Yoo Young Kim, Managing Director of PT Samsung Electronics Indonesia said that theauction Galaxy Tab 10.1 is, Samsung wants to give his contribution to the State ofIndonesia with the holding of the auction event that will be contributed to one of the Foundation for youth which is a form of Samsung's attention to the youth of Indonesia. WORLD CYBER GAMES PRELIMINARY 2010 BY SAMSUNG

Competition Games 2010 has been on Start. The latest news, Samsung ElectronicsIndonesia (Sein) again held gaming World Cyber Games competition Preliminary 2010in Indonesia. The competition which runs from 13 through July 18, 2010 at Mall TamanOrchid, Jakarta is an event that was held the tenth time in the homeland. "The development of games in Indonesia increased rapidly from year to year," saidYooYoung Kim, Managing Director of PT Samsung Electronics Indonesia, in his testimony in Jakarta, July 13, 2010. "This became the foundation for Samsung tocontinue sponsoring the WCG," he said. At the national level competition preliminary round in Indonesia, held a few competitionsWCG games including CounterStrike 1.6 and FIFA 2010. The exhibition game DotaAllstars, Crossfire, and the Crazy Cart also held. As a major supporter of the event, Samsung provides 100 units of LED monitor has aresponse time of 2 milliseconds. "The response time is low like this is very appropriatefor the convenience of playing the participants so that the play becomes more exciting,"claims Young Kim. In this year, as many as 7 people winning the World Cyber Games national level will besent to compete against winners from other countries in Los Angeles, USA on 27September to 3 October 2010 to come. SAMSUNG CORBY DESIGN COMPETITION
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Skin Contest Corby: Corby HP prizes 'Kreasikan Your Style and Win Corby corby samsung skins gmask kreasimu results!"That's a sen tence that posted on the site Corby Skin Contest, by sending the work ofskin designs for samsung corby then we will have a chance to get 4 pieces samsungcorby

SAMSUNG GIVES AWARDS FOR THE BEST IN THE EVENT journalistic SAMSUNG Journalist Award 2007

