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SCHOOL OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY BSC (HONS) BUSINESS INFORMATION SYSTEM

INFORMATION TECHNOLOGY PLANNING AND INFRASTRUCTURE. RESEARCH DONE ABOUT MARRIOTT HOTEL BY MANSOUR BASHEER GOMBE AT LINTON UNIVERSITY COLLEGE MALAYSIA.

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TABLE OF CONTENTS
Introduction.......................................................................... 4 Objectives ...........................................................................5 Scope

..............................................................................5

Why do we need it strategic planning.......................................6 Assumptions........................................................................6 Baground of Marriott hotel.......................................................................7 Vission and mission statement of Marriott hotel...........................................8 Review of current business environment Develop an understanding of cooperate strategies......................................8 Cooperate responsibilities. ................................................... .................9 Shaping the work environment and corporate culture Opportunity and skill issue......................................................................10 Develop the first-cut vision of opportunities and directions. ..........................11 Priorities and potential opportunities..........................................................12 Key Marriott Interface .............................................................................13 Value chain analysis................................................................................14 Current business trends............................................................................14 IT contributions.......................................................................................15 Analysis of it environment..........................................................................17
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Review the current it strategy plans and budget17 Review of the high level current it environment..............................................17 Short term action plan................................................................................18 Short term IT improvement project...............................................................19 Develop it strategy......................................................................................20 Identify it opportunities. .............................................................................20 Identify major it opportunities.....................................................................20 Swot analysis: ........................................................................................21 Determine the benefit of it opportunities.......................................................21 Determine the risk of it opportunities. ..........................................................22 Define target application............................................................................22 Develop initial target application. ...............................................................22 Prioritize target application.......................................................................23 Confirm TA with the management...............................................................24 Develop technology strategy. ....................................................................25 Identify technology trends.........................................................................25 Define the principle for developing technology strategies...............................25 Determine the technology requirements .....................................................26 Determine the target technology architecture...............................................27 Formulate technology strategy. .................................................................27 Develop it governance framework..............................................................27 Stakeholders review................................................................................27 Revisit it organizations and management issues. .........................................28 Identify it services and skills required..........................................................28 Develop implementation plan....................................................................28

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What is an implementation plan. ...............................................................28 Formulate implementation strategy............................................................29 Estimate financial implication....................................................................30 Estimate project costing...........................................................................30 Conclusion.............................................................................................31 References.............................................................................................32

1. INTRODUCTION
Marriott International, Inc. Is a worldwide operator and franchisor of a broad group of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International has about 3,150 lodging properties located in the United States and 67 other countries and territories.

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1.1 OBJECTIVES
The objective of this Research is to provide a guideline that represents activities and tasks involved in developing an IT Strategic Plan of Marriott Hotel. This guideline consists of a 4 methodology steps which are listed below Step1: analyzing the business environment; Step 2: Analyzing IT Environment Step 3: Developing IT Strategy Step 4: Develop Implementation Plan

1.2 SCOPE:
The IT Strategic Plan is an outline developed for Marriott hotel for the use of IT, which Is both cost effective and aligned with prioritized management and operational needs. This IT strategic plan will lead to the identification of strategic initiatives, either new or already underway, which can be assisting by application systems, technology and governance.

2. STRATEGIC PLAN OVERVIEW


An IT strategy is intended to align the application of IT to the hotels overall business strategy. The IT strategy is also required to plan for critical IT investments in a complex

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and fast changing environment. It assesses strategic needs and opportunities for IT applications, justifies investments and plans IT related transitions and migrations. Generally, the objectives of an IT strategy are to:
(1) Create a clear IT direction based upon the business needs; (2) Change the IT capability and delivery to respond to the business imperatives; (3) Determine fundamental approaches and choices for applications, organization

and infrastructure.

