Question # 1 of 10 ( Start time: 06:13:34 PM ) Total Marks: 1 Online banking is also known as ___________.

Select correct option: Cyber banking Virtual Banking Internet Banking All of Above Question # 2 of 10 ( Start time: 06:14:22 PM ) Total Marks: 1 Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All Question # 3 of 10 ( Start time: 06:14:45 PM ) Total Marks: 1 SAS and DB tools are used for -----------------Select correct option: Data mining Data warehouse techniques Data transformation data cleaning Question # 4 of 10 ( Start time: 06:15:42 PM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above Question # 5 of 10 ( Start time: 06:16:20 PM ) Total Marks: 1 EDI involves exchange of ________. Select correct option: Electronic business documents Data Resources NONE of Above

Question # 6 of 10 ( Start time: 06:17:03 PM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 7 of 10 ( Start time: 06:18:10 PM ) Total Marks: 1 Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option: log files cookie data mining log files and cookies. Question # 8 of 10 ( Start time: 06:19:20 PM ) Total Marks: 1 Log files consist on information about each visitor's _________. Select correct option: Location IP address Time of visit All of above Question # 9 of 10 ( Start time: 06:19:50 PM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Question # 10 of 10 ( Start time: 06:20:44 PM ) Total Marks: 1 Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness

Exploration Familiarity Commitment Question # 1 of 10 ( Start time: 06:39:30 PM ) Total Marks: 1 What is true about Personal finance? Select correct option: Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None Question # 2 of 10 ( Start time: 06:40:24 PM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Question # 3 of 10 ( Start time: 06:40:29 PM ) Total Marks: 1 Mailbox: Select correct option: Outgoing messages can be placed. Incoming messages can be picked up. Question # 4 of 10 ( Start time: 06:40:55 PM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation Question # 5 of 10 ( Start time: 06:41:47 PM ) Total Marks: 1 Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive

Question # 6 of 10 ( Start time: 06:42:27 PM ) Total Marks: 1 VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. Question # 7 of 10 ( Start time: 06:43:41 PM ) Total Marks: 1 EDI Stands for ______ Select correct option: ELECTRONIC DATA INTERFACE ELECTRONIC DISPLAY INTERFACE ELECTRONIC DATA INTERCHANGE NONE of Above Question # 8 of 10 ( Start time: 06:44:18 PM ) Total Marks: 1 You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option: True False Question # 9 of 10 ( Start time: 06:45:05 PM ) Total Marks: 1 SAS and DB tools are used for -----------------Select correct option: Data mining Data warehouse techniques Data transformation data cleaning Question # 10 of 10 ( Start time: 06:45:12 PM ) Total Marks: 1 In which stage of CRM customers have developed a sense of loyalty for products of company Select correct option: familiarity commitment exploration awareness Question # 1 of 10 ( Start time: 07:41:08 PM ) Total Marks: 1

Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment Question # 2 of 10 ( Start time: 07:41:17 PM ) Total Marks: 1 In which stage of CRM customers have developed a sense of loyalty for products of company Select correct option: familiarity commitment exploration awareness Question # 3 of 10 ( Start time: 07:41:35 PM ) Total Marks: 1 ------------is a data mining type that used to place data objects into related groups. Select correct option: Characterization Classification Clustering Association Question # 4 of 10 ( Start time: 07:43:04 PM ) Total Marks: 1 Survey and market research are used for which poetr identified activity? Select correct option: Identify Design Identify customer Question # 5 of 10 ( Start time: 07:43:31 PM ) Total Marks: 1 Meta tag contains: Select correct option: User information seller information web page key information bank information

Question # 6 of 10 ( Start time: 07:44:05 PM ) Total Marks: 1 EDI used for ______. Select correct option: used by organizations for transactions that not occur on a regular basis according to a pre-determined format. used by organizations for transactions that occur on a regular basis according to a predetermined format. Both NONE of Above Question # 7 of 10 ( Start time: 07:44:55 PM ) Total Marks: 1 EDI Advantages inclues ______. Select correct option: Short time. Reduced Costs. Both None of Above Question # 8 of 10 ( Start time: 07:46:21 PM ) Total Marks: 1 The result of OLAP is displayed in the form of a __________. Select correct option: Data square Data Triangle Data cube Data circle Question # 9 of 10 ( Start time: 07:47:05 PM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 10 of 10 ( Start time: 07:47:27 PM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage

Separation stage Commitment stage Question # 1 of 10 ( Start time: 08:11:29 PM ) Total Marks: 1 Each VAN has a centralized computer system that maintains ______________. Select correct option: One File Two Files Three Files Four Files Question # 2 of 10 ( Start time: 08:12:10 PM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above Question # 3 of 10 ( Start time: 08:12:36 PM ) Total Marks: 1 What is true about ERP? Select correct option: Integrate all business functions At Single Location Efficient use of resource ALL Above Question # 4 of 10 ( Start time: 08:13:17 PM ) Total Marks: 1 EDI Stands for ______ Select correct option: ELECTRONIC DATA INTERFACE ELECTRONIC DISPLAY INTERFACE ELECTRONIC DATA INTERCHANGE NONE of Above Question # 5 of 10 ( Start time: 08:13:31 PM ) Total Marks: 1 SAS and DB tools are used for -----------------Select correct option: Data mining Data warehouse techniques

Data transformation data cleaning Question # 6 of 10 ( Start time: 08:14:11 PM ) Total Marks: 1 www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: (Who dont know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment Question # 7 of 10 ( Start time: 08:15:39 PM ) Total Marks: 1 Electronic Data Interchange Includes ________. Select correct option: No paper work No human intervention Exchange of information takes place in seconds ALL Above Question # 8 of 10 ( Start time: 08:15:52 PM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 9 of 10 ( Start time: 08:16:52 PM ) Total Marks: 1 ERP stands for _______. Select correct option: Enterprise Resource Planning Enterprise Rescue Planning Enterprise Resource Profit Enterprise Rescue Profit