Jakarta, August 23, 2007 - Today, Samsung present the award for best journalistic works that appeared during 2006 in a ceremony awarding SAMSUNG Journalists Awards Night 2007 (SJA 2007). A total of eight awards for 8 of the best work will be announced, including a special award from PT Samsung Electronics Indonesia (PT Sein). The awarding night SJA 2007 is packaged in sportainment treat and signifies the global sponsorship for one of Samsung's biggest
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sports carnival Summer Olympics in Beijing China in 2008 to come, with the Beijing 2008 Olympic Torch Relay (OTR). SJA journalism award has been ongoing since 2000 and is intended to give appreciation to the works of journalism that was published / aired throughout 2006, which deals with Samsung's products and business travel. "When talking about Samsung's leadership in the Indonesian market, we could not take this achievement from the support of media partners. We have received excellent support from the media, not only in the form of awards tehadap quality and design of Samsung's products, but also through various inputs and positive constructive criticism. And for that on behalf of PT Sein our appreciation and profound thank you, 'said Park Hee-hong, Managing Director of Sein at night bestowal. "To maintain the credibility of the assessment, PT Sein has involved an independent party in conducting the selection and assessment. Recorded the names of senior journalists like Farid Gaban, Mohammad Sobary, August Parengkuan, Ernst Katoppo, as well as senior public relations practitioners Magdalena Wenas, as well as observer problem Eko IT Indradjit been a jury SJA. This year Samsung's Eco again be trusted to select and make an assessment together writer Dewi "Dee" Lestari, "Stephen Indrayana, Marketing Director of PT Sein explained that the jury selection and assessment. The award is given to eight of the best work includes The Best Print Journalist, The Best Corporate Journalist, The Best Print Sport, The Best Photo Journalist, The Best TV Programs, The Best Social Programs, The Best Marketing Award and The Most Productive Journalist. The winner will receive a trophy SJA, SAMSUNG and fund scholarships. Charity Event for Tsunami Disaster Program "For Aceh" Samsung Electronics Co.., Ltd.., Samsung IT Learning Center Opens As a result of the Aceh Recovery Efforts to Help the Tsunami Disaster Program "For Aceh" Samsung submit Samsung IT Learning Center as a settlement of the Aceh post-tsunami recovery aid which totals to $ 1.2 million provided by Samsung Electronics Co.., Ltd.., In Korea. Samsung IT Learning Center was built with the aim of providing information technology education facilities for young people of Aceh. United Way International (Uwi), with affiliates in Indonesia, Yayasan Mitra Mandiri (YMM), has been appointed by Samsung Electronics Co.., Ltd.. to coordinate penyalurkan fund. Jakarta, 25 November 2009 - Samsung Electronics Co.., Ltd.., In Korea, also known as a technology leader and industry semiconductor, telecommunication, digital media and digital convergence in the world, today handed over the Samsung IT Learning Center to the people of Aceh are accepted by Mayor of Banda Aceh, Mr. Ir. H. Mawardy Nurdin M. EngSc. Based on the consideration of aid priorities, Samsung Electronics Co.., Ltd.., Decided to focus on infrastructure development aid to education, especially vocational schools, in the city of Banda Aceh and surrounding areas. Submission of Samsung IT Learning Center to the Mayor of Banda Aceh, Bpk. Ir.H. Mawardy Nurdin M. EngSc., Which also marked the completion of the
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distribution of funds amounting to USD 1,000,000 (one million U.S. dollars) given Samsung Electronics Co.., Ltd., in early 2005 and an additional $ 200,000 (two hundred thousand U.S. dollars) for Samsung IT equipment Learning Center is included in the program "For Aceh". Total funds worth USD 1.2 million (one million two hundred thousand U.S. dollars) this is a form of concern that companies based in Korea, and used to build educational infrastructure has been damaged by the Tsunami disaster that occurred in the year 2004. Through the program "For Aceh", Samsung Electronics Co.., Ltd.., Coordinating the distribution of the funds entrusted to the United Way International together with its affiliates in Indonesia, namely Yayasan Mitra Mandiri. In addition to assistance to the people of Aceh, Samsung has also actively participated to provide recovery assistance after earthquake in Padang becana September 2009 and which has been channeled through the wallet program cares Metro TV. Samsung also directly perform field activities by providing relief goods to earthquake victims in Yogyakarta and regularly conduct awareness programs in education and health for children and the poor.

Korea
SAMSUNG GALAXY S2 EVENT

As you may already know all that Samsung has managed to sell Android devices GalaxyS by more than10 million devices worldwide, and now they will launch a mobile phoneand hoped the second sequel will get the same success. Yes, Samsung S II Galaxy touted as the successor to the success of Galaxy S mobile phone version of its predecessor, but of course the phone has embedded hardware andfeatures some new, more powerful. Samsung held a special media event in South Korea in connection with the presence ofthis phone. Perform a variety of famous artists and singers Korean famous, among
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them; IU, Girls Generation, etc.. For brief information that Samsung S Galaxy II has a 1.2 GHz processor and packedwith Gingerbread Android operating system, screen size of 4.27 inches with a resolution of 800x480 pixels with AMOLED screen material Super Plus. Same as Android phones from Samsung, this device will also have the TouchWiz UI, buthis version has now been upgraded to v4.0, in addition to having SFM Port and 8megapixel camera that can capture moving images in 1080p format.

SAMSUNG ELECTRONIC CENTRE OPENS A NEW STORE

On the afternoon of 12 April 2011 at the basement 1 of Samsung Electronics Centre, inorder to celebrate the opening of large - scale IT and mobile phone outlets D'LightShop, actor Jang Geunseokmemiliki autograph session and even become a managerfor one day . Samsung released its Anycall Corby-F Promotion video featuring Korea's popular female band 2NE1. Four members of the girl band are holding a cute pose into shapes of lips and an elephant, the icons displayed on the Illuminated LED screen of the phone. The commercial song "Try to copy me, like this" is sweeping online music charts day after
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day. Corby-F has other unique features like Today's Fortune that provides users with a daily fortune and the day;s good luck message.