2.1 Why do we need IT Strategic planning?


IT Strategic planning is the core of the work of any organization. Without a strategic framework we dont know where we are going or why you are going there. We do strategic planning to help Apply IT creatively in order to obtain competitive advantage and support business strategy. We also need IT strategy plan to ensure that IT investments are cost effective and benefits are measured against the planned goals/ budgets. The IT strategy planning will also help the agency to:

Control IT expenditures; Protect existing IT investments; Resolve conflicting demands for limited IT resources; Obtain joint IT management/ user commitment; and Avoid ad-hoc IT projects.

2.2 ASSUMPTIONS: When the IT Strategic Plan is complete, it should be reviewed with each major change, each time an agency reviews its business plan, or at least annually. Every three years or so, there should be a consideration to develop a new plan, taking comprehensive fresh look at the agency, its environment and business direction.
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Not all the activities shown in this guide must be accomplished, but these activities provide a guideline on the important aspects of the hotels IT Strategic Plan. And know that judgment is an important factor in formulating a strategy, to which detail often adds little or no advantages. The main thing is to focus on the important element of the agencys business and avoid drilling into unnecessary details.

3. BAGROUND OF MARRIOTT HOTEL


A Marriott hotel is a leading provider of hotels and resort services worldwide, the Marriott hotel has it history back in 1927, Founded in by Alice S. and J. Willard Marriot. Marriott Hotels, Resorts and Suites is now ran by J.W. Marriott, Washington, D.C. based. The J.W. Marriott vision for founding the hotel is to be the worlds leading provider of hospitality services, taking care of guest Extensive operational knowledge Development of highly skilled workforce and offering best brand portfolio. In 1959 the Marriott international ignited a rapid international growth to include 3,150 properties . Marriott owns more than 480 hotels and resorts worldwide. The company divides its operations by providing 65 percent of its lodging as full service; 11 percent as select service; and 5 percent for extended stay lodging. Fifteen percent of its hotels and resorts are used as timeshares. Marriott hotel Operates and franchises more than 2600 hotels and resorts, totaling approximately 425,900 rooms and 6,300 vacation ownership villas worldwide. It has hotels in 70 countries. It is ranked as the lodging industrys most admired company and one of the best places to work for by Fortune magazine. Marriott manages or

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franchises the vast majority of its hotels, and owns very few. Marriott can be considered a multinational or transnational corporation. Marriott's commitment to global diversity is absolute. The hotel determination to provide opportunities for their associates and client is one of the main reasons people want to work and do business with them.

3.2 VISSION AND MISSION STATEMENT OF MARRIOTT HOTEL Vision


To become the premier provider and facilitator of leisure and vacation experiences in the world.

Mission
To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.

3.2 REVIEW OF CURRENT BUSINESS ENVIRONMENT


The internal business environment and its influence is that which is to some extent within the businesss control. The main attributes in the internal environment include efficiency in providing hotel services, through management skills and effective communication channels. To effectively control and monitor the internal business
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environment, Marriott must conduct continual appraisals of the businesss operations and readily act upon any factors, which cause inefficiencies in any phase of the hotel activities. The External business environment and its influences are usually powerful forces that can affect a whole company and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Marriot must be aware of fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Marriott services and the reception they receive from their customers.

3.2.1 DEVELOP AN UNDERSTANDING OF COOPERATE STRATEGIES


The shareholders of Marriott International, Inc. elect the board of directors to oversee management and to enhance long term value of the company for its shareholders. The board, together with its independent committees, evaluates and challenges Marriott's strategic plans, approves appointment of corporate officers, approves senior executive compensation, appoints and supervises the company's independent auditor, reviews the company's financial condition, declares dividends and approves significant investments and divestitures and other significant matters. To the extent consistent with their primary obligation to Marriott's shareholders, the board of directors and management exercise their responsibilities to enhance the interests of Marriott's associates, customers, suppliers, the communities where Marriott operates, and other stakeholders. The Corporate Governance Principles, along with the Charters of the each of the Board Committees and the Bylaws of the Board provide the framework for corporate governance at Marriott International.