Question # 10 of 10 ( Start time: 08:17:27 PM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 1 of 10 ( Start time: 08:56:49 PM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 2 of 10 ( Start time: 08:57:02 PM ) Total Marks: 1 EDI involves exchange of ________. Select correct option: Electronic business documents Data Resources NONE of Above Question # 3 of 10 ( Start time: 08:57:47 PM ) Total Marks: 1 VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. Question # 4 of 10 ( Start time: 08:58:23 PM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 5 of 10 ( Start time: 08:58:34 PM ) Total Marks: 1

Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. Question # 6 of 10 ( Start time: 08:59:31 PM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 7 of 10 ( Start time: 09:00:07 PM ) Total Marks: 1 Web is a(n).. Medium to disseminate information. Select correct option: Passive Active Static All of these Question # 8 of 10 ( Start time: 09:01:07 PM ) Total Marks: 1 In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Question # 9 of 10 ( Start time: 09:02:00 PM ) Total Marks: 1 Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Question # 10 of 10 ( Start time: 09:02:52 PM ) Total Marks: 1

Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Question # 1 of 10 ( Start time: 10:03:18 PM ) Total Marks: 1 Human resources refer to the activities that coordinate _____________. Select correct option: management of employees recruiting hiring, compensation and benefits All of Above Question # 2 of 10 ( Start time: 10:04:01 PM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 3 of 10 ( Start time: 10:04:35 PM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above Question # 4 of 10 ( Start time: 10:04:53 PM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Question # 5 of 10 ( Start time: 10:05:15 PM ) Total Marks: 1 When customer life cycle is used to create different groups of customers, it is called?

Select correct option: Targeting Customers Dynamic groups Customer Life Cycle Segmentation Group Development Question # 6 of 10 ( Start time: 10:06:35 PM ) Total Marks: 1 In which CRM stage relationship is terminated between customer and company Select correct option: 3rd stage 4th stage 5th stage 2nd stage Question # 7 of 10 ( Start time: 10:07:27 PM ) Total Marks: 1 What is true about Personal finance? Select correct option: Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None Question # 8 of 10 ( Start time: 10:07:35 PM ) Total Marks: 1 Log files consist on information about each visitor's _________. Select correct option: Location IP address Time of visit All of above Question # 9 of 10 ( Start time: 10:07:51 PM ) Total Marks: 1 Popular software packages for personal finance are ___________. Select correct option: Quicken MS Money Money 2003 All of Above Question # 10 of 10 ( Start time: 10:08:10 PM ) Total Marks: 1 -------------- program is used by different search engines to rank websites Select correct option:

Spider Affiliate program Data mining Data selection Question # 1 of 10 ( Start time: 12:11:59 AM ) Total Marks: 1 In which CRM stage relationship is terminated between customer and company Select correct option: 3rd stage 4th stage 5th stage 2nd stage Question # 2 of 10 ( Start time: 12:12:14 AM ) Total Marks: 1 An E-Business can't have direct feedback from the customer in B2C. Select correct option: True False Question # 3 of 10 ( Start time: 12:13:34 AM ) Total Marks: 1 Choose elements which are necessary for create and maintain a product. Select correct option: Product differentiation & relevance Perceived value Relevance & perceived value All of above Question # 4 of 10 ( Start time: 12:14:53 AM ) Total Marks: 1 Which of these is a tool that can be used to improve customer services? Select correct option: Log file analysis Cookies Data mining All Question # 5 of 10 ( Start time: 12:15:26 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel

customer type All of Above Question # 6 of 10 ( Start time: 12:16:02 AM ) Total Marks: 1 In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Question # 7 of 10 ( Start time: 12:16:33 AM ) Total Marks: 1 The information from personal finance software can systematically be used to __________. Select correct option: calculate taxes prepare a budget for certain activities Both None Question # 8 of 10 ( Start time: 12:17:29 AM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 9 of 10 ( Start time: 12:17:41 AM ) Total Marks: 1 What is true about ERP? Select correct option: Integrate all business functions At Single Location Efficient use of resource ALL Above Question # 10 of 10 ( Start time: 12:17:54 AM ) Total Marks: 1 Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective

Descriptive Additive Question # 1 of 10 ( Start time: 12:21:28 AM ) Total Marks: 1 EDI Advantages inclues ______. Select correct option: Short time. Reduced Costs. Both None of Above Question # 2 of 10 ( Start time: 12:21:44 AM ) Total Marks: 1 Each VAN has a centralized computer system that maintains ______________. Select correct option: One File Two Files Three Files Four Files Question # 3 of 10 ( Start time: 12:22:12 AM ) Total Marks: 1 Poter identify certain activities what is the name of activity which take a product from concept stage to manufacturing stage. Select correct option: Market Stage Human Resource Design Stage None of Above Question # 4 of 10 ( Start time: 12:23:14 AM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. Question # 5 of 10 ( Start time: 12:23:40 AM ) Total Marks: 1 ------------is a data mining type that used to place data objects into related groups. Select correct option: Characterization

Classification Clustering Association Question # 6 of 10 ( Start time: 12:24:16 AM ) Total Marks: 1 VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. Question # 7 of 10 ( Start time: 12:24:32 AM ) Total Marks: 1 In, there is no direct contact with the end users Select correct option: B2B B2C C2C All Question # 8 of 10 ( Start time: 12:25:29 AM ) Total Marks: 1 What is true about Personal finance? Select correct option: Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None Question # 9 of 10 ( Start time: 12:25:44 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 10 of 10 ( Start time: 12:27:01 AM ) Total Marks: 1 An E-Business can't have direct feedback from the customer in B2C. Select correct option: True False

Question # 1 of 10 ( Start time: 12:29:59 AM ) Total Marks: 1 Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Question # 2 of 10 ( Start time: 12:30:15 AM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above Question # 3 of 10 ( Start time: 12:30:30 AM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 4 of 10 ( Start time: 12:31:08 AM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 5 of 10 ( Start time: 12:31:19 AM ) Total Marks: 1 Many search engines rank the site by using a program called Select correct option: Spider Scorpion Moon