National Flower Promotion

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Since 1990, Samsung C&T Corporation has hosted a variety of events which include The Rose of Sharon planting event, literary contest, and symposium. In 1988, in commemoration of the 50th anniversary of Koreas independence, it hosted a joint exhibition in the Independence Memorial Park with the Ministry of Government Administration, the Ministry of Agriculture and Forestry and the Korean Institute of the Rose of Sharon. Wining pieces of the annual Rose of Sharon photography contests were displayed at the exhibition. The Rose of Sharon Garden we planted in 2001 in Belfry Park, Seoul, is a magnificent showcase of the beauty of these gorgeous blossoms. In addition, we have been distributing young saplings of the Rose of Sharon for free on the anniversary date of Samsung C&T Corporation every year since 2002. In April, 2007, Samsung C&T Corporation created Rose of Sharon Garden in the central square of the War Memorial of Korea to promote the national flower of Korea to visitors.

Rural Community Support Program

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Rural communities are facing a lot of economic and socio difficulties resulting from aging of farming communities and opening of the domestic agricultural markets. In an attempt to relieve their sufferings, Samsung C&T Corporation formed a sisterhood relationship with these rural communities. Some of the programs were running include providing volunteer services to those farms suffering from a shortage of hands, free repair services for run-down facilities, assisting and offering scholarships to underprivileged families, operating farmers market and delivering groceries and other necessities to elderly in those communities . Furthermore, Samsung C&T Corporation has been continuously expanding the scope of its service since 2006 to provide better and tailored assistance to meet the special need of each town. Samsung C&T Corporation will continue to strengthen its partnership with these communities by providing better services to them and helping them gain self-sustainability.

Volunteer Service Program

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Employees of Samsung C&T Corporation visit those people on welfare, aged citizens who live alone, minor-aged heads of household and disabled persons on a regular basis to provide volunteer services, meals and other basic necessities. There are currently 18 teams participating in the volunteer service program. The total volunteer service hours amounts to 20,250 hours. As a leading global company with 83 offices around the world, Samsung C&T Corporation is vigorously promoting a range of volunteer service programs. It has earned trust from many regional communities around the world by providing dedicated volunteer services that suits the regional needs and joining the disaster relief effort in case of natural disaster. Analysis PR Promotional Activity Analysis: We find that Samsung Indonesia promotions are more serious concept that create brand their brand image. The models of Samsung Mobilephones that spread all over Indonesia is more elegant.Moreover, Samsung Indonesias promotions are more about product knowledge. Samsung Korea has different points. Samsung Korea PR promotional activities are more fun concept than Indonesias. Samsung Koreas Promotional activites is more about to boost up sales. Because In Korea Samsung brand is already known as a good brand.

The company actually has a good samsung samsung but its image is still lacking, because Samsung is a lack of events continues to promote its own products and in event they lack of publication.
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Conclusion: PR samsung in Indonesia is quite good but less publicized to the community, particularly mobile. Different in Korea, drawing his own cellular phone products samsungnya so do his image any that Samsung has embedded in the hearts of Koreans.Saran Event in Indonesia must do a lot of awareness from the Indonesia people (lots of publication about their product in mind of Indonesian people).

Advertising Indonesia
Digital advertising Television advertising / Music in advertising Corby Video Radio advertising None. Online advertising www.samsung.co.id Product placements None. Physical advertising Press advertising Magazines, Newspapers, Billboards In-store advertising Street advertising Celebrity branding Dian Sastro - Nicholas Saputra

Korea
Digital advertising 79

Television advertising / Music in advertising

Corby Korea Radio advertising None. Online advertising www.samsung.co.kr Product placements

Physical advertising Press advertising In-store advertising Street advertising Celebrity branding