Cooperate responsibilities.
Cooperate responsibilities of Marriott are categorized into three as stated below.

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1. Business Values
Travel and tourism is one of the world's largest industries, providing a strong impetus to global economic development. We know that people want to do business with companies that embrace values similar to their own. The fundamental business values of integrity and ethical behavior provide the framework for all of Marriott's hotel management and franchise operations.

2. Environment
Marriotts environmental vision is to demonstrate that corporate responsibility in hospitality management can be a positive force for the environment while creating economic opportunities around the world.

3. Society
Marriott's commitment to society blends corporate financial contributions with in-kind giving and the volunteer service of Marriott associates around the world. Marriott participate in efforts to provide shelter, food, and children's health, while creating career opportunities for Marriott associates in the workplace and supporting education in the hospitality industry.

In my view, Marriott hotel can drive category growth rates to new levels and redefine its own sustainable volume growth model by following its strategy. Marriott hotels early efforts, while not incredibly revolutionary, may reap impressive results. Marriott hotel is well positioned in key emerging markets such as China, Brazil, Russia, Turkey and Argentina. These emerging markets recorded strong double digit growth in volumes. I believe Marriott hotel would continue to benefit from the underlying growth in providing services to its customers

3.2.2 REVIEW CURRENT ISSUES AND OPPORTUBUTIES Shaping the Work Environment and Corporate Culture
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Marriott hotel believes that it is important to give something back to the communities in which it does business. This philosophy grounded in the Company's value system and become the key part of the corporate culture. Marriott hotel has strong commitment to the wider community through every aspect of the way the hotel operates. For instance, the way in which Coca-Cola sponsors sporting activities or its commitment to recycling and minimum use of scarce resources. Philanthropy is a central part of the Marriott hotel culture and contributes to one of the company's strongest assets. Public goodwill. Its goal is to give something back to the communities in which the company operates by supporting the education and community development activities.

Opportunity and Skill issue


Companys commitment to environmental issues is guided by a simple principle: they make a positive and effective contribution this will conduct their business in ways that protect and preserve the environment. Throughout the organization, there employees at all levels are proactively integrating the Companys environmental management system throughout all business units worldwide. They use the results of research and new technology to minimize the environmental footprint of their operations, services and product packages. They seek to cooperate with public, private and governmental organizations in pursuing solutions to environmental challenges. They direct their Companys skills, energies and resources to activities and issues where they can make positive and effective contributions.

3.2.3 Develop the first-cut vision of opportunities and directions. Criteria for Decision Making
The Marriott hotel is committed to sound principles of corporate governance. The Board is elected by the shareowners to oversee their interest in the long-term health and the overall success of the business and its financial strength. The Board serves as the
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ultimate decision making body of the Company, except for those matters reserved to or shared with the shareowners. The Board selects and oversees the members of senior management, who are charged by the Board with conducting the business of the Company. The Corporate Governance Guidelines, along with the Charters of the each of the Board Committees and the key practices of the Board provide the framework for corporate governance at The Marriott hotel.

Issues in Strategic Management Decision Making


While making a decision the company might have different people at different periods of time. Decision requires judgments; personal related factors are important in decisionmaking. Hence decision ma y differs as person change. Decisions are not taken individually, but often there is a task in decisions which could be Individual Vs Group decision making. There will be a difference between the individual and group decision-making. On what Criteria a company should make its decision, for evaluation of the efficiency & effectiveness of the decision making process, a company has to set its objectives which serves as main bench mark.

The 3 Major Criteria in decision making are: a. The concept of Maximization. b. The concept of satisfying. c. The concept of instrumentalism.

Based on the concept chosen the strategic decisions will differ. Generally decision-making process is logical and there will be rationality in decision-making.

Priorities and Potential Opportunities

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Marriott hotels innovative approach to distribution is proving to be both services for the hotel and services for developing Marriott hotels approach to offer its services in hard-to-reach urban and pre-urban areas.

