integrated

products and services are marketed have changed even though the aim of business more of connectedness, due to the new characteristics brought in by the Internet. in bringing economic and social values remain unchanged. Marketing has evolved to Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more and more as a conversation between marketers and customers. Marketing efforts incorporate the marketing mix. Promotion is one element of marketing mix. Promotional activities include advertising (by using different media), sales promotion (sales and trades promotion), and personal selling activities. marketing and public relations. Integration of all these promotional tools, along with other components of marketing mix, is a way to gain an edge over a competitor. It also includes Internet marketing, sponsorship marketing, direct marketing, database

Integrated Marketing Communications is the coordination and integration of all marketing communication tools, media and functions within a company into a seamless strategy that maximizes the impact on consumers in a cost effective and measurable way.

The Internet has changed the way business is done in the current world. The variables of segmentation, targeting and positioning are addressed differently. The way new

An integrated marketing solution tailored for channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest Gueshouses and B&Bs web related channels for webinar, blog and social media. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, outdoor By advertising, traditional radio, and television. A company develops its integrated
Integrated marketing communications aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing marketing communication program using all the elements of the marketing mix (product, price, place, and promotion). Integrated marketing communications plans are vital to achieving success. The reasons for their importance begin with the explosion of information technologies. Channel power has shifted from manufacturers to retailers to consumers.

An IntroductIon to IntegrAted MArketIng by MIllhouse

The Internet has changed the way business is done in the current world. The variables of segmentation, targeting and positioning are addressed differently. The way new products and services are marketed have changed. Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with organisations broadcasting their offerings and value proposition. Now it is seen more and more as a conversation between marketers and customers. Integrated marketing communications aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Finding ways to be different Millhouse is a full-service creative consultancy serving clients in the hospitality, professional services, NGO and commercial sectors. Services include conceptualization and strategy, brand identity development, design for print, design for web and social media, retail design and project management.

Integrated Marketing Communications is the coordination and integration of all marketing communication tools into a seamless strategy that maximizes the impact on consumers in a cost effective and measurable way.

Our creative approach is focused on developing integrated communication strategies through out-of-the-box thinking. We provide a full service project management solution from brief to completion which ensures that our creative strategies are integrated seamlessly through multi-channelled communications with a strong emphasis on quality service and high production values. We have an impressive track record that includes successful projects for many of Durbans and SAs most successful companies including recent work for: Hospitality clients include Cafe 1999, 9th Avenue Bistro, Unity Brasserie and Bar, Shak Restaurants, Taco Zulu, Isandlwana Lodge and Mosaic Caf. NGOs include The Sunflower Fund, WESSA and St. Marys Foundation. Professional Service Companies include Converg Financial Training, KPMG, Pierian SA, The Cedars, Trafalgar Africa. Commercial clients include Chicken Xpress franchises, Renew Clinics

tAIlored solutIons For gueshouses And b&bs

We have put together an online and offline package that is tailored for your Guesthouse and B&B. This package provides a practical strategy and media solution that is cost effective, measurable and has built into it, the practical needs of your business.
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Solutions include: CORPORATE IDENTITy PACKAGE - Logo - Stationery - Avatars - Email signatures BROCHURE - Electronic Brochure - Print Brochure WEBSITE Advertising SOCIAL MEDIA - Facebook - Twitter - Foursquare - Food Spotting - Google Places

An AFFordAble WebsIte solutIon

your website needs to look great, and be easy to use and quick to load. It also must be found on Google and it needs to have certain standard information relevant to the hospitality industry. Whether you are new to online marketing or already have a website that just doesnt seem to be doing much for you, youll see the difference when you take charge of your own website. An online presence is not a static thing it is a dynamic tool that keeps you in contact with current and potential customers. In the hospitality industry, customers are looking for that personal touch. They trust their comfort to you, and they want to feel that you care. WHAT yOUR CUSTOMERS WANT TO SEE A website that is easy for customers to use, up-todate, and interesting, establishes that relationship from the outset. 1 We design your site to suit your logo, and any other graphic identity you already have. We include images, textures, colours and fonts to suit your style. This helps to establish the image of your guest house as an attractive, comfortable space. 2 Tourism Grading Council stars are prominently displayed, and any industry affiliations and awards can also be shown. 3 The navigation is clear and simple, making it easy for users to find their way around and to access key pages like Bookings and Rates. In the CMS you can add new pages and sub-pages as you need. 4 Contact Details are displayed globally they appear in the same place on all pages of your site. These are also editable in the CMS. 5 The main content on each page is prominently displayed, and the CMS allows you to add pictures, text and links to the pages. you can easily update the information and create new pages to showcase your facilities and local attractions. 6 Feature blocks allow you to advertise specials, local drawcard events or any other marketing campaigns you need to run. you can create these easily in the CMS.

MAkIng It eAsIer For you

What is most important about that lovely website in the picture above is that almost every element can be easily edited by you from your home PC, or any PC anywhere. your website comes with a Content Management System (CMS) that allows you to manage all of the pages on your site. Using Word-style editors, the CMS lets you do everything from building a photo gallery to changing your phone number. you can start with the basics and add more pages as you need. The CMS comes with a detailed manual so you can take control of your site quickly and easily, and you can delegate management of it to key staff as needed. The CMS allows you to do the following: Add pages to your website, and then add text, images and links to those pages quickly and easily Change and add specials and other featured content Build your own rates table, and update your rates as often as you need Add photos to a photo gallery Add information on Facilities, rooms and surrounding areas receive booking enquiries to a central email address we can also link easily to the Nightsbridge online enquiry and booking system. EDITING BASIC CONTENT The basic editors in the Content Management System allow you to add pages to the menu, and to edit content on those pages, using simply What-you-See-Is-What-youGet editors so editing the site is intuitive, quick and easy. EDITING SPECIAL CONTENT PHOTO GALLERy A special Photo Gallery editor lets you quickly add images to a Photo Gallery. The Editor resizes your images, and creates the thumbnails for you, and allows you to reorder and delete images.

AdVertIsIng
Millhouse is able to provide a strategic advertising service. We can conceptualise and create targetted and attention getting adverts. Once the advert material has been completed we can place the ads in the media with a thorough media plan in place. Print Adverts (newspaper, Magazines) Outdoor Media Website Banner Adverts

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We can also provide: seO (search engine Optimization) google and Facebook Ads google Analytics

socIAl MedIA
Social media provides an ideal platform to engage in bilateral consumer communication. It allows you to engage with existing and prospective customers through conversations provided by the the micro-blogging platforms (Wall in facebook). In addition to creating professional well-conceived and written pages, accounts and avatars, we can provide HTML landing pages for Facebook, which is like having a mini website on your Facebook page. This landing page can contain CMS (Content Management System) for you to easily update the content and can contain links to websites.

tAnYA vAn Heerden tanya@millhouse.co.za 073 533 6615

Integrated Brand Communication 45 Glenwood Drive, Glenwood, 4001. Tel: 031 261 7474 Fax: 086 671 7870