Analysis Advertising Promotion Comparative advertising between the Indonesian and Korean Samsung is much better in korea. More creative, varied, and interesting. The tone and style Samsung Indonesia are serious. The tone and style of the Samsung Korea are cheerful, fun, colorful. digital advertising Samsung tv ads in Indonesia less attractive and somewhat boring too short, little use of Indonesian artists, most of its advertising player is a stranger. While the ads on tv Korean Samsung is very interesting and a lot of uses that are famous Korean artists to draw the attention of young Korean artists, that makes Young people in korea more interesting with samsung. Website Samsung Indonesia less attractive and quiet, while the Samsung Korea website really busy and interesting. At Samsung Indonesia, there is no product placement so that people unfamiliar with Indonesia less hp Samsung products. While Samsung's Korean is quite often there is product placement in movies korean movies, such as BBF, etc.. So the Korean people, especially young men are very familiar with the Samsung HP products. Physical advertising Press advertising in Indonesia and Korea are similar, both in newspapers and magazines.
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Stores in Indonesia less attractive, quiet. While stores in korea attractive, cheerful, and lively. In Indonesia, many of Samsung's advertisement in the way of major streets in the form of billboards, as well as in korea. Samsung Indonesia rarely use the artist, just dian sastro and Nicolas Saputra, Samsung ads most vforeigners in Indonesia so become less attractive. While in Korea is using celebrity branding, a young Korean artists who are famous, so very interesting. Conclusion: In Korea the advertising of samsung mobile is more atractive. Although Korea and Indonesia are both developing countries that have much higher populations of younger children. But the advertising itself less attractive Indonesia for young children. Despite the fact that they have the power to purchase.

Suggestion: Indonesia emphasized advertisingnya with many colors to attract the attention of young children such as making a popular artist as a brand ambassador Samsung. Increase advertising in tone and style changes televisidan they become more creative and more fun.

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Sales Promotions Indonesia

0% with BCA and Mandiri @ Samsung (In Surabaya, Jakarta, Bandung) Until June 30, 2011

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Download Application Entertainment Free and Get Reward from Samsung Apps

a. Date of Promotion 03/05/2011 ~ 05/25/2011 Winners Announced: 03/06/2011

b. Promotion Description

There are 5 entertainment applications as shown below, available to all users WavesecaraGRATIS. Download and enjoy entertainment, and you also can take advantage by winning theprize draw it. Go to Apps4U Events Page>> http://on.fb.me/Apps4U_MustHave c. List of participating Entertainment Applications Promotion UnJam Turn Em Radio TuneIn WQ Spb TV Keep It Up!

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d.

How to follow Promotions Step 1. Login Samsung Apps via Kies OR via your mobile phone Step 2. Download Application Entertainment LEAST one from the list provided on your phone Step 3. Post ID Samsung Apps ID (your e-mail) by clicking "Click to Join" in Apps4UEvent Page

e. Devices that can participate Promotions All series Wave (Wave, Wave II, Wave525, Wave533, Wave575, Wave723) f. Gift Official Chelsea Signature Ball x 3 Samsung Apps Gift Box x 10 g. Feasibility participate Promotions Participants must download at least 1 app Entertainment from the list provided for this promotion. To qualify for this promotion, participants must provide the correct Samsung Apps IDand state information. Winners will be selected at random. This promotion is open to all countries.

FIFA 10, Tetris, Spore and Assassin's Creed II Available Free for Limited Liability forUsers Samsung Wave 525, 533, 575 and 723

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With the launch of more than one smartphone that runs the OS bada Wave, theSamsung also will provide more applications and games for free to users. Games suchas FIFA 10, Tetris Refresh and Spore Creatures from Electronic Arts (EA), will be free for download for the first 250,000people. While Assassin's Creed II fromGameloft will be free for download for the first 300,000 people. Applications such as DioDict Bahasa dictionary, Princess Magic Therapy ebook, andSSkin theme series will also be available for free for a limited time only. This promotion is in order to release a new smartphone bada, namely Wave525(S5250), Wave533 (S5330), Wave575 (S57 50) and Wave723 (S7230). Unfortunately, the Wave's first smartphone owners (S8500) did not find this easy, so it seems this campaign has been locked for the new device only. "Our new Wave handset will give us the opportunity to reach more users than ever before and provide a better smartphone experience to suit their lifestyle," saidKanghyun Kwon, vice president of Media Solutions Center in Samsung Electronics."With this free program, we hope that users of smartphones from Samsung could feel the wave of their new device will be more practical and entertaining. Get Samsung Galaxy Mini with a special student price of only USD Specials. 1.3 million in the Atrium Plaza e'X BY ADMIN - February 18, 2011 POSTED IN: EX, SAMSUNG