Marriott hotels 4 Strategic Priorities


1.

Accelerate hotel services led by Marriott hotel: Marriott hotels leads


with their strengths. Providing services remain their most profitable business and Marriott hotels now the most popular hotels providing lodging services in the world. This strategy paves the way for growth.

2.

Grow system profitability and capability together international, national, and local charitable organizations
Marriott hotel is a company of relationships, and one of our most important relationships is with international, national, and local charitable organizations. In 2003, those relationships became more profitable and productive.

3.

Serve customers with creativity and consistency to generate growth across all channels: Marriott hotel continually strive to increase
growth for the customers' businesses, helping to create a context for the company's growth.

4.

Drive efficiency and cost-effectiveness everywhere: By leveraging


technology, creating alignment across business units and achieving economies of scale, we are able to operate with more efficiency. To maximize profits enables the hotel to enhance its business, to expand the business, allow business to take over another business, providing new facilities, and pay more dividends to the shareholders. Enhancing the business means to upgrade the business in a sense that a business buys new Computers, new office equipments, new furniture, expand the office, employee more labor etc. These six objectives are just not the businesses objectives but they provide the framework for

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the company's success. They achieve these goals very successfully by striving for carrying out against a crystal clear strategy for success, and by doing so with an unwavering commitment to quality.

Key Marriott Interface


Having well documented goals and objectives are especially important now, especially if you think we're heading into a recession. Well documented goals and objectives ensure the employees are not being distracted by insignificant, trivial activities and tasks. More importantly, the documented goals and objectives ensure that your employees know exactly what you're trying to accomplish, how it be accomplished, and how success will be measured.

3.2.4 VALUE CHAIN Value Chain Analysis


The Marriott market increases. In 2005, Marriott and Whitbread completed transaction, forming a 50/50 joint venture to acquire Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of over 8,000 rooms. As part of the joint venture agreement, Marriott took over management of the hotels, and the joint venture intends to sell them to new owners subject to long-term Marriott management agreements. Throughout this paper we will analyze their value system by using Michael Porter's value chain analysis model. A value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, in order to evaluate each activity's contribution to the firm's Performance (Terms V 2006). Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value.

3.3 IDENTIFY AREAS OF POTENTIAL STRATEGIC ADVANTAGE.


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3.3.1 CURRENT BUSINESS TRENDS


Marriott hotels Internet Strategy as Group Director of Marriott hotels, J. Willard Marriot. Plays a significant role in the hotel's online presence. Willard develops and executes these internet strategies and plans. At present, Marriott hotel is using the Internet to extend its promotions. One of the most recent promotions Marriott did was around NASCAR and the Marriott Racing Family. On the other hand, The Marriott Music Website, which is ever growing, really shows that Marriott can build a compelling online community even on a branded website. As customers spend more and more time online, therefore taking some time away from traditional media, it's an important way to reach folks. And in a very interactive way, versus passively viewing a television commercial, customers can interact and have access to the hotel online. The majority of Marriott hotels services can be access through the internet.

3.3.2 IT CONTRIBUTIONS Contributions Of IT In The Business


IT contribute to the Marriott business more especially in terms of Communications. Some form of communication used by Marriott both internally and externally include:

Employees: Fax will be used to contact the employees because most employees will have a fax machine in their office or wherever they will be working Management: If management need to be contacted then pagers would probably be the alternative to contact them, fax machine could be a factor as well. Customers: The only IT communication used by Marriott to contact customers could be E-mailing, they could email their customers. Internal IT Communications that Marriott hotel uses are: E-mail: E-mail will save a lot of time within the business if everybody would start
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emailing instead of calling a meeting. Marriott hotel staff has programs installed on their computers, which tells them once they have received E-mail. This lets them communicate quickly with one another. Staff within Marriott hotel has access to a computer where they can E-mail. Fax: Faxing allows the Marriott hotel staff to have copies of documents they may require. Faxing is similar to emailing. But you do not receive the messages on a computer but a fax machine. Messages can also be sent via fax to tell employees of urgent messages, meetings, memoranda's, newsletters and import notices are amongst things that can be sent by via tax. The advantage of this is that import documents can be received quickly but the disadvantage could by that not everyone within the business would actually have a fax machine to use, or they may not look at it very often Video Conferencing: Video conferencing can be proved to be very important but not all companies may use it. This form of communication can allow staff meeting even if they are not in the same place, or even if they are from different countries they can have a video conference meeting together. Video conferencing allows them to talk to one another and listen to what is being said. An example when this could be used is if a meeting is taking place and someone is not there they can be reached via the videoconference and can take part in the meeting. This is a good form of communication as it allows people to take part wherever they are.

External ICT Contributions. Communications used by Marriott to Fax their external suppliers. Suppliers are the only people who do fax them externally. This form of external communications is important as important documents could be axed from the supplier to the company and vice versa. This would save time and money.

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ICT also help Coca Cola Company to understand the sources of ideas. For example, the company uses ICT tools to learn how their customers use their products and services by collecting demographic, usage and similar data. Customer databases can be "mined" to identify customers to target; knowledge about the customer is obtained primarily through information processing activities. ICT helped most of the organizations by automate their work processes, bridge issues of space and time, and re-define collaborative efforts. Marriott also takes such advantage of ICT by automating their operating and business processes.

4. ANALYSIS OF IT ENVIRONMENT: 4.1 Perform IT Assessment Currently the Marriott hotel uses IT in almost all aspect of its business more especially in terms of communication. It uses desktop computers in every office of the hotel, internet access around the hotel premises and other electronic IT materials used by the hotel. Though there is a need for improvements for the usage of newer IT technologies to the hotel. Such as using the flat screen desktop computers and upgrading other IT technologies to new modern. 4.1.1 Review The Current IT Strategy Plans And Budget MARRIOTT MAPS INTERNET, GROWTH STRATEGIES Marriott International unveiled its Internet distribution and company growth strategies at its investors' conference at the Marriott Marquis in New York in early November.

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Marriott's "Look No Further Best Rate Guarantee" will be effective Jan. 1 and will ensure that customers receive the best available room rate at about 2,500 hotels when booking through any Marriott reservations channel. If a customer books through Marriott and then finds a lower publicly available rate within 24 hours for the same hotel, room type and dates, the hotel will match the lower rate and give an additional 25 percent discount. 4.1.2

Review of The High Level Current IT Environment

The safest place to invest currently appears to be the blue chip stocks. The large stable companies that are the pillars of the economy and keep making money in all economic conditions. Think about stocks like McDonald's--MCD, Coca Cola--KO, IBM and Walmart-WMT. Review the recent earnings reports of any prospective investment. Stocks that are able to increase their dividends in this environment should maintain share value and it is always good to collect some dividends while waiting for the economy to sort itself out. IT has brought opportunities for investors to turn 15 to 20 percent of Marriott hotel profits already this year using market timing. This doesn't mean short term trading, but looking for trends lasting several weeks or longer and getting out when the trend turns against you. It may take some timing skill to wring profits from the market for the rest of 2010. 4.2. Short term Action plan for the next 90 days Priority Action Item Person responsible Start date End Date Progre Expen ss se

Goal: Realize 10% of the hotels annual sales from the small business market by end of year 1 Gather secondary market research
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Musa

10/04/11

30/04/11 50% done

None

Hold 3 focus Hassan Group

1/04/11

25/04/11 25% done

$1000

Develop marketing plan

a Mansoor

12/04/11

30/04/11 Not starts

None

Executive marketing plan

Rahma

1/05/11

1/06/11

Not starts

$100,0 00

3.3.3 Consolidate findings. The above table shows a short term action plan that is going to be carried out by Marriott hotel. The short term plan is going to be achieved in the next coming 90 days. By achieving this plan successfully the hotel will improve in its business operations.