Cobweb Question # 6 of 10 ( Start time: 12:31:52 AM ) Total Marks: 1 ------------is a data mining type that used to place data objects into related groups. Select correct option: Characterization Classification Clustering Association Question # 7 of 10 ( Start time: 12:32:09 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above Question # 8 of 10 ( Start time: 12:32:19 AM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation Question # 9 of 10 ( Start time: 12:32:59 AM ) Total Marks: 1 SWOT stands for ________________. Select correct option: Show Weaknesses, Opertunities and Threats Strength , Weaknesses , Opertunities and Threats Strength, Weaknesses and Open Threats Strength Weaknesses , Opertunities and Traits Question # 10 of 10 ( Start time: 12:34:14 AM ) Total Marks: 1 Popular software packages for personal finance are ___________. Select correct option: Quicken MS Money Money 2003 All of Above

Question # 1 of 10 ( Start time: 12:37:16 AM ) Total Marks: 1 Visitors location, IP address, time of visit related information are added, in which of the following Select correct option: call handling files cookies log files Data mining files. Question # 2 of 10 ( Start time: 12:37:44 AM ) Total Marks: 1 A degree of potential customers are judge in --------------Select correct option: Perceived value Relevance Product use Product differentiation Question # 3 of 10 ( Start time: 12:38:53 AM ) Total Marks: 1 Missing and incorrect values in data base should be corrected by the process of --------------Select correct option: Data mining Data cleaning Data selection Data integration Question # 4 of 10 ( Start time: 12:40:07 AM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage Question # 5 of 10 ( Start time: 12:40:41 AM ) Total Marks: 1 In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association

Characterization Clustering Question # 6 of 10 ( Start time: 12:40:56 AM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 7 of 10 ( Start time: 12:41:15 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above Question # 8 of 10 ( Start time: 12:41:30 AM ) Total Marks: 1 EDI used for ______. Select correct option: used by organizations for transactions that not occur on a regular basis according to a pre-determined format. used by organizations for transactions that occur on a regular basis according to a predetermined format. Both NONE of Above Question # 9 of 10 ( Start time: 12:41:41 AM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. Question # 10 of 10 ( Start time: 12:41:54 AM ) Total Marks: 1 In personal finance what is true? Select correct option:

online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 1 of 10 ( Start time: 12:44:27 AM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 2 of 10 ( Start time: 12:44:36 AM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 3 of 10 ( Start time: 12:44:43 AM ) Total Marks: 1 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Question # 4 of 10 ( Start time: 12:45:33 AM ) Total Marks: 1 Online banking is also known as ___________. Select correct option: Cyber banking Virtual Banking Internet Banking All of Above Question # 5 of 10 ( Start time: 12:45:49 AM ) Total Marks: 1 EDI used for ______. Select correct option:

used by organizations for transactions that not occur on a regular basis according to a pre-determined format. used by organizations for transactions that occur on a regular basis according to a predetermined format. Both NONE of Above Question # 6 of 10 ( Start time: 12:45:57 AM ) Total Marks: 1 Popular software packages for personal finance are ___________. Select correct option: Quicken MS Money Money 2003 All of Above Question # 7 of 10 ( Start time: 12:46:04 AM ) Total Marks: 1 Where there are quite a few erroneous or missing values in a row then that row can be deleted or discarded. This process is called............... Select correct option: Data Deletion Data Selection Data Integration Data Transformation Question # 8 of 10 ( Start time: 12:47:02 AM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________. Select correct option: Exploration stage Commitment stage Awareness stage Separation stage Question # 9 of 10 ( Start time: 12:47:39 AM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above

Question # 10 of 10 ( Start time: 12:47:46 AM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 1 of 10 ( Start time: 12:50:45 AM ) Total Marks: 1 Poter identify certain activities what is the name of activity which take a product from concept stage to manufacturing stage. Select correct option: Market Stage Human Resource Design Stage None of Above Question # 2 of 10 ( Start time: 12:50:53 AM ) Total Marks: 1 EDI Stands for ______ Select correct option: ELECTRONIC DATA INTERFACE ELECTRONIC DISPLAY INTERFACE ELECTRONIC DATA INTERCHANGE NONE of Above Question # 3 of 10 ( Start time: 12:51:00 AM ) Total Marks: 1 Advantages of VAN in EDI are __________. Select correct option: Time independence. Protocol dependence. Question # 4 of 10 ( Start time: 12:52:17 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above Question # 5 of 10 ( Start time: 12:52:31 AM ) Total Marks: 1

Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 6 of 10 ( Start time: 12:52:38 AM ) Total Marks: 1 A degree of potential customers are judge in --------------Select correct option: Perceived value Relevance Product use Product differentiation Question # 7 of 10 ( Start time: 12:52:47 AM ) Total Marks: 1 Log files consist on information about each visitor's _________. Select correct option: Location IP address Time of visit All of above Question # 8 of 10 ( Start time: 12:52:56 AM ) Total Marks: 1 VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. Question # 9 of 10 ( Start time: 12:53:05 AM ) Total Marks: 1 Missing and incorrect values in data base should be corrected by the process of --------------Select correct option: Data mining Data cleaning Data selection Data integration Question # 10 of 10 ( Start time: 12:53:13 AM ) Total Marks: 1 Meta tag contains:

Select correct option: User information seller information web page key information bank information Question # 1 of 10 ( Start time: 12:55:31 AM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. Question # 2 of 10 ( Start time: 12:55:39 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above Question # 3 of 10 ( Start time: 12:55:45 AM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 4 of 10 ( Start time: 12:55:52 AM ) Total Marks: 1 Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option: log files cookie data mining log files and cookies. Question # 5 of 10 ( Start time: 12:55:59 AM ) Total Marks: 1