Have Galaxy Mini special price Rp. 1.3 (the normal Rp. 1.6juta) to student ID at Plaza e'X 19, 2011. Galaxy Mini
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Samsung with only million price of show the Atrium February Samsung,

Samsung Android Phone Mini dengna Large specs that come with Android 2.2 Froyo, 3MP Camera, Display 3.14 "and Free 2GB MicroSD memory.

Telkomsel Expo Promo With BNI Credit Card % Installment For Android and BlackBerry Phones at Atrium Mulia Kuningan

Good news for BlackBerry and Samsung Android phone lovers, due to Telkomsel held special event at Atrium Mulia Kuningan on 4-13 March.

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-Blackberry Bold 9780 black Rp4,475,000 bonus paket BIS Unlimited only Rp70,000 in month -Samsung Galaxy Tab Rp5,999,000 cashback Rp200,000, bonus simPATI Freedom special

package* -Samsung Galaxy i5510 Rp2,669,000 cashback Rp50,000, bonus simPATI Freedom special package* -Samsung Galaxy Mini Rp1,599,000 cashback Rp119,000, bonus simPATI Freedom special package* -Samsung Galaxy Fit Rp2,299,000 cashback Rp50,000, bonus simPATI Freedom special package** Internet Special Package Unlimited 3 months only Rp50,000/month (normally Rp70,000)0% for Samsung mobile phones in Telesindo Shop

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Enhance your Samsung Wave to obtain navigation services forever with a special promotional price!

Here are 5 main reasons to increase your Wave Samsung to service navigation forever today: 1. Enjoy the navigation on the Samsung Wave during the life of the phone. 2. Buy a navigation license forever now with special price. 3. Reduce additional costs of mobile Internet by storing maps on your memory card Samsung Wave. 4. Optimize your Samsung Wave using GPS satellite receiver built-in. 5. Our bid ended December 31, 2011. Promo Samsung Galaxy Tab at Culting Edge, Erafone, Global Teleshop, OkeShop, Pazia, Samsung Mobile Plaza

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Samsung Galaxy Tab promoted by getting discount up to a million rupiah. Samsung Galaxy Tab priced until 12 June 2011 for only Rp4.799.000,- (from Rp6.000.000,-). The promotion discount is holding at several stores participated for instance Culting Edge, Erafone, Global Teleshop, OkeShop, Pazia, Samsung Mobile Plaza Get 0% installment up to 12 months with BCA, BNI, Mandiri, CIMB Niaga, Citibank, HSBC, Bank Mega, etc. *Terms and conditions apply Phone: 021-5699 7777 (hunting) Promo Samsung Galaxy Tab di Culting Edge, Erafone, Global Teleshop, OkeShop, Pazia, Samsung Mobile Plaza menggunakan BCA, BNI, Mandiri CIMB Niaga, Citibank, HSBC, Bank Mega

Korea
Samsung Brings Fantasy Film Eragon to Mobile Phones.