4.2.2 Short Term It Improvement Project


Some of the short term IT improvement Projects that will be carried out within the hotel are listed below:

(1)Changing Desktop Computers To Flat Screen Computer:


This project will be given out to contractors to change from desktop computers to flat screen new modern computers so as to make work easier within the hotel. (2) Increasing The Number Of CCTV To Monitor The Hotel To reduce some act of miss conduct in the hotel, the hotel will increase the number of security cameras. So as to be monitoring what is happening within the organization.

(3)Adding Some Features To The Hotels Website


This project is given out to web developers to develop the hotel website in order to make its client find what they need easily within the hotel website. The table below summarized the project above.
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Project 1. Changing Computers

Start date Desktop 11/06/11 To Flat

Completion date 13/06/11

Cost $1000,000

Screen Computer 2. Increasing The Number 14/05/11 Of CCTV To Monitor The Hotel 17/06/11 $10,000

3. Adding Some Features 25/04/2011 To The Hotels Website

28/04/11

$6,000

1. DEVELOP IT STRATEGY
In developing the IT Strategy plan for Marriott hotel we have to look into the IT opportunities of the hotel. The IT remains the core of the hotels business. There is need to built up a strong foundation and continue to expand within, especially in the commercial hotels segment. With the help of IT, Marriott are stepping the new IT market, where they will invest cautiously and aim to become one of the leading in Hotel. In this Time of IT Development, Marriott hotel needs a period of time for adjustment. With the spirit of entrepreneurship, they will face new challenges and look to the future with confidence,

1.1 Identify IT Opportunities.


IT can provide hospitality firms with a sustained competitive advantage, provided the technology complements operations. Among the IT Opportunities is to lower computing hardware costs like downsizing from a mainframe to workstations connected by a Local area networks. 1.1.1

Identify Major IT Opportunities


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Marriott is a global hospitality company that operates and franchises hotels and lodging facilities. The company with its global presence and strong brand recognition is a formidable player in the international lodging market. However, there is need for improvements in some of the major IT opportunities which are stated below are stated below:
1. There is also a need for improvement for a private satellite network. Because it allows a

two way communication between the other branches of the hotel, so that instant information and other data could be viewed by upper management of the hotel.
2. There is a need for an updated Mainframe system to track inventories at the different

branches of the hotel.

SWOT ANALYSIS:
STRENGHTS Technical innovations to ease WEAKNESSES the High leverage combined with downgrade generation and expansion projects.

business process and increase hassle-free in rating will affect the future capital experience for the customers

Higher brand recognition and recall makes the hotel priority choice for clients Global presence and strong brand portfolio diversifies the revenue sources There is need for improvement for a private satellite network. Because it allows a two way communication between the other branches of the hotel

OPPORTUNITIES Strong growth in the hotel and motel industry in emerging markets

THREATS Vulnerability to terrorist attacks raises

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security and safety concerns Improving hospitality market in the US Brand innovations to suit the changing customer preferences Timeshare business vulnerable in a dismal capital and credit market.

1.1.1 Determine the benefit of IT opportunities


Below are some of the benefits of IT Opportunities
1. Information formerly unavailable

2. Information more complete, more accurate, and/or more timely; 3. More effective management control; 4. Reduction of clerical workload; 5. Reduction of supervision time; 6. Equipment/space reduction; and 7. ICT personnel reduction

1.1.1 Determine the risk of IT Opportunities.


Below are some of the risks of IT Opportunities.
1. Economic risk: as determined by the likelihood that the expected outcomes or

benefits of the ICT opportunities cannot be achieved


2. Market concept risk (as judged by customer acceptance and continued use) 3. Technology risk : in terms of proven capabilities and performance 4. Implementation risk (as related to problems impeding turning the idea into a reliable

product or service, such as problems in system development and supplier delivery)


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5.2 DEFINE TARGET APPLICATION


This defines the target applications (TA) that should be included in the target IT environment and also summarizes the significant features of the target applications that will influence implementation and operation.