Visitors location, IP address, time of visit related information are added, in which of the following Select correct option: call handling files cookies log files Data mining files. Question # 6 of 10 ( Start time: 12:56:06 AM ) Total Marks: 1 In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice Dice Drill down Roll up Question # 7 of 10 ( Start time: 12:56:49 AM ) Total Marks: 1 www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment Question # 8 of 10 ( Start time: 12:57:06 AM ) Total Marks: 1 OLAP is used for -----------Select correct option: Alphabetic & numeric data Alphabetic data only Numeric data only String data Question # 9 of 10 ( Start time: 12:58:30 AM ) Total Marks: 1

Mailbox: Select correct option: Outgoing messages can be placed. Incoming messages can be picked up. Question # 10 of 10 ( Start time: 12:58:45 AM ) Total Marks: 1 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Question # 1 of 10 ( Start time: 01:01:18 AM ) Total Marks: 1 Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system Question # 2 of 10 ( Start time: 01:02:11 AM ) Total Marks: 1 SWOT stands for ________________. Select correct option: Show Weaknesses, Opertunities and Threats Strength , Weaknesses , Opertunities and Threats Strength, Weaknesses and Open Threats Strength Weaknesses , Opertunities and Traits Question # 3 of 10 ( Start time: 01:02:18 AM ) Total Marks: 1 Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Question # 4 of 10 ( Start time: 01:02:26 AM ) Total Marks: 1 Many search engines rank the site by using a program called

Select correct option: Spider Scorpion Moon Cobweb Question # 5 of 10 ( Start time: 01:02:33 AM ) Total Marks: 1 Postbox is where __________. Select correct option: Incoming Message are placed Outgoing messages are placed Question # 6 of 10 ( Start time: 01:03:05 AM ) Total Marks: 1 Choose elements which are necessary for create and maintain a product. Select correct option: Product differentiation & relevance Perceived value Relevance & perceived value All of above Question # 7 of 10 ( Start time: 01:03:21 AM ) Total Marks: 1 The information from personal finance software can systematically be used to __________. Select correct option: calculate taxes prepare a budget for certain activities Both None Question # 8 of 10 ( Start time: 01:03:28 AM ) Total Marks: 1 What is the right sequence of steps involved in development of customers relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation Question # 9 of 10 ( Start time: 01:04:13 AM ) Total Marks: 1 Which one of the followings is an example of Banner advertising? Select correct option:

Branding Affiliate programs Partnership All of these Question # 10 of 10 ( Start time: 01:05:02 AM ) Total Marks: 1 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Question # 1 of 10 ( Start time: 01:25:54 AM ) Total Marks: 1 EDI involves exchange of ________. Select correct option: Electronic business documents Data Resources NONE of Above Question # 2 of 10 ( Start time: 01:26:04 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 3 of 10 ( Start time: 01:26:13 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 4 of 10 ( Start time: 01:26:32 AM ) Total Marks: 1

Customer Loyalty model is also called Select correct option: Customer Life Cycle Customer Segmentation Customer Awareness All Question # 5 of 10 ( Start time: 01:27:51 AM ) Total Marks: 1 Summary or abstract about a web page is stored in --------------Select correct option: body Mata information Content Status table Question # 6 of 10 ( Start time: 01:29:07 AM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 7 of 10 ( Start time: 01:29:15 AM ) Total Marks: 1 The information from personal finance software can systematically be used to __________. Select correct option: calculate taxes prepare a budget for certain activities Both None Question # 8 of 10 ( Start time: 01:29:22 AM ) Total Marks: 1 ERP stands for _______. Select correct option: Enterprise Resource Planning Enterprise Rescue Planning Enterprise Resource Profit Enterprise Rescue Profit Question # 9 of 10 ( Start time: 01:29:30 AM ) Total Marks: 1

Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________. Select correct option: Exploration stage Commitment stage Awareness stage Separation stage Question # 10 of 10 ( Start time: 01:29:39 AM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 1 of 10 ( Start time: 01:51:43 AM ) Total Marks: 1 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Question # 2 of 10 ( Start time: 01:51:51 AM ) Total Marks: 1 Web is a(n).. Medium to disseminate information. Select correct option: Passive Active Static All of these Question # 3 of 10 ( Start time: 01:51:59 AM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above

Question # 4 of 10 ( Start time: 01:52:06 AM ) Total Marks: 1 In, there is no direct contact with the end users Select correct option: B2B B2C C2C All Question # 5 of 10 ( Start time: 01:52:13 AM ) Total Marks: 1 In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Question # 6 of 10 ( Start time: 01:52:19 AM ) Total Marks: 1 You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option: True False Question # 7 of 10 ( Start time: 01:52:27 AM ) Total Marks: 1 Advantages of VAN in EDI are __________. Select correct option: Time independence. Protocol dependence. Question # 8 of 10 ( Start time: 01:52:33 AM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 9 of 10 ( Start time: 01:52:41 AM ) Total Marks: 1 What is true about Personal finance? Select correct option:

Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None Question # 10 of 10 ( Start time: 01:52:48 AM ) Total Marks: 1 VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. Question # 1 of 10 ( Start time: 02:03:04 AM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 2 of 10 ( Start time: 02:03:14 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above Question # 3 of 10 ( Start time: 02:03:21 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 4 of 10 ( Start time: 02:03:30 AM ) Total Marks: 1 When customer life cycle is used to create different groups of customers, it is called? Select correct option:

Targeting Customers Dynamic groups Customer Life Cycle Segmentation Group Development Question # 5 of 10 ( Start time: 02:03:56 AM ) Total Marks: 1 The result of OLAP is displayed in the form of a __________. Select correct option: Data square Data Triangle Data cube Data circle Question # 6 of 10 ( Start time: 02:04:13 AM ) Total Marks: 1 In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Question # 7 of 10 ( Start time: 02:04:20 AM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage Question # 8 of 10 ( Start time: 02:04:38 AM ) Total Marks: 1 Summary or abstract about a web page is stored in --------------Select correct option: body Mata information Content Status table Question # 9 of 10 ( Start time: 02:04:45 AM ) Total Marks: 1 Popular EDI standards are _______. Select correct option:

ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above Question # 10 of 10 ( Start time: 02:04:52 AM ) Total Marks: 1 Human resources refer to the activities that coordinate _____________. Select correct option: management of employees recruiting hiring, compensation and benefits All of Above Question # 1 of 10 ( Start time: 02:07:54 AM ) Total Marks: 1 Choose elements which are necessary for create and maintain a product. Select correct option: Product differentiation & relevance Perceived value Relevance & perceived value All of above Question # 2 of 10 ( Start time: 02:08:00 AM ) Total Marks: 1 You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option: True False Question # 3 of 10 ( Start time: 02:08:06 AM ) Total Marks: 1 Poter Finance and administration activities relate to _____________. Select correct option: accounting, paying bills and borrowing funds purchasing and borrowing funds Question # 4 of 10 ( Start time: 02:09:06 AM ) Total Marks: 1 Missing and incorrect values in data base should be corrected by the process of --------------Select correct option: Data mining

Data cleaning Data selection Data integration Question # 5 of 10 ( Start time: 02:09:19 AM ) Total Marks: 1 When customer life cycle is used to create different groups of customers, it is called? Select correct option: Targeting Customers Dynamic groups Customer Life Cycle Segmentation Group Development Question # 6 of 10 ( Start time: 02:09:32 AM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 7 of 10 ( Start time: 02:09:39 AM ) Total Marks: 1 Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment Question # 8 of 10 ( Start time: 02:09:53 AM ) Total Marks: 1 In which type of data mining, ID3 algorithms is used? Select correct option: Classification Association Characterization Clustering Question # 9 of 10 ( Start time: 02:10:00 AM ) Total Marks: 1 Postbox is where __________. Select correct option:

Incoming Message are placed Outgoing messages are placed Question # 10 of 10 ( Start time: 02:10:07 AM ) Total Marks: 1 A value chain is a way of organizing activities that each strategic business unit undertakes to ___________. Select correct option: design produce promote All of Above Question # 1 of 10 ( Start time: 02:14:17 AM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 2 of 10 ( Start time: 02:14:24 AM ) Total Marks: 1 CRM stands for ............... Select correct option: Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Management Question # 3 of 10 ( Start time: 02:14:43 AM ) Total Marks: 1 Web is a(n).. Medium to disseminate information. Select correct option: Passive Active Static All of these Question # 4 of 10 ( Start time: 02:14:50 AM ) Total Marks: 1 Technology development relates to activities ___________. Select correct option: fields tests

maintenance of procedures process improvement studies All of Above Question # 5 of 10 ( Start time: 02:14:57 AM ) Total Marks: 1 Poter Finance and administration activities relate to _____________. Select correct option: accounting, paying bills and borrowing funds purchasing and borrowing funds Question # 6 of 10 ( Start time: 02:15:04 AM ) Total Marks: 1 Each VAN has a centralized computer system that maintains ______________. Select correct option: One File Two Files Three Files Four Files Question # 7 of 10 ( Start time: 02:15:21 AM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above Question # 8 of 10 ( Start time: 02:15:28 AM ) Total Marks: 1 Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Question # 9 of 10 ( Start time: 02:15:35 AM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning

None of Above Question # 10 of 10 ( Start time: 02:15:42 AM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. Question # 1 of 10 ( Start time: 02:23:15 AM ) Total Marks: 1 Mailbox: Select correct option: Outgoing messages can be placed. Incoming messages can be picked up. Question # 2 of 10 ( Start time: 02:23:21 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 3 of 10 ( Start time: 02:23:28 AM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation Question # 4 of 10 ( Start time: 02:23:35 AM ) Total Marks: 1 The result of OLAP is displayed in the form of a __________. Select correct option: Data square Data Triangle Data cube Data circle

Question # 5 of 10 ( Start time: 02:23:42 AM ) Total Marks: 1 Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment Question # 6 of 10 ( Start time: 02:23:48 AM ) Total Marks: 1 Which one of the followings is an example of Banner advertising? Select correct option: Branding Affiliate programs Partnership All of these Question # 7 of 10 ( Start time: 02:23:55 AM ) Total Marks: 1 The information from personal finance software can systematically be used to __________. Select correct option: calculate taxes prepare a budget for certain activities Both None Question # 8 of 10 ( Start time: 02:24:06 AM ) Total Marks: 1 Online banking is also known as ___________. Select correct option: Cyber banking Virtual Banking Internet Banking All of Above Question # 9 of 10 ( Start time: 02:24:13 AM ) Total Marks: 1 Summary or abstract about a web page is stored in --------------Select correct option: body

Mata information Content Status table Question # 10 of 10 ( Start time: 02:24:20 AM ) Total Marks: 1 OLAP is used for -----------Select correct option: Alphabetic & numeric data Alphabetic data only Numeric data only String data Question # 1 of 10 ( Start time: 02:29:49 AM ) Total Marks: 1 EDI Advantages inclues ______. Select correct option: Short time. Reduced Costs. Both None of Above Question # 2 of 10 ( Start time: 02:29:57 AM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 3 of 10 ( Start time: 02:30:04 AM ) Total Marks: 1 Each VAN has a centralized computer system that maintains ______________. Select correct option: One File Two Files Three Files Four Files Question # 4 of 10 ( Start time: 02:30:10 AM ) Total Marks: 1 A supermarket gathers data on customer purchasing habits and found that which products are frequently bought. Supermarket relates these products with each other like purchase one then related product must be purchased this process is known as ----------Select correct option:

Clustering Characterization Association classification Question # 5 of 10 ( Start time: 02:31:25 AM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation Question # 6 of 10 ( Start time: 02:31:32 AM ) Total Marks: 1 Online banking is also known as ___________. Select correct option: Cyber banking Virtual Banking Internet Banking All of Above Question # 7 of 10 ( Start time: 02:31:38 AM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board Exhibitions. Question # 8 of 10 ( Start time: 02:31:45 AM ) Total Marks: 1 When customer life cycle is used to create different groups of customers, it is called? Select correct option: Targeting Customers Dynamic groups Customer Life Cycle Segmentation Group Development Question # 9 of 10 ( Start time: 02:31:53 AM ) Total Marks: 1 Postbox is where __________. Select correct option:

Incoming Message are placed Outgoing messages are placed Question # 10 of 10 ( Start time: 02:31:59 AM ) Total Marks: 1 VAN Stands for ______. Select correct option: Value Added Network Value Added Noise Question # 1 of 10 ( Start time: 02:42:16 AM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 2 of 10 ( Start time: 02:42:23 AM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation Question # 3 of 10 ( Start time: 02:42:29 AM ) Total Marks: 1 The result of OLAP is displayed in the form of a __________. Select correct option: Data square Data Triangle Data cube Data circle Question # 4 of 10 ( Start time: 02:42:36 AM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means

Question # 5 of 10 ( Start time: 02:42:42 AM ) Total Marks: 1 Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive Question # 6 of 10 ( Start time: 02:43:02 AM ) Total Marks: 1 In, there is no direct contact with the end users Select correct option: B2B B2C C2C All Question # 7 of 10 ( Start time: 02:43:14 AM ) Total Marks: 1 What is the right sequence of steps involved in development of customers relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation Question # 8 of 10 ( Start time: 02:43:21 AM ) Total Marks: 1 You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option: True False Question # 9 of 10 ( Start time: 02:43:28 AM ) Total Marks: 1 Visitors location, IP address, time of visit related information are added, in which of the following Select correct option: call handling files cookies log files Data mining files.

Question # 10 of 10 ( Start time: 02:43:34 AM ) Total Marks: 1 OLAP stands for Select correct option: Online Analytical Program Online Analytical Processing Online Application Program Online Analysis Performance Question # 1 of 10 ( Start time: 02:52:15 AM ) Total Marks: 1 In the template prefix, Template<class T> What kind of variable is the parameter T? Select correct option: T must be a class. T must not be a class. T can be only types built into the C++ language. T can be any type, whether built into C++ or defined by the programmer. Question # 2 of 10 ( Start time: 02:53:24 AM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 3 of 10 ( Start time: 02:53:31 AM ) Total Marks: 1 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Question # 4 of 10 ( Start time: 02:53:37 AM ) Total Marks: 1 SWOT stands for ________________. Select correct option: Show Weaknesses, Opertunities and Threats Strength , Weaknesses , Opertunities and Threats Strength, Weaknesses and Open Threats Strength Weaknesses , Opertunities and Traits

Question # 5 of 10 ( Start time: 02:53:43 AM ) Total Marks: 1 Which of these is an algorithm used in clustering? Select correct option: K-means L-means C-means F-means Question # 6 of 10 ( Start time: 02:53:49 AM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 7 of 10 ( Start time: 02:53:57 AM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both None of Above Question # 8 of 10 ( Start time: 02:54:03 AM ) Total Marks: 1 An E-Business can't have direct feedback from the customer in B2C. Select correct option: True False Question # 9 of 10 ( Start time: 02:54:22 AM ) Total Marks: 1 Postbox is where __________. Select correct option: Incoming Message are placed Outgoing messages are placed Question # 10 of 10 ( Start time: 02:54:28 AM ) Total Marks: 1 What is true about ERP? Select correct option:

Integrate all business functions At Single Location Efficient use of resource ALL Above Question # 1 of 10 ( Start time: 03:15:38 AM ) Total Marks: 1 Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option: Awareness Exploration Familiarity Commitment Question # 2 of 10 ( Start time: 03:15:45 AM ) Total Marks: 1 In which stage of CRM customers have developed a sense of loyalty for products of company Select correct option: familiarity commitment exploration awareness Question # 3 of 10 ( Start time: 03:17:05 AM ) Total Marks: 1 What is true about Personal finance? Select correct option: Sell you products in no time. Buy you products in no time. allows the management of your financial matters in a customized manner. None Question # 4 of 10 ( Start time: 03:17:13 AM ) Total Marks: 1 Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option: log files cookie data mining log files and cookies.

Question # 5 of 10 ( Start time: 03:17:19 AM ) Total Marks: 1 Missing and incorrect values in data base should be corrected by the process of --------------Select correct option: Data mining Data cleaning Data selection Data integration Question # 6 of 10 ( Start time: 03:17:32 AM ) Total Marks: 1 A degree of potential customers are judge in --------------Select correct option: Perceived value Relevance Product use Product differentiation Question # 7 of 10 ( Start time: 03:17:39 AM ) Total Marks: 1 EDI involves exchange of ________. Select correct option: Electronic business documents Data Resources NONE of Above Question # 8 of 10 ( Start time: 03:17:45 AM ) Total Marks: 1 Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Question # 9 of 10 ( Start time: 03:17:52 AM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above

Question # 10 of 10 ( Start time: 03:17:58 AM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage Question # 1 of 10 ( Start time: 03:23:24 AM ) Total Marks: 1 CRM stands for ............... Select correct option: Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Management Question # 2 of 10 ( Start time: 03:23:34 AM ) Total Marks: 1 Summary or abstract about a web page is stored in --------------Select correct option: body Mata information Content Status table Question # 3 of 10 ( Start time: 03:23:40 AM ) Total Marks: 1 Mailbox: Select correct option: Outgoing messages can be placed. Incoming messages can be picked up. Question # 4 of 10 ( Start time: 03:23:47 AM ) Total Marks: 1 Popular software packages for personal finance are ___________. Select correct option: Quicken MS Money Money 2003 All of Above Question # 5 of 10 ( Start time: 03:23:53 AM ) Total Marks: 1

Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option: log files cookie data mining log files and cookies. Question # 6 of 10 ( Start time: 03:24:00 AM ) Total Marks: 1 When customer life cycle is used to create different groups of customers, it is called? Select correct option: Targeting Customers Dynamic groups Customer Life Cycle Segmentation Group Development Question # 7 of 10 ( Start time: 03:24:07 AM ) Total Marks: 1 Poter identify certain activities what is the name of activity which take a product from concept stage to manufacturing stage. Select correct option: Market Stage Human Resource Design Stage None of Above Question # 8 of 10 ( Start time: 03:24:15 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 9 of 10 ( Start time: 03:24:21 AM ) Total Marks: 1 Popular EDI standards are _______. Select correct option: ANSI(American National Standards Institute) X12 standard . EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport). Both

None of Above Question # 10 of 10 ( Start time: 03:24:28 AM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Question # 1 of 10 ( Start time: 03:33:30 AM ) Total Marks: 1 A degree of potential customers are judge in --------------Select correct option: Perceived value Relevance Product use Product differentiation Question # 2 of 10 ( Start time: 03:33:36 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 3 of 10 ( Start time: 03:33:42 AM ) Total Marks: 1 Consider the following definition template < class T > class Xyz { }; Select correct option: it defines a class template for integers only it defines a class template for any class class templates are not defined in this way (doubted but 90% sure) none of given options Question # 4 of 10 ( Start time: 03:34:43 AM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________. Select correct option: Exploration stage

Commitment stage Awareness stage Separation stage Question # 5 of 10 ( Start time: 03:34:52 AM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 6 of 10 ( Start time: 03:34:59 AM ) Total Marks: 1 Missing and incorrect values in data base should be corrected by the process of --------------Select correct option: Data mining Data cleaning Data selection Data integration Question # 7 of 10 ( Start time: 03:35:06 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 8 of 10 ( Start time: 03:35:14 AM ) Total Marks: 1 Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system Question # 9 of 10 ( Start time: 03:35:21 AM ) Total Marks: 1 SAS and DB tools are used for ------------------

Select correct option: Data mining Data warehouse techniques Data transformation data cleaning Question # 10 of 10 ( Start time: 03:35:28 AM ) Total Marks: 1 Human resources refer to the activities that coordinate _____________. Select correct option: management of employees recruiting hiring, compensation and benefits All of Above Question # 1 of 10 ( Start time: 03:45:12 AM ) Total Marks: 1 Many search engines rank the site by using a program called Select correct option: Spider Scorpion Moon Cobweb Question # 2 of 10 ( Start time: 03:45:21 AM ) Total Marks: 1 The result of OLAP is displayed in the form of a __________. Select correct option: Data square Data Triangle Data cube Data circle Question # 3 of 10 ( Start time: 03:45:28 AM ) Total Marks: 1 A value chain is a way of organizing activities that each strategic business unit undertakes to ___________. Select correct option: design produce promote All of Above Question # 4 of 10 ( Start time: 03:45:34 AM ) Total Marks: 1

The information from personal finance software can systematically be used to __________. Select correct option: calculate taxes prepare a budget for certain activities Both None Question # 5 of 10 ( Start time: 03:45:40 AM ) Total Marks: 1 www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment Question # 6 of 10 ( Start time: 03:45:47 AM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________. Select correct option: Exploration stage Commitment stage Awareness stage Separation stage Question # 7 of 10 ( Start time: 03:45:53 AM ) Total Marks: 1 Strategic business unit is a combination of a particular _____________. Select correct option: product distribution channel customer type All of Above

Question # 8 of 10 ( Start time: 03:46:00 AM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 9 of 10 ( Start time: 03:46:06 AM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Question # 10 of 10 ( Start time: 03:46:14 AM ) Total Marks: 1 You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option: True False Question # 1 of 10 ( Start time: 03:51:36 AM ) Total Marks: 1 Mailbox: Select correct option: Outgoing messages can be placed. Incoming messages can be picked up. Question # 2 of 10 ( Start time: 03:51:42 AM ) Total Marks: 1 Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Question # 3 of 10 ( Start time: 03:51:48 AM ) Total Marks: 1 Each VAN has a centralized computer system that maintains ______________. Select correct option:

One File Two Files Three Files Four Files Question # 4 of 10 ( Start time: 03:51:55 AM ) Total Marks: 1 Many search engines rank the site by using a program called Select correct option: Spider Scorpion Moon Cobweb Question # 5 of 10 ( Start time: 03:52:01 AM ) Total Marks: 1 Television, radio and print media are in a (n) . Mode. Select correct option: Passive Active Static Dynamic Question # 6 of 10 ( Start time: 03:52:08 AM ) Total Marks: 1 VAN Stands for ______. Select correct option: Value Added Network Value Added Noise Question # 7 of 10 ( Start time: 03:52:14 AM ) Total Marks: 1 The result of OLAP is displayed in the form of a __________. Select correct option: Data square Data Triangle Data cube Data circle Question # 8 of 10 ( Start time: 03:52:20 AM ) Total Marks: 1 In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice Dice

Drill down Roll up Question # 9 of 10 ( Start time: 03:52:40 AM ) Total Marks: 1 Poter Finance and administration activities relate to _____________. Select correct option: accounting, paying bills and borrowing funds purchasing and borrowing funds Question # 10 of 10 ( Start time: 03:52:47 AM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage Question # 1 of 10 ( Start time: 03:55:21 AM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 2 of 10 ( Start time: 03:55:28 AM ) Total Marks: 1 Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive Question # 3 of 10 ( Start time: 03:55:33 AM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option: Customer services Public relations(PR) Bulletin board

Exhibitions. Question # 4 of 10 ( Start time: 03:55:41 AM ) Total Marks: 1 In personal finance what is true? Select correct option: online data is imported automatically into the register. transactions maintained by the software package. account/transaction details are downloaded through the internet. All of Above Question # 5 of 10 ( Start time: 03:55:47 AM ) Total Marks: 1 Consider the following definition template < class T > class Xyz { }; Select correct option: it defines a class template for integers only it defines a class template for any class class templates are not defined in this way none of given options Question # 6 of 10 ( Start time: 03:55:56 AM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________. Select correct option: Exploration stage Commitment stage Awareness stage Separation stage Question # 7 of 10 ( Start time: 03:56:03 AM ) Total Marks: 1 Meta tag contains: Select correct option: User information seller information web page key information bank information Question # 8 of 10 ( Start time: 03:56:10 AM ) Total Marks: 1 Log files consist on information about each visitor's _________. Select correct option: Location IP address