Seoul, Korea, November 21 st , 2006- Samsung is cooperating with film producer Twentieth Century Fox to make the fantasy film Eragon, slated to appear in cinemas soon, available on mobile phones. Eragon, the Christmas blockbuster includes such actors as Jeremy Irons, John Malkovich, Robert Carlyle and Sienna Guillory , begins in cinemas in mid-December. Samsung mobile phone users in Europe will be able to exclusively receive free mobile contents such as film trailers, screensavers and wallpapers before the premiere of the movie Eragon as they download from the website. (eragon.samsungmobile.com).
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The promotional internet and mobile event began simultaneously on November 15th in 15 European countries including U.K. , France , Germany , Italy and Russia. It includes a quiz competition that begins on the 24th of November : Players answering one of the 31 questions correctly go into the raffle draw and have a chance to win the main prize. The prize in each country is a five-day trip to Hollywood for two people, including a stay at a hotel on the Sunset Strip, $200 spending money and a tour of the Twentieth Century Fox studios. Competition prizes also include limited fan packages from Eragon as day prizes and Samsungmobile. Mobile phone winners will receive an integrated MP3 player with stereo audio streaming function, all packaged in the stand-out attractive, ultra-slim form design of the new Samsung models. Dr. Anthony Park, Director of Business Development for SamsungTelecommunication Europe, about the cooperation adds "We are proud to be exclusive mobile phone promotion partners for Eragon. With this Fox co-operation , we can offer Samsung phone users content for their mobiles before all other fans." Accompanying the movie promotion with Twentieth Century Fox,Samsung will continue to embed more entertainment into the mobilephones. Apps Samsung has reached 100 million downloads, attractive prizes await Smartphone users bada

SEOUL, Korea, March 24, 2011 - Samsung Electronics Co., Ltd. today announced that Samsung Apps, shop for mobile and TV applications, has reached 100 million application downloads since the service began with smartphone Samsung Wave (GT-S8500) in June 2010 . Apps Samsung has grown rapidly since its launch; reached 10 million downloads in its first three months, and rocketed to 100 million downloads in March, just ten months after the store officially opened. More than 13,000 applications now available on the market, which means increased six-fold since the first day of this application store opened. The most downloaded applications on platforms including the Magic Torch bada, Need for Speed Shift and Asphalt 5. Transportation and navigation applications, such as the London Traffic and Ndrive France - are also popular for downloading. The most popular application also
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reflects the cultural characteristics, such as application Recipe and Wine is popular in France, Germany like the application associated with football and Italy is a fan of applications that contain information about the film world. With the Samsung Apps are now available in 120 countries around the world, many countries have taken to the variety of content available from the store application. France has the highest total for weekly, followed by Germany and Spain. These three countries accounted for almost 40% of all downloads that have been done from the store applications Apps Samsung. To mark the milestone of 100 million downloads, Samsung launched the weekly prize draw for customers. Each week, anyone who download an application from Samsung Apps will automatically be included in the lottery program from Samsung. The lucky winners will be selected randomly and can get a prize of Samsung Tablet Galaxy, Galaxy player, USB stick, or a voucher from Samsung Apps.This promotion is valid for all the smartphone device bada (including the Wave, Wave II, Wave 525, 533 Wave, Wave 575, and Wave 723) and it will take place from March 25 to April 30 2011. Details can be found on the site promotion Samsung Apps. Analysis Sales Promotion in Indonesia
1. Indonesian people love

discounts. So, Samsung gives

lot

of discounts on

every

promotion.
2. There are so many credit cards in Indonesia. This makes Samsung contributed with the

credit cards by providing payment of up to 0% for certain credit card users

3. Samsung also worked closely with several providers in Indonesia because Indonesia has

so many kind of providers. The promotion is you can get a free SIM card when buy Samsung mobilephone.
4. Most of Indonesian people like to play games, so Samsung decided to make promotions

through the competition games.The winner will get a variety of special gifts from Samsung.

Analysis Sales Promotion in Korea

1. Korean Movies are well-known in foreign countries. Therefore, samsung do more

promotion to participate in movies. 2. Samsung uses Singers, Bands, Actors and Actresses to promote Samsung mobilephones so that young people will be interested and buy the product. (increasing sales)
3. Their brand ambasador also help to sell and stay at counter and give free signature.

Conclusion

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In Indonesia they use sales promotion to increase their aware of samsung mobile because the selling of Samsung isnt high enough and they dont know about the product. While in Korea, sales promotion to maintain their image and increase the sales of new products

Suggestion Indonesia should intensify cooperation and to create something different from its competitors. Sales promotion in Indionesia very well, but the smaller the published advertisements.

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