5.2.1 Develop initial target Application.


One of the Marriott hotels Initial targets is to increase the growth in the hotel and motel industry in emerging markets vision for the long-term future of the Hotel. Another target is to improve hospitality market in the US Brand innovations to suit the changing customer preferences.

5.2.3 Prioritize Target Application


In reaching Marriott initial target, it is a very important milestone for the long-term success of Marriott and is recognition from the industry that what Marriott is seeking to achieve is moving firmly forward in the right direction. Reaching its initial targets for increasing the growth in the hotel and motel industry in emerging markets vision for the long-term future of the Hotel, and also to improve hospitality market in the US Brand innovations to suit the changing customer preferences, means that there is need to enhance its focus on the delivery of quality research, which is hopefully it will provide benefits for the Marriott hotel.

5.2.4 Confirm TA with the Management

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The management of Marriott has conducted a workshop in which each and every of them has come up with an idea during the brainstorming and discussion and they all agree and approve the priorities of the target Applications.

5.3 Develop Technology strategy.


In this phase we are going to identify a set of components to support the target Application. Technology design architecture will be developed to capture various components.

5.3.1 Identify technology trends:


After conducting a research by Marriott hotel management they come up with the latest technologies that are need to be developed in order to meet the current and anticipated business needs in response to technological changes. Technology trend could increase the growth requirements of the ICT infrastructure. These technologies are categorized below.
1. COMMUNICATION: There is need for improvement for a private satellite

network. Because it allows a two way communication within the hotel and between the other branches of the hotel
2.

Client system software: The client system software for the hotel has to be
developed, in order to serve clients better.

3.

Data base security: the hotels database has to be secured so that hackers
could not breakthrough and get the hotels confidential data.

5.3.2 Define the principle for developing technology strategies.


By developing communication client system and database technologies, the Marriott hotel would achieve all its business objectives and the current and anticipated business needs in response to technological changes. This will help to increase the growth requirement of IT in the hotel.
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5.3.3 DETERMINE THE TECHNOLOGY REQUIREMENTS


In order to ensure that all the IT technologies are working well at Marriott specific environment, the following requirements have to be considered:
1.

Performance requirements. What's the acceptable response time for IT devices


activities or reporting? The response should be at least 30 seconds or less for Internet usage, and the hotel system should be able to generate prospective customer list in an hour or less.

2.

Availability requirements. The product and accompanying database should both


available from 8 a.m. to 8 p.m., seven days a week. There self-diagnostic tools should be able to alert systems administrators to slow response or likely downtime.

3.

Integration and connection requirements.

The customer relationship

management technology (CRT) should be able to interact with existing database systems such as Oracle and DB2, and it should conform to certain standards such as XML, and integrate with other enterprise software such as SAP.

5.3.4 Determine the target technology architecture:


The target of the technologies such as communication are highly going to improve a lot in changing the IT infrastructure of Marriott hotels, so as to improve the business needs of the Hotel.

5.3.5 Formulate technology strategy.


In strategies formulation, Marriott establishes its goals and strategic plan that will lead to the achievement of their mission goals. To determine a strategy, the firm reflects prioritize, develop options, and make decisions. Review the results of the analysis, identify the issues that a firm implementing partners need to address, and prioritize them in terms of their urgency and magnitude. Use these results to design alternative
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strategies and plans that address the key strategic issues. Technologies such as Communication, Database Server and client, System software and Security and control are the major technologies that will increase the required IT development, to support Marriott business growth so that it will achieve all its Goals.