Time of visit All of above Question # 9 of 10 ( Start time: 03:56:17 AM ) Total Marks: 1 Human resources refer to the activities that coordinate _____________. Select correct option: management of employees recruiting hiring, compensation and benefits All of Above Question # 10 of 10 ( Start time: 03:56:24 AM ) Total Marks: 1 ------------is a data mining type that used to place data objects into related groups. Select correct option: Characterization Classification Clustering Association Question # 1 of 10 ( Start time: 03:59:03 AM ) Total Marks: 1 Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option: Customer Relationship Management system Public relation management system Inventory management system Data Base Management system Question # 2 of 10 ( Start time: 03:59:09 AM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage Separation stage Commitment stage Question # 3 of 10 ( Start time: 03:59:16 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option:

6 5 4 3 Question # 4 of 10 ( Start time: 03:59:24 AM ) Total Marks: 1 -------------- program is used by different search engines to rank websites Select correct option: Spider Affiliate program Data mining Data selection Question # 5 of 10 ( Start time: 03:59:49 AM ) Total Marks: 1 Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab Question # 6 of 10 ( Start time: 03:59:55 AM ) Total Marks: 1 Advantages of VAN in EDI are __________. Select correct option: Time independence. Protocol dependence. Question # 7 of 10 ( Start time: 04:00:02 AM ) Total Marks: 1 Electronic Data Interchange Includes ________. Select correct option: No paper work No human intervention Exchange of information takes place in seconds ALL Above Question # 8 of 10 ( Start time: 04:00:08 AM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation

Process evaluation Question # 9 of 10 ( Start time: 04:00:15 AM ) Total Marks: 1 Customer Loyalty model is also called Select correct option: Customer Life Cycle Customer Segmentation Customer Awareness All Question # 10 of 10 ( Start time: 04:00:22 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 1 of 10 ( Start time: 04:03:11 AM ) Total Marks: 1 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option: Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation Question # 2 of 10 ( Start time: 04:03:17 AM ) Total Marks: 1 How many stages involve in customer loyalty model for creating good customer relationship? Select correct option: 6 5 4 3 Question # 3 of 10 ( Start time: 04:03:23 AM ) Total Marks: 1 EDI Advantages inclues ______. Select correct option: Short time.

Reduced Costs. Both None of Above Question # 4 of 10 ( Start time: 04:03:29 AM ) Total Marks: 1 A database has a number of erroneous and missing values in a row, we can delete this row in the process of----------Select correct option: Data selection Data transformation Data integration Data cleaning Question # 5 of 10 ( Start time: 04:03:37 AM ) Total Marks: 1 Postbox is where __________. Select correct option: Incoming Message are placed Outgoing messages are placed Question # 6 of 10 ( Start time: 04:03:43 AM ) Total Marks: 1 Which of these is NOT a stage of knowledge discovery process? Select correct option: Transformation Data mining Pattern evaluation Process evaluation Question # 7 of 10 ( Start time: 04:03:49 AM ) Total Marks: 1 VAN can _____. Select correct option: Reduce network traffic Provide protocol compatibility between the sender and the recipient, wherever that is missing. Question # 8 of 10 ( Start time: 04:03:55 AM ) Total Marks: 1 Objective of any marketing strategy is to bring the customers quickly to the ___________. Select correct option: Familiarity stage Exploration stage Separation stage

Commitment stage Question # 9 of 10 ( Start time: 04:04:04 AM ) Total Marks: 1 SWOT used for _______________. Select correct option: Stretegic Planning Short Term Palnning Long Term Planning None of Above Question # 10 of 10 ( Start time: 04:04:11 AM ) Total Marks: 1 Web is a(n).. Medium to disseminate information. Select correct option: Passive Active Static All of these Question # 1 of 10 ( Start time: 04:07:25 AM ) Total Marks: 1 EDI used for ______. Select correct option: used by organizations for transactions that not occur on a regular basis according to a pre-determined format. used by organizations for transactions that occur on a regular basis according to a predetermined format. Both NONE of Above Question # 2 of 10 ( Start time: 04:07:33 AM ) Total Marks: 1 Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________. Select correct option: Exploration stage Commitment stage Awareness stage Separation stage Question # 3 of 10 ( Start time: 04:07:39 AM ) Total Marks: 1 In which stage of CRM customers have developed a sense of loyalty for products of company Select correct option:

familiarity commitment exploration awareness Question # 4 of 10 ( Start time: 04:08:02 AM ) Total Marks: 1 Human resources refer to the activities that coordinate _____________. Select correct option: management of employees recruiting hiring, compensation and benefits All of Above Question # 5 of 10 ( Start time: 04:08:09 AM ) Total Marks: 1 Poter Market and sell activities relates to _____________. Select correct option: advertising, promotions managing salespersons monitoring distribution channel All of Above Question # 6 of 10 ( Start time: 04:08:16 AM ) Total Marks: 1 Survey and market research are used for which poetr identified activity? Select correct option: Identify Design Identify customer Question # 7 of 10 ( Start time: 04:08:24 AM ) Total Marks: 1 Technology development relates to activities ___________. Select correct option: fields tests maintenance of procedures process improvement studies All of Above Question # 8 of 10 ( Start time: 04:08:30 AM ) Total Marks: 1 In which type of approach, we further dig the data for retrieving information from data warehouse? Select correct option: Slice

Dice Drill down Roll up Question # 9 of 10 ( Start time: 04:08:37 AM ) Total Marks: 1 Where there are quite a few erroneous or missing values in a row then that row can be deleted or discarded. This process is called............... Select correct option: Data Deletion Data Selection Data Integration Data Transformation Question # 10 of 10 ( Start time: 04:08:50 AM ) Total Marks: 1 www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option: Awareness Exploration Familiarity Commitment