5.4 DEVELOP IT GOVERNANCE FRAMEWORK


The shareholders of Marriott elect the board of directors to oversee management and to enhance long term value for its shareholders. Marriott conducts its business through its officers and employees, under the direction of the chief executive officer (CEO), to enhance the long-term value of the company for its shareholders. The board has established the following committees to assist it in discharging its responsibilities, and may form other committees as needed: (i) audit; (ii) nominating and corporate governance; (iii) compensation; and (iv) executive. The boards nominating and corporate governance committee selects director candidates based on character, judgment, personal and professional ethics, integrity, values and familiarity with national and international issues affecting business. These teams are going to create strong IT governance structure which is essential for the development and implementation of the e-government initiatives. An IT governance framework that would be looked into should include the following 1. Promote and support collaborative approach to IT 2. Increase cooperation between agencies, resolving hard issues; 3. Inform debate at senior agency levels on achieving strategic outcomes; 4. Recognize the opportunities to accommodate the extensive investment required for integrated service delivery; and 5. Enable agencies to continue to manage their own IT strategy, development, Implementation and support.

STAKEHOLDERS REVIEW
Stakeholders
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The chief executive officer (CEO) The Office of the Chief Information Officer (CIO). Project Manager. Business analyst. Chief Sourcing Officer (CSO). Product manager.

Senior manager IT configuration and Information technology.

Senior programmer analyst and infrastructure engineering. Network architecture. Computer Administrators Invisible workers

5.4.1 Revisit IT Organizations and management issues.


Marriott unveiled a new points of IT strategy and long-term goals in April 2008. Building on the companys more than 20-years of resource conservation eorts, Marriott is now focusing on further Improvement on IT strategy, greening its supply chain; building greener hotels; helping to address climate change through avoided deforestation of the

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Amazon Rainforest and engaging its employees and customers in environmental eorts. The strategy was developed in collaboration with Conservation International.

5.4.2 Identify IT services and skills required


1.

Communication: A fully functioning intercommunication system and internet service


(LANs and WANs). Is required.

2. Network architecture 3. Client system software 4. Security and control

1. Develop Implementation Plan Find and do it yourself.

6.1 WHAT IS AN IMPLEMENTATION PLAN


An Implementation Plan can be defined as an action plan that determines how to transform an agencys strategy into reality. A more simplistic view is to sequence the ICT opportunities defined earlier and perform necessary analysis to determine the
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milestones, timeframe and resources required to implement them. A number of business considerations should be addressed when developing an Implementation Plan.

FORMULATE IMPLEMENTATION STRATEGY.


The design of the IT strategic plan must meet the business of Marriott hotel, and must be supported by anxious and optimistic members of the management board, in order to be actually implemented.

ESTIMATE FINANCIAL IMPLICATION


The purpose of this phase is to develop estimates for implementation of the recommendations. As any estimate will be based on some degree of assumption, it is important that all these assumptions are documented and contingency included are allowed for variance in the assumptions.

ESTIMATE PROJECT COSTING

Project Task

Labor Cost

Material Cost

Travel Cost

Total per Task

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1 2 3

Workforce adjustment Personnel Materials equipment

$100 $150

$1000 $700 $800

$50 $35 $50

$1150 $885 $900

and 50

4 5 6

Facilities Marketing Training

$0.00 $500 $500

$10000 $9000 2000

$100 $70 $500

$110000 $9570 $3000

The overall total cost for this project is = $125505

CONCLUSION

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We hope that following these project strategies will lead Marriott hotel to a new level in business and in IT domestically and internationally.

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REFERENCES
Robbins, Stephen P. and Coulter, Mary. (2005). Management 8th edition. New Jersey: Pearson Prentice Hall. http://www.marriott.com/corporate-social-responsibility/community-involvement.mi (2/02/2100) http://www.marriott.com/corporateinfo/culture/heritageTimeline.mi (12/04/2011) http://en.wikipedia.org/wiki/Marriott_Corporation (13/04/2011) http://www.ehow.com/facts_5200254_history-marriott-hotel.html (16/04/2011) www.greaterdiversity.com/profiles/sponsors/fact_sheet.htm (18/04/2011)

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